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Shopify Beyond Theme: A Go-to Choice For Sustainable Stores

June 28, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you an eco-conscious entrepreneur looking to make a difference with your Shopify store? The Beyond theme Shopify might be the perfect fit for you! With a minimalist design for visual storytelling, it’s a great way to showcase your sustainable products and eco-friendly initiatives.

In this article, we’ll take a deep dive into the Shopify Beyond theme, exploring its unique features to see how it can help your sustainable brand stand out and make a positive impact.

Let’s get right to it!

Avada’s Verdict
  • Versatile sections designed as captivating blocks.
  • A story-driven design
  • Many features to increase loyalty, boost customer retention and grow audiences
  • Fast and responsive support
  • High price for merchants operating on a restricted budget.
  • No live chat support
  • Only 3 presets
  • Advanced customization need expert help
Rating: 4.6/5⭐
Best For
Ethical, sustainable, eco-friendly brands in fashion, beauty, food and beverage industries

Beyond Theme Shopify: A Brief Overview

Beyond Theme Shopify: A Brief Overview

The Beyond Shopify theme is one of the most customizable themes available for e-commerce businesses, offering the perfect platform to create stunning and outstanding online stores. With its focus on ethical brands and sustainability, this theme is designed to resonate with businesses aiming for a more eco-friendly future.

The theme has a modern and visually striking look, with three different preset styles to choose from. It’s also packed with features that can help you build customer loyalty, keep them coming back, and reach a wider audience.

5 Shopify Beyond Theme’s Features That Will Benefit Your Shopify Store

The Shopify Beyond theme offers exceptional features that elevate your Shopify store, catering to businesses emphasizing visual storytelling and high-volume sales. 

Countdown Pop-up & Video Header

When you first land on a store using the Beyond theme, you’re greeted by a stunning header. You can divide it into sections and add images or videos to create a beautiful slideshow that highlights your best products.

But that’s not all! A countdown timer pops up, grabbing your attention right away. You have full control over how it looks and where it appears, making it impossible for customers to miss.

Countdown Pop-up and Video Header

Benefits for Shopify merchants:

  • Modern and Professional Look: These elements give your website a modern and professional appearance, helping to build credibility and trust with potential customers.
  • Enhancing Customer Engagement: They add a dynamic element to the site that can keep visitors interested and more likely to explore further.

Detailed Product Information

Transparency is key for sustainable stores, and that means giving customers all the information they need to feel good about their purchases.

With Beyond, you can easily share detailed information about each product, like the materials used, size, ratings and reviews, and price. You can also offer instructions on how to use your products effectively.

Beyond also helps you be upfront about your shipping policies and timelines. You can even include details like eco-friendly packaging materials and carbon-neutral shipping options.

Detailed Product Information

Benefits for Shopify merchants:

  • Reduced Returns and Inquiries: Clear and thorough product information minimizes the likelihood of returns due to misunderstandings or unmet expectations. It also reduces the need for customers to contact support for basic product inquiries, freeing up resources for other tasks.
  • Increased Conversions and Sales: When customers feel confident in their understanding of a product, they are more likely to complete a purchase.
  • Building Trust and Credibility: Transparent and thorough product information builds trust with customers, fostering long-term relationships and repeat business.

Product Review

Thanks to this feature, store owners can empower customers to leave reviews and ratings for products, offering social proof and validation to potential buyers.

For example, an eco-conscious fashion store can receive positive product reviews praising the sustainable materials used in their clothing, encouraging more customers to make eco-friendly choices.

Benefits for Shopify merchants:

  • Building Trust and Credibility: Product reviews from real customers build trust and credibility for your store.
  • Enhances SEO: Reviews contribute fresh and unique content to your product pages, which can improve your search engine rankings.
  • Improved Customer Engagement: Allowing customers to leave reviews encourages engagement and interaction with your store. This not only creates a sense of community but also shows that you value customer feedback.

Blog & FAQ Page

Sustainable stores can use the built-in blog to share informative articles, eco-friendly tips, and updates about their sustainability initiatives. This helps them build trust with their audience and become a go-to source for sustainable living.

Additionally, the FAQ page is a handy way to answer common questions, saving time for your customer support team and making shopping easier for your customers. For instance, a sustainable personal care brand could use the FAQ page to answer questions about product packaging, ingredients, and how to recycle them.

Benefits for Shopify merchants:

  • SEO Benefits: Blogging improves your store’s SEO by providing fresh, relevant content that search engines can index.
  • Driving Conversions: Blogs can drive conversions by educating customers about your products and how they solve their problems. Including calls to action within blog posts can guide readers toward making a purchase.
  • Social Media Content: Blog posts provide valuable content that can be shared on social media. This can help increase your reach, engage your followers, and drive traffic back to your store.

The Beyond theme is great for showcasing related products to customers. It lets you add multiple relevant items on each product page, in the shopping cart, and even on the checkout page.

This means customers see suggestions for other things they might like at all the important points in their shopping journey, making them more likely to add more to their cart and spend more.

Benefits for Shopify merchants:

  • Improved Product Discovery: This feature can introduce shoppers to new products or categories, increasing the likelihood of additional purchases.
  • Increased Sales and Average Order Value: By showcasing recommended products, you can encourage customers to explore additional items that complement their purchases.

Beyond Shopify Theme Pricing

The Beyond Shopify theme costs $340 for a one-time purchase. This gives you access to a bunch of features and functions to build an amazing, sustainable online store.

