Which Is Better, Wix or Godaddy? A Complete Answer For You

Categories: Comparison
Updated: June 01, 2021


Which Is Better, Wix or Godaddy? A Complete Answer For You
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When it comes to building a website for business purposes, Wix and GoDaddy are what comes to your mind first. They are both famous web hosting and domain registrations that few competitors can compete with.

If you ever wondered which one is more suitable for your business, today’s topic might be helpful for you. Which Is Better, Wix, or Godaddy? A Complete Answer For You will give you a thorough comparison of the two most common website builders.

Let’s find out!

Tables of content

What is Wix?

Wix is a familiar name among multiple website building platforms. Some years ago, Wix became even more popular thanks to budget-busting marketing campaigns starring stars like Heidi Klum, Jason Statham and Gal Gadot, and especially Wonder Woman. Nowadays, being one of the biggest companies on the website creating landscape, Wix is the host of about 160 million websites worldwide. So, what brings the platform such successful results?

It is because of the convenience that Wix provides. The convenience comes from the excellent drag-and-drop tool to build a small size website and fewer elements. Also, the platform owns more than 100 free templates, web hosting, and domain names. To add extra functionality such as photo stores or eCommerce, the App Market will help you with most of the steps.

Wix has visually impressive layouts that are suitable for both high-volume businesses and small businesses
Wix has visually impressive layouts that are suitable for both high-volume businesses and small businesses

Moreover, Wix has visually impressive layouts suitable for high-volume businesses and small businesses, restaurants, online stores, and artists such as photographers or composers. When using Wix, you will be enabled to optimize your websites for mobile devices. Layouts offered by Wix can also be spiced up if you use one of the hundreds of apps available from the Wix App Market.

To sum up, using Wiz to build a website is easy and time-saving since it offers handy tools such as photo filters and animated texts. However, each website has different requirements, so you should consider some other platforms before deciding to pay for a website builder.

What is Godaddy?

GoDaddy is another giant that helps users build a website in an easier and faster way. The platform uses Artificial Design Intelligence (ADI), which allows you to enter certain information to create a customized website in less than 5 minutes. That’s why GoDaddy is called friendly for beginners who just want to create a simple website online.

Last year, GoDaddy launched its new and advanced website builder, which is Websites + Marketing. This is considered much more convenient than the old editor GoCentral. Websites + Marketing was designed to help entrepreneurs and small businesses grow their online presence via websites. Besides being one of the biggest domain registrars, GoDaddy also expands its website builder by providing more growth-oriented tools to empower its users.

GoDaddy launched its new and advanced website builder which is Websites + Marketing
GoDaddy launched its new and advanced website builder which is Websites + Marketing

GoDaddy’s new and improved features are not complete enough, with some minor shortages. However, it is still an ideal solution for any entrepreneur or small business looking to get online in an easy and fast way. Those impressive features are marketing tools and GoDaddy Insight, a smart learning system that uses data to help you reach your goals correctly and quickly.

Website + Marketing is not only an updated version of GoDaddy’s website builder with more advanced features but also a new editor with a whole suite of marketing tools. To get a more in-depth insight into it, you should keep in mind the following notes:

  • Website + Marketing is still a website builder that helps you create a website quickly as usual.
  • Websites + Marketing is powered by GoDaddy Insight, a smart technology system helping you empower yourself after publishing your site.
  • Websites + Marketing enables you to measure your online presence’s quality and performance by sending a score showing how good your online presence is compared to other rival competitors right after you publish a website. Besides, you will also receive an action plan and a set of metrics that will help you develop your business and online presence.

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What are the main differences between Wix and Godaddy?

Before coming to the comparison, you should learn about Wix and GoDaddy’s similarities to know why users tend to consider those two the most. They may include:

  • GoDaddy and Wix are both giants in the website building landscape.
  • Both GoDaddy and Wix are traded publicly to increase the profit and spend millions on marketing
  • Target audiences of GoDaddy and Wix are the same, which are personal users, small and medium-sized businesses, and online stores.
  • GoDaddy and Wix are both easy to use, cheap, and fast to build a website without any technical skills.
  • GoDaddy and Wix both offer full support without any additional cost.
  • GoDaddy and Wix both offer eCommerce and blogging.

Now let’s figure out their main differences via the following criteria:


One of the most important factors when it comes to website building is templates. It is hard to find out a better platform since both Wix and GoDaddy have excellent designs. Moreover, they provide users with multiple categories, so you have a wide variety of templates to make your site more professional and well-made. Hence, they still have some differences.

