Great benefits of Google Tag Manager
Google Tag Manager Highlight Features
With Google Tag Manager, Google Analytics and Facebook Pixel can be implemented and works effectively. If Google Analytics Ecommerce is to track your marketing behavior, Facebook Pixel is the tool for setting up retargeting campaigns, optimizing ads, and tracking conversions.
Shopping Behavior Analytics
Easy to analyze customer’s shopping behaviors at each stage and identify where your customers abandon their carts (product view, add to cart or check out)
Support dynamic remarketing
Support Dynamic remarketing by Google AdWords, Facebook retargeting, and more. Dynamic marketing helps stores build leads and sales by bringing previous visitors back to the store site to complete what they started.
Improve website performance
As usual, for example, with Google Analytics or Adword, you have to add codes to the website’s source. In case there is a lot of JS loading, the speed of your site is impacted and slower. However, with this application, it is called as the third-party to handle all your script-tags. Adding tags uses a simple web interface, thereby reducing errors, eliminating the need to involve a webmaster, and quickly deploying tags on a site.