Home > Articles > Chord Shopify Theme Review: Promotions Of Music And Entertainment Brands

Chord Shopify Theme Review: Promotions Of Music And Entertainment Brands

December 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Chord Shopify Theme Review
Chord Shopify Theme Review

Key Takeaways

  • Chord has a modern and creative design that engagingly showcases your content.
  • It offers customization options and unique features, such as audio players, event calendars, social media integration, etc.
  • It is mobile responsive and browser compatible, ensuring a smooth user experience across devices.
  • It inspires you with positive user reviews, ratings, and actual store examples.

Theme Overview

Brief Overview of the Theme

Chord is a theme that was created with the music and entertainment industry in mind. It has a sleek and stylish design highlights your content and captures your audience’s attention. Whether you are a band, a DJ, a festival organizer, a podcast host, or any other music and entertainment business, Chord can help you create a website that reflects your brand identity and showcases your work.

Key Findings & Recommendations

  • Chord is an excellent theme for music and entertainment businesses that want to create a professional and attractive website without much hassle.
  • Chord has many features and options that allow you to customize your website to suit your needs and preferences. You can choose from different layouts, colors, fonts, icons, etc., and add unique elements like audio players, event calendars, social media feeds, etc.
  • Chord is also optimized for performance and SEO, ensuring your website loads fast and ranks well on search engines. It also has a responsive design that adapts to different screen sizes and browsers.
  • Chord has received positive feedback from users who praised its design quality, ease of use, customer support, and value for money. It also has some realstore examples demonstrating how it can be used for different music and entertainment niches.
  • If you want Chord, you can find it on the Shopify Theme Store for $320. You can also try it for free for 14 days before purchasing.

If you want to learn more about Chord and how it can help you create a stunning website for your music and entertainment brand, read this review or visit the Shopify Theme Store to get started.

Pros & Cons

Pros

  • The Chord Shopify theme has a neat, easy-to-understand, and lightweight design. It’s quite flexible, allowing you to customize it as you like. 
  • You can choose from various page layouts and design options, thanks to its customization-friendly nature. 
  • This theme is also built for speed and high performance, loading quickly to enhance user experience. 
  • Additionally, you can try it out for free, and if you like it, you can upgrade to the theme without any cost.

Cons

  • However, it doesn’t include some features like image hotspots, before/after sliders, countdown timers, and giftwrapping options.

Key Features & Benefits

1. Marketing and Conversion: Boost conversion rates

Marketing and Conversion: Boost conversion rates
Marketing and Conversion: Boost conversion rates

This feature includes tools and strategies to attract potential customers and convert them into actual buyers. It can involve various techniques such as email marketing, social media promotion, SEO optimization, etc. The goal is to increase website traffic, improve customer engagement, and boost sales.

2. Cart and Checkout: Simplify the ordering & payment process

Cart and Checkout: Simplify the ordering & payment process
Cart and Checkout: Simplify the ordering & payment process

The cart and checkout feature is crucial for the final purchasing process. It allows customers to review their selected items, make necessary modifications, and proceed to purchase. A smooth and user-friendly checkout process can enhance customer satisfaction and reduce cart abandonment rates.

3. Physical Stores: Seamlessly integrate online and physical stores

Physical Stores: Seamlessly integrate online and physical stores
Physical Stores: Seamlessly integrate online and physical stores

This feature refers to the integration of online platforms with physical retail locations. It can include store locators, in-store pickup options, and inventory management across different areas. The aim is to provide customers with a seamless shopping experience, whether online or in-store.

4. Visual Storytelling: Visual attraction towards clients

Visual Storytelling: Visual attraction towards clients
Visual Storytelling: Visual attraction towards clients

Visual storytelling involves using graphics, images, videos, and other visual elements to convey a brand’s message or story. It can enhance the aesthetic appeal of a website and create a more engaging user experience. This feature can be handy for brands that want to showcase their products visually compellingly.

5. Quick Setup: Save time & effort for new stores development

Quick Setup: Save time & effort for new stores development
Quick Setup: Save time & effort for new stores development

Quick setup features are designed to make setting up an online store as straightforward and efficient as possible. They can include pre-designed templates, drag-and-drop builders, and easy-to-use dashboards. These features can save time for store owners and allow them to focus more on their business operations.

6. Merchandising: Effectively showcase products and promotions

Merchandising: Effectively showcase products and promotions
Merchandising: Effectively showcase products and promotions

Merchandising features help store owners effectively display and promote their products. They can include product categorization, promotional banners, featured product sections, and more. Proper merchandising can attract customers’ attention and encourage them to explore more products.

7. Product Discovery: Discover every product at ease

Product Discovery: Discover every product at ease
Product Discovery: Discover every product at ease

Product discovery features aim to make it easier for customers to find and explore products. They can include search functions, filters, product recommendations, and more. These features can enhance the shopping experience by helping customers find exactly what they want.

