Home > Articles > Managing Your Ecommerce Business: Top Strategies to Follow

Managing Your Ecommerce Business: Top Strategies to Follow

January 19, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Do you know by 2024, 21.2% of total retail sales are expected to happen online? That’s right! These stats are a clear indicator of the growing influence of e-commerce in the global market. With numbers like these, it’s no surprise that business owners are jumping on the e-commerce bandwagon fast.

But diving into the world of e-commerce isn’t just about creating a professional logo and crossing your fingers, hoping for the best. It’s a bit more complex and exciting than that. It is like embarking on an adventure, and to thrive, you’ll need some savvy strategies.

So, let’s dive in!

Managing Your Ecommerce Business
Managing Your Ecommerce Business

Comprehensive Product Catalog

Imagine walking into a store where everything is scattered all over the place. You’d probably feel frustrated, right? Well, the same goes for your online store. When your products are neatly categorized, it creates a smooth and enjoyable shopping experience. Customers can browse effortlessly, making them more likely to stay on your site, explore, and, most importantly, make a purchase.

Now, let’s talk about product descriptions. They’re like the tour guides of your online store. When you’re selling something, your customers want to know all about it. What does it do? What’s it made of? How does it benefit them? These are the questions swirling in their minds, and your product descriptions provide the answers.

A well-written product description can persuade a potential buyer to hit that “Add to Cart” button. It should be clear and concise and highlight the key features and benefits of the product. Don’t forget to use simple language and avoid jargon that might confuse your customers. 

Streamlined Payment Process

You’ve found the perfect product online, added it to your cart, and are all set to make the purchase. But when you reach the payment page, things get complicated. It asks for too much information, takes forever to load, or worse, the payment fails. Frustrating, right?

Well, that’s exactly why having a smooth payment experience for your customers. It means customers can quickly and easily pay for their items, reducing the chance they’ll abandon their carts. It builds trust and leaves them with a positive impression of your business.

So, how do you ensure your payment process is smooth and efficient? 

One of the most effective ways is to set up an integrated payment processing system directly into your website or app. These solutions securely store the details of transactions using the payment token. And for customers, this reduces the number of steps customers have to take and provides a seamless experience ensuring overall satisfaction.

Marketing and Promotion

When you’re running an eCommerce business, you’re not just competing with local shops; you’re competing with businesses from all over the world. And digital marketing helps you stand out in this vast online marketplace.

It includes all the ways you can promote your business online, from social media and email to making sure your website shows up when people search on Google.

Some of the different online marketing channels you can use:

  • Social Media Advertising – You can create ads on social media platforms like Facebook or Instagram. This way, you can target specific groups of people who are likely to be interested in your products. 
  • Email Marketing – Email might sound old-school, but it’s a powerful tool. This includes sending out newsletters or special offers to your subscribers to keep them engaged with your brand. 
  • Search Engine Optimization – When people search for something on Google, you want your website to pop up in the results. SEO is like fine-tuning your website so that it appears higher in those search results. It helps potential customers find you more easily.

Inventory Management

Efficient inventory management is a vital component of running a successful eCommerce business. It’s the art of balancing what you have in stock with what your customers demand, ensuring that you have just the right amount of products available at all times. This balance is crucial because it directly impacts your business’s profitability and customer satisfaction. 

Inventory Management
Inventory Management

So, implementing robust inventory tracking systems is key to mastering this balance. These systems provide real-time data about stock levels, allowing you to make informed decisions about reordering and stocking. 

Also, they help identify patterns in sales, predict future demand, and thus prevent both overstocking and understocking. Many eCommerce businesses use a combination of software tools and methodologies, such as just-in-time inventory, to keep stock levels optimized. This approach means you order stock in response to actual demand rather than relying on forecasts or estimates.


Finally, the journey of managing an e-commerce business is a marathon, not a sprint. It requires patience, perseverance, and a continuous effort to improve. By following these strategies and keeping your goals in sight, you are setting your e-commerce business on a path to thrive in the digital marketplace.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.