Home > Articles > Sellerise vs Helium 10: Which Should Amazon Sellers Use?

Sellerise vs Helium 10: Which Should Amazon Sellers Use?

July 12, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you having a hard time choosing between Sellerise vs Helium 10 for your Amazon business? 

In this article, we, Amazon experts, will analyze both Sellerise and Helium 10, so you can find the right one for you. 

Let’s see which one is the best fit for you now!

Sellerise vs Helium 10: Key Difference

The one key difference between Sellerise and Helium 10 that belongs to their nature or core lies in their primary focus and functionality:

Helium 10 is fundamentally a comprehensive suite of tools tailored for Amazon product research and optimization. It helps sellers find profitable products and optimize their listings with tools for keyword research, market analysis, and product tracking.

Sellerise, on the other hand, is primarily designed as an all-in-one Amazon toolkit focused on operational efficiency. It enhances Amazon sellers’ day-to-day operations with tools for inventory management, financial analytics, and feedback automation.

In short, Helium 10 is for product research and listing optimization, whereas Sellerise is for operational efficiency and management.

Helium 10 is for product research and listing optimization, whereas Sellerise is for operational efficiency and management

Pros and Cons

Helium 10

Pros:

  • Advanced Product Research Tools: Offers powerful tools for keyword research, market analysis, and product tracking, essential for identifying profitable products.
  • Listing Optimization: Provides comprehensive features for optimizing product listings to improve visibility and sales.
  • Educational Resources: Extensive resources and tutorials to help users maximize the platform’s potential.

Cons:

  • Complex Interface: The wide range of features can be overwhelming for new users, requiring a learning period.
  • Operational Tools: Lacks comprehensive tools for daily operational management compared to Sellerise.
  • Cost: Subscription plans can be expensive, especially for individual sellers or small businesses.

Sellerise

Pros:

  • Comprehensive Operational Tools: Offers extensive tools for inventory management, financial analytics, and feedback automation, which streamline daily operations.
  • User-Friendly Interface: Easy to navigate, making it accessible for both new and experienced sellers.
  • Efficiency Focused: Helps improve operational efficiency, reducing manual workload and increasing productivity.

Cons:

  • Limited Product Research Features: Not as robust in product research and market analysis compared to dedicated tools like Helium 10.
  • Learning Curve for Advanced Features: While the basic features are user-friendly, advanced features may require some time to master.
  • Cost: Can be pricey for small-scale sellers or those just starting out.

Helium 10 vs. Sellerise: Comparison Table

Aspect

Helium 10

Sellerise

Winner

Plans and Pricing

$39 to $279/month

$19.99 to $599.99/month, Custom Pricing

Helium 10

Keyword Tracking

2,500 keywords (500 for Walmart)

Up to 10,000 keywords

Sellerise

Product Research

Advanced tools (Black Box, Xray, Cerebro)

Basic capabilities

Helium 10

Listing Optimization

Comprehensive tools (Frankenstein, Scribbles)

Limited features

Helium 10

Inventory Management

Basic features for 40 SKUs

Robust tools

Sellerise

Operational Efficiency

Alerts, Refund Genie, Follow-Up

Smart Alerts, PPC Dashboard, Reimbursement Tools

Sellerise

Collaborator Access

5 users, 5 accounts

Up to 12 collaborators

Sellerise

Data Accuracy

Highly accurate, advanced algorithms

Accurate, from Seller Central data

Helium 10

Ease of Use

Powerful but complex

Simple and easy

Sellerise

Customer Support

24/7 email/live chat, FAQs, tutorials, community

Email, live chat, video tutorials, demo

Helium 10

Education and Training

Extensive resources, Freedom Ticket, PPC Academy

Dropshipping and marketing courses

Helium 10

Plans and Pricing

Helium 10 Pricing

Helium 10 offers tiered pricing based on the level of features you need, making it flexible for businesses at different stages.

  • Starter: $39/month
  • Platinum: $99/month
  • Diamond: $279/month

With these plans, Helium 10 focuses on providing powerful tools for product research and listing optimization. This makes it ideal for sellers who want to enhance their market strategy and gain detailed insights.