Design & Customization 

Presets

Chord Presets
Chord Presets
  • Warm Preset: The Warm preset offers a cozy and inviting aesthetic that’s perfect for businesses selling handmade goods, vintage items, or artisanal products. Its earthy color palette and rustic typography create a sense of nostalgia and comfort, making customers feel right at home.
  • Fresh Preset: The Fresh preset is all about clean lines, vibrant colors, and a modern look. It’s ideal for businesses that sell health and wellness products, organic produce, or eco-friendly goods. Its minimalist design and bright color scheme convey a sense of freshness and vitality, enticing customers to explore more.

How to Add This Theme To Your Store

To add the Chord Shopify Theme to your online store, follow these instructions:

how to add the Chord Shopify Theme
How to add the Chord Shopify Theme
  • Step 1: Go to the Shopify theme market and search for the Chord theme. You can try the music for a trial period or purchase it permanently. Make sure to follow the payment prompts carefully.
  • Step 2: In your Shopify admin dashboard, click “Online Store” and select “Themes.” Choose the “Chord” theme from the available options. You can decide whether to buy or customize the theme during the trial process.
  • Step 3: Once you click on the Customize option, you will have the ability to modify colors, fonts, and layouts and add additional functionalities such as image galleries, slideshows, and collection lists.
  • Step 4: After making the desired changes, click the save button to complete the design process. Remember that if you decide to publish your store using the Chord theme, you must purchase it for $320. So, being aware of this before finalizing your decision is essential.

Detailing Customization Options

Chord is a user-friendly Shopify theme easily customized to meet your specific design needs. It offers a wide range of flexible elements, design options, and page layouts, making it perfect for quickly setting up and launching your online store. 

Moreover, Chord has impressive features that enhance your store’s visual appeal and functionality. These include mega menus with promotional sections, color swatches, breadcrumbs, animations, image transitions, product tabs, slideshows, galleries, promo banners, promo tiles, product reviews, product videos, sticky headers, and a convenient slide-out cart.

Home page

Detailing Customization Options
Detailing Customization Options

Regarding the home page, Chord offers multiple layout choices with full-width and narrowed header sections. You can showcase eye-catching slideshows and brand videos, and the minimal menu section includes mega menus, an announcement bar, a modern search bar, and in-menu promotions. 

The featured products are displayed in clean and organized grid-based layouts with sliders, high-resolution images, product badges, color swatches, customer reviews, and quick buy and view options. You can also create modular designs for featured products, collections, and blogs and leverage promotional elements like promo tiles, banners, slideshows, and galleries with smooth image transitions.

Collection pages

Collection pages
Collection pages

Chord provides carefully designed layouts with full-width header sections for collection pages that can feature images and inlay texts. You have control over the number of products displayed per row, and the pages offer modern filters on the sidebar and various sorting options. You can incorporate banners, tiles, and videos to enhance the presentation. 

The product listings are in a clean grid format with high-resolution images, rollover effects, badges, discount information, color swatches, and convenient quick view and buy options.

Product pages

Chord Product pages
Chord Product pages

Chord’s product pages offer multiple layout variations and visually appealing blocks for showcasing product imagery, maintaining a sleek and modern design. You can include textual blocks to convey brand and product messages effectively. 

The pages also feature a sliding product bundling section to encourage customers to add more items to their carts. Other valuable features include color swatches, image swatches, size charts, product reviews, breadcrumbs, product tabs, expandable information sections, and recommendations. 

Additionally, Chord provides a variety of grid and modular layouts for promotional elements, featured collections, and products.

Special Features & Add-ons

In addition to these features, Chord offers cart notes, in-store pickups, animations, color swatches, mega menus, breadcrumbs, recently viewed products, product reviews, cross-selling capabilities, and a sticky header to enhance the overall shopping experience.

Overall, Chord is a comprehensive and user-friendly Shopify theme, allowing you to easily create a visually appealing and functional online store.

Mobile Responsiveness & Browser Compatibility

Mobile Responsiveness

Mobile Responsiveness
Mobile Responsiveness

Chord excels in providing a seamless experience across various mobile devices. Its design and development prioritize mobile responsiveness, ensuring your Shopify store looks and functions flawlessly on smartphones and tablets. 

With Chord, customers can easily navigate your store, browse products, and make purchases, regardless of their device. The theme’s responsive layout dynamically adjusts to different screen sizes, optimizing the user interface and maintaining consistent performance across all mobile platforms.

Browser Compatibility

Chord is designed to be compatible with a wide range of web browsers, ensuring that your Shopify store can reach a broader audience. Whether your customers prefer using Chrome, Firefox, Safari, or Internet Explorer, Chord provides a consistent and reliable browsing experience. 

