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Frequently Bought Together App on Shopify: The Top 10 Picks 2024

January 26, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drawing from over a decade of e-commerce expertise and incorporating insights from genuine user reviews and industry experts, we present the top 10 Frequently Bought Together Apps on Shopify of 2024. 

Top 10 Shopify Frequently Bought Together Apps: Overview

# App Name Vendor Pricing Rating Image Action
1 Candy Rack | Vente Incitative Digismoothie From $19.99/ month. 14-day free trial. 5/5 ⭐️ candyrack Get app!
2 PickyStory: Bundle All-In-One PickyStory Free plan available. Additional charges may apply. 4.8/5 ⭐️ Shopify Image Slider app by Secomapp Get app!
3 Cross Sell & Upsell by SSC Cross Sell Free plan available. 14-day free trial. 4.9/5 ⭐️ Cross Sell & Upsell by SSC Get app!
4 Frequently Bought Together by Code Black Belt Code Black Belt From $9.99/month.30-day free trial. 4.9/5 ⭐️ Shopify Image Slider app by Secomapp Get app!
5 Wiser Product Recommendations Expert Village Media Technologies Free plan available. 30-day free trial. Additional charges may apply 4.9/5 ⭐️ Wiser Product Recommendations Get app!
6 Sales Rocket Codeinero Starting at $9.99/month. 14-day free trial. 4.9/5 ⭐️ salesrocket Get app!
7 Unlimited Smart UpSell Offers Revy Apps Starting at $19.49/month. 14-day free trial. 4.7/5 ⭐️ unlimitedsmart Get app!
8 Cross Sell & Upsell Pro Buddha Apps (Zero Carbon) Free plan available. 30-day free trial. 4.7/5 ⭐️ Shopify Image Slider app by Secomapp Get app!
9 Upsell & Addon items by Upselly cnversion.io Free plan available. 7-day free trial. Additional charges may apply. 4.6/5 ⭐️ Shopify Image Slider app by Secomapp Get app!
10 Also Bought Cross Sell Arctic Grey $7/month. 14-day free trial. 4.7/5 ⭐️ also bought cross sell Get app!

Candy Rack | Vente Incitative

frequently bought together app Shopify candy crack

Candy Rack is a frequently bought together app on Shopify that enables you to upsell and cross-sell products to customers during their purchase. By combining pre-purchase upsells, in-cart offers, and post-purchase upsells, you can create an optimized sales funnel for your business.

Main features 

  • One-Click Upsell: Simplifies upselling and cross-selling with a one-click upsell popup window. This feature is crucial for increasing average order value by encouraging customers to make additional purchases with minimal effort.
  • Extra Services and Free Gifts: The option to include extra services or gifts in the upsell. This strategy not only enhances customer satisfaction but also incentivizes larger orders.
  • Related Product Bundles: Suggest related product bundles to increase order value. These bundles are tailored based on customer preferences, significantly boosting the likelihood of additional purchases.
  • Modern Interface: User-friendly and modern interface for an easy upselling experience. The sleek design ensures a seamless shopping experience, encouraging customers to explore more products.

Starting price: $19.99/ month

Pros:

  • One-click upsell feature
  • Extra services and gifts
  • Modern interface

Cons:

  • Limited to upselling
  • Monthly subscription cost

Who is it for?

  • Shopify stores focusing on upselling
  • Merchants seeking quick additional sales

2. PickyStory: Bundle All-In-One: ⭐4.8

pickystory frequently bought together app Shopify

<span style="color: rgb(55, 65, 81); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px;">From pre-purchase (bundled products, upsell, cross-sell, BOGO, quantity discounts) through AI-powered smart cart (rewards, in-cart upsell, product recommendations) to post-purchase (one-click upsell). PickyStory’s connected upsell tools are built on the industry-leading bundling engine to help you generate more revenue at key points in the buyer’s journey with AI-driven personalized offers. </span>

Main features

  • Amazon-Like Smart Bundle Creation: Automates smart bundle creation using an Amazon-like algorithm. This feature streamlines the process of bundling products, saving time for merchants and offering relevant product combinations to customers.
  • Customizable Bundle Offers: Offers bundles and ‘Shop the Look’ features with unlimited discounts. These customizable bundles allow businesses to cater to various customer preferences, increasing the appeal of the offers.
  • Personal Support: Provides 24/7 support via live chat and email. This constant availability ensures any issues are promptly addressed, maintaining smooth store operation.
  • Branding and Style Auto-Apply: Detects and applies your store’s branding and style. This feature ensures the store’s aesthetic consistency, enhancing the overall brand image.

