View customers, products insight data of your Shopify store.
View the Finances Summary Page
As a smart shop owner, you should be aware of the importance of finance reports. By viewing the Finances summary page on Shopify, you can get a lot of information about where your business is going. Before going to the main part of this post, I recommend you to read this opening which tells you about what exactly the finance report is and the important role it plays in the success of a business.
View the Overview Dashboard
The Shopify overview dashboard gives you plenty of benefits that you should take advantage of, similar to the finance reports. From it, you can view the value of your recent sales to compare with the previous period and compare how effective your sale channels are. In addition to that, you can monitor the trends. Thanks to these features, your online shop will be more developed and more professional.
Set Date Range For Report
Reports are a part of Analytics provided by Shopify which allow shop owners to get an accurate view of their businesses through times. Almost all of the reports can be shown in a selected date range, narrow or wide ups to your purposes. Particularly, you can choose a narrow date range to check the situation for a few days or choose a wide range to see the overview picture of the whole year. Be noted that the new date range will be kept as default until you change it. Now, without further ado, here’s how to set a date range for a report on Shopify.
View Sales Reports
Every business owners know that reports are necessary. Out of all the reports that a business owner has to look at, some are extremely important. The sales report is one of them. When it is properly reported, the owners can be proactive, analyzing their businesses and making the necessary change to adapt to the current situation. Understand that, Shopify gives you a helpful feature to see all of your sales reports in detail so that you can easily keep track of them. If you want to know how to view your sales reports, read on.
Add or Remove Columns in Reports
Reports sometimes provide you with too much information or lack of the data that you want to see for specific cases then you can edit the report by yourself on Shopify. However, be noted that you must be on Advanced Shopify or higher to save an adjusted report and reopen it later. If you are on Shopify plan, you can edit the report and print or export reports but cannot save it. Hence, if you want to adjust your report, read this post and you will know how to add or remove columns in your reports on Shopify.
Sometimes, your report might show too much information and you don’t need all of them. If that’s the case, you can filter your report to display only the data you want. If you use Shopify plan or higher, the system will allow you to practice this action by completing a process. To know the steps, keep reading because in this post I will show you how to filter your reports on Shopify.
In the previous writing about how to view your sales reports, I’ve mentioned the report and its important role in your business. You may view it frequently and there comes a time you want to modify the report or create a custom report. You can filter a report on Shopify as well.
As mentioned in previous articles, you can adjust your reports that suits your purposes, like add or remove columns or filter your reports on Shopify or set date range for a report. However, you cannot save the file online after editing unless you are in Advanced Shopify or higher. If you still want to use your report version for the future occasion, you can export it and store on your laptop. If you want to know how to export reports on Shopify, just follow the steps in the next part of this post.
Add Facebook Pixel
Connecting online shopping platforms with social networks is a brilliant idea to attract more customers and expand your market. And adding Facebook Pixel to Shopify helps you a lot, especially in tracking visitors’ flow.
Connect Google Analytics to Shopify
If you run an eCommerce store on Shopify, and you want to improve your business, you may wonder how to connect Google Analytics to Shopify. Without analysis, shop owners can not acknowledge what the customers think about your items, the design, and the checkout process. To assist their marketing, sales, and customer service endeavors, companies depend on reliable information.
Install Google Tag Manager on Shopify
As you can see, digital marketing thrives on data and it’s essential to see how people interact with your site. Google Analytics is created to bring users a lot of the important insights you’re looking for. However, when it is used alone, it has some limitations. By tagging your site and using Google Tag Manager in conjunction with Google Analytics, somehow, users will be able to collect much more data than you can otherwise.
Add Google Analytics tracking code on Shopify
When you run an online store on the Shopify platform, and you get many orders, you will realize the importance of figuring out How to add Google Analytics tracking code on Shopify.