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WooCommerce Storefront Theme Review: Features, Pros and Cons

Last updated: December 01, 2023
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If you’re reading this theme review, you’ve probably made up your decision about which eCommerce platform to use for your online business. Choosing WooCommerce to construct your eCommerce website is a wonderful place to start, but there’s a lot more to it than that. To begin, you’ll need a WooCommerce theme, which will serve as the foundation for the look and functionality of your business. Finding the proper topic, on the other hand, is no easy feat. There are simply too many options available on the internet, making the selection difficult.

I will provide you with information about storefront themes through the post about WooCommerce Storefront Theme Review.

Reasons to use Storefront Theme

Storefront was created to be a simple WordPress theme that you can extend with child themes. As a result, when you first activate the theme, the basic version has a simple and minimalistic look.

You can quickly alter colors and view changes in real-time using the WordPress theme customizer, but if you want to customize the theme further, you’ll need to make your own adjustments or acquire the Storefront Powerpack plugin. Storefront’s barebones design will appeal to developers, who will like the fact that Storefront Hooks can be used to add actions and filters to pages.

I recommend that you have a look at Storefront’s official theme demo to get a feel for the design. You can be guaranteed smooth interaction with the main version of WooCommerce and WooCommerce plugin extensions if you use Storefront. This is something you can’t always count on with WordPress themes labeled as “WooCommerce-Friendly.”

Pros and cons of Storefront Theme

Pros and cons of Storefront Theme

6 Core Features of Storefront Theme

1. Lightweight

Because it is based on the famous Underscore starting theme, the Storefront theme is relatively light. This theme uses the very minimum of resources. This means your online store will load faster, giving you a better customer experience and a higher conversion rate. Furthermore, a quicker store will rank higher in Google search results.

This theme is also tested for bugs and vulnerabilities on a regular basis. When they are discovered, they are almost quickly eliminated.

2. Seamless Integration

The theme, which was created in-house by WooCommerce specialists, works seamlessly with your business without breaking or slowing it down. The theme is also updated on a regular basis, especially following a new WooCommerce release, allowing you to upgrade your WooCommerce version without fear of damaging the interface.

All official WooCommerce plugins, including WooCommerce Shipping, WooCommerce Subscriptions, and PayPal Checkout, are compatible with the theme.

3. Responsive Design

With mobile devices accounting for more than half of all traffic, it’s critical that your online business looks excellent on all screen sizes. The Storefront theme adapts to all screen sizes without distorting the appearance of interfering with the functionality of your store.

The responsive design is also a must if you want your store to rank higher in the search engine results.

Responsive Design

4. Clean and Simple Design

The Storefront theme has a simple style that allows visitors to concentrate on key components like product descriptions, price, and shop features. The theme has an eCommerce-focused homepage that includes all of the necessary components, such as product categories, on-sale items, highlighted products, and top-rated products.

The blog page has a similar style, which helps visitors to concentrate on the content, leading to a higher average time on-page and a lower bounce rate.

5. Customization Options

Storefront allows you to personalize your store in a variety of ways to match your business identity. When you install Storefront, you’ll see that you have the ability to customize colors, footer components, widgets, typography, navigation, and other features.

Customization Options

6. Page Templates

In addition to the usual WooCommerce pages, the Storefront theme produces two extra page layouts automatically. Homepage and Full width are the two options.

The Homepage design is a fantastic method to present all of your items while also providing an overview of product categories. When customers enter your store, they will be sent to this page. The look of the site is quite important since it may turn people into purchases if it is appealing.

7. Widget Areas

There are six widget sections in the Storefront theme:

  • Below Header — Shows the content full-width underneath the header. This widget works well with sale banners and other call-to-actions.
  • Sidebar — Shows up on the right or left side of every page and post.
  • Footer 1, 2, 3, and 4 — Displays in four columns in the site’s footer on every page.

Storefront plugin extensions

5 storefront plugin extensions

Only by activating the 11 Storefront plugin extensions can you access the full capabilities of Storefront. These plugins are only compatible with Storefront and will not work with any other WordPress theme. Four of these plugin extensions are free to download and install from WooCommerce.com or the WordPress plugin directory.

  • Storefront Homepage Contact Section – Adds a contact section to your home page that you may customize.
  • Storefront Hamburger Menu — Switches mobile users’ default menu to an off-screen menu.
  • Storefront Product Sharing — Shows sharing buttons for Facebook, Twitter, Pinterest, and Email under products.
  • Storefront Footer Bar — Positions a full-width widget above the four-column footer widget area.

The Storefront Extensions Bundle, which costs $69 per year, includes seven premium Storefront plugin extensions. Given the cost of these plugins, most store owners will find it more cost effective to acquire this bundle rather than individual plugins.

Storefront Powerpack is the most expensive plugin extension. Powerpack, which costs $59 a year, allows you to customize every aspect of your website’s look using the WordPress theme customizer. It can be used to modify typography, margins, padding, borders, colours and more. There are several checkout page layouts to choose from, as well as a header layout configurator.

Storefront Mega Menus are another useful addition. It allows you to construct full-width drop-down menus that can be populated with WordPress widgets for $39 per year.

All five of the remaining plugin extensions cost $19 per year.

  • Storefornt Reviews - Allows consumers to leave thorough product reviews on your product pages via your storefront.
  • Storefront Pricing Tables – Allows you to create custom pricing tables to compare products or promote subscription plans.
  • Storefront Product Hero - Highlights products across your store to help you market them and enhance conversions.
  • Storefront Blog Customizer – Gives you complete control over the look and feel of your blog, as well as the meta data that is displayed.
  • Storefront Parallax Hero — Creates a bespoke hero section on your home page to help you display items and calls to action.


The Storefront theme is the greatest free WooCommerce theme available. More than four million people have downloaded it. Because of its functionality and straightforward appearance, this theme is used by store owners all over the world.

Furthermore, it works in tandem with WooCommerce to build a completely working online store. It also features a bloat-free, lightweight architecture that makes it simple to extend and adapt to meet your specific needs. You’ll need to invest in an official WooCommerce child theme or plugins for Storefront if you want a distinctive appearance or more complex features for their online store.

I hope you find this article about WooCommerce Storefront Theme Review useful!

Roger has over 4 years of experience in SEO. While in college, he started learning about SEO and showed a passion for the field. Right after graduation, he embarked on SEO projects and achieved great success. After years of working, he has learned deeply about SEO. Currently, he is the SEO team leader at avada.io

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