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Our Guide To Transform Your Shopify Store Into A 6-Figure Business

December 25, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article provides practical steps and insightful strategies to help you transform your Shopify store into a profitable 6-figure business.

Key Takeaways:

  • Shopify empowers entrepreneurs to create and grow their online businesses. With its comprehensive tools and features, Shopify has helped numerous merchants, including MycustomCandy, Greenery Unlimited, and Renewedmacs.com, achieve financial independence and scale to 6-figure enterprises.
  • To build a 6-figure Shopify store, focus on optimizing your site, leveraging marketing tools, and employing upselling or cross-selling techniques. Diversifying business strategies, providing excellent customer service, and regularly monitoring progress are also vital steps towards this goal.

What is a 6-figure Shopify store?

What is a 6-figure Shopify store?

Let’s understand what a 6-figure Shopify store is and how it marks a significant milestone for online entrepreneurs.


“6-figure store” refers to a business or online shop that brings in anywhere from $100,000 to $999,999 in revenue annually. So, if a Shopify store with a revenue falls into this income range can be called a 6-figure Shopify store.


The number of employees working in a 6-figure Shopify store can vary depending on the nature of the business, its operational requirements, and its growth stage. The features provided by Shopify streamline the management and monitoring of your store, enabling efficient operations even with a small team. 


As for locations, Shopify stores are typically online businesses and, therefore, not bound by physical location. A 6-figure Shopify store could be run from anywhere worldwide, providing a reliable internet connection. However, it’s common for such successful businesses to have physical locations for storage and distribution purposes, like warehouses or fulfillment centers, especially when dealing with physical products. These facilities can significantly impact shipping and handling times, influencing customer satisfaction and the store’s overall success.

How To Become A 6-Figure Success With Shopify?

How To Become A 6-Figure Success With Shopify?

Optimize Your Online Store 

If you want to hit six figures with your Shopify store, it’s crucial to optimize it properly. This includes creating a user-friendly website design that is easy to navigate, responsive, and visually appealing. 

  • Improving your site speed, product images and descriptions can dramatically increase your conversion rates.  
  • Simplifying your checkout process is also crucial since it can significantly lower cart abandonment rates.
  • Ensuring your store is mobile-friendly is necessary since most shoppers use their mobile devices to browse and shop online. 
  • An optimized store also ensures your site is SEO-friendly to increase visibility in search engine results.

Fortunately, Shopify provides merchants with exceptional features to customize their e-commerce website and manage it efficiently. 

Leverage Branding and Marketing features 

Building a strong brand identity and leveraging Shopify’s built-in marketing tools is vital to attracting and retaining customers. 

Shopify offers a seamless experience for managing both in-store and online store channels, allowing for consistent branding across all touchpoints. Moreover, it supports promotional emails, which can be an effective and sustainable marketing method for any store owner. 

These features let you reach out to your customer base and keep them engaged with your brand. By doing so, you can develop customer-focus programs to enhance Customer Lifetime Value, which will help you maintain strong customer relationships and boost revenue. 

Besides SEO optimization, you may also want to consider advertising on social media platforms to drive new customers to your store and increase your sales.

Implement Upselling and Cross-Selling Techniques

Maximizing your store’s revenue often involves more than just selling products; it involves strategic techniques such as upselling and cross-selling. By suggesting higher-priced alternatives (upselling) or related products (cross-selling), you can increase your average order value significantly. 

In today’s retail landscape, consumers expect to interact with brands across multiple platforms and touchpoints. Therefore, embracing an omnichannel strategy is crucial. Shopify enables you to sell not only through your online store but also through social media platforms, online marketplaces, and in-person.

You can take your business to the next level by selling directly through Shopify POS with top-notch features suitable for all types of businesses to sell in a brick-and-mortar store, pop-up shop, or even a market stall. 

Don’t limit your Shopify store to just one business model. Consider exploring new markets or different business types to expand your reach and diversify your income. This could include dropshipping or you could try collaborations with other brands or influencers, offering affiliate programs, and more. 

Bring outstanding customer service

To become a thriving six-figure business, brands must prioritize excellent customer service. Not only does this help to retain customers, but it also cultivates loyal customers who are more likely to spend money on your brand. 

There are many ways to improve your customer service, such as offering personalized consultations based on customers’ shopping preferences or providing flexible payment options, etc.

Shopify provides a seamless and hassle-free shopping experience for your customers, allowing them to easily browse through your products, place their orders, select their preferred shipping method, and pay securely with various payment options.

Monitor your progress

Lastly, tracking your progress using Shopify’s analytics tools is essential. Regularly review critical metrics such as sales, conversion rate, and customer acquisition cost to identify trends and areas for improvement. Use these insights to refine your strategies and set clear KPIs to reach your 6-figure goal.

Remember, building a 6-figure Shopify store doesn’t happen overnight. It requires careful planning, continuous effort, and regular refinement of your strategies.

6 figure Shopify stores: Real-life case studies. 



MyCustomCandy is one of the examples of a successful six-figure store on the Shopify platform. This store specializes in producing and shipping personalized candy hearts for influencers, celebrities, businesses, and customers worldwide. 

