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Ahrefs Free Trial 2024: How to Get Ahrefs Free Trial 

September 08, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Embarking on your SEO journey with an Ahrefs free trial opens the door to powerful insights and tools, propelling your digital marketing efforts to new heights.

Key Takeaways

  • Ahrefs used to offer a 7-day trial of all tools and features for $7 but has now discontinued this 7-day trial
  • While there isn’t a traditional free trial, this affordable option provides ample opportunity to assess the tool’s value.
  • Ahrefs is a versatile SEO tool that can help improve website rankings, conduct competitor analysis, and uncover valuable keyword insights.
  • The tool’s various features, including Site Explorer, Keywords Explorer, and Site Audit, make it a comprehensive solution for SEO professionals.
  • Ahrefs’ pricing plans cater to individual bloggers, small businesses, and larger agencies, ensuring accessibility for a wide range of users.
  • Consider your specific needs and budget when choosing the right Ahrefs plan for your SEO endeavors.
  • Ahrefs remains a leading choice in the SEO industry, offering valuable insights and data-driven solutions for website optimization.

How To Get Started With Ahrefs Webmaster Tools For Free?

ahrefs free trial

To gain free access to Ahrefs Webmaster Tools, you can follow these straightforward steps:

  1. Visit the Official Website

Go to the official Ahrefs website

On the homepage, you’ll spot a “Sign up for Ahrefs” button. 

If you’re considering purchasing an Ahrefs subscription, feel free to click on this button. However, if you’re looking for free access to Ahrefs Webmaster Tools, opt for “Ahrefs Webmaster Tools Account.”

  1. Sign Up for Free

On the subsequent page, locate the “Sign up for free” button and click on it to proceed.

  1. Select Sign-Up Method

You have the option to sign up using your Google, Facebook, or email account. Choose your preferred method, provide the necessary details, accept the terms and conditions as well as the privacy policy, and then hit the “Sign up for free” button.

  1. Email Confirmation

Ahrefs will send an activation link to your email address. Simply check your inbox and click on “Confirm Email” to activate your free Ahrefs account.

  1. Complete Account Information

To complete your account setup, include your name, create a password, confirm it, and answer the question: “Where did you learn about Ahrefs?” 

Once you’ve filled in all the required information, click “Continue.”

  1. Log In

Now, log in using your account credentials. In the free plan, you can harness the site exploration and site testing features for your website. To initiate this, you’ll need to verify that you own the website. 

Click on “Add new project” to initiate this process.

  1. Verify Ownership

You’ll encounter four methods for verifying ownership: Google Search Console, DNS Records, HTML files, and HTML Tags. We recommend using the Google Search Console method. This entails linking your site’s Google Account to Ahrefs to confirm ownership.

Once your ownership is validated, you gain unrestricted access to the site audit and site discovery features for your website, offering invaluable insights into your website’s SEO.

This straightforward process ensures that users can swiftly and effortlessly access Ahrefs Webmaster Tools, establishing it as a valuable resource for enhancing website performance and optimizing SEO endeavors.

Ahrefs Key Features

Ahrefs presents a wealth of indispensable features tailored for SEO enthusiasts and digital marketers. Let’s provide a succinct overview of its core offerings:

Site Explorer

ahrefs free trial

The Site Explorer tool offered by Ahrefs provides a comprehensive and detailed analysis of any website’s search traffic, backlink profile, domain ranking, organic keywords, and more. It’s an invaluable resource for SEO professionals and digital marketers looking to gain a competitive edge. Here’s a breakdown of its key features:

  • Competitor Analysis: With Site Explorer, you can delve into your competitors’ domains and gain insights into their backlink profiles. This information is instrumental in devising an effective link-building strategy.
  • Key Metrics: The tool displays essential metrics on the page, including domain ranking, organic traffic, number of backlinks, organic keyword count, traffic value, and historical domain information. Clicking on any of these metrics reveals a detailed breakdown of statistics, allowing for precise analysis.
  • Performance Evaluation: Site Explorer isn’t just about examining competitors; you can also assess your website’s performance comprehensively. By leveraging this tool, you can track your progress, identify areas for improvement, and refine your SEO strategy.

Overall, Ahrefs’ Site Explorer is an indispensable ally for SEO enthusiasts, offering deep insights into websites, whether for competitive analysis or self-evaluation. It’s a vital component of Ahrefs’ suite of tools for those seeking to optimize their online presence.

