Home > Articles > CMS vs Website Builder: A Detailed Comparison 

CMS vs Website Builder: A Detailed Comparison 

March 06, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article will dive into the differences between CMS and Website builders, focusing on aspects such as customization, ease of use, pricing, and flexibility for users with varying levels of technical expertise.

CMS and Website Builder: At A Glance 

A CMS (Content Management System) (CMS) is a software application to create and manage digital content, offering a user-friendly interface for users without technical skills. Moreover, CMS platforms offer functionalities such as ecommerce capabilities, social media integration, and advanced SEO tools. 

CMS and Website Builder: At A Glance 

On the other hand, the term “Website Builder” typically encompasses all-in-one platforms explicitly crafted to create a fully functional website, including the domain names, hosting, themes, integrations, etc. Most website builders always use a drag-and-drop function, allowing them to change the website layout.

CMS and Website Builder: At A Glance-2

CMS and Website Builder: Pros & Cons 

Understanding the strengths and limitations of CMS and Website Builders is crucial for making an informed decision.

CMS

Pros

  • User-Friendly Content Updates
  • Cost-Efficient Content Management
  • Independence for Non-Programmers
  • Potential Long-Term Cost Savings
  • A Wide Range of Themes
  • Integration with Plugins
  • Flexible Customization 

Cons

  • Increased Security Risk
  • Need for Regular Maintenance and Updates
  • Expenses for Qualified Technicians
  • Learning Curve and Time Investment
  • Working with Hosting Solutions 

Website Builder

Pros

  • Budget-Friendly Options
  • Quick and Easy Setup
  • No Coding or Design Expertise Required
  • Full Website Functions 
  • Access to Marketing Tools for SEO
  • A Wide Range of Themes and Layouts
  • Multiple Customer Support 

Cons

  • Potential Lack of Advanced Features
  • Time-Consuming for Ongoing Maintenance
  • Limited Customization 
  • Lack of Scalability 

CMS vs Website Builder: A Detailed Comparison

Let’s delve deeper into the specifics to guide you in choosing the right platform for your unique needs.

Ease to Use 

CMS 

CMS platforms offer a user-friendly interface, but their wide range of features can make them harder to learn. Setting up involves getting a hosting plan and domain from other providers, which takes time. Especially, CMSs are mainly for blogging, and adding extra functions like security or SEO tools needs extra plugins, which require more coding knowledge.  

Website Builder

Website builders streamline the process, providing preset themes and simple drag-and-drop tools for quick learning. You easily select pre-made templates, customize fonts and colors, and effortlessly drop in your information, resulting in a complete website. 

Moreover, website builders often include a hosting plan, domain name, and a set of tools that enable users to swiftly set up the platform and launch their websites with ease. 

Ease to Use-1

The Verdict

For the easiest and quickest website setup, a website builder is recommended. With integrated services, website builders minimize the legwork, allowing users to have a fully functional site up and running with ease.

Pricing 

CMS 

CMS like WordPress are often free, making them accessible to a wide range of users. However, the overall costs may increase due to expenses such as hosting, development, and third-party applications, making them potentially more expensive than website builders in the long run.

FeaturesPricing (USD – $)
Hosting Service$ 2 – 20/month
Domain Name$1 – $ 20/year
SSL Certificates$ 8 – $ 1,000/year
Premium Themes$ 2 – $ 350/theme
Plugins and integrations$ 5 – $1000/ plugin 
Total $18 – 400 /month 
Pricing - CMS

Website Builder

Website builders often showcase their lowest rates prominently, enticing users with affordable entry points. However, it’s essential to be mindful that as your website expands and your needs evolve, you might find yourself upgrading to higher-tier plans to access additional features and functionalities.

The Verdict

Even though CMS may have a lower base price, it’s unwise to assume that a website builder is inherently cheaper solely based on initial subscription prices. 

The overall cost-effectiveness depends on various factors, including the specific needs, scalability, and long-term requirements of your website.

Customization Options 

CMS 

CMS provides a robust toolkit, offering users a powerful option for extensive website customization. Popular CMS services include WordPress enhances the platform’s functionality and provides users with a wealth of customization options. 

