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Why do merchants keep using Shopify in 2023?

This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





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17 years after its establishment in 2006, Shopify has proved itself as a powerhouse in the e-commerce industry with over 4.5 million businesses in 175 countries using the platform to generate over $650 billion in sales.

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No requirement for advanced technological expertise or an unlimited budget. As simple as that - Shopify is a quick and inexpensive e-commerce platform that allows users to create their own online store. It provides a complete collection of tools and features that allow anyone to easily set up and run their business.

Due to a combination of variables that make it the top choice for merchants, it appears like Shopify will continue its success this year and beyond.

If you are a merchant seeking a prospective money-making platform for your e-commerce business but are unsure whether Shopify is a viable alternative, keep reading. In this article, we will discuss Shopify’s remarkable statistics as well as its top 10 reasons why merchants keep using Shopify in 2023.

Let’s get into the details now!


Is Shopify still worth it in 2023?

Our answer is yes, of course! And here’s why:

Shopify is widely regarded as one of the best e-commerce systems available today, and it is well worth the investment if you need to manage a multi-product e-commerce store with inventory, marketing tools, and customer information. It is intended to assist individuals in creating their own, scalable online store with hundreds of built-in features and a plethora of applications. You may sell things directly through your website as well as through other marketplaces and social media sites.

Some of the most well-known brands that utilize Shopify for online sales include Tesla, Netflix, Red Bull, Heinz, and Penguin Books. Shopify clients include Kylie and Kriss Jenner, Adele, and the famous couple David and Victoria Beckham, who use the platform to fuel their companies.

Is Shopify still worth it in 2023?

The following are some of the most notable statistics about this e-commerce website that will definitely astonish you:

  • As of 2023, Shopify is used by over 4.5 million websites worldwide.
  • In 2022, Shopify’s gross merchandise volume was $197.2 billion.
  • This e-commerce platform is utilized in more than 175 countries worldwide.
  • Shopify produced total sales of 5.6 billion in 2022, a 23% increase over 2021.
  • Shopify is a major participant in the e-commerce business, accounting for around 10% of all e-commerce sites.
  • With Shopify, the average order value is $85.

With such large global firms flocking to e-commerce, it is unavoidable that the industry’s future will be digital. Because of its features, functionality, and diversity, Shopify, the top provider of customizable online shopping systems, maintains its market dominance.

Shopify is an excellent choice if you want a straightforward, user-friendly e-commerce platform. And it shows no signs of slowing down! Now, let’s move on to the following section to better understand why online businesses continue to use Shopify in 2023 and even in the long haul.

Top 10 reasons that merchants keep using Shopify in 2023

1. It is easy to use

The ease of use of Shopify is one of the key reasons why merchants keep utilizing it. Moreover, some of the platform’s major advantages have been identified as its user-friendly design and straightforward dashboard. With Shopify’s user-friendly features, even merchants with little technical skills can quickly develop and maintain their online store.

The admin pages on Shopify are simple and easy to use. Merchants that do not want to be bothered by cumbersome procedures can accomplish administrative tasks on this e-commerce platform. The dashboard is a simple control panel that gives entrepreneurs access to all of the information and resources they need to operate their business, such as analytics, customer information, and order management.

Shopify ease of use

As you can see, the interface is well-organized and straightforward to use. Various internet groups and resources lead visitors to simply seek and appreciate their store’s facts. Because Shopify is entirely hosted, technical knowledge is less important for creating, launching, and expanding your business on your own. Shopify has a variety of customizable themes, making it simple for users to construct a visually attractive online store that fits their brand. Furthermore, Shopify’s customization features make it simple to add new goods, manage inventory, and adjust the store’s appearance and feel without any technical knowledge.

Merchants may easily construct an online store and begin selling things fast and effectively thanks to its broad assistance and services.

2. It has powerful SEO capabilities

One intriguing element of Shopify is that it is structured around search engine optimization, as the platform’s bread and butter is the quality and number of its online businesses. The built-in SEO optimization features in Shopify make it simple for merchants to boost their search engine rankings and generate traffic to their businesses. The mobile-responsive design and quick loading speeds of the platform also contribute to its outstanding SEO skills. It also has an excellent site structure, categorizing sites. Your online store has access to all of the features.

One of Shopify’s important advantages is its ability to generate SEO-friendly URLs. This means that each page on a Shopify store may have a distinct and descriptive URL that search engines can simply index. Shopify also provides customizable title tags and meta descriptions for every page, which provide crucial information to search engines and increase the likelihood of a page ranking high in search results.

