Top 6 eCommerce Apps For Boosting Your Mobile Business
By Sam Nguyen
Key Takeaways
- E-commerce platforms can integrate with various systems, streamline the payment process, and offer different platforms, such as open-source and software, to cater to diverse business needs.
- For business professionals looking for tools to manage sales tracking and inventory, Hubspot, Shopify Mobile, Hootsuite and Google Analytics are excellent choices.
- If the emphasis is on advertising and customer engagement, Facebook and WordPress are two reliable applications.
This article will explore the six best eCommerce apps that can simplify operations, boost sales, and give customers easy access to your products or services.
6 Best eCommerce Apps For Revolutionizing Mobile Business
Hootsuite
Hootsuite provides a comprehensive solution for monitoring various social media channels linked to a business.
Pricing
It provides a limited free tier, a great introduction to its essential services. However, for a more comprehensive suite of tools, users may opt for the higher plans such as the Professional Plan at $49 per month, the Team Plan at $129 per month, the Business Plan at $599 per month, or even a custom solution under the Enterprise Plan.
Features
- The platform simplifies customer interactions, including responding to comments and queries and facilitating customer engagement.
- Many entrepreneurs acknowledge that a robust social media presence helps establish a loyal community and secures repeat business. It allows for the advanced scheduling of posts on Twitter and Facebook, helping simplify the content management of online merchants.
Pros & Cons
| Pros | Cons |
| Hootsuite centralizes social media management: Business owners can streamline all their social media efforts in one place. | Learning curve: New users might initially find it complex. However, once accustomed, it’s a powerful tool. |
| Advanced scheduling: The ability to schedule posts for future dates frees time and ensures consistent social media activity. | Cost: There are free features, but more advanced options, a subscription is needed. |
| Customer Engagement: The platform simplifies customer engagement, facilitating better relationships and repeat business. | Dependent on Internet connection: Hootsuite requires stable Internet access as with any cloud-based service. While this might be a limitation in areas with poor connectivity, it’s a common requirement for most digital tools. |
HubSpot Mobile
HubSpot Mobile has proven to be a game-changer in customer relationship management.
Pricing
This 100% free tool provides features that streamline and enhance customer service, even on the go.
Features
- The business card scanner allows instant, fuss-free addition of new contacts to the CRM, eliminating the worry of misplacing physical cards.
- The live chat functionality – enables real-time customer engagement, providing immediate assistance to customers and potential leads. It significantly reduces wait times, thereby enhancing customer satisfaction rates.
Pros & Cons
| Pros | Cons |
| Access Anywhere: You can manage your marketing, sales, and service processes from anywhere, anytime, from your mobile device. | Limited Functionality: While HubSpot Mobile contains many desktop version features, there may be some limitations in complex task handling. |
| Real-Time Alerts: Receive immediate notifications about sales activities, form submissions, and more, keeping you constantly in the loop. | Data Consumption: Depending on your usage and network, the app could consume significant data, which might concern users with limited data plans. |
| Content Management: Easily create, edit, and publish content on your website, blog, or social media platforms. | Battery Usage: Like most mobile applications, prolonged use can lead to battery drainage. Make sure to manage your usage or have a charger handy. |
Shopify Mobile
Shopify Mobile is designed to cater to your customers, whether they are shopping online, in-store, or even via social media.
Pricing
The pricing of Shopify plans starts at $29 per month for the Basic Shopify Plan, which incorporates full access to Shopify Mobile, among other features. This makes it an affordable solution for business owners seeking to manage their operations anywhere.
Features
- Shopify Mobile enables seamless synchronization of orders, products, and customers across all your sales channels for utmost convenience.
- The Shopify Mobile application is your one-stop solution for managing sales, capturing payments, fulfilling orders, adjusting product inventory, and even creating new products.
- You can respond to chargeback disputes directly within the Shopify Mobile app, keep track of all inventory modifications made to your products over the past 30 days, and even outsource the fulfillment of items to fulfillment services.
Pros & Cons
| Pros | Cons |
| User-friendly interface: The app features a clean, intuitive design that makes it easy for anyone to set up and manage their online store. | Limited customization: It offers less room for customization than the desktop version. Nevertheless, it provides a variety of templates to choose from. |
| Insightful analytics: Shopify Mobile provides comprehensive analytics to help you understand customer behaviors and improve your business strategy. | Subscription cost: Shopify Mobile comes at a monthly cost. However, the value it provides for managing your business on the go often outweighs the price. |
| Mobile management: With the mobile app, you can manage your online store anytime and anywhere, improving operational efficiency. | |
| Excellent customer support: Shopify Mobile offers reliable 24/7 customer service, assisting whenever needed. |
Google Analytics
Google Analytics empowers eCommerce entrepreneurs to monitor page visits, user engagements, and click-through rates effortlessly.