GoDaddy has many choices and categories, such as health & medical, financial service, and more, making the audience easy to follow. Moreover, GoDaddy’s themes seem to be all responsive, and you can switch between them in some seconds without losing content. In general, those designs are all good-looking and of high-quality.

However, there are still some limitations to GoDaddy’s platform. Having about 22 themes and a template page on the website with more than 100 templates, GoDaddy does not allow you to control over the designs completely. Those templates on the page are just example sites that can get ideas and inspiration instead of building your website. Also, although it has responsive designs, GoDaddy lacks customization options for mobile display. GoDaddy provides design presets, but it doesn’t enable us to edit our designs. That means when you choose one color to paint one element; this color will be applied for the whole theme.

On the other hand, Wix has more than 500 templates and 17 categories, ranging from wedding and portfolio to restaurants. Unlike GoDaddy, the Wix platform allows you to edit the layout and customize it as you wish. The app provides you with the drag-and-drop editor to add and place elements anywhere you want on the page to build a so-called original design.

Wix has more than 500 templates and 17 categories which range from wedding, portfolio to restaurants
Wix has more than 500 templates and 17 categories which range from wedding, portfolio to restaurants

Besides approaching cool animations, Wix’s users can also customize separately for the smartphone experience since it has a second mobile-focused version of each template. This tool is very helpful for those making big changes to their designs and tending to move elements around the page. You will then need to adjust to the mobile view editor since it will not adapt to your browser’s size.

Offering a wide range of templates, it turns into a big problem since the more design options you have, the easier it is for you to mess up everything. Another limitation of Wix is that you can’t switch templates into another option though you can edit it when selecting your design. There is only a solution to cope with this problem, which is creating a completely new site from the beginning.

Winner: Well, both platforms have their plus points and drawbacks, but it seems like Wix has a better customization tool, its designs are more unique, and the cool animations make it impressive.

Ease of Use

As mentioned above, GoDaddy and Wix are the two most familiar website building platform for newbies since they provide a simple process which asks for no programming knowledge, installation, or updates. To build an online website, you need to take some minutes to drag and drop, adjust fonts, add images, and choose the colors. Also, both giants offer a helping hand via tutorials and backup options if you want to test out a little bit.

GoDaddy website editor is suitable if you are beginners because it gives you the recent major updates, which are very simple. That’s why it is also known as a design system bringing about multiple premade components that you can use to arrange and create a website in a straightforward and vertical layout. However, being simple is, unfortunately, a drawback that makes GoDaddy less flexible than its competitor. It has fewer options preventing you from messing things up but, at the same time, limits you from being creative with your design. That means users will find it harder to screw it up accidentally.

Simple design system of GoDaddy makes it easy to use but less flexible than its rival competitor
Simple design system of GoDaddy makes it easy to use but less flexible than its rival competitor

Therefore, if you not a beginner in the website building landscape and want more options, let’s look at Wix that is completely customizable. The drag-and-drop editor of Wix is a strong weapon helping you customize your template and move elements almost anywhere. When coming to Wix, you must find out that there are many features and options which are looking forward to. Don’t be afraid because it is not hard to learn those tools.

If you want more options, let’s look at Wix that is completely customizable
If you want more options, let’s look at Wix that is completely customizable

All you need to do is be calm and follow Wix’s tutorials if you find it challenging to handle. The editor tool is free, and so are the tutorials. Besides how to build a site on the platform, Wix also offers some knowledge related to get attraction from the audience. Nonetheless, be careful and remember to use the Undo button since you will easily move things to the wrong spot when using Wix.

Winner: It is certainly a tie. If you are expecting an easy-to-handle platform, let’s use GoDaddy. If you don’t mind taking longer to learn for more options and features, then Wix is an ideal app for you.


If blogging is your website’s main goal, I highly recommend you use other platforms that focus on blogging like WordPress.com or Squarespace. When it comes to our two mentioned platforms, you will use a blogging app, not the main site editor, to write blog posts.

GoDaddy will give you basic features like writing posts, adding categories, and arranging a publishing time. On the other hand, you won’t get tags, your formatting will be minimal, and you cannot be creative with your layout. Being a more comprehensive blogging system, Wix will not only do what GoDaddy does but also bring about more layout options for posts and enable you to add tags.

Winner: Obviously, Wix takes the lead and beats GoDaddy’s simple features.


Like blogging, if your main focusing goal is e-Commerce, let’s try out some other dedicated solutions like Shopify or WooCommerce. Or if you still want to use GoDaddy or Wix for eCommerce purposes, they also have solid online features that are integrated with the website building platform.

