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Shopify Beyond Theme: Impactful Theme For Sustainable Stores

July 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Step into the world of Shopify’s Beyond theme – a dynamic solution crafted to elevate sustainable stores’ online presence to showcase your brand and products brilliantly.

Key Takeaways

  • The Beyond theme best suits high-volume online stores, art and photography businesses, fashion and apparel retailers, and home decor and furniture stores seeking to create an impactful and visually appealing online presence.
  • The theme offers three presets with impactful design elements that enable sustainable stores to effectively convey their brand story, mission, and values while providing quick setup options and customizable sections for a seamless and personalized shopping experience.

Beyond Theme Shopify: A Brief Overview

The Beyond Shopify theme stands out as one of the most customizable themes available for e-commerce businesses, offering the perfect platform to create stunning and outstanding online stores. With its focus on ethical brands and sustainability, this theme is designed to resonate with businesses aiming for a more eco-friendly future.

The theme offers a modern and visually striking appearance. With three distinct presets, the Beyond theme offers versatile vibes and looks for different types of Shopify merchants. 

Beyond Shopify Theme Pricing

The Beyond Shopify theme is priced at $320, which includes a wide range of features and functionalities to create stunning and sustainable online stores. 

In addition to its price, the Beyond theme offers the added benefit of an Unlimited free trial. This trial period allows you to fully explore and evaluate the theme without financial commitment. You only need to make a payment when you decide to publish the theme on your Shopify store, giving you the freedom to confidently choose the Beyond theme once you are satisfied with its performance and design.

Where To Get The Beyond Shopify Theme?

  • The Shopify Theme Store is your primary destination to purchase the Beyond theme for your Shopify store. Access the store directly from your Shopify admin dashboard or the Shopify website to explore a wide range of themes, including Beyond, that cater to your e-commerce needs.
  • Alternatively, you can find the Beyond theme on the developer – Troop Themes’s website. By clicking “Preview theme,” you will be redirected to the theme’s page in the Shopify Theme Store, where you can learn more about its features and functionalities before purchasing.

Shopify Theme Beyond: Pros and Cons

Pros

  • Expansive full-width banners.
  • An exquisite array of store slideshow choices.
  • Versatile sections designed as captivating blocks.
  • A multi-column menu for seamless navigation.
  • Three distinctive theme styles to match your vision.
  • Swift data browsing for effortless exploration.

Cons

  • High price for those operating on a restricted budget.
  • No live chat support

3 Presets of Shopify Beyond Theme

Beyond offers three presets, including  Essentials, Organic, and Eco.

Essentials

The Essentials preset of the Shopify Beyond theme offers a clean and modern vibe, making it a perfect fit for Art & Photography businesses. The simplistic yet elegant design allows the focus to be on showcasing high-quality images and artwork. 

The Essentials preset’s minimalistic approach creates a professional and sophisticated look for art galleries, photography studios, and artists portfolios. The uncluttered layout and visually striking elements draw attention to the creative works, ensuring a seamless browsing experience for potential customers.

Organic

The Organic preset of the Beyond Shopify theme exudes a natural and fresh vibe, making it a suitable choice for High-Volume Online Stores, Fashion & Apparel Stores, and cosmetic businesses. With earthy tones and fluid design elements, the Organic preset creates a harmonious and visually appealing atmosphere. 

Its versatility allows fashion retailers to present their collections captivatingly, while cosmetic stores can showcase their products with a touch of nature-inspired elegance. The Organic preset’s engaging aesthetics appeal to a broad audience, providing a memorable and pleasant shopping journey.

Eco

The Echo preset offers a sophisticated and detailed vibe, making it an ideal match for Home Decor and Furniture Stores. With its refined and elegant design, the Echo preset elevates the presentation of home decor items and furniture products. 

The theme’s distinctive layout showcases products in a way that evokes a sense of luxury and refinement, allowing home decor businesses to showcase their collections with style and grace. The Echo preset focus on detailed visuals and organized sections ensures that customers can easily browse and appreciate the intricacies of home decor items, enhancing the overall shopping experience.

