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Envy Theme Shopify: Maximizing The Power of Promotions

August 17, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article will discover how Envy Theme Shopify can transform your online store and drive success in the competitive eCommerce landscape.

Key Takeaways

  • The Envy Theme Shopify enhances a business’s online presence by providing a visually appealing and customizable design. With its clean and minimalistic layout, the theme focuses on showcasing products and creating an immersive browsing experience for customers.
  • Its primary focus is highlighting products and promotion features, improving user engagement, and elevating brand identity, ultimately leading to a more successful online presence.

A quick look at the Envy Theme Shopify

The Envy Theme Shopify is a clean, minimalistic theme with four distinct styles packed with customer-engaging features and customization options, enhancing the merchant and customer experience. Its versatile design makes it an ideal choice for various businesses, particularly those with an extensive product range, such as fashion retailers, furniture stores, and beauty brands.


Where to purchase Envy Theme Shopify

The Envy Theme Shopify offers an unlimited free trial, providing plenty of time to play around with its customization features.

To purchase the Envy Theme Shopify, head over to the Shopify Theme Store, where you can preview the theme and explore how it fits with your online store. 

Envy Theme’s Pros and Cons


  • Responsive and Effective Customer Service: This theme offers prompt and efficient customer service. Queries and issues are resolved quickly, often with detailed video clips and screenshots provided for better understanding.
  • Flexibility & Customizability: Users find the Envy Theme Shopify flexible and intuitive for making layout changes and building pages. This high level of customizability is a significant advantage for businesses seeking to tailor their store to their unique needs.
  • Aesthetic Appeal: The overall design and aesthetic of the Envy Theme Shopify are highly appreciated by users. It gives their online store a professional and appealing look.
  • Features: The theme is praised for its variety of features that meet most      needs for an online store. This makes it a reliable choice for first-time online store builders.


  • Expensive: Envy Theme Shopify is among the highest tier theme, which could be a consideration for many merchants.

4 Envy Theme Styles


The Copenhagen style is reminiscent of the city’s classic yet modern vibe, coupling elegance with minimalism. Its clean lines and soft color palette add an air of sophistication to your store. 

The preset allows for a neat display of products, focusing on simplicity and the fine details of your merchandise. The Copenhagen style can enhance your store’s look by providing a refined and understated aesthetic that lets your products do the talking.



Oslo style captures the essence of Scandinavian simplicity and functionality, known for its calm and neutral color palette. With its streamlined design, it puts the focus on your products. The large, easy-to-view product images and intuitive navigation can boost your store’s user experience. The Oslo style can give your store a modern, relaxed look that resonates with the ease of online shopping.



The Swedish city’s historic charm and modern flair blend to inspire the Gothenburg style. It features bold typography, distinct lines, and a contrasting color scheme that makes your products pop. This style enhances your store by providing an intriguing visual balance between the old and new, perfect for stores with a broad range of products.



The Stockholm style captures the trendy vibe of Sweden’s capital. It uses vibrant colors and playful designs, making it great for youthful, fashion-forward brands. It incorporates dynamic visuals with a strong focus on product imagery, which is ideal for high-quality photos. The Stockholm style can make your store look energetic, trendy, and eye-catching, enticing customers to explore more of your offerings.


Key Features of the Envy Theme Shopify

The Envy Theme Shopify introduces captivating menu animations that elevate the user experience and easily guide customers through your site. This feature aids in highlighting specific products or categories and contributes to a more dynamic, engaging browsing experience.

Countdown timer 

This theme has a countdown timer feature, perfect for promoting limited-time offers or flash sales. This sense of urgency can incentivize customers to purchase quickly, boosting conversion rates.

Events calendar 

The Events Calendar is a unique feature that allows you to inform your customers about upcoming events, promotions, or product launches. This helps build anticipation, foster customer engagement, and keep your audience up-to-date.