Shopify SEO

Shopify also provides a simple blogging platform, which is critical for any SEO plan. Creating high-quality, primarily to-understand content on a regular basis may assist a store’s search rankings and attract more organic visitors to the site. The blogging platform on Shopify is completely connected with the platform’s SEO tools, making it simple for sellers to optimize their blog content for search engine optimization.

Furthermore, with the aid of Shopify services, search engines may recognize your mobile site and properly index it, giving your site a boost in ranking.

3. It has amazing integration capabilities

The vast integration possibilities of Shopify as an e-commerce platform are another important benefit. Shopify integrates with a wide number of third-party apps and tools, making it simple for merchants to add innovative features to their e-commerce websites without requiring substantial technical knowledge.

Another significant advantage of Shopify’s connection features is the ability to link with prominent marketing and advertising platforms like Google AdWords, Facebook, and Instagram. This makes it simple for merchants to execute customized advertising campaigns, promote their items on social media, and measure the effectiveness of their marketing efforts.

Shopify apps

For store owners who wish to add more features to their business, Shopify offers a substantial app store with applications made by independent developers to enable you to personalize your store further with reasonable simplicity. With over 8,000 applications to choose from, it’s simple to acquire the look and functionality that match your brand’s vision. Several apps in Shopify’s app store are free, and premium apps are competitively priced.

4. It offers a wide range of customization options

Shopify provides a variety of services and tools to assist you in managing and growing your business. Shopify allows merchants to construct a distinctive and appealing storefront that reflects their brand’s values and personality, thanks to customizable templates, a large app store, and the ability to custom code.

Shopify offers a range of configurable templates, each with its own distinct style and layout, allowing merchants to select the theme that best meets their company needs. Furthermore, each design is entirely configurable, giving merchants the freedom to change the colors, fonts, and layout of their online store to match the appearance and feel of their brand. This tool allows businesses to establish a distinct storefront that differentiates from the competition and represents their brand’s values and messaging.

Shopify theme

Furthermore, Shopify’s app store provides a wide range of applications and plugins that may be utilized to enhance a merchant’s online store with additional features and capabilities. These applications may assist retailers with anything from social media and advertising to inventory administration and customer service.

Moreover, Shopify supports custom coding, allowing retailers to establish a fully unique and customized online store. Merchants with access to HTML, CSS, and JavaScript may add unique functionality and design features to their store, allowing for an unrivaled level of customization.

5. It is mobile-responsive

Google claimed in 2015 that mobile-friendly websites will become a ranking factor in search engine algorithms (improves SEO). In fact, mobile devices account for more than 80% of all internet searches. Websites that have not been made mobile-friendly will inevitably lag behind in search engine rankings due to their inability to deliver a pleasant user experience.

Shopify mobile-responsive

The mobile-responsive design of Shopify guarantees that a merchant’s online shop appears and works well on any platform, whether a desktop computer, tablet, or smartphone. It goes without saying that, for the time being, the majority of Shopify themes are mobile-friendly. Shopify offers a variety of mobile-responsive services to businesses, such as mobile-optimized checkout pages, which allow users to complete transactions from their mobile devices. Customers may easily access goods, shopping, and checkout pages on Shopify.

Shopify also provides a mobile app that enables merchants to monitor and control their store from their portable devices, so they can supervise their business while on the road. With a few taps, you can easily create a Shopify store on your smartphone. Shopify’s mobile-responsive design, together with a variety of mobile-optimized features and a mobile app, makes it a fantastic choice for merchants wishing to develop a mobile-friendly online shop.

6. It is incredibly versatile across many sales channels

One of the main reasons Shopify is such a great suggestion for merchants is its tremendous adaptability across numerous sales channels. Shopify merchants and sellers may sell on Facebook, Instagram, eBay, Amazon, and TikTok, among other platforms. Merchants can simply manage their inventory, manage sales, and fulfill orders across every one of their retail channels, making it simple for them to grow their business and reach additional consumers.

Shopify POS

Shopify’s point-of-sale (POS) technology allows merchants with physical storefronts to monitor their in-store profits and stock alongside their e-commerce platforms. Retailers may handle both your online and offline businesses effortlessly, staying on top of inventories and sales regardless of the sales channel.

7. It is a scalable platform

The most common error a company may make, particularly during the initial stages of expansion, is to overlook scalability. It will undoubtedly become a time and money drain quite early in the growth of your organization. Scalability is easy with Shopify. Another important reason for its popularity among retailers is its scalability.

