Helium 10 Dashboard: The Ultimate Guide 

In this blog post, we explore the Helium 10 dashboard. We’ll help you understand and use this dashboard so that you can streamline your operations, boost performance, and drive success on Amazon. 

So, let’s get started!

Key Takeaways

• The Helium 10 dashboard is easy to use and provides visual data and insights.
• It includes tools for keyword tracking, product research, profit summaries, and inventory management.
• Helium 10 offers plans starting at $39 monthly. The higher the plan you purchase, the more features the dashboard has.

What is the Helium 10 Dashboard?

The Helium 10 Dashboard is the main control center where users can access all the tools and features of Helium 10. It offers a simple interface that shows an overview of important metrics and data, helping you monitor your performance and make informed decisions. 

The dashboard is designed to be user-friendly, giving you quick access to insights that can help improve your Amazon store’s success.

How Can You Access the Helium 10 Dashboard?

Accessing the Helium 10 Dashboard is very easy. 

First, you need to log in to your account. 

If you don’t have an account yet, you can sign up on the Helium 10 website. Once logged in, you’ll be directed to the main interface.

From there, the dashboard is typically the first thing you see. 

If you’re not automatically taken to the dashboard, look for a “Dashboard” tab or button in the main navigation menu at the top of the page. Clicking on this will take you directly to the dashboard.

The dashboard is designed to be user-friendly, so you should easily find important tools and metrics displayed. 

In the next section, I will show you the key features that will appear on the dashboard, so stay tuned.

What are the Features of the Helium 10 Dashboard?

Now, let’s explore what’s in the Helium 10 dashboard.

Profit Summary

This is the first thing you will see in the dashboard. The purpose of the Profit Summary section is to give you a clear overview of your financial performance. It includes various metrics that help you understand how your business is doing:

• Gross Revenue: The total income generated from sales before any expenses are deducted.

• Number of Orders: The count of individual orders placed by customers.
• Units Sold: The total number of items sold and shipped.
• Refunds: The number of items returned by customers, which can help you identify product issues.

• Expenses: The total costs associated with producing, marketing, and selling your product.
• Margin: The percentage of profit after all expenses have been deducted, indicating overall profitability.
• Net Profit: The actual profit remaining after all expenses are subtracted from gross revenue.

The “Choose Metrics” button at the end of this table allows you to customize which specific data points you want to view. This feature is particularly useful for focusing on the most relevant financial indicators for your business needs.

Keyword Research & Analysis 

Helium 10 provides robust tools for keyword research and analysis. The Cerebro Search helps in searching for ASINs (Amazon Standard Identification Number) to analyze specific products, while Magnet Search analyzes keywords and their performance. Keyword Tracking is also available to monitor keyword rankings and identify new opportunities.

Insights Section

The Insights section provides detailed views into key areas of your business operations:

• Adtomic: This feature offers insights into your advertising campaigns. It helps you track performance metrics like clicks, impressions, and conversions, allowing you to fine-tune your ads for better results.
• Listing Optimization: Here, you can find tools to improve your product listings. This includes optimizing product titles, descriptions, and images to increase visibility and attract more buyers.
• Inventory: This tool helps you monitor stock levels and manage your inventory effectively. It provides alerts for potential shortages and helps ensure you have enough stock to meet demand without overstocking.
• Refunds: This section tracks returned items, providing insights into why products are being returned. This can help you identify and address product issues to reduce return rates.

Clicking on each of these items will give you a deeper understanding and actionable insights for that specific area, helping you to make informed decisions to improve your business performance.

Graphs

The Graphs section provides visual displays of important data, making it easier to understand trends and performance at a glance:

• Revenue: This graph shows an overview of key financial metrics such as total revenue, net profit, and more. The graph is highly customizable, allowing you to adjust it to display the data that is most important to you.
• Top Products: This tab displays a graph of your top-performing products, showing data on revenue, units sold, and refunds. This helps you quickly identify which products are driving your business.
• Advertising: This tab shows key metrics from your advertising campaigns, including Gross Revenue, PPC Spend (Pay Per Click), ACoS (Advertising Cost of Sales), and TACoS (Total Advertising Cost of Sales). It provides a clear picture of how well your advertising efforts are translating into sales.