Starting price: $0/ month

Pros:

  • Automated bundle creation
  • Customizable offers
  • 24/7 support

Cons:

  • Can be complex to set up
  • Requires strategic bundling

Who is it for?

  • Stores with diverse product ranges
  • Merchants wanting to offer product bundles

3. Cross Sell & Upsell by SSC: ⭐4.9

cross sell upsell by ssc

This frequently bought together app on Shopify offers 8 slots to display cross sells, giving you more control than ever before. Choose products manually or based on sales history, orders, and collections to create tailored recommendations. Enhance your customers’ shopping experience with add-ons, bundles, also bought items, and ‘complete the look’ items. This integration is seamless and 100% customizable to match your brand’s style.

Main features

  • Manual Product Recommendations: Allows manual selection of products for upselling and cross-selling. This control lets merchants strategically choose products that complement the customer’s current selections, potentially increasing sales.
  • Widget Customization: Customize the location and appearance of the recommendation widget. This flexibility allows for optimal placement, ensuring the recommendations are noticeable and effective.
  • Add Multiple Products: Customers can add multiple recommended products to their cart. This feature makes it convenient for customers to purchase additional items and increases the store’s average order value.
  • Discounted Price Display: Shows discounted prices to incentivize purchases. By displaying discounts, it encourages customers to take advantage of special offers, enhancing the likelihood of upselling.

Starting price: $0/ month

Pros:

  • Manual recommendation control
  • Customizable widget
  • Discounted price display

Cons:

  • Manual setup required
  • Limited AI functionality

Who is it for?

  • Merchants preferring manual control
  • Stores with specific upsell strategies

4. Frequently Bought Together by Code Black Belt: ⭐4.9

frequently bought together by code black belt

With Frequently Bought Together, your customers can purchase related products with just one click, increasing the order value and your revenue. More and more options have been added to create a comprehensive suite of upselling and product recommendation.

Main features

  • AI-Based Recommendations: This feature utilizes AI trained on over a billion orders to provide accurate product suggestions, making the recommendations highly relevant and likely to resonate with customers’ interests and previous shopping behaviors.
  • Increased Conversion Rate: The smart recommendations are designed to encourage customers to purchase multiple items, thereby boosting the overall revenue from individual orders. This approach effectively increases the conversion rate by enticing customers to add more to their carts.
  • Proven Upsell App: Recognized for significantly increasing sales revenue, this app has a track record of success in upselling for Shopify merchants, making it a reliable choice for store owners looking to enhance their sales strategies.
  • Customizable Recommendation Engine: Offers the ability to tailor product suggestions to align with store themes and customer preferences, enhancing the shopping experience and the effectiveness of the recommendations.

Starting price: $9.99/ month

Pros:

  • AI-based recommendations
  • High conversion potential
  • Customizable engine

Cons:

  • Monthly fee
  • AI reliance for suggestions

Who is it for?

  • Stores wanting AI-driven recommendations
  • Merchants aiming for higher conversions

5. Wiser Product Recommendations ⭐4.9

wiser product recommendations frequently bought together app Shopify

By utilizing Wiser’s personalization engine, you can display personalized recommendations on your store and increase the average order value and conversion rate. This frequently bought together app on Shopify offers a range of features such as AI-based frequently bought items, manual recommendations, sliding cart upsell, payment upsell, related products, thank you page upsell, and commitment-based upsell

Main features

  • AI-Powered Personalization: Uses AI to display personalized recommendations based on individual visitor behavior, ensuring that each customer sees the most relevant products, thereby increasing the chances of purchase.
  • Multiple Widget Options: This feature provides a variety of widget placements, such as on popups and cart pages, allowing store owners to strategically position recommendations where they are most likely to catch the customer’s attention.
  • Dynamic Learning: The app’s ability to continuously learn from visitor interactions means that its recommendations become more accurate over time, further enhancing its effectiveness.
  • A/B Testing Tool: Includes tools for testing different strategies, allowing store owners to optimize their upsell and cross-sell tactics based on real data and customer responses.

Starting price: $0/ month

Pros:

  • Personalized AI recommendations
  • Multiple widget placements
  • Dynamic learning

Cons:

  • Complexity in setup
  • Over-reliance on AI

Who is it for?