The Envy Theme Shopify offers a high-quality slideshow feature that enables you to display multiple images on your homepage. It’s an excellent tool for highlighting featured products, promotions or telling your brand’s story visually appealingly.


Cart drawer 

The cart drawer feature lets customers quickly view and edit their cart contents without leaving the current page, enhancing the shopping experience. This increases the likelihood of customers continuing to shop, potentially boosting sales.

Cross selling 

The theme provides cross-selling capabilities and lets you display related products on product pages, encouraging customers to consider additional items. This feature can significantly improve your average order value (AOV) by promoting add-on sales.


Who Is Envy Theme Shopify for?

Envy Theme Shopify is known as a promotion theme, making it suitable for a wide range of businesses, specifically catering to the following:

  • Flash Sales: Envy Theme Shopify is an excellent choice for businesses that frequently run time-based promotions. With its features tailored for flash sales, such as countdown timers and promotional banners, it helps create a sense of urgency and maximize sales during limited-time offers.
  • High-Volume Stores: Envy Theme Shopify is designed to handle high transaction volumes efficiently. It can seamlessly manage many orders, ensuring smooth operations even during peak periods. This makes it an ideal solution for businesses experiencing significant growth or expecting high order volumes.
  • Physical Stores: Envy Theme Shopify offers features catering to online and in-person businesses. It provides seamless integration with point-of-sale systems, enabling physical stores to synchronize inventory and sales data between their brick-and-mortar location and online store. This ensures a unified shopping experience for customers across all sales channels.
  • Various Industries: Envy Theme Shopify is suitable for a wide range of industries, including fashion, beauty, home decor, electronics, and more. It provides the flexibility to showcase products effectively, regardless of the industry or product type.
  • Entrepreneurs and Small Businesses: Envy Theme Shopify is also an excellent choice for entrepreneurs and small businesses looking to establish or enhance their online presence. It offers a user-friendly interface, customization options, and a range of features that allow businesses to create a visually appealing and engaging online store experience.

Shopify Envy Theme Examples: Top 3 Online Stores Using the Envy Theme

The Envy Theme Shopify, with its unique blend of elegance and functionality, has been adopted by numerous online stores across various sectors. Let’s delve into the top three online stores – Leven Rose, Urban Hydration, and Danny Duncan – to see how they’ve leveraged this theme to elevate their visual experience and customer engagement.

Leven Rose

Industry: Natural Skincare and Beauty

Leven Rose, a natural skincare and beauty store, uses the Envy Theme Shopify excellently. The theme’s minimalist design complements the brand’s pure and straightforward ethos, showcasing its products in a clean, uncluttered format. The vibrant product images pop against the white background, capturing the viewer’s attention. The multi-level menu allows easy navigation through their vast array of natural products, enhancing user experience.

Urban Hydration

Industry: Beauty and Wellness

Urban Hydration, a beauty and wellness store, utilizes the Envy Theme Shopify to create a fresh and vibrant online presence. The theme’s slideshow feature is expertly used to display the brand’s colorful, high-quality images that exude a sense of vitality and wellness. The intuitive layout and lively color scheme enhance the brand’s energetic vibe, making the online shopping experience enjoyable.

Danny Duncan

Industry: Lifestyle and Clothing

Danny Duncan, a lifestyle and clothing brand, uses the Envy Theme Shopify to portray its youthful and trendy brand image. The Stockholm style, with its dynamic visuals and vibrant colors, perfectly matches this brand. The large images and bold typography complement the brand’s daring approach, while the cart drawer feature enables smooth, uninterrupted browsing. The theme’s cross-selling feature is evident, cleverly promoting related products and accessories, thus increasing the average order value.

The Bottom Line

Harnessing the power of visual appeal and user-centric design, the Envy Theme Shopify stands as an impressive solution for eCommerce businesses seeking to elevate their online presence. With a range of customization options and special features aimed at boosting user engagement and sales, this theme is undoubtedly a worthy investment for any Shopify merchant.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.