How to Use Helium 10 For Amazon Product Research (Detailed)
Let’s take a look at how you can use Helium 10 product research tools to find profitable product opportunities on Amazon!
Key Takeaways
3 steps to use Helium 10 for Amazon product research:
- Step 1: Discover product opportunities with Black Box
- Step 2: Analyze specific products with Xray
- Step 3: Understand historical trends with Trendster
What is Helium 10 for Product Research?
Helium 10 for Product Research is a set of tools that helps Amazon sellers find profitable products, analyze market trends, and understand their competition. It’s designed to make it easier for sellers to identify the best products to sell and how to optimize their listings to attract more customers.
Here are Helium 10’s Amazon product research tools:
- Black Box
- Xray
- Trenster
![Helium 10's Amazon product research tools](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021834/helium-10-product-research-9-1024x576.png)
Helium 10’s Product Research Tools
Here is a quick snapshot of how to use Helium 10 for product hunting:
Feature |
Black Box |
Xray |
Trendster |
Purpose |
Discover new product opportunities |
Analyze the performance of specific products |
Understand historical sales trends and seasonal patterns |
Usage |
Set specific criteria to find high-demand, low-competition products |
View detailed metrics like sales estimates and revenue directly from Amazon product pages |
Track sales rank, price changes, and review trends over time |
Example |
Search for products with $10,000+ monthly revenue, <100 reviews, and $20-$50 price range |
Analyze a product with 800 monthly sales, $24,000 revenue, and 300 reviews to gauge market demand |
Identify peak demand periods for a garden tool, showing highest sales in spring and summer |
Key Metrics |
Monthly revenue, price, reviews, sales volume |
Monthly sales, revenue, review count, historical trends |
Sales rank, price changes, review trends |
Ideal For |
Discovering profitable product niches |
Detailed product performance analysis |
Understanding market fluctuations and planning inventory |
Black Box
Black Box in Helium 10 is a product research tool that helps Amazon sellers find profitable, low-competition products. By using specific search criteria, sellers can quickly discover high-demand products that fit their business needs.
Black Box is ideal for discovering new product opportunities by searching through a vast database with specific criteria.
![Black Box in Helium 10 is a product research tool that helps Amazon sellers find profitable, low-competition products](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021838/helium-10-product-research-7-1024x642.png)
Xray
Xray is a product research tool within Helium 10 that provides detailed insights into the performance of products on Amazon. It offers a quick snapshot of key metrics like sales estimates, revenue, and historical trends, helping sellers make informed decisions about which products to sell.
Unlike Black Box, Xray provides detailed, real-time analysis of individual product performance directly from Amazon pages.
![Xray is a product research tool within Helium 10 that provides detailed insights into the performance of products on Amazon](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021844/helium-10-product-research-1-1024x642.png)
Trendster
Trendster is a product research tool within Helium 10 designed to help Amazon sellers understand the historical performance of products. By tracking sales trends over time, Trendster provides valuable insights into seasonal patterns and market fluctuations, enabling sellers to predict future demand and make informed decisions.
![Trendster is a product research tool within Helium 10 designed to help Amazon sellers understand the historical performance of products](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021847/helium-10-product-research-5-1024x460.png)
How to Use Helium 10 for Product Research
Many people think they can pick products themselves, but making decisions based on anecdotal data is like gambling. Helium 10 provides detailed data to make informed decisions, avoiding the gamble. This powerful tool helps with all three stages of how to find products on Helium 10.
You can take a look at this video on how to hunt products on Helium 10.
Here’s a simpler guide:
Step 1: Discover Product Opportunities with Black Box
How do you use Helium 10 to find products? My answer is: Use the Black Box feature of Helium 10. Black Box helps you find high-demand, low-competition products. Here’s how to start:
1. Access Black Box: Log into your Helium 10 account and navigate to the “Black Box” tool under “Product Research.”
![Access Black Box](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021850/helium-10-product-research-6.png)
2. Set Your Search Criteria:
- Category: Choose the category relevant to your niche (e.g., “Appliances”).
- Price Range: Set between $20 and $50 to avoid high competition and ensure higher profit margins.