The theme’s code base is crafted with browser compatibility in mind, adhering to industry standards and best practices. Regardless of your customers’ browser, they can smoothly access and interact with your store, enhancing their overall shopping experience.

User Experience & Feedback

Navigation & User Engagement Features
Navigation & User Engagement Features

This theme’s navigation and user engagement features have received high user praise. The design and usability have stood out, making it a preferred choice among various pieces users have tried. The theme provides an intuitive and engaging user experience, enhancing the overall appeal of the website or application it is used for.

  • Intuitive Design: Users appreciate the design of this theme, finding it visually appealing and easy to navigate. The layout and elements are thoughtfully crafted, providing a seamless user experience.
  • Ease of Navigation: The theme offers a navigation system that is straightforward and user-friendly. Users can easily find what they are looking for without encountering usability issues.
  • Engaging Features: Interactive elements and engaging features within the theme enhance user interaction and keep visitors engaged. This contributes to a positive impression of the website or application.
  • Responsive Support: The support for navigation and user engagement features is exceptional. Users have reported prompt assistance and guidance in utilizing these features effectively, even if initially unfamiliar.

Summary of User Reviews & Ratings

Reviews from users who have experienced this theme highlight the overall satisfaction and positive sentiments towards the product. The theme’s design and support services have been well-received, garnering high ratings and favorable feedback.

  • Positive User Feedback: Users appreciate the support offered, emphasizing its helpfulness in building and customizing according to their needs. The exceptional customer service has left a lasting impression, adding value to their experience.
  • Favorite Theme Choice: Many users consider this theme famous among several alternatives they have tried. The theme’s design stands out, aligning with their preferences and contributing to their satisfaction.
  • Recommendations and Satisfaction: Users express high satisfaction levels and recommend this theme to others seeking a similar solution. The positive feedback underscores the theme’s ability to meet user expectations and deliver a pleasing and functional user interface.
  • Overall Rating: Based on the collected reviews, the theme has achieved a 100% positive rating, indicating a high level of user satisfaction regarding its navigation, design, and user engagement features.

Where to Buy this Shopify Theme

Users can access the Chord Shopify Theme through the Shopify Theme market or the official We Are Underground website. The theme is available for a permanent purchase for $320. Before deciding to buy, users can customize the theme during a trial period.

Best for Who?

The suitability of the Chord Shopify theme depends on your specific needs and preferences. Chord is a versatile theme that works well for various online stores. Here are some types of businesses that might find the Chord theme a good fit:

  • Fashion and Apparel Stores: Chord’s visual storytelling features and product discovery options can be excellent for showcasing clothing and accessories.
  • Home and Decor Shops: If you sell furniture, home decor, or interior design products, Chord’s merchandising and visual layout options can help highlight your products effectively.
  • Electronics and Gadgets Retailers: Chord’s marketing and conversion tools can be beneficial for promoting and selling tech-related products.
  • General Merchandise: Chord’s versatility makes it suitable for general merchandise stores with a wide range of products.
  • Artisanal and Handmade Goods: If you sell unique, handcrafted items, Chord’s visual storytelling features can help you tell your brand’s story effectively.
  • Physical Stores with an Online Presence: Chord offers features for integrating physical store locations, making it a good choice for businesses with both online and brick-and-mortar operations.

In addition, here are several types of business models that best match with Chord Shopify theme:

  • Stores Where You Sell in Person: This theme is perfect for stores where you sell your items face-to-face.
  • Setup Made Easy and Fast: Setting up this theme is a breeze. The steps are simple and quick, ensuring a speedy launch for your store.
  • Sharing Your Story through Pictures: This theme is created to let you display pictures that help tell your brand’s story visually. It’s all about using images to show what your brand is all about.

FAQs

You can install the Chord Shopify theme by following these steps:

  • Go to the Shopify Theme Store and find the Chord theme.
  • Click the “Try theme” or “Buy theme” button.
  • Enter your Shopify store URL and log in to your account.
  • Click on the “Publish as my shop’s theme” button.
  • Customize your theme settings and preferences.

You can update the Chord Shopify theme by following these steps:

  • Go to the Shopify Theme Store and find the Chord theme.
  • Click on the “Update theme” button.
  • Confirm the update and wait for it to finish.
  • Check your store for any changes or issues.

Yes, Chord is designed to work seamlessly with many Shopify apps to enhance your store’s functionality.
Absolutely! Chord offers a user-friendly interface and customization options that allow you to tailor your store’s look and feel without needing to code.
Yes, Chord is versatile and can accommodate stores of various sizes, making it suitable for both small boutiques and large online retailers.

Conclusion

Chord Shopify theme is an excellent choice for online stores that sell music and entertainment products or services. The theme has a modern and stylish design that can creatively showcase your products and services. The theme has many special features and add-ons to enhance your store’s functionality and appearance. The theme is responsive, compatible, user-friendly, and engaging. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.