How to Use Helium 10 Amazon Keyword Research (2024)

In this guide, we will explore in detail two effective methods for Helium 10 Keyword Research on Amazon.

Key Takeaways

You can use one of these two methods (or both) for Amazon keyword research using Helium 10.

• Method 1: Discover high-traffic, relevant keywords with Magnet
• Method 2: Identify Competitor Keywords with Cerebro

What is Helium 10 Keyword Research? 

Helium 10 Keyword Research is a tool that helps Amazon sellers find and use the best keywords to improve their product listings and ad campaigns. This tool gives detailed information about keyword search volume, trends, competition, and more, allowing sellers to make smart choices that can lead to more visibility and sales.

Here are the two tools for keyword research in Helium 10:

• Cerebro
• Magnet

2 Keyword Research Tools in Helium 10

Helium 10 provides 2 powerful tools for effective keyword research. These tools serve different purposes to help you do keyword research for your Amazon listings and PPC campaigns.

Helium 10 Cerebro

Helium 10 Cerebro is a powerful tool for Amazon sellers to find and analyze keywords. It helps improve product listings and PPC (Pay-Per-Click) campaigns by providing valuable keyword insights.

Using Cerebro, you can enjoy these benefits:

• Competitor Analysis: This tool allows you to see which keywords your competitors are ranking for.
• Relevance through Competitor ASINs: By analyzing your competitors’ ASINs, you can discover highly relevant keywords that you might not find with the Magnet tool alone.
• High-Performing Keywords: It identifies keywords that are already performing well for similar products, making them valuable additions to your list.

Helium 10 Magnet

Helium 10 Magnet is a keyword research tool designed to help Amazon sellers find relevant and high-performing keywords for their products. 

With Magnet, you will benefit from:

• Broad Keyword Discovery: This tool helps you find a wide range of keywords related to your main keyword.
• Search Volume Insight: You can filter keywords based on search volume to focus on the most relevant and frequently searched terms.
• Seed Keyword-Based: It starts with a seed keyword and finds related terms, providing a broad perspective on keyword opportunities.

Can I Use Just One Method?

Yes, you can use just one method, but here’s what you might miss:

• Using Only Magnet Tool: You’ll get a broad range of keywords but might miss out on the highly relevant and high-performing keywords that your competitors are using.
• Using Only Cerebro Tool: You’ll get keywords that are already performing well for your competitors, but you might miss out on a broader range of potential keywords.

A Look at Helium 10’s Keyword Research Tools

How to Use Helium 10 for Keyword Research on Amazon

Method 1: Discover high-traffic, relevant keywords with Magnet

1. Access Magnet:

• Log into your Helium 10 account.
• Navigate to the “Magnet” tool under the “Keyword Research” section.

2. Enter a Seed Keyword:

• Input a relevant keyword for your product in the search bar.

• Click “Get Keywords” to generate a list of related keywords.

3. Analyze the Results:

• Review the list of keywords generated.
• Pay attention to the search volume, Magnet IQ Score, and relevance score for each keyword.

4. Apply Filters:

• Use the filters to narrow down the list based on:
  • Search volume (e.g., minimum 400 searches per month).
  • Word count (e.g., 2-3 words).
  • Other criteria relevant to your niche.
• Focus on high-volume and highly relevant keywords to target.

5. Discover Loosely Related Keywords:

• Scroll through the list to identify keywords that are loosely related but might be relevant to your product.
• Use filters to exclude irrelevant keywords and highlight potential opportunities.

6. Use the Analyze Keywords Tab:

• Enter multiple unrelated keywords (up to 200) in the “Analyze Keywords” tab.
• Review the top-level information like search volume, search trends, and title density for each keyword.

7. Identify Common Root Words:

• Paste a list of keywords into the “Analyze Keywords” tab.
• Look for the word frequency widget to identify common root words in your niche.
• Use this information to create broad or exact match campaigns.

8. Find Longtail Keywords:

• Enter a specific root word in the search bar.
• Filter for longtail keywords that contain the root word.
• Sort by search volume to identify the most searched longtail keywords.

9. Assess PPC Potential:

• Enter your main keyword in the search bar.
• Select the match type (e.g., broad, phrase) and apply filters.
• Identify keywords that would perform well in PPC campaigns by reviewing search volume and competition.

10. Export Keywords:

• Click on the “Export” button to download your list of keywords.
• Save the file for further analysis or integration into your product listings.

11. Refine and Implement:

• Refine your list based on additional criteria or insights from other Helium 10 tools.
• Implement the selected keywords into your product listings, PPC campaigns, and other marketing strategies.

Method 2: Identify Competitor Keywords with Cerebro

1. Access Cerebro:

• Log into your Helium 10 account.
• Navigate to the “Cerebro” tool under the “Keyword Research” section.

2. Enter an ASIN:

• Copy the ASIN (Amazon Standard Identification Number) of your product or a competitor’s product.

• Paste the ASIN into the Cerebro search bar.

• Click “Get Keywords” to generate a list of keywords associated with that ASIN.

3. Analyze the Results:

• Review the list of keywords generated.
• Focus on the search volume, organic rank, and competing products for each keyword.
• Look at the history of search volume trends to understand seasonality and popularity changes.

4. Apply Filters:

• Use filters to narrow down the list based on search volume, organic rank, and competing products.

• Apply specific filters like “Organic Rank” to find keywords where your product ranks well.
• Filter by “Search Volume Trend” to identify growing keywords.

5. Identify Competitor Insights:

• Use the “Advanced Rank Filter” to see where your product ranks compared to competitors.
• Identify keywords where competitors are ranking high and analyze their strategies.

6. Focus on Long-Tail Keywords:

• Identify long-tail keywords with lower competition but significant search volume.
• Use the “Word Frequency” tool within Cerebro to find related long-tail keywords.

7. Export Keywords:

• Once you have refined your list, click on the “Export” button.
• Download your list of keywords for further analysis or integration into your Amazon listings.

8. Monitor and Adjust:

• Regularly check the performance of your chosen keywords.
• Adjust your keyword strategy based on changes in search volume trends and the competitive landscape.

If you want a more detailed guide, you can take a look at the Helium 10 Keyword Research PDF.

Top 3 Benefits of Using Helium 10 for Amazon Keyword Research

Helium 10 is a game-changer for Amazon sellers. It offers powerful tools to optimize keyword strategies. This leads to significant business improvements.

Boost Your Search Rankings

Helium 10 helps find high-performing keywords. These keywords elevate your product’s visibility. As a result, better visibility means more potential customers find your products. More traffic means more sales and revenue.

Optimize Product Listings and Advertising Campaigns

Helium 10 provides crucial insights for refining product pages. With these insights, you can create compelling, keyword-rich descriptions. Additionally, optimize titles, bullet points, and backend search terms. Improved SEO makes your products shine.

Helium 10 also enhances ad campaigns. Consequently, you can develop targeted, effective ads. Reach your ideal audience. Improve conversion rates. Maximize your advertising budget.

Build a Recognizable and Trustworthy Brand

Helium 10 helps establish a strong brand presence on Amazon. Consistent, high-quality listings set you apart. As a result, customers trust your brand. Repeat purchases increase.

Differentiate from competitors. Attract new customers. Encourage business growth. Succeed on Amazon.

Final Thoughts 

After reading this comprehensive article about Helium 10 Keyword Research, we hope that you can successfully conduct keyword research for your Amazon business. 

Helium 10 Keyword Research: FAQs