Wix vs Squarespace: Which is The Best Website Building Solution?

Categories: Comparison
Updated: January 01, 2021


Wix vs Squarespace: Which is The Best Website Building Solution?

If you have looked for ways to create a website before, you must at least once heard about Wix and Squarespace, which are the two giants in the website building industry. Those who don’t know these two platforms power up to 55% of sites built with a website builder.

Both being well-known, Squarespace is curated and well-designed, while Wix allows users to customize their sites creatively.

Understanding the confusion of business owners in choosing a reliable website builder to start with, we have this post today, which will give you an in-depth comparison of the world’s leading site building platforms. I hope you will follow us till the end because we will provide a general verdict of which one is better and analyze their pros and cons to make you get the best decision.

So, let’s get started!

Tables of content

Wix vs Squarespace overview

Squarespace and Wix are both website builders that target people who want to create and manage a website in the simplest way. They are both SaaS tools (as known as software as a service), which means you need to pay a monthly or annual fee to use them.

First, let’s find out what they are.

What is Wix?

Wix claims that it will help you create a website you are proud of. It is a free platform giving you a chance to freely create, design, and manage your website presence as you wish.

Wix claims that it will help you create a website you are proud of
Wix claims that it will help you create a website you are proud of

Supporting users in building websites with high quality, Wix is for everyone from every industry. No matter you are a business owner desiring to promote your company, a staff wanting to showcase your work, or a normal person starting a blog, Wix has all features to help you fulfill these tasks.

Wix seems to be the largest company in the site-building industry, with about 3,000 employees and a huge number of users.

Having such a large userbase and big company size means that Wix is safe and reliable for building a site, even if you are a newbie and know nothing about writing codes.

What is Squarespace?

Squarespace is a well-designed company with a large user base
Squarespace is a well-designed company with a large user base

Squarespace has a slightly smaller number of employees (about 800) but it is a well-established company with a large user base, too.

Squarespace was designed in 2004, aimed to provide simple tools for users to create big ideas within their websites. Now, there are over 2.3 million live websites on the web created with the help of Squarespace. The most attractive feature of Squarespace that makes it popular is the simple but effective tools it offers.

Wix vs Squarespace comparison: All thing you should know

Ease of use

In fact, to identify which website builder is easier to use since there are many versions of both Squarespace and Wix now available. There are three flavors of Squarespace which are:

  • A developer’s version
  • A legacy version (7.0)
  • The latest version (7.1)

The Squarespace 7.1 is the default and the best plan to develop on an ongoing basis. So, the following comparison in terms of ease of use will be based on this version. When it comes to three versions of Wix, they include:

  • Wix ADI: This version will start by asking you some questions related to you and your business. It will then collect information from an online search of your business and create your website automatically. You can of course adjust some elements, content, or layouts to meet your demand.

  • Wix Editor: This version is more difficult to work with which requires some computing skills and knowledge. However, this one is more flexible for you to alter your site layout.

  • Corvid by Wix or Wix Code: This version is designed especially for developers. Wix Code will help users in creating many pages automatically at the same time by using a template populated with information from a spreadsheet. Additionally, you can add javascript, APIs (Application Program Interfaces) as well as custom page behaviors.

Among the above versions of Wix, Wix editor is the one that is the most widely used.

Wix ADI vs Squarespace

Wix ADI provides a simple Wizard system to help its users build up their sites
Wix ADI provides a simple Wizard system to help its users build up their sites

Wix ADI is the version that is the easiest to use among the three versions. Here are the reasons why we assume that:

  • Wix ADI provides a simple Wizard system to help its users build up their sites. To create a website, you just need to point at bits of content and click on the Edit button to change them.

  • The tools to insert many types of sections into the page such as team photos, testimonials, photo galleries, or text are very simple to handle.

  • You can also easily move those sections up and down.

  • To start some basic design tweaks, simply point at the section you want to adjust and click on the Design button to edit its appearance.

Wix ADI is quite similar to Squarespace in terms of ease of use due to their simple and editable blocks that you can move around the page. However, the features of Wix ADI are limited in some aspects. So, users of Wix tend to use Wix Editor instead.