In general, both platforms have an eCommerce foundation which are:

  • Automatic tax calculation
  • Digital products
  • Physical products
  • Appointment scheduling
  • Selling via social media
  • Import catalog from CSV files

Moreover, when using Wix or GoDaddy, you can test it out for free. If you are about to sell something from those sites, it won’t be free anymore, but you don’t have to pay for any extra fees like eBay or Amazon.

ECommerce website builder of GoDaddy
ECommerce website builder of GoDaddy

Wix allows you to sell subscription plans, physical products, and digital ones like ebooks, music, and more. What’s more, Wix’s eCommerce plans bring about more features and more product page layouts for your money. It is especially suitable when you tend to launch a product or service and want people to pay on a monthly or yearly basis. However, take note that paying more for eCommerce plans means you have more storage space and faster support instead of better features or support.

GoDaddy owns fewer available product layouts but enables you to sync your catalog with up to three marketplaces, such as Amazon, eBay, and Etsy. This synchronization may include your inventory, which makes selling on multiple platforms easier. Additionally, GoDaddy is ideal for those already having a small online store before since it provides good product import function. Also, you can add a PayPal Buy, Donation button, or add the complete online store.

Winner: This will be a tie based on the target of your business. If you are expecting extra features, then Wix is more suitable.


When creating a website for eCommerce goals, now you need to make it widespread to everyone. Luckily, Wix and GoDaddy both provide tools to make your marketing actions less complex, which are related to deals for buying ads on popular search engines such as Google, Bing, Yelp, and more.

In fact, GoDaddy has many marketing tools but they are fewer and less flexible than what Wix has. It is mainly due to third-party apps that Wix works with.

In case you just want to plan a simple advertising campaign with s few ads and a more word-of-mouth approach, you should look at GoDaddy to save marketing budgets. GoDaddy has enough tools to help your marketing process go more smoothly. They offer email marketing options that integrate well with the online stores. When you need to approach more GoDaddy products in the family, what you need to do is just picking from the existing catalog, adding products as you wish without recreating all the elements like pictures, product description, pricing, and more.

What’s more, the Facebook Sync Option designed by GoDaddy is helpful to automatically connect your website with a Facebook page. This action used to be made manually, which takes much time and effort. Also, GoDaddy provides an SEO Wizard to enable your rankings.

However, again, the marketing tools of Wix are much more effective and impressive. When starting an email marketing strategy, you should look at an app that helps you automate the process like MailChimp. When it comes to Wix, you will also approach a similar app which is Wix Email Marketing. This service is said to be not less effective than the giant MailChimp. Besides Facebook, users of Wix can connect their online stores to Twitter. Nonetheless, Instagram can’t be linked.

Wix ShoutOut - Making Email Marketing Easier
Wix ShoutOut - Making Email Marketing Easier

Winner: It is a tie, too. Both platforms give you the necessary marketing tools and enable you to add everything you need to your online store. While integrations and newsletter tools of GoDaddy make it seamless, templates of Wix are more good-looking. So, it’s depending on your goal.


Handling SEO is challenging but rewarding. That’s why every online business tends to conduct an SEO campaign to attract more deals and customers. There’re many apps out there which focus on helping you with SEO, giving you’re a strong strategy and making your business rank high. If you still want to rely on website builders like Wix and GoDaddy to do SEO, that’s fine but it will be less effective.

Both platforms bring about basic SEO tools to help you launch a simple campaign. They provide users with SEO Wizards. Wix and GoDaddy not only name their tools similar to their competitor’s one but they also give the same helping-hand. They both ask you questions to get information about the titles, descriptions, and content.

Having the same tools, Wix and GoDaddy still have the differences. While GoDaddy SEO Wizard makes users confused and lose points due to their impossible-to-make-sense headline order (e.g. H1, H3, H2), Wix SEO Wizard automates your SEO life and makes it easier. If you are doing on your own, Wix is an ideal option. Being an artificial intelligence (AI) tool, Wix will order you to enter data about your website and come up with a personalized SEO strategy.

SEO Wizards of both platforms will ask you questions to get information about the titles, descriptions, and content
SEO Wizards of both platforms will ask you questions to get information about the titles, descriptions, and content

Additionally, when using Wix SEO Wiz, you are enabled to link your website with Instagram, Facebook, and other social media networks. You will also have a chance to work with third-party analytics apps and marketing tools like Hootsuite. Not only providing Wix Chat app to let you give support and chat directly with your customer but Wix also offers Crazy Egg app to help your run A/B tests and create heat maps. However, be alert when renaming image file names while using Wix since your existing name can easily become a different one which is hard to remember and understand.