  • Stores needing personalized suggestions
  • Shops with varied customer interactions

6. Sales Rocket: ⭐4.9

sales rocket frequently bought together app Shopify

Sales Rocket is a frequently bought together app on Shopify designed to boost sales while saving on app fees. It offers features such as conversion boosters, scarcity and urgency timers, lead generators, shipping bars, and more to help you earn money.

Main features

  • 35+ Functions: With over 35 features, the app provides a comprehensive suite of tools to improve sales, conversion rates, and order values, making it a versatile choice for boosting online store performance.
  • Create Urgency and FOMO: This feature leverages psychological triggers such as urgency and Fear of Missing Out to motivate quicker purchasing decisions, which can lead to increased sales.
  • Intelligent Product Display: Displays products others have bought in addition to the current selection, providing social proof and encouraging additional purchases.
  • Cart Abandonment Reduction: The app is designed to lower cart abandonment rates by making the shopping process more engaging and persuasive, thereby retaining more customers through to purchase.

Starting price: $9.99/ month

Pros:

  • 35+ sales functions
  • FOMO creation tools
  • Intelligent display

Cons:

  • Potentially overwhelming options
  • General focus, not specific to upselling

Who is it for?

  • Large stores needing diverse tools
  • Merchants focusing on conversion optimization

7. Unlimited Smart UpSell Offers: ⭐4.7

frequently bought together app Shopify

This Frequently Bought Together App on Shopify allow merchandises to showcase the right products at precisely the right moment, upsell less popular products, leverage upsell offers to move your slower-selling inventory.

Main features

  • Smart Auto-Upsell: Leveraging Shopify AI, this feature automates the upsell process, intelligently suggesting products to customers based on their shopping behavior and preferences.
  • Boost Average Order Value: By encouraging customers to add higher-value items, this app aims to increase the total value of each sale, enhancing overall store revenue.
  • Promote Sales and Promotions: Highlights special deals and discounts within the upsell offers, making these deals more attractive to customers and increasing the likelihood of additional purchases.
  • Customizable Upsell Options: With over 50 customization options, store owners can tailor the upsell experience to match their store’s theme and customer preferences, improving the effectiveness of the upsell strategy.

Starting price: $19.49/ month

Pros:

  • AI-driven smart upsell
  • Customizable options
  • Sales and promotions promotion

Cons:

  • Subscription cost
  • Can be complex to optimize

Who is it for?

  • Stores with diverse inventory
  • Merchants looking for AI-based upselling

8. Cross Sell & Upsell Pro: ⭐4.7

frequently bought together app Shopify

With this frequently bought together app on Shopify, you can easily add Cross sell recommendations and Upsell pop-ups to encourage your customers to purchase more products. With 5 different automatic recommendations, unlimited manual recommendations, and Upsell pop-ups, you can simplify the buying process, and earn more money.

Main features

  • Amazon-Like Recommendations: Utilizes an algorithm similar to Amazon’s for product suggestions, which is known for its effectiveness in increasing sales through relevant recommendations.
  • One-Click Start: Easy to implement with a straightforward on/off button and no need for coding, making it accessible for users of all technical levels and simplifying the setup process.
  • Fashion-Forward Design: The app’s stylish design enhances the aesthetic appeal of the recommendations, helping to build trust and interest in the suggested items.
  • Manual and Automatic Recommendations: Offers the flexibility of both automated and manually curated product suggestions, allowing for tailored and diverse upsell strategies.

Starting price: $0/ month

Pros:

  • Amazon-like recommendations
  • One-click setup
  • Fashion-forward design

Cons:

  • Limited manual control
  • May not fit all store styles

Who is it for?

  • Shops preferring automated suggestions
  • Merchants valuing design in recommendations

9. Upsell & Addon items by Upselly: ⭐4.6

 frequently bought together app Shopify

Upselly is the ultimate frequently bought together app for Shopify stores. Upselly assists you in creating personalized offers based on customer behavior and purchase history, with both manual and automatic recommendations. Track upsell performance with analytics and reporting features to make data-driven decisions for your sales strategy. Get started with an intuitive user interface in no time.

Main features

  • Amazon-Like Frequently Bought Together Widget: This widget mimics Amazon’s effective ‘Frequently Bought Together’ style, leveraging the power of suggestion and social proof to encourage additional purchases.
  • One-Click Addition to Cart: Facilitates a smooth shopping experience by enabling customers to easily add recommended products to their cart with a single click, increasing the likelihood of impulse buys.
  • Graphical Display of Also Bought Products: Presents a visual representation of products often purchased together, based on past purchases, which can influence customers’ buying decisions by showing popular choices.
  • Manual Selection of Related Products: Allows merchants to handpick related products to suggest, offering control over the recommendations and ensuring they are aligned with business strategies and goals.

