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A Deep Dive into Helium 10 Japan: Features, Benefits & Reviews

July 17, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Japan’s massive e-commerce market demands the right tools for success. As one of the most powerful tools for e-commerce and Amazon, Helium 10 Japan promises to streamline operations, boost sales, and provide invaluable insights. 

Let’s dive into how Helium 10 can transform your selling strategy in Japan.

Is Helium 10 available in Japan?

Is Helium 10 available in Japan?

Yes, Helium 10 is available in Japan. This powerful tool for Amazon sellers now supports the Japanese market, offering the same features that have made it famous worldwide. With Helium 10, Japanese sellers can optimize their listings, research products, and improve their keyword strategies.

How Does Helium 10 Adapt to the Japanese Market?

Helium 10 has made significant strides in adapting to the Japanese market, offering a range of features and functionalities tailored to the specific needs of Amazon sellers in Japan:

Language Localization

  • Interface: Helium 10’s interface has been translated into Japanese, making it easier for local sellers to navigate and utilize the tools effectively.
  • Keyword Research: Helium 10’s keyword research tools, like Cerebro and Magnet, now support Japanese keywords, enabling sellers to identify relevant search terms for their products in the Japanese market.
  • Listing Optimization: Helium 10’s listing optimization tools, like Scribbles and Frankenstein, now provide Japanese keyword suggestions and optimization tips, ensuring that product listings are optimized for the Japanese audience.

Market-Specific Data

  • Product Trends: Helium 10’s Trendster tool now tracks product trends specific to the Japanese market, helping sellers identify popular and emerging products.
  • Competitor Analysis: Helium 10’s tools, like Cerebro and Black Box, provide data on competitor keywords and strategies tailored to the Japanese market, giving sellers a competitive edge.
  • Search Volume Data: Helium 10’s keyword research tools now offer accurate search volume data for Japanese keywords, enabling sellers to target high-traffic search terms.

Dedicated Support With Local Experts

  • Webinars and Workshops: Helium 10 regularly conducts webinars and workshops in Japanese, providing training and support to local sellers.
  • Customer Support: Helium 10 offers 24/7 customer support (but in English), ensuring that sellers can get assistance and resolve issues effectively.
  • Partnerships: Helium 10 has partnered with local experts and service providers in Japan to offer additional support and resources to sellers.

Helium 10 Japan Pricing: Which Plan Is Best For Sellers?

Now that you know Helium 10 Japan is tailored to the unique needs of the Japanese market, you might be considering a subscription. To help you get started, I’ll detail the prices of each plan below, along with exclusive discounts I’ve secured just for you!

Just like the US and UK, Helium 10 Japan also offers a free plan and 3 paid plans tailored to meet the needs of sellers of all levels. All plans include a 7-day money-back guarantee on the first payment.

StarterPlatinumDiamond
Monthly$39/month $99/month $279/month 
Annually (Save up to 25%)$29/month $79/month$229/month 
My exclusive discount codes20% Off for 6 Months: AVADA20
10% Off Every Month: AVADA10

Make sure to check out my detailed article about how to use Helium 10 coupons to get these special deals.

Helium 10 coupons

Ultimately, the best plan for you will depend on your budget, business size, and the level of data and features you require. But the Platinum plan stands out as the most popular choice for a reason! If you’re serious about Amazon selling and plan to scale up in the future, this plan is perfect, with a great balance between affordability and powerful features.

If you’re just starting out or curious about Helium 10 Japan,  I recommend signing up for a free account, which you can use forever, and play around to see if it fits you. If you think it does, you can subscribe to a paid plan. Remember you have a 7-day money-back guarantee to change your mind, plus you have my discount codes, so the price will be less of a burden.

Key Features of Helium 10 for Amazon Japan Sellers

Helium 10 offers a comprehensive suite of tools tailored to the needs of Amazon sellers in Japan. Here are some of its key features: 

Product Research:

Key Features of Helium 10 Japan
  • Black Box: Advanced tool for finding high-potential products based on multiple criteria like demand, competition, and profitability.
  • Chrome Extension: A browser extension that provides real-time data on product listings, sales estimates, and keyword rankings directly from the Amazon website.
  • Trendster: Tool for analyzing historical sales trends and seasonality to make informed product decisions.
  • My List: Feature to save and manage product ideas and research notes in one place for easy reference and comparison.

Keyword Research:

  • Cerebro: Reverse ASIN lookup tool that uncovers competitor keywords to help improve your product listings and PPC campaigns.
  • Magnet: Comprehensive keyword research tool that generates high-traffic, relevant keywords to boost your product visibility and search rankings.

Listing Optimization:

  • Scribbles (Partial): Tool to optimize your product listings with targeted keywords to enhance visibility and sales.
  • Index Checker: Ensures your product listings are indexed by Amazon’s search algorithm, making your products searchable by potential customers.

Marketing:

  • Adtomic (SP/SB/SD): Automated PPC management tool that optimizes your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for better ROI.

Operations:

  • Alerts: Real-time notifications for critical changes in your listings, such as hijacking, buy box loss and listing suppression.
  • Inventory Protector: This tool prevents large-quantity orders from depleting your inventory during promotions or by competitors.

Analytics:

  • Keyword Tracker: Monitors keyword performance over time, helping you track your product’s ranking for targeted keywords.
  • Market Tracker: Analyzes market trends and competitive landscape to identify opportunities and threats.
  • Market Tracker 360: Provides a comprehensive view of market dynamics and competitive positioning.
  • Profits: Financial analytics tool that tracks your sales, expenses, and profits to give you a clear picture of your business performance.

