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30 Best Items That You Should Choose To Sell Online

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we introduce you to 30 best-selected items that can instantly give you the idea of starting an online business.

best items to sell online

Key Takeaways

  • You can choose various products to begin selling online, like POD products, dropshipping items, or handmade stuff.
  • Take note of SEO, PPC advertising, social media, email marketing, shipping, and storage once you manage your online business.

Top 30 Items To Sell Online Instantly

best items to sell online

Wax Melts

Wax melts offer a flameless option for those seeking an alternative to traditional candles. Especially suitable for families with small children or pets, wax melts are placed into an electric device powered by a lightbulb, melting the wax and releasing a pleasant fragrance into the room.

In this online business venture, you can either create your own wax melts or obtain them from a third party. You can market them on platforms like Amazon or your own website. You can also expand your product range to include related items like warmers, light bulbs, and cotton puffs to maintain the warmer’s cleanliness between scents.

Air Fryers

Air fryers have surged in popularity recently, likely due to increased consumer health consciousness. These appliances provide a healthier alternative to deep frying food, making them a sought-after addition to modern kitchens.

Consider starting your e-commerce journey by offering air fryers, then diversify your offerings to include other kitchen gadgets and appliances. Moreover, tailoring your products to health-conscious consumers can help you establish a unique position in the market.

Diabetic Socks

Diabetic socks are specially designed for better foot care, utilizing moisture-wicking fabric to keep feet dry, reducing the risk of infections, odors, blisters, and slow-healing wounds associated with diabetes.

POD products

best items to sell online

T-shirts

T-shirts are a print-on-demand staple with a consistent market. While competition is stiff, if you’re a skilled designer with a compelling idea, success in the print-on-demand T-shirt industry is achievable.

Bags and Totes

Reusable bags and totes are in demand due to the push against single-use plastic bags. Offering custom-printed bags allows customers to avoid mix-ups and adds a personal touch. 

Stickers

Stickers are affordable to produce and easy to ship. With substantial search volume, there’s a significant potential customer base. You can partner with a print-on-demand supplier, create your own sticker line and sell them through your online store.

Dropshipping products

best items to sell online

Bluelight Glasses

Bluelight glasses with special lenses are gaining traction as they block blue light emitted by screens, potentially reducing eyestrain and improving sleep quality.

Smartphone Accessories

Smartphone accessories enhance the functionality of devices. From armbands for exercising to waterproof bags, there’s a variety of accessories that cater to smartphone users’ needs.

The online sales of smartphone accessories rise gradually over the years, and it will be a consistent upward trend for the next few years.

Jewelry

The jewelry sector’s substantial growth makes it a promising industry. Dropshipping jewelry items like pendants and lab diamonds can tap into this market.

Amazon-suggested products

best items to sell online

Haircare Products

Haircare items are another prominent Amazon seller. Whether you own a salon or work as an independent cosmetologist, this might be an excellent way to broaden your product offers.

Start with shampoos, conditioners, leave-in conditioners, and detanglers, then go on to brushes, combs, hair ties, etc. People with curly or ethnic hair might be targeted.

If you don’t want to sell directly via Amazon or don’t want to create your own website, you may still make money as an associate. With the Amazon Local Associates program, Amazon makes it simple to contact your consumers. You’ll have your own virtual storefront where your devoted consumers may shop for any Amazon goods.

CBD Gummies

CBD gummies, famous for their potential therapeutic benefits, offer a legal alternative to medical marijuana. You can expand your CBD product range beyond gummies to reach a broader customer base.

Weighted Blankets

Weighted blankets are trendy for anxiety relief and better sleep. Offering a range of sizes and materials and considering shipping costs can contribute to success in this market.

Handmade products

best items to sell online

Resin jewelry

Resin jewelry’s unique designs are in high demand, especially pieces incorporating flowers and gemstones. Platforms like Etsy provide a suitable marketplace to sell Resin jewelry to shoppers.

Subscription boxes

Subscription boxes are special packages filled with unique items related to a specific interest that are sent to your customers regularly. While there are many different areas you could focus on, it’s a good idea to choose something you’re passionate about.

For example, if you enjoy anime, you could create a subscription box filled with cool anime-themed discoveries. When deciding how much to charge for the box, you should include the costs of all the items you place inside the box, along with shipping fee.

Upcycle

Upcycling transforms outdated items into more valuable and improved versions. Whether it’s refurbishing an old chair or crafting distinctive clothing from worn-out pieces, upcycled goods are highly sought after on platforms like Etsy, where creative reuse is valued.

best items to sell online

Pet treats

Pet owners constantly  need treats for their furry companions. You can tap into the growing pet treat market by creating your own brand or selling products from wholesalers. Moreover, online should focus on providing treats made with natural ingredients,

Another way to stand out is by offering treats that cater to specific needs, like those that boost immunity or aid digestion.

Cooling mats

As the climate gets warmer due to global warming, many pet owners are seeking solutions to keep their pets cool during the hot summer. This has led to an increase in the demand for cooling mats for pets. You can capitalize on this trend by offering cooling mats for pets in your online store.