Wix Editor vs Squarespace

A drag-and-drop tool is what most website builder wants to offer its users. It is an interface allowing you to move content around the pages until you are satisfied. Luckily, both Wix Editor and Squarespace provide it.

A drag-and-drop interface is originally easy to use. In this battle, Squarespace seems to work better than the Wix Editor.

It is easy and straightforward to align content items neatly to each other if you use Squarespace
It is easy and straightforward to align content items neatly to each other if you use Squarespace

Like Wix ADI, Wix Editor uses a positioning approach to site layout, allowing you to drop or move content anywhere you want on the page. This functionality lets Wix’s users creatively and freely build up their websites, but it is somehow fiddly and making it easier for users to make design mistakes. One of the most common errors is making text and images get misaligned with each other.

What’s more, this feature of Wix Editor forces you to create two sites among which one for desktop and one for mobile. Some users said the mobile version of Wix Editor is automatic and works very well. However, many people commented that the result is not always good, making them have to design both versions of their sites or check them again and again.

On the other hand, it is easy and straightforward to align content items neatly to each other if you use Squarespace. Again, thanks to its fully responsive template design, you don’t need to create and work separately with two versions of your site for mobile and desktop devices. Most importantly, the interface of Squarespace is clean and more contemporary in nature in comparison to Wix.

So, as you can see, Wix is easier to use due to its simple drag-and-drop editor and optional Wix ADI feature. Though the content aligning feature of Squarespace is much better than Wix, Wix makes it faster for beginners to get online and use the platform.

Template & Design

In general, Wix wins this round in terms of the number and quality of templates. Specifically, Wix owns more than 500 templates for itself, while the number is just about 100 when coming to Squarespace. Also, Squarespace’s templates are said to be nothing special, while there are multiple attractive templates available on Wix that users can choose based on their demands.

Template design features

Video backgrounds

Both platforms allow the user to add video backgrounds to their sites to make them more attractive.

However, Wix seems to be more convenient since you just need to upload your video file directly from your devices to the platform. Before uploading them with Squarespace, you need to upload it first to Youtube or Vimeo and send the relevant URL to the platform.

Parallax scrolling

Parallax scrolling is a visually appealing effect where the site background moves at a different pace to the foreground. This effect used to be used in Squarespace, but it is now removed in the latest version of it. To use it, you need to take more time to add custom code. But when it comes to Wix, you can still use it and apply it to your site.

Stock photography

Both Squarespace and Wix do well in integrating stock photography libraries into proceedings, which means users can browse a range of free images and insert them into your sites. Besides, you can spend money to buy stock photography via Shutterstock on Wix, Getty on Squarespace in the back end of both platforms.


In this round, Squarespace offers a wide range of choice of typefaces for users in which you can currently choose from over 600 Google and 1000 Typekit fonts. Whereas, such a number is just under 100 when coming to Wix.

However, if you want to install custom fonts on your website then Wix is more flexible.

Templates on mobile devices

Wix sites use the tool called fully positioning to show content, while Squarespace sites are fully responsive in terms of templates working on the mobile version.

Absolute positioning or fully positioning means web factors are positioned by pixel instead of relative to users’ screen. This gives you a chance to take control of how you position elements like text, images, or forms. However, your website will not fit well with many different screen sizes as a responsive site would.

A fully responsive design means that page elements are positioned relative to the screen of any screen. Your sire design will automatically change until it displays well on any devices it is being viewed on.

In my personal experience, fully responsive design is much better than absolute positioning because of the following reasons:

  • You can save time and effort. When using Wix, you will need to create two versions of your website, one for desktop and another for mobile, or else, your sites will be displayed with wrong positioned elements. Some tweaking of Wix is not always necessary though it automatically makes a good fist of generating a decent mobile version from your desktop content.

  • Responsive design is recognized and recommended for mobile website design by the giant SEO Google. Therefore, sites using responsive designs will receive responsive sites preferential treatment in search results.

Responsive design makes your sites fit well to any screens it is displayed
Responsive design makes your sites fit well to any screens it is displayed

However, it should offer more flexibility over the appearance of sites of users on mobile. When the latest version of Squarespace was founded, users cannot tweak any element of your Squarespace mobile site by using the Squarespace editor.