5 Beyond Theme’s Features That Will Benefit Your Shopify Store

The Beyond theme offers exceptional features that elevate your Shopify store, catering to businesses emphasizing visual storytelling and high-volume sales. 

Impactful Design

Sustainable stores often face challenges in visually conveying their eco-friendly values and unique brand identity. The Shopify Beyond theme addresses these needs through the following features:

  • 3 presets to choose from: With a selection of three visually captivating presets—Essentials, Organic, and Echo—sustainable stores can effortlessly align their design with their brand’s values, creating a striking and cohesive visual presence. 
  • Story-driven to tell brand stories, missions, and values: Sustainable stores can leverage this feature to craft compelling narratives about their brand’s mission, values, and commitment to sustainability. By combining engaging storytelling with powerful visuals, they can forge stronger connections with their environmentally-conscious audience. 
  • Quick setup: Time is of the essence for any business, and sustainable stores are no exception. The Beyond Shopify theme’s quick setup feature streamlines the store’s launch process, allowing sustainable businesses to showcase their products and messaging without unnecessary delays. 
  • Customizable sections: Flexibility in showcasing products and engaging content is essential for sustainable stores. The theme offers customizable sections, empowering stores to tailor their website’s layout and content to suit their needs. 

Blog & FAQ Page

Sustainable stores can regularly share insightful articles, eco-friendly tips, and updates about their sustainability efforts through the built-in blog. This feature is a valuable platform for building authority and fostering engagement with their target audience, positioning the store as a go-to resource for sustainable living.

The FAQ page allows stores to address common queries, reducing customer support burden and enhancing the overall shopping experience. For instance, a sustainable personal care brand can use the FAQ page to address inquiries about product packaging, ingredients, and recyclability, promoting transparency and

trust.

Product Review

Building trust and credibility is vital for sustainable stores. The theme facilitates this through product review functionality. 

Thanks to this feature, store owners can empower customers to leave reviews and ratings for products, offering social proof and validation to potential buyers. Positive reviews highlighting the eco-friendliness and quality of products can significantly influence purchasing decisions. For example, an eco-conscious fashion store can receive positive product reviews praising the sustainable materials used in their clothing, encouraging more customers to make eco-friendly choices.

Product Information, Usage Information, Shipping/Delivery Information

Transparency and comprehensive information are essential for sustainable stores. That’s why giving your customers all the information they need to make confident purchases is extremely important. The Beyond theme caters to this need by enabling:

  • Detailed product information: Sustainable stores can provide in-depth details about their products, including materials used, model, size, product rating and review, price, etc. This transparency instills confidence in customers, encouraging them to make conscious and informed purchases. 

By providing details about eco-friendly packaging materials, carbon-neutral shipping options, estimated delivery times, and shipping costs, the store builds customer trust and showcases its commitment to sustainability. Customers appreciate the store’s responsible shipping practices, leading to stronger brand loyalty and attracting environmentally-conscious consumers.

  • Usage Information: Stores can offer guidance on using their  products effectively, ensuring customers get the most out of their purchases and minimizing returns due to misunderstandings. 
  • Shipping/Delivery Information: The Beyond Shopify theme’s Shipping/Delivery Information feature ensures transparency in the shipping process for sustainable stores. 

Mobile Responsiveness

This feature offers a solution to the increasing demand for a seamless mobile shopping experience, which is crucial for sustainable stores. With a website design that adapts smoothly to various devices, including smartphones and tablets, Mobile Responsiveness provides several benefits. 

  • Firstly, it enhances the user experience by automatically adjusting the layout and navigation for smaller screens, making it easy for customers to browse and interact with the store’s content and products. 
  • Secondly, Mobile Responsiveness improves search engine rankings, potentially driving more organic traffic to the store. 
  • Thirdly, a mobile-responsive website loads faster on mobile devices, contributing to a positive user experience and reducing the risk of customer frustration due to slow loading times.