Winner: As you can see, both Wix and GoDaddy SEO Wizard do well and have drawbacks. However, in general, Wix provides users with more interesting tools. Therefore, Wix takes the lead.


In general, GoDaddy’s pricing plans are cheaper and more streamlined. Here are what you need to note about GoDaddy’s plans:

  • GoDaddy includes four pricing plans which range from $10 to $25
  • GoDaddy offers a free 1-month trial for every plan
  • The structure is transparent
  • GoDaddy offers less in terms of general features
  • You will have to pay extra costs for a domain name
  • There will be no real hidden fees and no third-party fees
  • GoDaddy is suitable when you are about to create a simple site with just text and pictures since it offers an entry plan “Personal” which is useful and affordable
GoDaddy provides just four pricing plans but its structure is transparent
GoDaddy provides just four pricing plans but its structure is transparent

On the other hand, Wix’s pricing plans are more expensive but it brings about more options. Here is what you need to know about its pricing options:

  • Wix offers many pricing plans based on your locations
  • Price ranges from free to $49
  • There will be ads on the cheap and free plans but you can use however long you need
  • The free plan doesn’t cover any real business needs
  • You don’t need to pay for domain or email hosting
  • You will have to pay separately for many of the third-party apps
  • If your subscription lasts for longer (for about 1 to 2 years), the monthly price will be cheaper
  • You can cancel your plan at any time as you wish
  • The price structure is a little complex
  • You will get a free domain voucher for the first year. After one year, it will become about $15 annually
There will be ads on the cheap and free plans of Wix but you can use however long you need
There will be ads on the cheap and free plans of Wix but you can use however long you need

If you start a business desiring to build an online website with a few hundred dollars, choose one of the basic plans to go. If your goal is to boost sales for an eCommerce business, you will need one from the basic business plans or higher-priced plans that let you take donations, sell products, use a custom domain name, and more. If you are looking for a standard ad-free website with a domain name, the Combo plan is fine. Also, there are some plans that add apps you might not need (such as Site Booster App, Events Calendar, etc.). In this case, you need to pick and choose from their App Market instead

Winner: How much you have to pay depends on your project and the budgets you spend on website building. If you are expecting a simple, ad-free website, you should try GoDaddy to save money. However, what if you want to stop paying? While the website made with GoDaddy will disappear, Wix still allows you to keep your website through the free plan. However, though GoDaddy’s plans let you connect a domain name, you have to pay for it separately when starting using it. So, Wix is the winner in this round.

Extra features

Wix and GoDaddy both do well in building an online website. However, if you want to go further, it is necessary to add plugins, code snippets, etc. Don’t worry; since you won’t have to learn to create any codes for enabling extra features, GoDaddy and Wix handle them all for you.

When it comes to GoDaddy, there is no app store but you will get extra features for specific markets. For example, if you are working in the real estate industry, GoDaddy gets MLS/IDX Real Estate Listings and Zillow Reviews for you. If you are in the restaurant industry, you can access Open Table reservations, ChowNow Restaurant Online Ordering, etc.

Remember that in order to add features like Appointments & Services, users need to apply for at least the Business Plus Plan which costs $20 per month.

Wix provides more extra features that are all designed by itself. Therefore, it integrates smoothly. What’s more, most apps of Wix are free that users can easily get. Some of its most popular apps are Wix Bookings, Wix Hotels, Wix Music, Wix Forum, Wix Events, and many more. Charging you no hidden fees, Wix still adds in extra costs if you use premium features such as accepting online payments.

Winner: It is easy to see Wix does better when it comes to extra features thanks to the wide variety of apps it provides.

Customer support

Finally, customer support may be the most important factor to consider when both platforms perform well in the website building industry. However simple it is to build their tools, users still need assistance from the editors. Luckily, Wix and GoDaddy all offer free support with even the cheaper and free plans.

GoDaddy has a help center which includes the most typical questions as well as complete answers for those. If you can’t find your issues being solved in GoDaddy Help Center, you can go to its community forum to ask your questions and wait for their staff to reply. Moreover, it also provides English-speaking phone support that is available 24/7. You can contact them wherever you are and whenever you want since they are located all over the world.