Running an e-commerce store on an outdated platform can be quite overwhelming. The whole process of managing orders and operations becomes laborious and completely manual, with no automation or linkage. MyCustomCandy has to manually enter every customer’s address, and they can’t predict shipping costs accurately. Furthermore, they have to deal with manual operations that are prone to errors, especially in the areas of order placement, calculation, and customer support.

Thanks to the integration of the Shopify App and customizations, MyCustomCandy has efficiently streamlined its business operations. Automating a significant portion of its processes, particularly order fulfillment, has allowed the store to focus on their core competencies.

The automatic shipping services offered by the Shopify platform have proven to be a huge advantage for MyCustomCandy. With just a click, the shipping label and associated costs for each order are processed automatically, saving time and effort.

MyCustomCandy’s online store has achieved remarkable success with six figures in sales. Additionally, they wasted no time in launching a B2B business. One of the reasons for their success is their unwavering commitment to customer satisfaction.  Another reason is the use of Shopify to build their online store to streamlined the workflow, automated management, and trimmed labor and costs. 

Shopify has helped minimize the risks associated with manual business operations, giving MyCustomCandy’s owner more time and effort to focus on product development and strategic business adjustments.

Greenery Unlimited

Greenery Unlimited

In 2016, Greenery Unlimited innovative approach to providing greenery to customers via the Internet has garnered them a reputation for being a trailblazer in the industry.

In order to achieve its goals in the commercial realm, Greenery Unlimited is currently facing two significant challenges. Firstly, the content management system in place is overly complex and difficult to navigate, which is hindering productivity. Secondly, the 3PL provider is not delivering a consistent level of service, which is causing unnecessary delays and additional expenses.

Greenery Unlimited switched for Shopify for a more sustainable business. They also use Shopify POS in their Brooklyn storefront, allowing them to quickly reorder items and avoid stock shortages.

What really helps Greenery Unlimited is Shopify Fulfillment App. This app provides real-time data on inventory levels and customer orders, allowing Greenery Unlimited to respond proactively to any issues and avoid stock shortages. As a result, they have been able to impress customers with their speedy port-to-port delivery and increase customer retention.

Additionally, the transparent upfront implementation costs have allowed Greenery Unlimited to plan more accurately and offer reasonable prices to their customers. All in all, their use of Shopify technology has been a major factor in their success.

By utilizing the Shopify Fulfillment Network, they have been able to offer their customers a top-notch shipping service within three days of purchase, ensuring customer satisfaction and loyalty while maintaining a consistent supply of goods and prevents the issue of being out of stock. 

By making these strategic decisions, Greenery Unlimited has positioned itself for continued growth and reached 6 figure in revenue.



RenewedMacs.com is a reliable brand providing customers with a secure and dependable platform to sell and purchase refurbished Apple products. 

The biggest problem for Renewedmacs.com is the ability to control the customer experience and talk to the customer on the older ecommerce platforms used by this commerce is increasingly limited. They can’t even contact them directly via email, which makes them can not turn one-time customers into long-term ones.

Thanks to Shopify Customer Relationship Management, they can easily communicate with their customers and reach them with marketing campaigns like discount codes, giveaways, loyalty programs, etc. At the same time, the fact that Shopify allows stores to communicate with their customers will also limit encountering issues with fraud in this line of business.

Renewedmacs.com built its brand on eBay and thrived thanks to Shopify. They know how to make the right choices when needed and are 100% focused on establishing customer relationships and providing them with the best experience.

Besides, what makes Renewedmacs.com really successful as a 6-figure store on Shopify is that they focus on building their brand very well and building multi-channel as soon as possible.

6 figure Shopify stores: FAQs

Yes. It is possible to achieve six-figure sales on Shopify without physical inventory. Here are some strategies you should consider: dropshipping, print-on-demand, selling digital products, affiliate marketing, and subscription services.
The timeline for building a 6-figure Shopify store can vary greatly depending on various factors such as your industry, business model, marketing efforts, and the products or services you’re selling. Some entrepreneurs might reach this milestone within a year, while others might take several years.
It’s important to remember that building a successful e-commerce business is not a race, but a journey. Consistent efforts in improving your store, providing excellent customer service, and optimizing your marketing strategies will eventually lead to a 6-figure business. Patience, resilience, and adaptability are key traits for success in this journey.
Here are some tactics to draw new customers to your Shopify store:
  • Make your website more user-friendly and visually appealing.
  • Boost your search engine optimization to increase your visibility online.
  • Produce meaningful content that adds value for your customers.
  • Use social media platforms to reach a wider audience, and cultivate an email list for direct, personalized communication.
  • Team up with influencers whose followers match your target audience, and consider investing in paid advertising for broader reach.
  • Offer rewards for customer referrals and work collaboratively with other brands to expand your market presence. 
Ensure you deliver top-notch customer service.
Make sure you adapt your strategies to suit your target audience and consistently review and adjust them based on the data you gather and the feedback you receive.

Bottom Line

Building a 6-figure store on Shopify is the dream of many people. However, by applying the practical tips and making the most of Shopify’s features, you will see that it is not impossible.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.