So, it is easy to see that Squarespace takes the lead in mobile-friendliness

Accessing CSS and HTML

In general, you cannot expect to receive full access to CSS or HTML when using both of those website builders. We recommend you should look at other alternatives. But if you still want to take Wix or Squarespace into consideration, Squarespace is a little bit more flexible in the CSS department.

In fact, you are not allowed to adjust the full stylesheet but add your lines of CSS to your site. That means you can make changes related to design or template, which cannot be done when using Squarespace’s standard controls.

Though you cannot access the HTML of your website, Wix and Squarespace will still allow you to add widgets or code from other apps to your site.

Switching templates

Again, you can not fully switch your templates using both of the two website builders after installing one on your site. Instead, take a look at other platforms such as WordPress to do so.

However, as you know, Squarespace allows you to change colors and fonts manually to replicate another template’s look while you need to create a totally brand new website if you desire to use a different template. So, the lack of template switching functionality seems to be less of Squarespace’s problem than it does with Wix.

Content management

Squarespace enables its users to import text content from WordPress, Blogger, and Tumbler.

For those who are creating a website with an attempt of selling products, Squarespace gives them Wizards to transfer data from Shopify, Etsy, and Big Cartel. Also, you can import products by using CSV

However, only when users pay to use the more expensive pricing plans will they be allowed to use importing features.

Importing and exporting data is straightforward on Squarespace
Importing and exporting data is straightforward on Squarespace

Besides importing, exporting functionality is also available and made straightforwardly. However, take note that digital products can’t be exported, and there is a limit of 10,000 products to be exported when it comes to Squarespace. Additionally, you can only export under 3 variants of each product.

It is effective to use Squarespace to export data since you can export certain content from your site into a .xml file. Especially when you are a blogger or having static pages, key content can be exported easily.

In terms of Wix, what functionalities you get related to import or export options will depend on the version of the interface you are using.

When using Wix to import data, remember that Wix ADI does not support content importing as the way Squarespace does. Wix Editor allows the importing of blog posts via WordPress format only, and Corvid allows the importing of pages, products, and blog posts. It is quite hard to fulfill if you don’t have management skills.

Regarding Wix’s exporting process, Wix ADI and Wix Editor enable you to export products, while Corvid allows exporting pages and other data. Different from Squarespace, exporting static pages and blog posts with the help of Wix ADI and Wix Editor is not a good idea.

E-commerce features

ECommerce seems to be one of the most common reasons when people approach website builders. However, to fulfill those eCommerce functionalities, you need to apply for more expensive plans. That means you need to pay $26 per month for a Business plan or higher on Squarespace and $23 per month Business Basic plan or higher on Wix. Let’s take a more in-depth look into their features.

Transaction fees

If you don’t apply for a more expensive plan like Commerce Basic or Commerce Advanced, Squarespace takes a 3% transaction fee to sales. If you do, you just need to pay for processing fee charges by either Stripe or PayPal, which are gateway options available to you in Squarespace.

On the other hand, Wix does not charge you a transaction fee for whatever plans you are using. You just need to care about the credit card processing fees, which base on the payment gateway you choose to use with Wix. When it comes to the default option which is Wix Payments, you need to pay a 2.9%+30c fee per transaction.

However, Wix Payments is not available in all nations. If your country does not offer this, you have to use a third-party payment gateway to accept credit cards.

Payment gateways

Wix has a wider range of payment gateways than Squarespace. You have a chance to get more than 35 different payment processing providers with Wix but only 2 with Squarespace which are Stripe and Paypal. Therefore, it is more flexible around Wix’s credit card rates and process credit card payments.

Sales channels

In terms of sale channels, Wix gives you more choice due to its integration with eBay via the installation of an app. Squarespace also lets you make use of some main third-party sales channels in which you can sell products on sites like Facebook, Instagram, and Amazon.


Wix and Squarespace do quite well when it comes to product types and the number of them. Both allow you to sell an unlimited number of products and many product options as well as variants.

In terms of product category, Wix and Squarespace all let users sell both physical and digital products like e-book, albums and more. But Squarespace does allow us to sell services and subscriptions like recurring payments which are not offered by Wix. If you still want to sell services and subscriptions in Wix, it is necessary to use forms and a third-party app.