But, you don’t have to pay right away! The Beyond theme comes with an unlimited free trial. This means you can add it to your store and try it out for as long as you want without spending a dime. You only need to pay when you’re ready to publish your store with the Beyond theme.

What Do Customers Say About the Beyond theme Shopify?

What Do Customers Say About the Beyond theme Shopify

The theme has 92% positive reviews from Shopify users. From what I’ve seen, people often mention how responsive and helpful the team is.

The theme itself is also praised for being functional and working well for different types of businesses, including print-on-demand dropshipping and general e-commerce. Users appreciate the regular updates and how the theme balances good looks with practical features.

Overall, it’s a highly recommended theme for Shopify stores.

Here are some of the reviews:

Pure Whimsy Jewelry – “I have been very happy with the Beyond theme. It gives you many options for all pages and once you start working with it, it isn’t too hard to navigate. In addition, Troop Themes has amazing customer support. I have had to reach out a couple of times and they get back to you very quickly and will help you as much as they possibly can right away. Nick has been especially awesome!”

Still Wild Free Co. – “This theme is perfect for my POD dropshipping business. It has all the functions to create a clean website while optimizing user experience. It’s worth the price point! I ran into an issue with the footer in which the theme support was amazing and they resolved my issue quickly and easily. Gladys was very helpful and knowledgeable. I highly recommend this theme!”

Be Change – “Incredible theme! So easy to customize and it does the hard work for you, easily one of the best investments I’ve made. Not only is theme great, but the customer service you receive from the Troop team is spectacular. They’re always prompt when responding to any questions I have. Also they’re constantly making improvements and updates. Thank you Troop Themes :)”

3 Presets of Shopify Beyond Theme

Beyond offers three presets, including  Essentials, Organic, and Eco.


The Essentials preset of the Shopify Beyond theme offers a clean and modern vibe, making it a perfect fit for Art & Photography businesses. The simplistic yet elegant design allows the focus to be on showcasing high-quality images and artwork. 

The Essentials preset’s minimalistic approach creates a professional and sophisticated look for art galleries, photography studios, and artists portfolios. The uncluttered layout and visually striking elements draw attention to the creative works, ensuring a seamless browsing experience for potential customers.


The Organic preset of the Beyond Shopify theme exudes a natural and fresh vibe, making it a suitable choice for High-Volume Online Stores, Fashion & Apparel Stores, and cosmetic businesses. With earthy tones and fluid design elements, the Organic preset creates a harmonious and visually appealing atmosphere. 

Its versatility allows fashion retailers to present their collections captivatingly, while cosmetic stores can showcase their products with a touch of nature-inspired elegance. The Organic preset’s engaging aesthetics appeal to a broad audience, providing a memorable and pleasant shopping journey.


The Echo preset offers a sophisticated and detailed vibe, making it an ideal match for Home Decor and Furniture Stores. With its refined and elegant design, the Echo preset elevates the presentation of home decor items and furniture products. 

The theme’s distinctive layout showcases products in a way that evokes a sense of luxury and refinement, allowing home decor businesses to showcase their collections with style and grace. The Echo preset focus on detailed visuals and organized sections ensures that customers can easily browse and appreciate the intricacies of home decor items, enhancing the overall shopping experience.

Who Is Shopify Beyond Theme For?

The Shopify Beyond theme is best suited for

  • Ethical and sustainable brands
  • High-volume stores
  • Sustainable and eco-friendly fashion brands
  • Organic beauty, skincare or food products retailers
  • Organic F&B stores

Where To Get The Beyond Shopify Theme?

  • The Shopify Theme Store is your primary destination to purchase the Beyond theme for your Shopify store.
  • Alternatively, you can find the Beyond theme on the developer – Troop Themes’s website. By clicking “Preview theme,” you will be redirected to the theme’s page in the Shopify Theme Store, where you can learn more about its features and functionalities before purchasing.

3 Successful Stores Built With Shopify Beyond Theme

For All Folks 

For All Folks is a Mexican genderless cosmetic brand founded in 2017 with a Slowlife philosophy. They aim to redefine personal care by prioritizing hydration, aromas, and sensory pleasures, blending nature and science to promote health, wellness, and enjoyment.

For All Folks store chooses to use the Beyond theme for its online store to elevate its appearance and provide a satisfying shopping experience for customers. The Beyond theme offers a visually striking design that effectively showcases For All Folks’ genderless cosmetic products with a modern and immersive layout. 

Alexandra’s Macaron

Alexandra’s Macarons, a Seattle-based bakery specializing in macaron cakes since 2013, is a great example of how the Beyond theme can be used effectively. They’ve chosen this theme for their online store to showcase their beautiful creations and improve the customer experience.

The Beyond theme’s captivating design really makes their macaron cakes look irresistible, creating an immersive shopping experience. With customizable sections, the store can make the website their own, reflecting their unique brand and offering a smooth and user-friendly interface for their customers.

Tierra By Maria

Tierra by Maria, a skincare line created by Venezuelan actress Maria de Faria, is all about effective, no-nonsense skincare without any unnecessary ingredients. They want to make their high-quality products accessible to everyone, encouraging a simple and honest skincare routine.

By using the Beyond theme for their online store, Tierra by Maria can beautifully showcase their products, emphasize their brand goals, and meet the needs of their customers. The visually appealing design draws potential buyers in, and the customizable sections highlight the brand’s mission. This makes for a seamless and engaging shopping experience.

Ending Words

From my experience, the Beyond theme on Shopify is a fantastic choice for a variety of businesses, and it has great design and amazing features. Try it out and customize it with your own products and branding – I bet your store will look fantastic!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.