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Baseline Shopify Theme: The Most Comprehensive Review

May 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This comprehensive review of the Baseline Shopify theme will give you a better understanding of the features and benefits of this theme.

Key Takeaways
  • The Baseline Theme's bold design can significantly elevate a business's online presence, delivering a visually compelling narrative that enhances brand identity and captivates customers.
  • With its focus on typographic design, visual storytelling, and quick setup, this theme is ideal for visually-driven businesses.

A quick look at the Baseline Shopify Theme

The Baseline Theme Shopify is a typography-focused theme designed for unconventional businesses. Its unique design approach sets it apart from other Shopify themes, making it a standout choice for businesses that dare to be different.

baseline shopify theme overview

Where to purchase Baseline Shopify theme

To buy the Baseline Shopify theme, you can visit Shopify Theme Store. From there, you can preview it and see how you can adapt your store to this theme. This theme also comes with an unlimited free trial, giving you ample time to experiment and customize.

Baseline Shopify Theme’s Pros and Cons


  • Impressive Aesthetics: One of the most significant strengths of the Baseline Shopify Theme is its contemporary, visually-pleasing design. It allows businesses to create a standout online presence that not only catches the eye but also keeps visitors engaged and eager to explore more.
  • Fantastic Support Team: The developers behind the Baseline Theme are not only skilled but also extremely supportive. The support team is quick to address concerns and efficiently fix any encountered bugs, which is a testament to their commitment to customer satisfaction.
  • Exceptional Flexibility: The theme offers a high degree of flexibility, enabling businesses to customize sections and blocks according to their unique requirements. This characteristic ensures that each Shopify theme store using this theme retains a distinct identity.
  • Modern Features: The Baseline Shopify Theme is packed with advanced features that are perfect for today’s e-commerce landscape. From its clean layout to its sophisticated and integrated design elements, the theme is well-equipped to meet and exceed modern e-commerce expectations.
  • Fast Loading Time: With speed being a critical factor in user experience and SEO, this theme excels by loading quickly, providing users with a smooth and enjoyable browsing experience.
  • Editorial content: The Baseline Shopify Theme is thoughtfully designed with a focus on editorial content, offering optimization for longer-form text sections that effectively support compelling brand storytelling on your online store
  • Visual storytelling This theme is meticulously crafted for visual storytelling, featuring a design that elegantly showcases images to enhance and support your brand’s visual narrative on your online store
  • Quick setup: The Baseline Shopify Theme ensures a swift and efficient setup with minimal steps, facilitating a quick launch for your online store.
  • Slideshow:

Also, it’s worth knowing that the Baseline shopify theme has received 100% positive reviews on most review platforms. This speaks volumes about the effectiveness of this theme.


While the Baseline Shopify Theme has a multitude of strengths, it’s essential to highlight some areas for improvement.

  • Price Point: The Shopify Baseline Theme may not be the most budget-friendly option available. It’s priced at a premium level, which might be a deterrent for some businesses, especially those just starting. However, it’s worth noting that the high-quality features, sophisticated design, and exceptional support provided often justify the cost.

3 Baseline Theme Styles

There are 3 Baseline Theme Presets with predefined styles, each offering a different visual aesthetic, which can significantly enhance the way your online store is perceived by visitors.

Bold: The Power Statement for a Retail Shop

The Bold style of the Shopify Baseline Theme is a daring combination of vibrant colors and strong fonts, encapsulating the retail industry’s energetic and dynamic spirit. It features prominent product display sections that instantly draw attention to your best-selling items or new releases.
This design works exceptionally well for high-impact industries where products are designed to stand out - think fashion, sports gear, or any industry that thrives on boldness and vivacity.

baseline bold style

Minimal: The Epitome of Elegance for the Luxury Market

The Minimal preset of the Baseline Theme is a masterclass in understatement and elegance. It embraces the philosophy that ‘less is more,’ creating an uncluttered, easy-to-navigate layout.
The Minimal preset showcases products in a clean, simple fashion, enhancing their intrinsic value and sophistication.
It utilizes a soft color palette and elegant fonts, which emphasize the fine quality and exclusivity of your products. The overall vibe is sophisticated and upscale, perfect for industries such as luxury goods, high-end fashion, and artisanal products, where subtlety and elegance speak volumes.