Helium 10 Japan Customer Support

Helium 10 Japan Customer Support

Helium 10 Japan prioritizes customer support with robust options like email and 24/7 live chat (but all is in English).

If your issue is detailed or not urgent, email [email protected] with a clear explanation, screenshots, and any relevant links for the most accurate and efficient response.

For immediate help, use the chat icon on their website. Select the appropriate category, type your message, and attach any necessary screenshots using the paperclip icon.

While phone support isn’t available, Helium 10 is dedicated to quickly addressing technical and billing concerns.

Helium 10 Japan User Reviews

Helium 10 Japan User Reviews

People in Japan really appreciate Helium 10. It has a 4.2/5.0 rating from numerous user reviews on Capterra.jp. Users appreciate Helium 10 for its comprehensive set of tools tailored for Amazon sellers, particularly praising its accuracy and efficiency in product research, keyword tracking, and listing optimization. The platform’s wide range of features helps streamline various business processes, making it a valuable asset for users.

Zaira: “Helium 10 have accurate information about Amazon (in more than 4 countries). It’s very necessary if you are work with Amazon.“

Derek: “We have tried many different software companies for managing our Amazon sales and listings throughout the years, including Seller Tools, Seller Labs, AMZ, Zon Tools, and none compare to Helium 10. So much more efficient and easier to use and understand. As well as more accurate.”

However, there are notable concerns regarding its customer service, with many users reporting issues related to subscription management and refunds. Additionally, some find the pricing to be higher, and the platform’s extensive features can be overwhelming for beginners, presenting a steep learning curve.

Natalie: ”Sometimes it’s hard to toggle between different features when working on listing optimization, this is only difficult when you are working on a listing that has TONS of child variations, not too bad but can be difficult”

Victor: “Occasionally the chrome extension numbers appear wrong”

Overall, Helium 10 is well-regarded in the Japanese market for its functionality and impact on enhancing Amazon’s business operations.

Tips for Maximizing Helium 10 Japan For Selling on Amazon

Here are practical tips to optimize your efforts and avoid common pitfalls.

Leverage Advanced Keyword Research

To maximize your sales on Amazon Japan, start by utilizing Helium 10’s powerful keyword research tools like Cerebro and Magnet. These tools help you identify high-performing keywords specific to the Japanese market. Input ASINs of top competitors in Cerebro to uncover the keywords they rank for. 

Use Magnet to generate a comprehensive list of keywords based on seed terms relevant to your products. Ensure that your product listings include these keywords to improve visibility and ranking.

Optimize Product Listings with Japanese Localization

When selling on Amazon Japan, optimizing your product listings for the local market is crucial. Helium 10’s Listing Optimization tools can help you craft compelling titles, bullet points, and descriptions. Make sure to localize your content by using Japanese language and cultural nuances. 

Pay attention to character limits and ensure that your product information is clear and concise for Japanese consumers. Utilizing Scribbles within Helium 10 can help you track and implement all necessary keywords and optimizations.

Staying ahead of the competition is essential. Use Helium 10’s Competitor Intelligence tool to monitor your competitors’ pricing, keyword strategies, and product reviews. Analyze their strengths and weaknesses to identify opportunities for your own listings.

 Additionally, keep an eye on market trends with Helium 10’s Trendster tool. Understanding seasonal and emerging trends can help you adjust your inventory and marketing strategies accordingly, ensuring you meet customer demand effectively.

Common Pitfalls to Avoid

  • Ignoring Local Differences: Avoid treating the Japanese market like other markets. Tailor your strategies to Japanese preferences and behaviors.
  • Neglecting Reviews: Monitor and respond to reviews using Review Insights. Address negative feedback promptly to build trust.
  • Underutilizing Tools: Explore all Helium 10 tools, such as Inventory Protector for stock management and Refund Genie for recovering lost revenue.

Bottom Line

Helium 10 Japan provides powerful tools to help Amazon Japan sellers succeed. From product research and keyword optimization to market analytics and operational tools, it covers all your needs. With specialized features and training for the Japanese market, it’s a must-have for any seller looking to grow on Amazon Japan. You can sign up for a Helium 10 account and try it now!

FAQs

Yes, you can use Helium 10 with both your US and Japan Amazon accounts. Helium 10 supports multiple Amazon marketplaces, allowing you to switch between different regions easily. When setting up your Helium 10 account, you can select the specific marketplace you want to work with for comprehensive research and optimization activities tailored to each market's unique needs.

Absolutely, Helium 10 is designed to help sellers conduct thorough market research for Amazon Japan. Key tools like Black Box and Market Tracker are particularly useful:

  • Black Box: Allows you to search for high-potential products in the Japanese market based on various criteria, including demand, competition, and profitability.
  • Market Tracker: Monitors market trends and competitive dynamics, helping you identify opportunities and threats specific to the Japanese marketplace.

Yes, Helium 10 provides a variety of training resources, including tutorials, webinars, and guides that cater to different Amazon marketplaces, including Japan. These resources help sellers understand how to use the tools effectively in the Japanese market.

Yes, Helium 10 includes features that are specifically tailored for Amazon Japan:

  • Localized Keyword Research: Tools like Cerebro and Magnet are optimized to generate relevant keywords in Japanese, helping you improve your product visibility and search rankings.
  • Market-Specific Analytics: Market Tracker and Market Tracker 360 provide insights into the competitive landscape and market dynamics within Japan.
  • Listing Optimization: Tools like Scribbles and Index Checker ensure your product listings are optimized for the Japanese market, making them more likely to be indexed and ranked by Amazon’s search algorithm.

Yes, Helium 10 Japan is compatible with various other tools and services used by Amazon sellers.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.