Keywords Explorer

ahrefs free trial

The Keywords Explorer Tool, a crucial part of Ahrefs, offers a thorough examination of keywords, making it an essential asset for SEO enthusiasts. Let’s delve into how this tool operates:

  • Keyword Selection: To begin, select your preferred search engine and input your chosen keywords into the provided box.
  • Key On-Page Metrics: This tool provides vital on-page keyword metrics, encompassing factors such as keyword difficulty, volume, traffic potential, global volume, and an array of keyword ideas. These metrics are indispensable for devising a strategic approach to keyword optimization.
  • Keyword Ideas: Within the keyword ideas section, you’ll unearth a treasure trove of pertinent keywords, questions, and rankings. This not only aids in broadening your keyword strategy but also enhances your understanding of what users are actively searching for.
  • SERP Overview: The Keywords Explorer Tool offers an illuminating SERP (Search Engine Results Page) overview for your target keyword. It unveils all the pages currently ranking for that keyword, enabling you to assess your competition effectively.
  • Ad History Insights: On the left sidebar, you can delve into your ad history related to the keyword. This feature furnishes valuable insights on how to strategically position your ads for the same keyword.

Ahrefs’ Keywords Explorer empowers users to harness the full potential of keywords within their SEO strategy, providing comprehensive data and insights to optimize content and drive increased traffic.

Site Audit

ahrefs free trial

The Site Audit Tool offered by Ahrefs is a powerful resource for assessing the health of your website. Here’s an insightful breakdown of how this tool operates:

  • Site Health Analysis: Ahrefs’ Site Audit Tool meticulously evaluates your website, providing an overview of its health scores and any underlying issues that require attention.
  • Project Setup: To initiate the site audit, you must create a project within the Website Test tool. You have two options for adding your site data: either import it directly from Google Search Console or manually add projects. It’s important to note that site audits can only be conducted for your own websites, not those of your competitors.
  • Audit Insights: After inspecting your site, the tool furnishes essential metrics, including the number of URLs crawled, the health score, the total count of issues, and details of previous crawls conducted by Ahrefs on your site. These metrics serve as invaluable indicators of your site’s overall performance and areas that require improvement.
  • Detailed Breakdown: By clicking on any of these metrics, you gain access to a comprehensive and detailed breakdown, offering insights into the specific issues affecting your website’s health.

Ahrefs’ Site Audit Tool empowers users to proactively manage and enhance their website’s performance by identifying and addressing issues that could hinder search engine optimization.

Rank Tracker

ahrefs free trial

Ahrefs’ Rank Tracker tool is your essential companion for keeping a close eye on how your website pages are performing in search engine rankings. Let’s take a detailed look at how this tool functions:

  • Project Creation: To harness the power of the Rank Tracker tool, you’ll begin by setting up a new project. The process for creating projects in Ahrefs follows a consistent pattern across all their tools. Once your project is up and running, you’re all set to effectively monitor your website’s rankings.
  • Keyword Tracking: With your project in place, it’s time to input the keywords you want to keep tabs on. You also have the option to specify your desired location and language settings. Ahrefs will then furnish you with comprehensive insights into how your website is performing for the selected keywords.
  • Key Metrics: The Rank Tracker tool doesn’t just stop at keyword tracking; it provides an array of essential metrics for evaluating your website’s performance. These include visibility, average position, traffic data, insights into SERP (Search Engine Results Page) features, and specific position information. A simple click on any of these metrics opens up a detailed breakdown, enabling you to gain a deeper understanding of your website’s ranking trends.

Ahrefs’ Rank Tracker equips you with the precise tools you need to stay well-informed about where your website stands in the competitive landscape of search engine rankings. Armed with this valuable information, you can make informed decisions to enhance your website’s SEO strategies and significantly boost its online visibility.

Content Explorer

ahrefs free trial

Ahrefs’ Content Explorer tool is a valuable resource for content creators and researchers, providing an extensive analysis of a wide range of topics. Here’s a detailed overview of how this tool operates:

  • Topic Analysis: To get started, you simply input your chosen topic into the search box. Content Explorer will then generate a list of pages that rank for that specific subject. This feature proves invaluable for gaining insights into the competitive landscape and discovering inspiration for content creation.
  • Comprehensive Insights: Content Explorer offers a wealth of information, encompassing data on the total number of pages related to your topic over time, the leading authors who have contributed to the subject, the overall count of pages, the number of unique authors involved, prominent websites covering the topic, and the total number of languages in which content is available.
  • Advanced Filters: Users have the flexibility to apply various filters to fine-tune their search and identify specific pages or content related to their chosen topic. These filters provide precise control over search results, ensuring you uncover the most pertinent and valuable content.
  • Detailed Metric Analysis: For a deeper understanding of any key metric, a simple click on the metric reveals a comprehensive breakdown. This feature empowers users to delve into specific aspects of their chosen topic, extracting valuable insights.