- Monthly Sales: Enter a range to find products generating significant revenue (e.g., $10,000 – $50,000).
- Review Count: Set a maximum to find products that need improvement (e.g., <100 reviews).
- BSR (Best Seller Rank): Use this to find less competitive products.
- Save Filter Presets: Save your settings to use them again in the future.
![Set Your Search Criteria](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021855/helium-10-product-research-4.png)
3. Conduct the Search: Click the “Search” button to generate a list of products that meet your criteria.
4. Analyze Results: Review the list and focus on products with high demand and low competition.
![Review the list and focus on products with high demand and low competition](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021900/helium-10-product-research-3-1024x438.png)
After that, you can finally identify potential products that have a high chance of success on Amazon.
Step 2: Analyze Specific Products with Xray
Xray provides detailed insights into the performance of specific products. Here’s how:
1. Open an Amazon Product Page: Navigate to the product page you want to analyze on Amazon.
2. Launch Xray: Click on the Helium 10 icon in your Chrome toolbar and select “Xray.”
![Launch Xray](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021915/helium-10-product-research-2.png)
3. View Product Data: Xray will display metrics like monthly sales, revenue, and review count.
![View Product Data](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021923/helium-10-product-research-15-1024x211.png)
4. Analyze the Data: Assess the product’s performance to determine its viability for your inventory.
![Analyze the Data](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021925/helium-10-product-research-12.png)
5. Checking Key Metrics:
- Monthly Sales: Ensure the product has consistent sales.
- Review Count: Too many reviews might indicate high competition.
- Net Profit: Use Helium 10 to calculate estimated profit margins, considering FBA fees and manufacturing costs.
Step 3: Understand Historical Trends with Trendster
Trendster helps you understand the historical performance of products, revealing seasonal patterns and market fluctuations. Here’s how:
1. Access Trendster: Log into your Helium 10 account and go to the “Trendster” tool under “Product Research.”
![Access Trendster](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021931/helium-10-product-research-14.png)
2. Enter Product Information: Input the ASIN (Amazon Standard Identification Number) of the product you want to analyze.
![Input the ASIN](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021945/helium-10-product-research-10.png)
![Enter Product Information](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021947/helium-10-product-research-11.png)
3. Analyze Historical Data: Trendster will display the product’s historical sales data, including sales rank, price changes, and review trends.
![Analyze Historical Data](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10021952/helium-10-product-research-5-1-1024x460.png)
4. Identify Trends: Look for patterns such as seasonal spikes or consistent growth.
![Look for patterns such as seasonal spikes or consistent growth](https://avadaio_assets.storage.googleapis.com/uploads/2024/07/10022000/helium-10-product-research-13.png)
5. Use Insights: Plan inventory and marketing strategies based on these insights.
6. Monitoring Trends: Use Helium 10 to track the product over time. Analyze sales graphs to check for seasonal trends. Verify that the product meets your criteria consistently.
With Trenster, you can finally predict future demand and make strategic decisions on inventory and marketing.
Must Track Metrics in Helium 10 Product Research
1. Black Box
- Monthly Revenue: Ensure the product generates significant revenue.
- Price Range: Set a range that allows for a good profit margin while avoiding high competition.
- Review Count: Lower review counts can indicate less competition.
- Best Seller Rank (BSR): Lower BSR indicates better-selling products, but too low may mean high competition.
- Review Rating: Find products with lower ratings that you can improve upon.
2. Xray
- Sales Volume: Check the number of units sold monthly to gauge demand.
- Revenue: Understand the potential earnings from the product.
- Review Count: Assess the competition by looking at how many reviews top listings have.
- Review Rating: Identify areas for improvement by looking at the average ratings.
- Price: Ensure the product is priced competitively while maintaining profitability.
- Net Profit: Calculate profit margins after considering FBA fees, shipping, and manufacturing costs.
- Listing Quality Score (LQS): Evaluate the quality of product listings to identify areas for improvement.
3. Keyword Tracker and Alerts
- Keyword Rankings: Monitor how well your product ranks for specific keywords.
- Sales Trends: Track sales over time to identify seasonal trends and sales spikes.