Starting price: $0/ month

Pros:

  • Amazon-style widget
  • One-click addition to cart
  • Graphical product display

Cons:

  • Limited to Amazon-style upselling
  • Basic customization

Who is it for?

  • Stores mimicking Amazon’s approach
  • Merchants seeking simple upsell solutions

10. Also Bought Cross Sell: ⭐4.7

also bought cross sell

Similar to how Amazon does it, this system is based on a few simple elements: what a user has purchased in the past, the items they have in their virtual cart, the items they have rated and liked, and what other customers have viewed and bought.

Main features

  • Amazon-Style Also Bought System: This feature creates a ‘Frequently Bought Together’ system similar to Amazon’s, providing social proof and building trust with customers by showing what others have purchased.
  • Automated Recommendations: Generates suggestions based on past orders, ensuring the recommendations are relevant and likely to appeal to customers’ interests.
  • Customization Options: Offers extensive customization for the recommended product area, allowing businesses to match the look and feel of these suggestions with their store’s branding and design.
  • User-Friendly Installation: Designed for easy installation and use, this app is accessible to merchants without coding skills, making it a practical solution for a wide range of Shopify store owners.

Starting price: $7/ month

Pros:

  • Automated recommendations
  • Customization options
  • User-friendly installation

Cons:

  • Limited to past order data
  • Basic design

Who is it for?

  • Stores needing automated cross-sell
  • Merchants looking for easy-to-use solutions

How to add Frequently Bought Together on Shopify?

To add a “Frequently Bought Together” feature to your Shopify store, follow these step-by-step instructions:

how to add frequently bought together on shopify

Step 1: Log into Your Shopify Account

Access your Shopify admin dashboard by logging in with your credentials.

Step 2: Visit the Shopify App Store

Navigate to the Shopify App Store from your dashboard.

Step 3: Search for a Frequently Bought Together App:

Use the search bar to find apps related to “Frequently Bought Together” or “upsell.”

Step 4: Choose an App

choose an  frequently bought together app Shopify

Select an app based on your needs, reviews, and features offered. Consider apps like “Frequently Bought Together” by Code Black Belt or “Wiser Product Recommendations.”

Step 5: Install the App

Click on the chosen app and then select ‘Add app’. Follow the installation instructions.

Step 6: Configure the App Settings

Once installed, configure the app according to your preferences. This may include setting up which products to recommend and customizing the appearance of the recommendations.

Step 7: Customize the Recommendation Widget

Use the app’s customization options to match the look and feel of your store. Adjust colors, fonts, and layout as needed.

Step 8: Set Up Recommendations

frequently bought together app Shopify

Depending on the app, you may need to manually select products to recommend or let the app’s AI make automatic suggestions based on customer behavior.

Step 9: Test the Feature

Preview the feature on your site to ensure it looks and works as expected. Test it on different devices to ensure responsiveness.

Step 10: Monitor Performance

Use the app’s analytics tools to track the performance of the recommendations. Adjust settings as needed based on customer interaction and sales data.

Frequently Bought Together App on Shopify: FAQs

These apps are specialized Shopify tools designed to suggest additional products to customers based on what others have purchased together, aiming to increase average order value and enhance the shopping experience.

These apps can boost your store’s sales by encouraging customers to add more items to their cart. They use algorithms to suggest relevant products, creating a more personalized shopping experience and potentially increasing your store’s revenue.

Yes, whether you have a small boutique or a large-scale online store, these apps are versatile and can be tailored to suit different types of product ranges and customer shopping behaviors.

Most of these apps are designed for ease of use and do not require advanced technical skills. They generally come with user-friendly interfaces and straightforward setup processes.

Absolutely, many of these apps offer customization options. You can adjust the appearance of the recommendation widget and sometimes manually select the products to be recommended, ensuring that they align with your store’s strategy and customer interests.

Shopify Frequently Bought Together App: Final Words

In conclusion, the top 10 Shopify ‘Frequently Bought Together’ apps of 2024, curated from years of industry experience, user feedback, and expert analysis, offer powerful solutions for enhancing online sales strategies. These apps provide store owners with the tools to boost customer engagement and increase average order values effectively.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.