On the other hand, Wix does better at selling video content. For example, its video hours feature makes it easy to sell or rent video content to your site visitors.

Regarding product options, Wix allows you to create up to 6 including size, color, and more. It also offers 300 variants of these. Those numbers are up to 10 and 100 respectively.

Point of sale functionality

POS feature, also known as Point-of-sale, will allow you to sell products in physical locations like retail outlets, market stalls, etc. You then can sync your product inventory with your online store. Luckily, both Wix and Squarespace provide this functionality by using the Square platform and card readers connected to mobile devices.

But if you are not based in the US and you are using an iPhone, it is impossible to use point of sale features on Squarespace.

To be honest, we think you should give other platforms a try if POS is important to your business. For example, Shopify and Bigcommerce are what will let you use POS with more hardware and provide more features.

Dropshipping in Wix and Squarespace

Dropshipping means you do not keep what you are selling in stock but take the order only, pass it to a supplier, and indirectly send goods to your customers. Being a middle party who does not need to care about the money for any stock, dropshipping is a great way to start a business.

It is important to know that Wix and Squarespace is not a dropshipping specialized platform. If you are looking for one being excellent at dropshipping, try Shopify.

Dropshipping with Wix
Dropshipping with Wix

However, Wix and Squarespace still add some dropshipping features to serve their users’ demands to sell products.

We recommend you should add the Modalyst app to Wix and Printful to Squarespace to facilitate dropshipping. Modalyst owns suppliers who sell a wider number of product categories while Printful has more features related to designing.

Wix takes the lead but you still need to take note that the more you pay, the more products you can dropship. Only when you are on a Business Unlimited plan or higher can you dropship. If you want to dropship more than 250 products, you need to pay for the VIP or Enterprise plans.

Abandoned cart savers

Abandoned cart saver functionality is designed for the business owners to have the website send a reminder email to their visitors to invite them to come and start a purchase but does not complete their transaction.

On Wix, abandoned cart saver functionality is better than Squarespace since you are allowed to customize your email and freely choose the time to send based on your preference. Also, you can program a second reminder email with Wix. When it comes to the price, Wix also offers it at a cheaper price point. You just need to apply for $23 eCommerce plans or more, and you are free to use this feature.

On the other hand, Squarespace only allows you to send the email 1 day after the cart was abandoned, and you need to use the most expensive plan to get the functionality.


It is beneficial to widen your currency option for your website visitors. So, if you sell in many countries, it is possible for your potential customers to choose their own currencies or at least present your products on your site visitors’ currency.

When it comes to Wix, the website builder does well in providing multiple currencies for selling. Using Wix means users can present prices in local currencies but cannot check out in their own currency.

Squarespace also makes users show prices in multiple currencies via custom coding services, but it costs more than expected.

Therefore, currency round is the aspect which both platforms do badly. We recommend you should look at others like Bigcommerce or Shopify for better services.

To sum up, Wix wins when it comes to eCommerce because:

  • Users don’t need to pay transaction fees.
  • Wix has a wider variety of payment gateways.
  • Wix has an app for displaying prices in many currencies.
  • It is cheaper to apply for abandoned cart functionality.


Both website builders integrate with many third-party services so that users can add features to their websites.

When it comes to Squarespace, you need to on a Business or higher pricing plan to avail integration with some giants like Mailchimp, OpenTable, or Amazon. Noticeably, Squarespace has a small library with extensions, which are paid-for apps that add features to your website. This library is getting bigger with more and more extensions.

In case you cannot find the needed integrations out of the box or via the library in Squarespace, you will need to look at Zapier. It is a sync tool allowing you to create zaps that enable apps to share information with each other.

However, this way costs monthly fees and configuration. If you don’t, let’s try Squarespace plugins to add functionality to your site. That means you will need to add simple code snippets to your website to make it work normally.

Wix has an app store, which is known as the Wix App Market. You can make use of it to add features or integrate third-party services. There are more than 100 add-ons in the Wix App Market but there are also some omissions. For example, users cannot get official access to the integration Opentable. Let’s search for many other useful apps that provide the same functionality.