GoDaddy provides English-speaking phone support that is available 24/7
GoDaddy provides English-speaking phone support that is available 24/7

Wix’s customer support is also great. It has an FAQ that contains a wide database solving common troubles of customers very well. To contact Wix for help, you can send it an email or use the callback service. If you choose to send emails, you will surely be replied to soon. In case your troubles are not familiar, it will take longer to get a qualified answer. You can also request new features by contacting them. If you don’t mind paying for VIP plans, you will get faster support when your tickets and phone calls will be prioritized. Nonetheless, take note that the calling service of Wix is not a 24/7 support.

Winner: The quality in Wix’s answers to their users is higher but GoDaddy offers more live support channels and replies more quickly. Therefore, it will be a tie depending on how you want to get in touch with support.

Who are they for?

After comparing some important criteria, you must find out that Wix is focusing on making site builder while GoDaddy has other missions apart from website building.

Wix is for those who want to spend less time and effort on creating a professional and impressive online website. Owning many extra features ranging from customizing forms, analytics, email marketing, Wix allows you to save login data, social tools, events, and more.

Wix is a website editor, having all the necessary tools for you to drag and drop any element to your site. You can easily layout your content, add background images, choose fonts, and even create your own fonts if you invest in the more expensive pricing plans. Besides, you are free to use animations, effects, picture galleries, and videos when applying for Wix.

One of the most noticeable tools that make Wix a site-building platform is its AI-powered design engine called Wix ADI (Artificial Design Intelligence). Thanks to it, you will do nothing but answer some questions and complete sample content and you will have an entire website based on your information provided.

Wix is focusing on building an online website which claims to help you create a site you are proud of
Wix is focusing on building online websites and claims to help you create a site you are proud of

Another reason why Wix is for those wanting to create a website to boost its online presence is that Wix has a huge App Market. This market includes both apps designed by Wix and ones developed by third-party apps. Additionally, those apps are all for building a better website since they have pricing tables, real estate listings, bookings, Google Sheets integration, etc.

GoDaddy is for you if you are about to create an online website with an attempt to attract more customers via blogging and marketing tools. GoDaddy’s site builder is more simple and limited than Wix since it pays attention to other objectives. When using GoDaddy, you can still approach some useful tools to create a website but you cannot place your elements as you wish or get creative with your layouts.

It provides decent eCommerce features with affordable price and simple ease of use. In addition, you are allowed to design restaurant menus, book appointments, embed PDFs and photo galleries, contact forms, and other basic kinds of content important to your business.

GoDaddy’s site builder is more simple and limited than Wix since it pays attention to other missions
GoDaddy’s site builder is more straightforward and limited than Wix since it pays attention to other missions

In general, Wix is for you if you want to build a website online quickly and professionally. GoDaddy is suitable when you just want to have a simple site with texts and images or when your main goals are eCommerce, SEO, or marketing.

Which is better, Wix or Godaddy?

Via our brief comparison, it is easy to find out that Wix is the more powerful platform when it comes to building a website to promote your online presence. Using Wix is more flexible in terms of both designing and features. Additionally, you have complete control with the help of the drag and drop editor. However, GoDaddy is more convenient since it is a basic editor that takes users just some easy steps to handle. It is more suitable for beginners as GoDaddy prevents you from messing things up.

Before investing money on an effective website building platform, you need to consider the type of your business and industry because each website has its different requirements. There is no correct answer, whether Wix or GoDaddy is better. Let’s consider your cases to find out when to choose GoDaddy over Wix and vice versa.

When GoDaddy is more suitable for you

  • Your business cannot afford a big investment in building an online website.
  • You do not want any advertisements to be displayed on your online website.
  • You want a simple and quick way to create every element and put your website together.
  • You are already a customer of GoDaddy who are those using their marketing products.

When Wix is more suitable for you

  • You want to keep track and have total control over your website design and features.
  • You want your online website to be attached to a strong online store.
  • You want a professional platform that helps you with long-term purposes such as adding extra features when time goes by with the help of the impressive Wix App Market.

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To sum up, it is a clear comparison when Wix takes most of the leads. It is a website builder that focuses on its landscape. That’s why it does well in delivering better products. Wix is an ideal option if you want to build up a site quickly and easily on your own.

However, it is based on your budgets and target. In case you want to build a simple website, let’s take a look at GoDaddy to save money.

If we miss something, do not hesitate to leave us a comment in the section below. If you find this post interesting, share it with your friends and visit our site for more helpful articles. Hopefully, this post helps you in choosing the most suitable website builder platform for yourself.

About Author: Helen
Hi! I'm Helen. I am a content marketer at AVADA Commerce who is into music, writing, reading, traveling, and discovering new things. Also, I have been purchasing international communication and digital marketing for 4 years. I’m ready to help customers find solutions for their troubles, especially in business development
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