baseline minimal style

Modern: A Fresh Look for the Tech and Design World

Finally, we have the Modern preset. Sleek, stylish, and fresh, this preset utilizes a cool color scheme, clean lines, and modern typography to create a futuristic ambiance. The layout is designed to highlight innovative products and features.

baseline modern style

Key Features of the Baseline Shopify Theme

Color Swatches: Illuminate Your Products with a Spectrum of Shades

One of the notable aspects of the Baseline Theme is its use of color swatches. This feature allows customers to view product variations in different colors, textures, or styles, leading to a more comprehensive shopping experience. It helps reduce customer uncertainty, which can directly influence purchasing decisions and reduce return rates.

baseline color watches style

Mega Menu: The Powerhouse for Seamless Site Navigation

Baseline Theme’s Mega Menu is a powerful tool for organizing large volumes of information. Instead of endless dropdowns, the Mega Menu displays all your categories and subcategories in a large, two-dimensional dropdown panel.
The theme uses Baseline’s text and navigation sections to display menus, collections, and products to tell your brand story. This results in a clean, easy-to-navigate site, improving user experience and boosting SEO efforts.

baseline mega menu

Sticky Header: Keeping Essential Navigation At Your Fingertips

A sticky header, as implemented in the Baseline Shopify Theme, is a vital feature that keeps your header menu visible at all times, even as users scroll down the page. This constant accessibility encourages easier navigation, helping customers quickly locate what they’re looking for, which in turn, could enhance online store sales.

baseline sticky header

This might seem like a small feature, but breadcrumbs are pivotal in improving user navigation. They provide a clear path from the home page to the page the user is currently viewing, reducing the chances of them feeling lost. In the Baseline Theme, breadcrumbs also enhance SEO, as search engines use them to understand and index the site’s structure.

Homepage Slideshow: The Dynamic Shop Window of Your Virtual Store

This feature allows you to showcase images, promotions, or products in a dynamic fashion. It’s like having a virtual storefront window that can constantly be updated.
The slideshow product discovery of the Baseline Shopify Theme is designed to capture attention, engage customers, and lead them to your best or products and offers. Your customers will be able to simply browse between slides, thanks to their fascinating visual presentations.

Visual Storytelling: Weaving a Tapestry of Engagement and Connection

One of the unique attributes of the Shopify Baseline Theme is its strong focus on visual storytelling. With the right imagery and layout, in particular, a horizontal gallery template designed to showcase images, you can narrate your brand’s story in a compelling manner.
This goes a long way in forging emotional connections with your audience, fostering brand loyalty.

baseline visual storytelling

Product Videos: Bringing Your Products to Life in 360 Degrees

Video content is a powerful tool in e-commerce, providing a 360-degree view of the products, replicating an in-store experience, thus increasing trust and boosting sales. The Shopify Baseline Theme makes it easy to integrate this into your product pages.

Mobile Experience: A Seamless Shopping Adventure Across All Devices

With the majority of users shopping via mobile devices, a seamless mobile experience is crucial. The Shopify Baseline Theme is mobile responsive, providing a flawless shopping experience whether your customers are on a desktop, tablet, or mobile. This adaptability can vastly widen your customer base and improve conversions.

baseline mobile experience

With Baseline Theme Shopify, you can effortlessly incorporate a section on your product pages that generates an automatically curated list of recommendations, effectively boosting sales on your online store. This feature not only accelerates the shopping experience but also enables customers to explore new products and find their desired items with greater efficiency.

Customer Review: What Customers Think about the Baseline Shopify Theme

Here’s a simple breakdown of what customers think about the Baseline Shopify Theme:

Easy to Use and Great Help

Customers really like how easy Baseline is to use, especially for those who aren’t experts in technology. They also love the customer support. The team behind Baseline is quick to answer questions and helps with any problems.