Wix App Market
Wix App Market

Using an HTML block is also an alternative solution to integrate services. You just need to copy and paste code from third-party services into it.

Forms & Data capture


Luckily, both two platforms allow you to create basic data capture forms in an easy way.

Coming to Squarespace, you will have a chance to choose between a form block or a newsletter block. The form block is for designing from the beginning while the newsletter block simply captures name and email address only.

Wix brings you more options to get forms. There are multiple different types of forms to choose from when using the free Wix forms app. They include contact forms, job application forms, subscriptions, and even templates. This large number shows that it is more flexible to use Wix’s form design than it is with Squarespace. If you don’t want to add your CSS to your site and design them on your own, you cannot vary form design as much as you want.

Wix brings you more options to get forms
Wix brings you more options to get forms

What’s more, Wix gives you a chance to get close to many different form apps that provide more functionalities. Though you have to pay to get them, it is worth using. For instance, Form Builder Plus app is a famous app offering users the choice to create conditional rules, design auto-response emails, and add the file attachment.

On the contrary, you need to use a third-party form builder app like Jotform or Wufoo and install it using an HTML block together with an extra fee to get this functionality in Squarespace.

Data capture

Data capture should be taken into account when deciding what to use since when you create a form in these website builders, you need to choose the place the data it captures is sent to.

When it comes to Squarespace, here are where you can send your information to:

  • Squarespace Email Campaigns: It is Squarespace’s built-in email marketing tool
  • Google Sheets
  • Mailchimp
  • An email address
  • Zapier: It enables you to hook up your forms to a variety of email marketing tools, such as Getresponse or Aweber
Squarespace takes the lead thanks to many places users can send data to
Squarespace takes the lead thanks to many places users can send data to

In the Wix forms app, you can send your data to an email address or a spreadsheet which is viewable within the Wix interface.

In conclusion, it is a win for Squarespace on the data capture aspect and another win for Wix on the Forms side.

SEO & Marketing


One of the most important elements to care about when making a website is SEO or making your site appear highly in search results.

Both platforms give you a tool to do the basics well which include adding headings, editing page URLs, changing page titles, adding alt text, adding meta descriptions, or creating 301 redirects.

Also, another similarity is that they all enable you to show your blog posts in AMP format. By doing this, it will be faster for you to deliver mobile search results.

However, Wix and Squarespace still hold some drawbacks when it comes to SEO.

In Squarespace, adding and adjusting alt text which is used to describe images to search engines and screen readers may be rather challenging for the beginner.

When it comes to Wix, due to its absolute positioning, users need to create a different version of their sites for desktop and mobile. Not using responsive design, websites created by Wix is not preferred by Google.

To sum up, But SEO is not all making a website successful; focusing and spending more time on the quality of content and the number of links to it.


Wix allows you to create, customize, and run email campaigns, then share them on your social networks, send out newsletters, track your stats, and more.

Ascend by Wix is Wix’s most powerful marketing suite, which includes:

  • Customizable email editor
  • Automation
  • Advanced analytics
  • SEO tools
  • Social integration
  • Videomaker
  • Live chat
  • Forms
  • Invoices

One plus point for Wix is its ability to customize. Its Wix Email Marketing can let you run an email campaign to boost your website, blog, and business thanks to the following features above:

  • Customizable styles
  • Contact integration
  • Stats tracker
  • Social media tools

When it comes to Squarespace, it also gives you a chance to run a customized and attractive email campaign with the help of integration across social media platforms such as Facebook and Twitter.

Squarespace Email Campaigns
Squarespace Email Campaigns

Squarespace Email Campaigns is a platform that helps you most of the stage. However, you need to pay for it. If you have about 3 campaigns in total and fewer than 50,000 sends per campaign, you can try out its free trial. If you want to upgrade to send more, consider four price plans of it, ranging from $5 to $48 per month when billed annually.

When using Squarespace’s email marketing platform, you can:

  • Import content from your website to draft emails
  • Automatically send emails to subscribers
  • Have a wider choice from over 30 starter layouts
  • Manage your marketing with mobile editing
  • Track your campaigns’ success with integrated analytics

In conclusion, it is a tie since both platforms do it so well when it comes to marketing features.