Ahrefs’ Content Explorer puts the power in your hands, allowing you to dive deep into any topic, analyze it thoroughly, and acquire a comprehensive understanding. This tool becomes an invaluable asset for various purposes, including crafting engaging content, conducting competitor research, and devising effective content marketing strategies.

Other Features

Ahrefs goes above and beyond with a range of additional features that complement its core offerings, enhancing the user experience and providing valuable insights for digital marketers and SEO professionals. Here’s a closer look at these supplementary features:

  • Backlink Alerts: Ahrefs keeps you informed with alerts on backlinks. This feature ensures you stay updated on new backlinks to your website, enabling timely actions to manage your link profile effectively.
  • Ahrefs Ranking: Get a comprehensive view of top domains and their rankings. This feature aids in understanding domain authority and ranking trends in your niche or industry.
  • Domain Compare: Compare up to five domains simultaneously. This tool allows for a detailed side-by-side analysis, helping you identify strengths and weaknesses in your competitors’ online presence.
  • Bulk Analysis Quick: Analyze up to 200 URLs in a single go. This bulk analysis feature streamlines the process of evaluating multiple webpages, saving time and effort.
  • Link Intersection: Uncover valuable insights by identifying who is linking to your domain or your competitors’ domains. This information is pivotal for building and optimizing your backlink strategy.
  • Free WordPress SEO Tools: Ahrefs extends its utility with free WordPress SEO tools, plugins, and apps. These resources empower website owners to enhance their WordPress sites for better search engine performance.

These extra features expand Ahrefs’ capabilities, transforming it into a versatile toolkit that caters to your SEO and digital marketing requirements. Whether you’re keeping an eye on backlinks, conducting domain comparisons, or delving into bulk analysis, Ahrefs equips you with a comprehensive set of tools to excel in the dynamic online arena.

Ahrefs Free SEO Tools

Although Ahrefs no longer provides a trial, they generously offer a suite of free SEO tools designed to support digital marketers, website owners, and SEO enthusiasts in various SEO endeavors. These tools address fundamental facets of SEO, encompassing on-page optimization, keyword research, and link-building strategies. Let’s take a closer look at these invaluable tools:

  • Free Keyword Generator: Ahrefs’ keyword generator simplifies the task of discovering relevant keywords, streamlining the process of keyword research to enhance content optimization and boost search engine rankings.
  • Keyword Difficulty Checker: This tool empowers users to gauge the competitiveness of specific keywords, aiding in the selection of the most appropriate keywords to fuel their content and SEO strategies.
  • Backlink Checker: The backlink checker facilitates a comprehensive analysis of a website’s backlink profile, offering insights into link-building efforts and overall online authority.
  • Website Authority Checker: Users can evaluate their own website’s authority or assess their competitors’ sites, enabling informed decisions regarding link-building strategies and domain evaluation.
  • Website Traffic Checker: This tool provides valuable insights into website traffic, allowing users to measure their site’s performance and make informed choices for SEO and content optimization.
  • SERP Checker: With the SERP checker, users can closely monitor their website’s performance in search engine rankings, gaining insights into the effectiveness of their SEO initiatives.
  • AI Writing Tool: Ahrefs offers an AI-powered writing tool that aids in content creation, assisting users in efficiently generating high-quality written content.

These free SEO tools from Ahrefs are invaluable resources for individuals looking to strengthen their online presence and improve their website’s search engine rankings. While the trial may no longer be available, these tools remain accessible to users keen on enhancing their SEO strategies and digital marketing endeavors.

Who Should Use Ahrefs & Why?

Ahrefs stands as a versatile SEO toolkit, catering to a diverse spectrum of professionals and businesses on their digital journeys. Let’s delve into who should consider harnessing the power of Ahrefs and the compelling reasons behind it:

  • Digital Marketers and SEO Professionals: Ahrefs arms digital marketers and SEO professionals with an arsenal of tools to conduct exhaustive keyword research, dissect backlink landscapes, monitor rankings, and decipher the strategies of competitors. These insights serve as the bedrock for fine-tuning websites, devising potent content strategies, and maintaining a competitive edge in the ever-shifting digital realm.
  • Website Owners and Bloggers: For website owners and bloggers, Ahrefs acts as a beacon of illumination in the quest for heightened online visibility and audience engagement. Its tools facilitate the discovery of high-impact keywords, the assessment of website health, and the tracking of ranking progress. Armed with this knowledge, they craft content that not only resonates with their intended audience but also secures prominent positions in search engine results.
  • E-commerce Businesses: Ahrefs bestows e-commerce businesses with the tools needed to boost their products’ discoverability in search engines, conduct thorough competitor analyses, and optimize websites for loftier rankings. By deciphering their market landscape and understanding audience behaviors, e-commerce enterprises can channel more traffic and bolster their sales figures.
  • Content Creators: Content creators harness Ahrefs’ treasure trove of keyword research and content analysis tools to craft material that mirrors user intent and climbs the ranks in search outcomes. This ensures that their content reaches a broader audience and generates organic traffic, breathing life into their creative endeavors.
  • Startups and Small Businesses: Even startups and small businesses, often operating with limited resources, can extract immense value from Ahrefs. With accessible SEO insights and data-driven strategies, they can level the playing field in the digital arena, compete effectively, and expand their customer base.
  • Large Enterprises: Ahrefs’ comprehensive data and analytics cater to the discerning needs of large enterprises. These tools provide a panoramic view of their digital presence, monitor brand mentions, and dissect the strategies employed by competitors. Armed with this data, enterprises can make data-driven decisions and devise robust strategies to maintain their commanding online presence.