- Review Velocity: Keep an eye on how quickly your product is gaining reviews.
- Inventory Levels: Ensure you have enough stock to meet demand and avoid stockouts.
- Price Changes: Monitor any price changes in your product and competitors’ products.
- Competitor Activity: Track changes in competitors’ listings, such as new reviews, price changes, and ranking shifts.
Top 3 Benefits of Helium 10’s Product Research Tools
Stay out of overcrowded markets
By using Black Box, you can identify high-demand, low-competition products. This prevents you from entering markets that are overcrowded with competitors, where it’s hard to stand out and make sales.
Understand customer needs
Tools like Xray provide detailed insights into product performance, including sales trends and historical data. This helps you avoid investing in products with low or fluctuating demand, ensuring a more stable and profitable product selection.
Outshine your competitors
Competitor analysis tools allow you to see what your rivals are doing. This helps you find gaps in the market and opportunities to differentiate your products, giving you an edge over the competition.
Can I use Helium 10 tools for product research on Pinterest?
Yes, Helium 10 allows you to use Pinterest Trends for Amazon product research using helium 10. The “What’s Trending on Pinterest” feature helps you discover trending keywords and potential product ideas by analyzing Pinterest data.
How to Use Pinterest Trends for Amazon Product Research
- Access the Pinterest Trend Finder
- Log into your Helium 10 account.
- On your main dashboard, scroll down to the “Research a Keyword” widget.
- Look for the “What’s Trending on Pinterest” feature.
- Explore Trending Keywords
- Click on the “refresh” button to generate a new trending keyword.
- These keywords are sourced from Pinterest Trends based on recent search volume increases.
- Analyze the Keyword on Pinterest
- Click on “Open in Pinterest” to view a graph showing the keyword’s trend over time on Pinterest.
- This visualization helps you understand the keyword’s popularity trajectory.
- Validate the Keyword on Amazon
- Use Helium 10’s Demand Analyzer (part of the Chrome Extension) for the keyword.
- Click “run analysis” to see how the keyword performs on Amazon in terms of search volume and competition.
- Identify Product Opportunities
- If the Pinterest trend suggests a non-product keyword (e.g., a recipe), think about the products associated with that idea (e.g., unique dishes or utensils).
- Use Helium 10’s Black Box to further explore the keyword within Amazon, focusing on search volume and competition.
- Expand Your Research with Magnet
- Use the “Research a Keyword” widget to dive deeper into the keyword with Helium 10’s Magnet tool.
- Apply advanced filters to find relevant Amazon keywords containing your target phrase and sort by search volume for the most popular terms.
- Refine with Xray and Cerebro
- While browsing Xray results, select an item and click “Run Keyword Search” to transfer it to Cerebro.
- In Cerebro, set filters for minimum search volume and rank range to find high-performing keywords.
FAQs: Helium 10 Product Research
Amazon product research is the process of finding profitable products to sell on Amazon by analyzing market trends, competition, and demand. It involves using tools and data to identify products with high sales potential and low competition.
Yes, Helium 10 can be used to conduct product research in international marketplaces. The tools support multiple Amazon marketplaces, allowing you to analyze products and market trends globally.
Yes, the Helium 10 Chrome extension is free to download. However, some features may require a subscription to access fully.
Yes, you can conduct product research in international markets using Helium 10. The tools are equipped to handle multiple Amazon marketplaces, enabling you to explore opportunities globally.
Amazon product research is the process of finding profitable products to sell on Amazon by analyzing market trends, competition, and demand. It involves using tools and data to identify products with high sales potential and low competition.
Yes, Helium 10 can be used to conduct product research in international marketplaces. The tools support multiple Amazon marketplaces, allowing you to analyze products and market trends globally.
Yes, the Helium 10 Chrome extension is free to download. However, some features may require a subscription to access fully.
Yes, you can conduct product research in international markets using Helium 10. The tools are equipped to handle multiple Amazon marketplaces, enabling you to explore opportunities globally.
Final Thoughts
After reading this article about helium 10 product research for your Amazon business, we hope that you can use the product research tools smoothly.