Helium 10 offers tiered pricing based on the level of features needed

Sellerise Pricing

Sellerise also offers a range of pricing plans, but they are more scalable based on the number of orders and unified seller accounts you manage. Here are the options:

  • Starter: $19.99/month
  • Growing: $39.99/month
  • Advanced: $99.99/month
  • Pro-Seller: $299.99/month
  • Top-Seller: $599.99/month
  • Agency: Custom Pricing

Sellerise’s pricing model is designed to accommodate sellers of various sizes. It focuses on operational efficiency and management tools, making it a great choice for those looking to streamline daily operations and scale their business effectively.

Sellerise offers a scalable pricing model based on the number of orders

Which is More Affordable?

While Sellerise offers an more budget-friendly plan to start, Helium provides advanced research and optimization tools that justify the cost. That’s especially good for sellers serious about growing their business. The investment in these tools can lead to higher sales and better product visibility.

Meanwhile, what you could do with the entry plan of Sellerise is pretty limited. And if you want more, the costs can add up for higher-tier plans, especially for small businesses.

Winner: Helium 10 – Because it offers a strong return on investment with powerful tools that enhance your market strategy, making it worth the cost for serious sellers looking to grow and succeed on Amazon.

Feature Comparison

When choosing between Helium 10 and Sellerise, it’s important to understand their features. Let’s break it down to see how each platform can help you.

Here is a quick look at the features each platform offers. 

Toolset

Helium 10

Sellerise

Keyword Tracking

2,500 keywords (500 for Walmart)

Up to 10,000 keywords

Financial Analytics

Profits and advanced analytics

Sales & profit dashboard, P&L, manual adjustments, ABC analysis

Review Management

Review Insights, Follow-Up (15,000 emails)

Review Dashboard, Review Downloader, Review Requester, Review Puncher

Product Research

Advanced tools: Black Box, Xray, Cerebro, Magnet

Basic product research capabilities

Listing Optimization

Comprehensive tools: Frankenstein, Scribbles, Listing Analyzer, Listing Builder

Limited listing optimization features

Inventory Management

Basic features, inventory management up to 40 SKUs

Robust tools: Inventory Tool, Shipment Documents, Inventory & Shipments Reimb., FBA Fees Reimb.

Operational Efficiency

Alerts (200 products), Refund Genie, Follow-Up (15,000 emails)

Extensive tools: Smart Alerts, PPC Dashboard, Reimbursement Tools, Inventory & Shipment management

Collaborator Access

Multi-User Login (5 users), Connected Accounts (5 accounts)

Advanced collaborator features, up to 12 collaborators

Now, let’s take a look at these features in detail.

Keyword Tracking

Helium 10 offers powerful keyword tracking. It can track up to 2,500 keywords and 500 keywords for Walmart. Tools like Cerebro, Magnet, and Xray Keywords help you see how keywords perform.

This helps you improve your product listings and understand what keywords drive traffic to your products.

Helium 10 offers powerful keyword tracking

In contrast, Sellerise provides even more keyword tracking. It can track up to 10,000 keywords. Tools like Keyword Tracker and Keyword Hunter Pro make it easy to see how your keywords are doing.

This is especially helpful if you manage many products and need detailed keyword data.

Sellerise provides even more keyword tracking

Winner: Sellerise – Because it offers more keyword tracking and detailed tools for managing keywords.

Product Research

Helium 10 is great for product research, with advanced tools like Black Box, Xray, and Cerebro. These tools help you find profitable niches and keywords.

It also has Xray and Cerebro for Walmart, which helps you research products in different markets.

Helium 10 is great for product research, with advanced tools like Black Box, Xray, and Cerebro

Conversely, Sellerise offers no product research tools. If you need deep market research, Helium 10 is the better choice.

Winner: Helium 10 – Because it offers advanced and comprehensive product research tools.

Listing Optimization

When it comes to listing optimization, Helium 10 is top-notch. It offers tools like Frankenstein and Scribbles. These tools help you improve your product listings and make them more visible to customers. This can boost your sales.

On the other hand, Sellerise has limited listing optimization features. It focuses more on operational tools. If you need advanced tools to optimize your listings, Helium 10 is the better option.

Sellerise has limited listing optimization features

Winner: Helium 10 – Because it has superior tools for optimizing product listings.

Inventory Management

Helium 10 provides basic inventory management for up to 40 SKUs.

It also has Refund Genie for managing reimbursements.