Pet travel accessories

With an increasing number of individuals taking their pets to family gatherings, there’s a growing demand for pet travel accessories. By offering products like seat belts, backpacks, crates, and cages, you can cater to this rising trend

PC & gaming equipment products

best items to sell online

Mouse mats

Mousepads (or Mouse mats) help your computer mouse move smoothly and protect your desk. You can sell various types of mousepads in different sizes and materials. Some even come with extra features like built-in chargers or wrist support.

Gaming mouse

PC gamers are a large target market; every gamer needs a good gaming mouse. There are various gaming mice for different types of gamers, such as FPS gaming mice designed for performance and MMO gaming mice with dozens of buttons for all your key binds.

Gaming chairs

Gaming chairs, which come in styles for both PC gaming and console gaming, are high-priced products that are sought after by gamers.

Beauty products

best items to sell online

Lip balms

Lip balms are a popular product to sell this year. Global searches for lip balms are increasing, and there are different types you can offer, such as organic lip balms, lip therapy balms, and glow lip balms.

False eyelashes

False eyelashes have experienced a significant increase in orders worldwide. You can buy them from wholesalers, create your own brand, and sell them online. Consider selling related products like brush-on adhesives and applicators.

Hair wigs

Hair wigs are becoming more popular, and there’s room in the market for new sellers. To succeed, you should focus on a specific segment, such as wigs for men or for people with alopecia.

Healthcare & fitness products

best items to sell online

Esports energy drinks

Esports energy drinks have become popular due to marketing efforts and are marketed as drinks that enhance gaming performance.

Gym Equipment

With more people working out at home instead of at the gym, there’s high demand for gym equipment like dumbbells, barbells, weight benches, and treadmills. Selling gym equipment online can turn you into a millionaire quickly.

Yoga mats

Yoga mats are always in demand. Although they’re available in many stores, there’s still space in the online market for more sellers.

Other products

best items to sell online

Smart Home devices

Innovative home products allow you to add intelligent features without significant changes. These products include smart outlets, light bulbs, thermostats, security cameras, and more. They connect to your home’s Wi-Fi network and can even work with voice assistants like Google, Alexa, and Siri.

Shapewear

Shapewear is clothing designed to make you look better in certain outfits. It can flatten areas like the stomach, hips, and thighs and is available for both women and men.

You can sell different types of shapewear, such as full-bodysuits, tops, and bottoms. You could include shapewear in a larger clothing store or create a store specifically for shapewear and underwear. This is a profitable niche.

Puzzles and Board Games

Puzzles and board games are classic entertainment options that allow you to take a break from screens and have fun with friends and family. They’re always available in stores, so you won’t run out of stock. Additionally, many puzzles and games go on sale, making it easy to find options for your online store.

Reminders on selling items online

Here are some reminders to help you get started with your online business smoothly: 

Pick an appropriate eCommerce platform

Ecommerce platforms offer all the tools you need for creating and managing your online store. This includes ready-made templates, a simple drag-and-drop page builder, an integrated shopping cart and checkout system, and tools for keeping track of your inventory.

Many excellent ecommerce platforms are available, but Shopify is a highly recommended choice by many users.

SEO

Search Engine Optimization (SEO) involves optimizing your website’s pages and posts to rank higher on search engines like Google. This helps you appear in search results for keywords your potential customers are searching for. While it takes time to see results, SEO is a valuable strategy for driving organic (unpaid) traffic to your site.

PPC (pay-per-click) advertising 

Pay-Per-Click (PPC) advertising allows you to promote your online store through ads (like Google Ads or Facebook Ads) and pay only when someone clicks on your ad. If you target the right audience and your store converts visitors well, PPC can provide a good return on investment.

Shipping And Storage 

When selling products online, it’s essential to consider the cost of shipping and storage. Make sure shipping is easy and affordable. You can include the shipping charge separately when you sell products.

However, be cautious about high shipping costs, as they might reduce your sales significantly. Also, remember that you might need to rent storage space for your products, which adds to your expenses. Make sure your sales cover these costs too.

Social media marketing

You can also use social media platforms such as TikTok, Instagram, Facebook, and Pinterest to promote your online business. Create a business page and start sharing posts that engage your audience and help you gain followers.

Email marketing

Email marketing has one of the best returns on investment (ROIs) among marketing channels. Start by setting up automated emails for abandoned carts to increase conversions. Additionally, you can build your email list and convert leads into customers through automated email sequences. All you need is an email marketing tool to get started.

FAQs

The great advantage of selling popular products is the demand for them in the market, making it easier to find interested customers.
You can sell some new products: rainbow flatware, foldable solar panels, baby feather wings, intelligent temperature sensors, diamond-shaped ice cube trays, and biomagnetic ear stickers.
To discover trending products, a helpful approach is to use Google Trends. This tool shows you what products people are currently searching for. It also provides a two-year trend history for each product.
Here are some popular products you can currently sell: dog toys, shot glasses, watch accessories, power tool accessories, tumblers, signage, wedding dresses, model train sets, lip stain, curtains, and drape rings.

Bottom line

Starting your own online business is not easy; there is a lot of research to do before you even decide on a niche product to sell, let alone finding potential customers to sell to. Taking our advice will help you start your online business smoothly.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.