Who Is Shopify Beyond Theme For?

The Shopify Beyond theme is best suited for

  • High-Volume Online Stores: Businesses handling a significant volume of daily transactions operating in various industries, including electronics, fashion, and lifestyle products.
  • Art & Photography Businesses: Businesses selling artworks, prints, or offering photography services, requiring visually striking themes to showcase high-quality images.
  • Fashion & Apparel Stores: Businesses selling clothing, footwear, and accessories need visually appealing and organized collections.
  • Home Decor and Furniture Stores: Businesses selling home decor items, furniture, or home improvement products, benefiting from a sophisticated and detailed theme to showcase their products effectively.
  • Organic beauty, skincare or food products retailers that need a design showing their commitment to sustainability.

Beyond Shopify Theme: Customer Support

The Beyond theme offers a range of support channels to help merchants effectively utilize and customize the theme:

  • Documentation: Comprehensive documentation serves as a valuable resource, providing step-by-step instructions, tutorials, and best practices for installing, configuring, and customizing the theme.
  • FAQs Pages: The FAQs pages address common questions and inquiries about the Beyond theme’s features, functionalities, and customization options, offering merchants a self-help resource for quick answers.
  • Ticket Support: Merchants can seek personalized assistance by filling in a support form or submitting a ticket for specific issues related to the Beyond theme.

This ensures continuous and diverse avenues for merchants to receive help and support.

The response time for support requests may vary depending on the developer’s resources and workload. Though the exact response time may not be specified, the developer makes efforts to address support tickets and inquiries in a timely manner.

3 Successful Stores Built With Shopify Beyond Theme

For All Folks 

For All Folks is a Mexican genderless cosmetic brand founded in 2017 with a Slowlife philosophy. They aim to redefine personal care by prioritizing hydration, aromas, and sensory pleasures, blending nature and science to promote health, wellness, and enjoyment.

For All Folks store chooses to use the Beyond theme for its online store to elevate its appearance and provide a satisfying shopping experience for customers. The Beyond theme offers a visually striking design that effectively showcases For All Folks’ genderless cosmetic products with a modern and immersive layout. 

Alexandrasmacaron

AlexandrasMacarons is a confectionery business founded by Alexandra Greenwald in 2013, based in Seattle, Washington. Their specialty lies in offering delectable macaron cakes. They have built their online store to reach a wider audience and provide customers with convenient access to their delightful creations, allowing macaron enthusiasts from across the world to indulge in their scrumptious treats.

AlexandrasMacarons has opted for the Beyond theme for its online store to elevate its visual appeal and enhance the overall customer experience. The Beyond theme’s captivating design effectively showcases their delectable macaron cakes, creating an enticing and immersive shopping environment for customers. With customizable sections, the store can tailor its website to reflect its unique brand identity, providing a seamless and user-friendly interface.  

Tierra By Maria

Tierra by Maria is a skincare line founded by Venezuelan actress Maria de Faria. They offer a no-BS approach to skincare, focusing on providing effective and transparent products without any unnecessary additives or gimmicks. 

Through their online store, Tierra by Maria aims to reach a broader audience and make their high-quality skincare products easily accessible to customers worldwide, empowering individuals to embrace a simplified and honest skincare routine.

Tierra by Maria chose the Beyond theme to effectively showcase their skincare products, highlight brand goals, and cater to customer needs. The visually captivating design attracts potential buyers, while customizable sections emphasize their mission, offering a seamless and engaging experience. The user-friendly interface enhances the overall customer journey, simplifying exploration and purchase for greater satisfaction.Ending Words

In conclusion, the Beyond theme on Shopify is a powerful and versatile solution that caters to high-volume online stores, art and photography businesses, fashion and apparel retailers, and home decor and furniture stores. Its impactful design, customization options, and dedicated pages for engagement make it a must-have for sustainable stores looking to showcase their story and products effectively.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.