Cool Design

Store owners are happy with how Baseline looks. It has a unique style that makes online stores stand out. This is especially good for businesses that want to show off their products in a creative way.

You Can Make It Your Own

Another good thing about Baseline is that you can change it to fit your needs. The team behind it is also there to help make these changes. This is great for businesses that want their website to grow and change with them.

Works Well and Fast

The theme works really well and doesn’t slow down your website. This is important because a fast website can help keep customers happy and possibly make more sales.

Areas for Improvement

Even though most sellers are happy with Baseline, some wish it had more features. For example, some merchants want a button that stays on the screen to help their customers buy things more easily.

Overall Satisfaction

With a 100% positive feedback rate from its user base, Baseline seems to have struck a chord with its users. Its contemporary look, combined with proactive customer support, contributes to a positive user experience.

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baseline review


Who Is Baseline Shopify Theme for?

As a Shopify theme with a unique and clean design that focuses on typography and an unconventional aesthetic, this theme is tailored for certain types of businesses. Here are some instances where the Baseline Theme Shopify would be an ideal choice:

  • Arts & Crafts Businesses: The Baseline Theme’s emphasis on typographic design and visual storytelling makes it an excellent match for arts and crafts businesses. Such industries often rely on the ability to convey the unique process and passion behind their creations, and the Shopify Baseline theme provides the platform to do so effectively.
  • Home & Decor and Clothing & Fashion Industries: With its robust image showcasing capabilities, the Baseline theme is perfect for industries where visual appeal plays a significant role. Home decor and clothing brands can utilize this theme to display their high-resolution product images prominently and in a stylish manner.
  • Brand Storytellers: If your brand thrives on storytelling, the Baseline theme is a perfect fit. Its design is optimized for longer-form text sections, allowing for effective brand storytelling. This is ideal for businesses that have rich narratives or compelling brand journeys to share.
  • Fast Launchers: This theme is an excellent choice if you are keen on getting your online store up and running quickly. With minimal and quick setup steps, the theme allows for a speedy launch, enabling you to focus more on your business and less on setup intricacies. Theme setup steps are minimal to allow for a quick launch and visual storytelling.
  • Visual Brands: If your brand leans heavily on visual elements to convey its value and appeal, then the Shopify Baseline Theme’s emphasis on visual storytelling will serve you well. It’s designed to make the most out of your images, allowing you to create a visually immersive shopping experience for your customers.

Baseline Shopify Theme Examples: Top 3 Online Stores Using the Baseline Theme

In the vibrant world of Shopify, many businesses are harnessing the power of the Baseline Theme to create outstanding online storefronts. Let’s explore three fantastic examples of businesses that have maximized their potential using this contemporary theme.

Good Black Art

Good Black Art has used the Shopify Baseline Theme to encapsulate their brand’s essence perfectly.The bold, dark colors and strong typography reflect their commitment to promoting black artistry.
The website’s visual storytelling is powerful, making full use of Baseline’s excellent image showcase capabilities. The clean layout and intuitive navigation enhance the overall user experience, allowing visitors to focus on the remarkable artwork.

good black art store

Happy Accident Printing

Happy Accident Printing’s website, crafted using the Shopify Baseline Theme, is a great example of an online store that thrives on its minimalistic and modern aesthetic.
Their products are front and center, with crisp, high-quality images catching the visitor’s eye. The simplicity of the theme allows the vibrancy of their printed goods to truly shine, creating an appealing contrast that highlights their unique offerings.

happy accident printing store

Death Row Records Wine

The Shopify Baseline Theme complements Death Row Records Wine’s distinct brand identity splendidly. The use of a dark palette and a minimalist, clean design creates an edgy, contemporary feel. The theme’s focus on visual brand storytelling allows the brand to narrate its unique connection between music and wine, with images and text working harmoniously to engage visitors.

death row records wine store

The Bottom Line

That concludes our review on the Baseline Shopify theme. In short, Baseline Shopify Theme is a tool that, when wielded with understanding and creativity, can turn an ordinary storefront into an extraordinary online experience.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.