My Products Section

At the bottom of your Insights Dashboard, the My Products section lists your products in a table format. This table includes useful metrics and specific alerts for each ASIN. Insights and Alerts help you monitor performance and address issues promptly. The number of ASINs you can manage depends on your subscription plan:

• Platinum Plan: Starts with 20 ASINs.
• Diamond Plan: Starts with 200 ASINs.
• Supercharge Your Brand Plan: Starts with 5000 ASINs.

ASINs (Amazon Standard Identification Numbers) are unique identifiers for each product listed on Amazon. They are crucial for tracking and managing your products effectively. Insights provide detailed performance data for each ASIN, while Alerts notify you of any important changes or issues that need attention.

Another important thing is that you know you can easily make your product column wider to see all your SKUs at once by simply clicking and dragging the right edge of the column.

For a quick guide and a bonus tip on how to access Listing Analyzer with one click from your dashboard, watch this pro tip video!

Overall, the dashboard is a truly game-changer for sellers. It saves you precious time by gathering all essential data and metrics in one place. Imagine automating tasks and staying ahead of market changes effortlessly, driving your business to new heights faster than ever. 

No more tedious manual analysis – boost your efficiency and watch your business thrive. The dashboard offers personalized insights, revealing hidden trends and making impactful decisions a breeze. It’s like having a trusted advisor by your side, guiding you to success every step of the way.

How to Navigate Helium 10 Tools Via the Dashboard?

The easiest way to do this is you click on the “Tools” button in the header navigation menu. This will open a drop-down menu with most of the Helium 10 tools. Take a look at the image below:

Best Tips for Using Helium 10 Dashboard 

You certainly have some understanding of the Helium 10 dashboard through reading the information above. So, how can you make the most out of this powerful tool? Here are some unique tips to help you get started and maximize its potential.

Customize Your Dashboard

Personalize your Helium 10 dashboard to display the tools and metrics you use most often. This customization saves time and ensures you have quick access to the most important data. 

For example, if you frequently use the Profitability Calculator, place it front and center. Additionally, you can rearrange other widgets to create a layout that suits your workflow, making data analysis more efficient and tailored to your needs.

Set Up Alerts

Helium 10 allows you to set up alerts for changes in your product listings or competing activities. Use these alerts to stay informed about price changes, new reviews, and stock levels. 

This way, you can react quickly to any important changes. By setting up alerts for critical metrics, you can ensure that you never miss significant updates that could impact your business, allowing you to make timely and informed decisions.

Utilize the Chrome Extension

Install the Helium 10 Chrome extension to get real-time data while browsing Amazon. This tool provides on-the-spot insights into product demand, competition, and profitability. 

For example, use it to check the sales volume of a potential product while viewing its Amazon page. The extension offers a seamless integration with your browsing experience, enabling you to conduct thorough product research without having to switch between different platforms.

Optimize Keywords with Cerebro

Use Cerebro, Helium 10’s reverse ASIN lookup tool, to find the best keywords for your product. This helps in optimizing your listings to rank higher in search results. For instance, input a competitor’s ASIN to uncover keywords they’re ranking for and incorporate them into your own listing. 

By strategically selecting and integrating these keywords, you can enhance your product’s visibility, drive more traffic to your listings, and ultimately increase sales.

Track Competitors with Market Tracker

Market Tracker helps you monitor your competitors’ performance and market trends. Set up competitor tracking to see how your rivals are doing and adjust your strategies accordingly. 

For instance, if a competitor suddenly spikes in sales, you can analyze their tactics and adapt your own approach. This continuous monitoring allows you to stay ahead of market changes and maintain a competitive edge by quickly responding to new opportunities or threats.

Leverage the Inventory Management Tool

Stay on top of your stock levels using Helium 10’s inventory management tool. This feature helps prevent stockouts and overstocking, ensuring you always have the right amount of inventory. 