These tools help you keep track of your inventory and handle refunds efficiently.

Helium 10 provides basic inventory management for up to 40 SKUs

Meanwhile, Sellerise is stronger in inventory management than Helium 10. It offers an Inventory Tool and Shipment Documents.

Plus, it has tools for inventory and shipment reimbursements and FBA fees reimbursements.

These features help you manage large inventories and recover costs.

Sellerise is stronger in inventory management than Helium 10

Winner: Sellerise – Because it offers more comprehensive inventory management tools.

Operational Efficiency

Helium 10 improves operational efficiency with tools like Alerts and Follow-Up. These tools will help you manage daily operations well.

The Alerts feature, in particular, can keep you updated on important changes and potential issues with your products.

Helium 10 improves operational efficiency with tools like Alerts and Follow-Up

However, Sellerise provides many tools for operational efficiency. It includes Smart Alerts, a PPC Dashboard, and more. These tools are great for managing large orders and keeping operations smooth.

So, if operational efficiency is your main concern, Sellerise is the better choice.

Sellerise provides many tools for operational efficiency

Winner: Sellerise – Because it provides more tools for improving operational efficiency.

Collaborator Access

Helium 10 allows multi-user login for up to 5 users and 5 connected accounts. This is good for small teams and lets multiple users access the platform and work together.

Helium 10 allows multi-user login for up to 5 users and 5 connected accounts

On the other hand, Sellerise supports more collaborators. Higher-tier plans allow up to 12 collaborators.

This is ideal for growing businesses and larger teams. That’s because more collaborators mean your team can work together better.

Winner: Sellerise – Because it supports more collaborators, making it better for larger teams.

Data Accuracy

Helium 10 Accuracy

Helium 10 consistently estimated sales numbers close to the actual figures, with sales estimations about 74% accurate. It uses advanced machine-learning algorithms to provide precise data insights, making it highly reliable for product research and keyword tracking.

Helium 10 consistently estimated sales numbers close to the actual figures

Sellerise Accuracy

Sellerise pulls most of its data directly from your Amazon dashboard, ensuring accurate sales analytics and inventory management.

While it doesn’t generate sales estimations like Helium 10, it provides reliable data straight from your Seller Central account.

Winner: Helium 10 – Because it provides highly accurate sales estimations and insightful data using advanced algorithms, making it a reliable choice for detailed data analysis.

Ease of Use of Sellerise vs Helium 10

Helium 10

Helium 10 has a lot of powerful tools, which can be a bit hard to use at first. However, the comprehensive nature of Helium 10 means you get in-depth insights that can significantly improve your strategies. 

The screen is full of details, so it might take some time to learn how to use everything. 

However, Helium 10 has videos and guides to help you learn, making the process easier over time.

Helium 10 has a lot of powerful tools, which can be a bit hard to use at first

Sellerise

On the other hand, Sellerise is focused on making your day-to-day tasks easier. It has tools for inventory management, financial analytics, and review management. 

The design of Sellerise is simple and easy to understand. 

Unlike Helium 10, it is not as crowded with details. This makes it easier to find what you need and use the tools. 

Additionally, Sellerise has good support and helps you get started quickly.

Sellerise has good support and helps you get started quickly

Winner: Sellerise – Because it is simpler and easier to use. The design is clean, and it helps you get started quickly without feeling overwhelmed. 

Customer Support

Helium 10 Customer Support

Helium 10 provides extensive user support and a variety of resources to help users succeed. Here’s what you can expect:

  • Customer Support:
    • 24/7 customer support via email and live chat, ensuring help is available whenever you need it.
    • No phone support, but a detailed FAQ section and help center filled with articles and guides.
  • Community and Forums:
    • Active user community on the Helium 10 Facebook group, where thousands of sellers share tips, ask questions, and support each other.
Helium 10 provides extensive user support and a variety of resources

Sellerise Customer Support

Sellerise provides the basics in customer support. Here’s what they offer:

  • Customer Support:
    • Email support with responses within hours.
    • Live chat available via the chat box once you log into your account.

Winner: Helium 10 – Because it offers more comprehensive customer support with 24/7 availability and an active user community.

Education and Training Resources

Helium 10 offers extensive educational resources like Freedom Ticket and Amazon PPC Academy. These help you learn and grow your business. They provide valuable training to help you succeed on Amazon.