Customer support

When it comes to customer support, Wix provides users with support via email, forums, social media, a Support Center, and a 24/7 callback service for phone support. Unfortunately, there is now no live chat service on Wix.

Wix offers a 24/7 callback service for phone support
Wix offers a 24/7 callback service for phone support

Besides, Wix also helps users directly and immediately thanks to its on-page help while you edit. When designing, if you get a mistake, a wrong move, or you don’t know what is happening, simply click on the small question marks on your screen and Wix will display its answers.

However, in terms of creating a website, phone or email support may not help. Instead, users need to speak directly to the platform’s support team, which Squarespace is offering.

Letting users get in touch via live chat (from 3 am to 8 pm EST, Monday to Friday only) and the 24/7 email reply team, Squarespace also offers a forum and a Knowledge Center. Although Squarespace does not provide you with phone support, its policy to respond to all emails within 1 hour makes it even faster for users to get support. Also, similar to Wix, Squarespace now offers on-page support while building a website and gives out more and more onboarding than it did in the past.

Squarespace gets well in touch with users via live chat
Squarespace gets well in touch with users via live chat

However, in terms of the quality of support provided, Squarespace’s support team is said to not quite caught up to Wix’s level of helpful prompts.

It will be a tie since one platform offers suitable solutions for customer support while the other has a better quality in helping users.


Wix pricing

Wix pricing
Wix pricing

What you need to pay depends on where you are based. Assumed that you are living in the US, here are nine pricing plans Wix offers:

  • Free plan: $0 per month
  • Combo plan: $14 per month
  • Unlimited plan: $18 per month
  • Pro plan: $23 per month
  • VIP plan: $39 per month
  • Business Basic plan: $23 per month
  • Business Unlimited plan: $27 per month
  • Business VIP plan: $49 per month
  • Enterprise plan: Need to negotiate to get a suitable price

Wix also offers a discount code in case you pay for this app annually or you pay upfront for more service. How many you get from discounts will base on the plan you choose and the time period. According to the review from its users, the savings may be fairly considerable.

Once you choose the paid pricing plan of Wix, you will receive a free domain voucher and a year’s free domain registration.

If you want to facilitate eCommerce, only Business and Enterprise plans are suitable.

Squarespace pricing

Squarespace pricing
Squarespace pricing

In terms of Squarespace pricing, there are just four monthly plans which include:

  • Personal plan: $16 per month
  • Business plan: $26 per month
  • Basic Commerce plan: $30 per month
  • Advanced Commerce plan: $46 per month

If you pay on an annual basis, you will get cheaper prices which are $12, $18, $26, and $40 per month respectively. Also, Squarespace gives you a two-week free trial and might be extended until you finish your project if you are not sure whether to choose Squarespace or not.

The main difference between the pricing plans of Squarespace is the number of contributors to your site that you can have. If you pay annually for your Squarespace plan, you’ll also get a free custom domain.

Which website builder is cheaper to use?

As you can see, Wix offers a totally free plan while Squarespace just provides a free trial for 2 weeks.

It is still not a drawback of Squarespace since the free plan of Wix does not prevent users from ads, connecting a domain to your website and it doesn’t facilitate eCommerce either. Using Wix’s free plan to accompany a birthday party, wedding, or garage sale is fine but if you are expecting a professional project then this one is not suitable.

When it comes to eCommerce features, Wix’s pricing plans are cheaper than those of Squarespace. You just need to pay $23 per month to gain eCommerce functionality via its Business Basic plan but 26$ per month when it comes to the Website Business plan of Squarespace. As we mentioned above, to get abandoned cart recovery, you just need to use the cheapest paid eCommerce plan of Wix while this functionality is offered with the charge of $46 in the most expensive plan of Squarespace.

However, when using Wix, you will get a limit on the file storage while Squarespace does not impose it.

So, it is easy to see that Wix is cheaper to use. But pricing is not the most important factor to consider when choosing a website builder. You should look at what they can bring to you depending on your demands.

Why should you choose Wix?

