Helium 10 Starter vs Platinum: Which Plan Is For You?

If you’re an Amazon seller struggling to choose between Helium 10 Starter vs Platinum plans, you’re not alone! Many sellers wonder which plan offers the best value for their business, too.

In this article, I’ll break down the key differences between the two plans. We’ll look at what each plan offers and their limitations to help you figure out which plan is perfect for your needs. I’ll even share some discount codes to help you save some money on your Helium 10 subscription.

Sounds interesting? Let’s get started!

Helium 10 Starter vs Platinum: Key Differences

Here’s a quick Helium 10 Starter vs Platinum comparison to give you an overall idea of these 2 plans:

Helium 10 Starter vs Platinum – Pricing Comparison

Let’s compare the pricing of Helium 10 Starter vs Platinum. Both plans offer monthly and yearly subscriptions to users. You can check the detailed pricing of Helium 10 in the table below:

The Platinum plan does cost more than twice the price of the Starter plan, but you can use my exclusive discount codes to save a good chunk of change!

• Get 20% Off for 6 Months when you use code: AVADA20
• Or 10% Off Every Month when you use code: AVADA10

Make sure to check out my detailed article about how to use Helium 10 coupons to get these special deals.

Both the Starter and Platinum plans come with a 7-day money-back guarantee on your first payment.

Helium 10 Starter vs Platinum – Features Comparison

Let’s break down the key differences between the Starter and Platinum plans, comparing their tools and features side-by-side.

Product Research

With the Starter plan, you can only use Helium 10’s Black box tool to find potential products to sell on Amazon for a maximum of 20 times. That might be enough if you’re just starting out and looking for a few good products to sell. 

But, if you want to dive deeper and find more opportunities, you’ll need to upgrade to the Platinum plan, which gives you 250 uses each day.

Another key difference is how you can use Product Launchpad – a new feature of Helium 10.

With the Starter plan, you can only create one folder for your product ideas and have five lifetime uses This gives you a taste of what the tool can do, but it’s not ideal if you have multiple products or want to do a lot of testing.

The Platinum plan unlocks the full power of Product Launchpad. You get 50 Market Predictions Scores, and 50 Summarize Decisions per day. This AI-powered analysis helps you find popular keywords, see what your competitors are up to, and understand overall market trends.

Keyword Research

When it comes to keyword research tools, there’s a big difference between the Starter and Platinum plans:

• Starter Plan: The tools for keyword research are limited. You can only use some a few times, and some aren’t available at all. This is okay if you’re just starting out and only need to do a few initial product searches.
• Platinum Plan: You get full access to all the keyword research tools with unlimited use. This is much better if you want to do more in-depth research and find more keywords.

Insight Dashboard

The Starter plan doesn’t offer any of these Insight Dashboard features. It’s a basic plan without the in-depth insights, real-time notifications, or actionable suggestions that Platinum users get.

Operations

The Platinum plan offers a more comprehensive suite of tools for operations than the Starter plan.

With Platinum, you get fraud alerts to monitor up to 20 products on your listing. You can also automate email campaigns with the Follow-Up tool. Plus, you get more robust inventory management, with the ability to track up to 40 different SKUs.

The Starter plan is much more limited. You can only set alerts for two products, and there’s no email automation tool. You also don’t get access to Refund Genie, and inventory management is very basic.

Listing Optimization

Overall, the Platinum plan offers more powerful tools and features for listing optimization than the Starter plan. If you’re serious about creating high-quality, optimized listings, the Platinum plan is definitely worth the investment.

Analytics

The Platinum plan offers a more robust and comprehensive suite of analytics tools compared to the Starter plan, making it a better choice for sellers who need in-depth insights to track their financial health and product performance across multiple markets and platforms.

Education

Both the Starter and Platinum plans offer “Freedom Ticket,” a comprehensive Amazon seller training course taught by Kevin King.

However, the Platinum plan offers additional educational resources. It includes full access to the “Amazon PPC Academy,” which is designed for intermediate to advanced sellers who want to master their Pay-Per-Click (PPC) advertising campaigns. This academy teaches various strategies and tactics to help sellers optimize their campaigns and boost sales.

So, if you’re looking for comprehensive Amazon training, both plans have got you covered. But if you’re interested in PPC training, the Platinum plan is the better choice.

Add-ons 

Helium 10 offers add-on features to enhance the capabilities of both Starter and Platinum plans. However, users of both plans need to pay extra for these add-on features. One key difference between the plans is that the Starter plan does not include Keyword Tracker, while it’s included in the Platinum plan.

Additional Perks

Helium 10 Starter and Platinum offer little in terms of additional perks. However, they ensure flexibility in managing multiple marketplaces.

Helium 10 Starter vs Platinum: Pros and Cons 

Which Helium 10 Plan Is Right for You?

• The Starter plan, with basic yet essential tools, is ideal for new sellers or small businesses in the early stages of their Amazon journey. 
• The Platinum plan is designed for intermediate sellers with multiple products looking to scale their operations. This plan suits businesses that are ready to expand and need advanced capabilities.

Other Helium 10 Pricing Plans 

Diamond Plan

If you’re an experienced seller looking to really take your Amazon business to the next level, the Diamond Plan might be the perfect fit for you. It includes everything in the Platinum Plan and adds even more powerful features, perfect for staying ahead of the competition.

Here are some of the key benefits of the Diamond Plan:

• 2,500 keywords tracker
• 250 keywords tracker for Walmart
• Financial analytics dashboard for Walmart
• Up to 5 market tracker
• 150 uses listing analyzer
• AI-enhanced listing builder
• 1,000 tracked ASINs for insights and metrics
• 200 products fraud alerts
• 15,000 follow-up emails
• Unlimited inventory management
• 5 users login and connected accounts
• Access to all learning resources

Free Plan

If you’re really hesitant about spending money upfront, you can sign up for a free Helium 10 account and use it for as long as you want, absolutely free!

The free plan gives you limited access to all their product research, keyword research, and listing optimization tools. This lets you get a feel for the different features and see how they can benefit your Amazon business.

Bottom Line

I hope this article provided enough information you need to pick between Helium 10 Starter vs Platinum Plan. By understanding the features and benefits of each, you can make an informed decision that best supports your business needs and goals. Remember, you can always upgrade or downgrade your plans at any time.

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