Ahrefs Pricing Plans

ahrefs free trial

Ahrefs offers a range of pricing plans to cater to the diverse needs of its users. These plans provide access to its comprehensive suite of SEO tools and features. Here’s a breakdown of Ahrefs’ pricing plans:

  • Lite ($99/month): A cost-effective option suitable for individuals or small businesses looking to get started with SEO. It provides essential features for keyword research, backlink analysis, and site auditing.
  • Standard ($199/month): Ideal for businesses and professionals seeking a more extensive SEO toolkit. The Standard plan offers advanced features such as competitor analysis, content exploration, and rank tracking.
  • Advanced ($399/month): This plan is tailored for SEO agencies and growing businesses. It includes all the features of the Standard plan, with additional resources for more in-depth analysis and tracking capabilities.
  • Enterprise ($999/month): A comprehensive plan designed for large enterprises and organizations with substantial SEO needs. It offers all the features of the Advanced plan, along with enhanced data limits and priority support.

Ahrefs’ pricing plans provide flexibility and scalability, ensuring that users can choose the plan that best aligns with their specific SEO requirements and budget constraints.

These pricing plans reflect Ahrefs’ commitment to offering accessible and comprehensive SEO solutions to users across various industries and levels of expertise. Whether you’re an individual blogger or a large enterprise, Ahrefs has a plan to suit your needs and help you achieve your SEO goals.

Which Ahrefs Plan Is The Best For You?

Choosing the right Ahrefs plan depends on your specific needs, budget, and the level of SEO sophistication required. Here’s a breakdown of key some features across Ahrefs’ pricing plans to help you determine which one is the best fit:

FeatureLiteStandardAdvancedEnterprise
Pricing$99/month$199/month$399/month$999/month
Keywords To Track500 1,500 5,000 10,000 
Keyword List550100150
Check Site Every Month100,000500,0001.25 million5 million
Ahrefs Search50 queries per day100 queries per day500 queries per day1,200 queries per day
APINo API accessLimited API accessLimited API accessFull API access
Access ManagementSingle userSingle userSingle userMultiple users
Content ExplorerLimitedFull accessFull accessFull access
Best ForIndividuals, bloggers, and small businesses with basic SEO needs and budget constraints.Small to medium-sized businesses and digital marketing professionals seeking a broader range of SEO tools.SEO agencies and growing businesses requiring advanced features and deeper analysis capabilities.Large enterprises and organizations with extensive SEO requirements and a need for priority support.

Ahrefs Free Trial: FAQs

No, Ahrefs does not currently provide a free trial. Nevertheless, they do grant access to an array of complimentary SEO tools and provide diverse pricing plans tailored to meet various requirements.

Ahrefs provides a range of pricing plans, such as Lite, Standard, Advanced, and Enterprise, each tailored to different needs and budgets. If you’re looking for a budget-friendly option, the Lite plan is your starting point, priced at just $99 per month.

While Ahrefs’ Content Explorer stands as a formidable tool for in-depth content research, you’ll find a range of alternatives available in the market. Some well-regarded options include BuzzSumo, SEMrush, and Moz’s Content Explorer. These tools offer comparable capabilities for analyzing and researching content.

Absolutely, Ahrefs stands as a comprehensive SEO toolkit, offering a plethora of features tailored to aid users in optimizing their websites for search engines. Its toolbox includes functionalities for conducting keyword research, scrutinizing backlinks, auditing websites, tracking rankings, and more. These capabilities render it an invaluable asset for SEO professionals and digital marketers alike.

Conclusion: Ahrefs Free Trial

In conclusion, as of 2023, Ahrefs no longer offers a free trial; however, they continue to provide an array of valuable SEO tools and pricing plans to empower individuals, businesses, and SEO professionals in their digital marketing endeavors. While the trial may be absent, Ahrefs remains a trusted resource for SEO enthusiasts looking to boost their online presence and improve their search engine rankings.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.