Top 7 Ecommerce Platforms In Bangladesh

In this article, we will explore the top 7 ecommerce platforms in Bangladesh, each with unique features and benefits. 

7 Best Ecommerce Platforms in Bangladesh

Let’s dive into the 7 best ecommerce platforms in Bangladesh.

Chaldal

Overview:

Chaldal is an innovative online shopping platform operating in major Bangladeshi cities like Dhaka, Jashore, and Chattogram. Its mission is to save time and effort for Dhaka residents by delivering essential products right to their doorsteps. Chaldal is committed to harnessing technology and education to enhance the lives of people in Bangladesh.

Features, services, and product range

Chaldal offers various products, including groceries, household items, fresh produce, and more. The platform leverages technology like HTML5, jQuery, and Google Analytics to enhance their services and streamline the shopping experience, making it convenient and efficient for customers.

Popularity in Bangladesh

According to data, the platform receives approximately 620,203 monthly visits, with a notable growth rate of 6%. Regarding web traffic, it ranks 103,518 globally and is particularly popular in Bangladesh, capturing 94% of its monthly visits.

Pros and Cons for Businesses in Bangladesh:

• Pros:
  • A broad customer base in urban cities.
  • Localized focus
  • Integrated payment gateways and logistics support
• Cons:
  • Intense competition
  • Strict terms and conditions for sellers
  • Associated fees and commissions

Daraz

Overview

Daraz is a leading e-commerce platform in Bangladesh. Established in 2015, Daraz has since become South Asia’s premier online marketplace, operating in Bangladesh, Pakistan, Sri Lanka, and Nepal. 

Features, services, and product range

Daraz offers a diverse product range, including electronics, fashion, home appliances, and more. The platform provides a memorable and personalized shopping experience for its users. Logistics technology and its smart distribution centers ensure efficient and reliable deliveries.

Popularity in Bangladesh:

According to Alexa’s ranking data, Daraz is one of Bangladesh’s best online shopping stores, with over 17 million available products, and ranks #8 in Bangladesh. In addition, Daraz’s impact extends beyond numbers, as it has acquired the popular e-commerce platform HungryNaki.

Pros and Cons for Businesses in Bangladesh:

• Pros
  • Ability to reach a vast online customer base.
  • Marketing and promotional activities are supported to boost their visibility.
  • Reliable logistics support ensures timely deliveries.
  • Daraz Wallet and Koko provide convenient payment options.
• Cons

• Intense competition.
• Commission fees
• Limited product quality control

Rokomari

Overview

Founded in 2012, Rokomari is a leading e-commerce site in Bangladesh focusing on books and related items. The name “Rokomari” reflects its mission to deliver books everywhere in Bangladesh. Started by young entrepreneurs, Rokomari has changed how Bangladeshis buy books.

Features, services, and product range:

Rokomari boasts an extensive collection of books across various genres, catering to diverse reading preferences. The platform provides a user-friendly and intuitive interface, making it easy for customers to browse, search, and purchase. Customers can conveniently make online payments with credit/debit cards, mobile wallets, and cash-on-delivery options. The platform maintains a comprehensive review library, helping customers make informed choices.

Popularity in Bangladesh:

As of November 2023, Rokomari holds a global rank of 54,836, a notable achievement for a platform primarily serving the Bangladeshi market. This ranking speaks to Rokomari’s global relevance and recognition as a prominent player in the e-commerce sector.

Pros and Cons for Businesses in Bangladesh:

• Pros:
  • Specialized market
  • Reputation and trust in the online book market in Bangladesh
  • Diverse payment options
  • Rokomari often conducts marketing campaigns and promotions
  • Dedicated customer base
• Cons:
  • High competition
  • Rokomari primarily focuses on books and related products, limiting the market scope for businesses in other industries.
  • Customers might be more loyal to Rokomari as a brand rather than to individual businesses.

Ajkerdeal

Overview:

AjkerDeal is one of the largest online shopping platforms in Bangladesh since its inception in September 2011. Committed to being the people’s marketplace, AjkerDeal offers a diverse range of products, catering to both high-end and budget-conscious shoppers.

Features, Services, and Product Range:

With an extensive collection of over 200,000 items across various categories, including fashion, electronics, gadgets, household items, and more, AjkerDeal is a one-stop destination for all your shopping needs. 