Pricing
Google Analytics is a free tool that provides valuable insights into website traffic and behavior.
Features
- Enabling the identification of the most conversion-friendly aspects of your website and marketing approach., contributing to conversion growth.
- Google Analytics allows tracking pay-per-click (PPC) campaigns and user registrations across various platforms and search engines.
This complimentary tool is invaluable in formulating a triumphant strategy for future business endeavors.
Pros & Cons
| Pros | Cons |
| Integration with other Google tools: Google Analytics can smoothly integrate with other Google services, such as AdWords and Search Console. | Learning curve: While Google Analytics is a powerful tool, it can be complex and overwhelming for beginners. |
| Comprehensive data: It offers a broad spectrum of data, including demographics, interests, behavior, and real-time stats. | Data sampling: For more significant sites, Google Analytics may use data sampling, which might not give a 100% accurate view of website performance. |
| Customizable reports: Users can create custom reports to focus on critical metrics relevant to their business goals. | Delayed data: In some cases, there could be a delay of up to 24 hours before the data is available in the reports. |
Facebook is among the finest choices for boosting eCommerce business, primarily through its online marketplace and paid advertising.
Pricing
Businesses frequently opt for paid Facebook advertisements to expand their reach and enhance visibility. Prices for these Facebook ads vary depending on factors like the ad’s objective, targeted audience, and bidding strategy. However, one advantage is that Facebook provides the flexibility to set a budget that suits the business’s needs
Features
- It is an excellent platform for promoting deals, enhancing brand visibility, and swiftly addressing inquiries on the business’s fan page.
- The app offers seamless online customer support, allowing businesses to react to customer feedback regardless of criticism or praise.
Pros & Cons
| Pros | Cons |
| Audience Reach: With billions of users worldwide, Facebook offers an unparalleled opportunity to reach a global audience. | Time Intensive: Maintaining an active, engaging Facebook presence can be time-consuming. |
| Customer Interaction: Facebook’s comment and messaging features allow immediate customer interaction, enhancing customer service. | Privacy Concerns: Some users have concerns about their data privacy on Facebook, which might affect their interaction with business pages. |
| Brand Awareness: Regular updates on a business’s Facebook page can foster customer awareness and loyalty. | Algorithm Changes: Frequent changes to Facebook’s algorithm can affect how many people see a business’s posts. |
| Targeted Advertising: Facebook’s advertising tools allow businesses to target their ads to specific demographics. | Pay to Play: To reach a wider audience, businesses must invest in paid advertising. |
WordPress
The WordPress mobile application is appropriate for eCommerce entrepreneurs who are constantly on the go and still want to manage their online business effectively.
Pricing
Using WordPress for business comes with different pricing options depending on the needs of the enterprise.
There are two versions of WordPress: WordPress.com (for full-managed hosting) and WordPress.org (for self-managed hosting). The self-managed version is free to use; however, users may need to pay extra fees for installing 3rd-party apps, plugins, hosting, etc., during the website-building process.
On the other hand, the fully managed hosting version comes with 6 different pricing plans
Their business plan, which provides access to premium features like SEO tools, Google Analytics integration, and the ability to accept payments, currently costs $25 per month, billed annually. For businesses seeking more advanced functionality, such as installing custom plugins, running eCommerce sites, and having dedicated support, WordPress offers an eCommerce plan at $45 per month, billed annually.
Features
With WordPress, users can promptly refresh your site with the latest news, fresh images, and engaging blog posts. The application’s integrated social media plugins enable you to notify your followers of new updates on your site in real time. With its intuitive features, WordPress ensures that even those with limited technical savvy can manage a website that appears professionally designed.
Pros & Cons
| Pros | Cons |
| WordPress is highly user-friendly, making it an excellent choice for beginners. | While the primary WordPress platform is free, premium themes and plugins can be costly. |
| It boasts an extensive range of themes and plugins, providing the flexibility to customize your site per your requirements. | Being a popular platform, it could be a target for hackers, but regular updates and reliable security plugins can mitigate this risk. |
| It is SEO-friendly, which can help improve your site’s visibility on search engine results. | Some coding knowledge may be required for complex customizations, though plenty of resources are available to help you learn. |
Apps For eCommerce: FAQs
Bottom line
The above-suggested eCommerce apps enable those in the eCommerce sector to remain connected, competitive, and involved – all of which are paramount in the current mobile-centric business environment. Select the appropriate app to support your mobile business effectively!