  • Training and Tutorials:
    • Rich library of YouTube video tutorials and webinars.
    • Helium 10 Academy, a comprehensive training program with courses on Amazon selling.
  • Additional Resources:
    • Regularly updated blog with articles on the latest trends, tips, and strategies for Amazon sellers.
    • Serious Sellers Podcast” featuring interviews with successful sellers and industry experts.
Helium 10 offers extensive educational resources like Freedom Ticket and Amazon PPC Academy

Conversely, Sellerise includes these educational resources to help you scale your business and manage it more effectively:

  • Training and Tutorials:
    • Collection of video tutorials detailing how to navigate each feature.
    • Free automatic demo for new users to test the software and see how it works.
    • Video tutorials linked to every feature in demo mode.
  • Additional Resources:
    • YouTube channel, though not as frequently updated as Helium 10’s.
Sellerise includes these educational resources to help you scale your business and manage it more effectively

Winner: Helium 10 – Because it offers more comprehensive educational resources.

Overall Winner: Helium 10 or Sellerise?

Overall, Helium 10 is the best choice. Here’re the reasons why.

First, Helium 10 has many tools. It helps with every part of your Amazon business. Product research. Listing optimization. Keyword tracking. You get detailed data and insights.

This helps you make smart choices. You can find good products, make your listings better, and stay ahead of others.

Moreover, Helium 10 uses smart computer programs. This means you get the most correct and new information. Correct data lowers mistakes. It helps you make more money.

On the other hand, Sellerise is good for tracking sales and managing your store. But, it doesn’t give you the same deep look at the market and keywords.

In terms of customer support, Helium 10 is great. You can get help 24/7 by email and live chat. Help is always there when you need it.

Additionally, there are many videos and classes. Helium 10 Academy is like a school for Amazon sellers. You never have to feel lost. The Helium 10 Facebook group is full of tips and answers from other sellers. This strong support helps you feel less worried.

Furthermore, the learning tools are very good. They are good for new and experienced sellers. Easy guides and videos show you how to use everything. Learn from basic steps to smart tricks. Make the most of the software.

While Sellerise is easy to use and great for managing daily tasks, it does not have the deep research and smart tools that Helium 10 has.

Which Tool is Right for You: Helium 10 or Sellerise?

Helium 10 and Sellerise both offer valuable features, but which one should you use? Let’s break it down based on your needs.

Use Helium 10 If…

You need detailed product research and listing optimization

Helium 10 is packed with advanced tools like Black Box, Xray, and Cerebro that help you find profitable niches and optimize your listings. If your goal is to dig deep into market trends and keywords, Helium 10 is the right choice.

You value accuracy and insights

Helium 10 uses smart algorithms to provide highly accurate data, which is crucial for making informed decisions. If you want reliable sales estimations and precise keyword tracking, Helium 10 has you covered.

You need 24/7 customer support and training resources

Helium 10 offers 24/7 email and live chat support, extensive tutorials, and a comprehensive training program through Helium 10 Academy. This support system is perfect if you want to learn and get help quickly.

You are looking for a tool that can grow with your business

Helium 10’s tiered pricing makes it flexible for different business stages. Whether you are a beginner or an experienced seller, Helium 10 can meet your needs as your business grows.

Use Sellerise If…

You need to streamline daily operations

Sellerise excels in operational efficiency with tools for inventory management, financial analytics, and review management. If your focus is on making day-to-day tasks easier and more efficient, Sellerise is the way to go.

You manage a large team

Sellerise supports up to 12 collaborators, making it ideal for growing businesses and larger teams. If you need a platform that allows multiple users to work together seamlessly, Sellerise is the better choice.

You prefer a user-friendly interface

Sellerise is designed to be simple and easy to use. If you want a tool that’s not crowded with details and is straightforward to navigate, Sellerise will suit you well.

You are looking for scalable pricing

Sellerise offers a range of pricing plans based on the number of orders and accounts, making it suitable for sellers of various sizes. If you need a tool that scales with your business, Sellerise provides flexible options.

Conclusion: Sellerise vs Helium 10

This article compared Sellerise vs Helium 10 for Amazon sellers. We hope it helps you find the perfect tool to boost your Amazon business and achieve your goals.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.