SEO your store effectively - what to begin?
SEO directly affects your website ranking, your traffic and hence conversion rate. But what exactly do you have to do with SEO?
In the simplest words, SEO can be broken down into two tasks:
- On-page SEO: optimizing all elements on your websites such as content, web structures, images, loading speed, etc.
- Off-page SEO: building backlinks and references from reputable websites to yours
Which one is more important?
There is no exact answer because you need both to be ranked better on Google search. But being smart merchants, we usually start with on-page SEO first. It is easier and takes less time than building off-page SEO.
What can Shopify SEO Suite do?
SEO Suite app helps you to build parts of on-page SEO effortlessly. It is designed to optimize website images and structure to be most matching to the Google Search algorithm.
High-quality images on your stores are so attractive to shoppers, but if not being well optimized, they can slow down your website’s speed and lead to a higher bounce rate. Fortunately, SEO Suite helps to reduce your image size, and still, keep its high quality for great shopping experiences.
The key success in on-page SEO is creating a good website structure that meets Google’s best practices. SEO Suite follows standard Google structured data (rich snippets) and adds them to your website automatically.
Are you a non-technical Shopify owner? This app is for you since it does not require any coding skills to run. All needed configurations are set up already and your work is enabling them with a few clicks.
Highlight features of
AVADA SEO Suite
Image optimization
Optimize ALT Tag
ALT is an important tag that helps label your images, which enables Google Search to find your pictures easily. SEO Suite app auto-inserts ALT tags to your images using selected variables (eg. product name and store name).
Image size and quality
To improve the loading speed of your website, SEO Suite allows compressing image size without lowering its quality.
There are two methods supported:
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Automatic optimization: compress image size and keep its quality unchanged
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Custom optimization: eliminate unnecessary data of images, keeping its size and quality at a certain degree.
Auto-add Google structure data (rich snippets)
Google uses structured data (LD-JSON data) to understand the content on your website and display your site with interesting search appearance results.
Using SEO Suite, standard Google structured data will be added to your website automatically only via a few clicks:
Structured data on important pages: Product page, Collection page, Blog listing, Single Blog
Business structured data
Review structured data
Item list structured data
Meta tags optimization
Meta tags (include meta title, meta description, social meta) are the most outstanding info on every Google search result. And they significantly decide whether customers want to click on you.
To make sure Google shows the correct and informative meta tags for your Shopify website, SEO Suite provides:
Ready-to-use formats for adding these tags automatically.
Set up meta tag rules as you want (Priority, What to show, Where to show)
Greatly, this function is supported in three pages: Product page, Collection page, Blog post.
SEO Analysis
A product page is highly important because it is where you convert customers to purchase. To optimize each product page, the SEO Suite app gives out all SEO problems, improvements, and good results per product.
Admin can easily follow the suggested improvements and make appropriate adjustments in time.
Google Search Console
SEO Suite is fully integrated with Google Search Console, which allows you to follow and manage all your web’s search traffic and performance.
Search Report: See which queries bring traffic to your site by analyzing your site's impressions, clicks, and position on Google Search.
Sitemap: Submit sitemaps and different URLs for crawling. Make sure that Google has the latest information about your website.
Links: Receive alert if Google finds any issue on your site. Fix them intime and submit improvements quickly.
Weekly Email Report
Automate sending email reports to admins every week allows them to control important issues on your site proactively:
SEO issues: Checklist of existing issues and fixed errors on your site.
Search result performance: Top queries, top page, total click, impressions, average CTA, average position.
Image optimization: Number of images, estimated time and cost saved.
Extra Features of SEO Suite
Prevent duplicate content
Stop duplicate content on your site by adding canonical tags automatically.
SEO issue checklist
Find out and list all SEO issues on your store in real-time
Estimated savings
Show the amount of time and cost saved using the app in all SEO activities
Override existing ALT
Record all ALT/Image optimization actions (original URL, optimized URL, time, page and action)
Meta tags preview
Allow admins to preview meta title, URL, meta description shown on search result page
Site verification
Verify your store ownership with Google Search Console, Bing Webmaster Tools, Pinterest, and more
404 pages
Auto-redirect store visitors to target pages when they access to a broken link
Instant pages
Dramatically improve page loading speed by preloading function
HTML Sitemap
Show all subpages of your site so that visitors can navigate more easily
Find the right plan for your site
All kinds of plans that inlucdes unlimited usages
Droplet
Free- All features
- Ticket Support (Low priority)
FAQs
No. There are no setup fees or any other hidden costs.
You can read user guides here.
Start free for life. * No credit card required.