The platform collaborates with around 5,000 top retailers, serving over 500,000 satisfied customers daily. It continuously expands its product offerings, adding over 1,000 new items daily to keep you up-to-date with the latest trends and necessities.

Popularity and Usage Statistics in Bangladesh

According to Alexa rankings, it holds a country rank of 4,185 in Bangladesh. Within the e-commerce category, it ranks at 1,794 in the country, reflecting its significant influence and popularity among online shoppers in Bangladesh. 

Pros and Cons for Businesses in Bangladesh

Pros:

• Access to a large and diverse customer base in Bangladesh
• Ease of listing and selling products
• Various promotional tools and advertising options
• Secure payment gateways and options like cash on delivery

Cons:

• Increased competition among sellers.
• Managing inventory and timely delivery can be challenging for businesses without efficient logistics
• Commission fees

Othoba

Overview:

Othoba is a dynamic e-commerce platform in Bangladesh that prioritizes service excellence and quality products. With a commitment to satisfying the diverse needs of busy consumers, Othoba offers a wide range of products while providing world-class customer support.

Features, services, and product range

Othoba boasts an extensive product catalog catering to various consumer preferences and needs. While primarily serving Bangladesh, Othoba welcomes international customers who can provide a Bangladeshi shipping address.

Popularity in Bangladesh:

According to Alexa.com, this dynamic platform ranks at an impressive #263 in country popularity, reflecting its widespread use among local consumers. Furthermore, on a global scale, Othoba.com holds a commendable position, with a global rank of #67,056.

Pros and Cons for Businesses in Bangladesh:

Pros:

• A vast market to tap into.
• Global presence
• Quality assurance
• World-class customer support

Cons:

• Increased competition among businesses on the platform.
• Ensuring timely and reliable delivery can be a logistical challenge, especially for businesses in remote areas.
• Fees for listing products and processing transactions on the platform.

Pickaboo

Overview

Pickaboo is more than just an e-commerce platform; it’s your ultimate destination for a seamless and convenient shopping experience. Offering a wide range of authentic products, cutting-edge technology, and innovative solutions, Pickaboo aims to enhance your comfort and satisfaction.

Product Range and Services

Pickaboo has diverse categories, including smartphones, laptops, TVs, refrigerators, ovens, smartwatches, perfumes, and more. They even provide 0% EMI facilities to make your purchases more affordable.

Popularity in Bangladesh

According to Alexa rankings, its online presence is notably strong, with a global ranking of #117,986. Pickaboo holds an even more impressive position in Bangladesh, boasting a country rank of #551. These rankings affirm the platform’s widespread recognition and adoption among Bangladeshi consumers.

Pros and Cons for Businesses in Bangladesh

Pros:

• A comprehensive selection of products
• Official brand warranty
• 0% EMI facility
• A hassle-free 3-day easy return policy 
• Secure transactions

Cons:

• High competition
• Fees and commissions 

Bagdoom

Overview:

Bagdoom is a prominent e-commerce platform in Bangladesh, offering a wide range of products and services to cater to the diverse needs of its customers. Established in 2016, Bagdoom has quickly gained popularity as a destination for online shopping in the country.

Features and Services:

bagdoom’s platform boasts an extensive product range, spanning categories such as women’s & girl’s fashion, health & beauty, electronics, groceries, and more. They offer traditional wear, Muslim wear, Western wear, innerwear, and shoes, and even hold auctions for exclusive products. Bagdoom provides easy registration and a seller zone for businesses looking to expand their online presence.

Popularity in Bangladesh:

According to AppBrain statistics, Bagdoom’s Android app, “Bagdoom Online Shopping,” has garnered over 100,000 installs, making it one of the more popular e-commerce apps in Google Play. This reflects the platform’s substantial user base and the trust it has earned among consumers in Bangladesh.

Pros and Cons for Businesses in Bangladesh:

• Pros:
  • A seller zone with convenient tools and support for businesses to sell their products online.
  • Diverse product range
  • Customer trust
  • User-friendly platform

• Cons:
  • Additional fees for its seller services
  • Customers may develop loyalty to Bagdoom rather than to individual sellers
  • Depending on the platform

Bottom Line

These 7 ecommerce platforms in Bangladesh present an exciting opportunity for businesses looking to establish or expand their online presence. As you consider your business needs, target audience, and growth aspirations, these platforms provide the tools and potential to connect with customers and thrive in the Bangladesh market.

FAQs