For instance, you can set reminders to reorder stock when levels drop below a certain threshold. Efficient inventory management not only optimizes your supply chain but also improves cash flow and customer satisfaction by ensuring product availability.

Helium 10 Dashboard Differences Across Pricing Plans

The core experience of using the Helium 10 dashboard remains the same across all pricing plans. Whether you are on the free trial, Starter, Platinum, or Diamond plan, you’ll have access to the same dashboard layout and navigation.

However, the key difference lies in the depth and breadth of data and tool access within the dashboard. Let’s take a closer look at how the Helium 10 dashboard changes based on your subscription plan:

Free Trial Plan

You’ll have limited access to the Helium 10 dashboard features as a free trial user. This means you can view basic information like the latest orders and set a sales goal, but you won’t be able to connect your Amazon account or access advanced data and analytics.

The free trial plan allows you to test out the dashboard and get a feel for the overall Helium 10 experience, but the true power of the dashboard is unlocked with a paid subscription.

Paid Subscription Plans

When you upgrade to a paid Helium 10 plan, such as Starter, Platinum, or Diamond, the dashboard opens up a world of possibilities. Here’s a quick comparison of what you can expect:

As you move up the pricing tiers, the Helium 10 dashboard becomes increasingly powerful and tailored to the needs of serious Amazon and Walmart sellers. The higher-tier plans unlock more detailed financial reporting, expanded data limits, and access to cutting-edge seller tools.

How to Choose the Right Helium 10 Plan for Your Business?

Here’s a quick guide on which plan might be the best fit:

• Free Trial: This is perfect for those just starting or wanting to test the Helium 10 before committing to a paid subscription.
• Starter Plan: Great for new Amazon or Walmart sellers building their business and needing core tools and data.
• Platinum Plan: Ideal for established sellers who want to take their business to the next level with advanced analytics and unlimited tool access.
• Diamond Plan: Recommended for high-volume sellers who require enterprise-level data, marketing automation, and multi-account management capabilities.

No matter your business size or goals, Helium 10 plans to help you crush it on Amazon and Walmart. The dashboard is your go-to hub for boosting efficiency and growing your e-commerce empire.

How Do I View My Amazon Data on the Helium 10 Dashboard?

To display your Amazon data on the Helium 10 dashboard, connect your Amazon account with your Helium 10 account. This simple process takes only a few minutes.

After connecting the accounts, it may take up to 24 hours for the data to sync. Once the sync is complete, your Helium 10 dashboard will update with data from your Amazon Seller Central account. This allows you to easily monitor your business’s financial health directly from Helium 10, providing a convenient way to track your sales and profits.

Important Note: Ensure that you grant the necessary permissions during the connection process to allow smooth data integration between your accounts.

Our True Experience when Using the Helium 10 Dashboard

When reviewing Helium 10, we have to experience it directly and now can give you some honest reviews. 

The dashboard is intuitive and easy to navigate, which is crucial for Amazon sellers with little technical knowledge like most of us. Of course, we don’t want to waste time learning a complicated system. 

From my experience, one of the best features is the keyword tracker. It helps us monitor our product rankings effortlessly. 

I also love the Black Box tool. It allowed us to find profitable products quickly. 

Our most memorable experience was when I used the Cerebro tool. It revealed a profitable keyword we hadn’t considered before. That keyword boosted our sales significantly. Helium 10 has made managing our Amazon business more efficient and successful.

However, honestly speaking, there are some downsides. 

The learning curve for some advanced features was a bit steep. But luckily their customer support was always there to help us through it, which is a big plus. 

Another con is the price. It’s higher than some tools, and you can use some of the features for free. So it’s best to give it a try in a risk-free way and decide if it’s for your Amazon store.

Frequently Asked Questions

Final Thoughts 

Basically, you have already been introduced to the power of Helium 10 in general and the Helium 10 dashboard in particular. We highly recommend it, and we’re confident you’ll find it immensely beneficial. Give it a try – you won’t regret it.