Customization Options - CMS

Website Builder

Website builders, while convenient and easy to use, often come with limitations in terms of customization. The control exerted by website builders over the entire platform may restrict openness to changes from third-party applications, limiting the extent of flexibility compared to CMS.

Website Builder - Customization

The Verdict

When it comes to customization, CMS stands out for its unparalleled flexibility, providing a broader range of options for users with diverse design and functionality requirements. The extensive customization options make CMS an ideal choice for those seeking a highly personalized and dynamic online presence.

Flexibility and Scalability 

CMS 

CMS has extensive flexibility and scalability options. Users can optimize website performance by tweaking the back end, performing tasks like clearing database files, or minifying website code. CMS platforms also allow the installation of extensions, such as cache plugins, to enhance website performance. Additionally, users have the flexibility to switch hosting providers or upgrade to higher-performance hosting plans without recreating their sites from scratch.

Flexibility and Scalability  - CMS

Website Builder

Websites created with a builder platform are often tied to the provider’s hosting service. Switching hosts or platforms may necessitate recreating sites from the beginning. Despite lacking support for third-party plugins, most website builders come with built-in optimization features to streamline performance.

The Verdict

In terms of scalability, CMS holds a notable advantage over website builders. The flexibility to optimize performance, use third-party extensions, and easily switch hosting providers makes CMSs a more scalable option for users with evolving website needs. 

Learning Curve

CMS 

CMS comes with a steeper learning curve due to its comprehensive features and functionalities. Users, especially those new to website development, may need time to familiarize themselves with the platform, understand back-end operations, and learn how to manage plugins for added functionalities.

Website Builder

Website builders, on the other hand, are designed to be user-friendly, offering a more straightforward and intuitive interface. The learning curve for website builders is generally lower, allowing users to quickly grasp the basics of creating and managing a website without the need for extensive technical knowledge.

The Verdict

Website builders stand out as the more accessible option for users with limited technical expertise or those looking for a quick and easy solution. CMS, while more powerful and flexible, requires a greater investment of time for users to become proficient. 

Customer Support 

CMS 

CMS typically relies on community support and documentation. While popular CMS platforms like WordPress have large user communities, obtaining direct customer support can be challenging. Users often need to turn to forums, online resources, or third-party support services for assistance.

Website Builder

Website builders, being user-friendly platforms, often provide dedicated customer support. Users can access help centers, live chat, or email support to address queries, troubleshoot issues, or seek guidance on using the platform. The availability of direct customer support makes website builders more user-friendly for individuals who may require assistance during the website creation process.

Customer Support - Website Builder

The Verdict

Website builders offer a more accessible and direct avenue for assistance. The availability of dedicated support channels makes it easier for users to get real-time help. CMS, while benefiting from community support, may require users to navigate through forums or third-party services for specific issues. 

So here is a brief comparison between CMS and website builder

  • Website builders are easy to use, while CMSs require users to have a steeper learning curve
  • CMS helps users transfer a site to another platform is easier than website builders
  • CMS requires more regular updates or maintenance than website builders
  • CMS is free to start but still requires more costs in different features, while website builder owns upfront costs and opt for high-cost features
  • CMS offers robust SEO features, while website builders need to require extra plugins

How to Choose Between CMS and Website Builders

When deciding between a CMS and a Website Builder, it’s crucial to consider your specific needs and goals for your online presence. Each option comes with its own set of advantages, so let’s delve into factors to help guide your decision.

Choose CMS if:

  • You require extensive customization and flexibility for your website.
  • Your website project involves complex features and functionalities.
  • You have coding skills or access to a developer for advanced customization.
  • Long-term scalability and control over your website are top priorities.

Choose Website Builder if:

  • You need to create a website quickly and with minimal effort.
  • Your focus is on simplicity and ease of use without extensive customization needs.
  • You want an all-in-one solution that includes hosting, domain, and built-in features.

In Conclusion 

The choice between CMS and website builders depends on your specific needs and priorities. If you prioritize extensive customization, and flexibility, and have the technical skills for advanced features, a CMS like WordPress may be the better choice.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.