Wix offers email marketing features and templates for free
Wix offers email marketing features and templates for free

Here are the reasons making you choose Wix over Squarespace:

  • Wix provides affordable and reasonable pricing plans. You can start with a totally free plan. When you want to use the platform in long term, its paid plans are generally cheaper than those of Squarespace.
  • You will have a chance to approach a wider variety of templates.
  • Your content created with the help of Wix will be automatically saved. You will find it easier to restore older versions of your website projects.
  • When it comes to the mobile phone version, Wix is more flexible with the design of the Wix Editor.
  • Wix provides more gallery layouts for you to customize.
  • Wix has a searchable media manager which is not existing in other website builders.
  • The product variant limit of Wix triples that of Squarespace with the amount of 300 over 100 of its rival.
  • Abandoned cart saving functionality is a helpful feature of Wix for eCommerce business owners. Moreover, it is offered with a lower price point (only $23 when Squarespace’s one costs $46).
  • You don’t need to care about full storage since you will get unlimited file storage on Squarespace’s pricing plans.
  • There is a wide range of payment methods for you to choose from.
  • If you are looking for email marketing features, Wix also offers it for free. In case you want to have more complex functionalities, Wix does have and they are better than Squarespace.
  • Wix paves the way for your business to reach international customers since it allows you to display prices in many different currencies.
  • Wix provides phone support so that users can call for urgent issues and get support immediately.

Why should you choose Squarespace?

Fully responsive templates are the key advantage of Squarespace over Wix
Fully responsive templates are the key advantage of Squarespace over Wix

Having a strong competitor like Wix, Squarespace also has many plus point that makes it stand out. Here are reasons why you should use Squarespace over Wix:

  • Templates of Squarespace are completely responsive, the things that are hardly seen in Wix.
  • The quality of Squarespace’s templates is much higher than that of Wix.
  • Users will have a chance to reach a wider range of typefaces if they use Squarespace.
  • Squarespace allows its users to add CSS to their websites.
  • The Squarespace interface is not only more elegant but also easier to use in comparison with Wix.
  • You don’t need to care about full storage since you will get unlimited file storage on all pricing plans of Squarespace.
  • You will find it much simpler to sell services and subscriptions with Squarespace.
  • There is no limit to the number of products you want to sell. This advantage is applied in Squarespace’s pricing plans, which means you can upload as many items as possible for free.
  • The product option limit is higher in Squarespace.
  • Since the templates are more responsive, SEO features of Squarespace are stronger.
  • You can have data captured with Squarespace forms delivered to many storage platforms such as Mailchimp.

which platform is better?

It is difficult to choose between those website builders since both are doing so well and have their disadvantages.

Wix is better than Squarespace in terms of the flexibility when designing, the simple way to use, as especially the pricing plans. However, due to its absolute positioning, users will find it hard to get success in SEO. Also, some drawbacks of Wis is the death of navigation and limited usage storage.

On the other hand, Squarespace makes use of fully responsive designing, which is the largest advantage of the website builder. However, its inability to backup and restore and the bad quality of customer support in some cases make fewer customers use it.

If we review all the factors above, Wix seems to slightly win. However, we still recommend you research more about the goals and the characteristics of your business so that you can find the most suitable website builder.


We have to say that it is impossible to find a clear winner when it comes to a comparison between Wix and Squarespace.

Wix seems to be suitable for everyone in different industries ranging from hotel management to event organization to restaurant-based one. Being more flexible and having more useful features related to marketing and SEO, Wix is also chosen by many eCommerce businesses.

On the other hand, no website builder is more suitable for bloggers than Squarespace. Squarespace is a user-friendly builder, having an attractive interface and responsive template. It is worth trying, especially when you are a newbie looking for a simple way to make a professional website. Both platforms have their own pros and cons and you should make a decision based on your personal preference and specific requirements you may have.

Hopefully, this post gives you useful information that helps you run to a better choice. If you find this post helpful, share it with your friends, and visit us for more.

Leave a comment for us in case you have any questions. Thank you!

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About Author: Helen
Hi! I'm Helen. I am a content marketer at Avada Commerce who is into music, writing, reading, traveling, and discovering new things. Also, I have been purchasing international communication and digital marketing for 4 years. I’m ready to help customers find solutions for their troubles, especially in business development
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