Shopify scalability

Shopify has ensured that its platform can provide limitless scalability in order to satisfy the rising demands of expanding companies. Merchants need a platform that can catch pace with their rising demand as their business expands, and Shopify is intended to accomplish exactly that. Shopify’s cloud-based infrastructure enables it to manage a high volume of visitors and orders without slowdowns or breakdowns, allowing merchants to continue to deliver a flawless buying experience even during peak hours. It can handle 1 million pages and 10,000 checkouts per minute. It also boasts a remarkable uptime of 99.99 percent.

As their business expands, merchants may upgrade their Shopify accounts to have access to more advanced services such as custom checkout pages, abandoned cart recovery, and extensive reporting tools. This enables merchants to customize their Shopify experience to their individual requirements and goals, ensuring they have the tools they need to thrive as their business expands.

8. It accepts a variety of payment options and gateways

Because of its wide range of payment options, Shopify provides an excellent customer experience for both customers and businesses. Shopify allows businesses to provide a variety of payment choices to their consumers, including debit and credit cards, PayPal, Apple Pay, and Google Pay, among others. This implies that retailers may select the payment system that best suits their needs and personalize the checkout process for their consumers.

Shopify payment

Shopify Payments, a built-in payment gateway, greatly accelerates the payment process for businesses and offers affordable transaction costs. This payment gateway enables retailers to take payments in over 100 currencies, allowing them to extend their business abroad. This is the most straightforward method of accepting payments for your Shopify site because it is pre-configured to take all major payment types.

Shopify also allows you to sell in a variety of currencies and languages, which significantly increases income for businesses operating in many locations across the world. Furthermore, Shopify businesses may sell in different languages, which is a significant benefit for sellers because most customers prefer to purchase in their own language. Stores that are bilingual or multilingual are also beneficial for SEO.

9. It is a secure and reliable e-commerce platform

If you’re wondering whether Shopify is safe for your business, the quick answer is yes. It has invested a significant amount of time and money in ensuring that its system is secure and reliable for both vendors and consumers.

Shopify reliability

To prevent unwanted access and preserve critical client information, Shopify’s dedicated staff performs 24/7 monitoring, SSL encryption, and fraud detection technologies. The e-commerce solution is also Level 1 Payment Card Industry Data Security Standard (PCI DSS) compliant, which is required for credit card processing. Shopify’s compliance guarantees that client data is kept and delivered securely, safeguarding Shopify merchants and customers from data fraud. They also provide a backup system of all stored data, guaranteeing that merchants’ precious information is always safe and quickly recoverable in the event of any unexpected problems.

Overall, Shopify’s dedication to security and dependability makes it a trustworthy platform for companies of all kinds to develop a digital presence and promote their products or services online.

10. It provides excellent customer service

Another reason Shopify is popular among retailers is its exceptional customer support. Shopify provides 24/7 assistance by phone, email, and live chat, so merchants can get help whenever they need it. They provide a network of help available to you if you run into problems when setting up and maintaining your online business.

Shopify customer service

Before concentrating on what you want to say to your clients, consider how you want to interact with them. Shopify suggests the following channels for providing excellent customer service:

  • Shopify Help Center: Shopify has a large and readily searchable knowledge base that offers assistance papers on a variety of subjects such as orders, items, shipping, and transferring an existing business to Shopify. It also offers useful information for establishing an e-commerce business and other tools for increasing sales in your store.
  • Shopify’s live chat: Shopify’s live chat is unique in that it offers 24/7 live chat help to both customers and Shopify partners.
  • Shopify Community: In this community, you may ask questions, participate in discussions about popular subjects, and find answers to common problems. It’s a community where you can interact and cooperate with other Shopify businesses in your area or at any level of development.

Future outlook of the e-commerce industry and Shopify

Going ahead, it is apparent that e-commerce will continue to expand in popularity. The rivalry in the e-commerce sector will only intensify as more firms transfer their activities online. Shopify, on the other hand, is well-positioned to succeed in this climate. Shopify is well-positioned to respond to shifting customer expectations and emerging technology because of its dedication to innovation and continuous platform improvement. Shopify’s powerful infrastructure is expected to play a key role in the e-commerce industry.

Shopify has been investigating interesting new advancements, such as incorporating augmented and virtual reality onto its platform, in addition to its existing capabilities. When these technologies become more common, Shopify’s ability to provide clients with cutting-edge experiences might give it a considerable advantage in the e-commerce industry. Shopify has been a go-to solution for merchants trying to build and develop their online presence due to its user-friendly platform, extensive customization choices, and outstanding integration possibilities.

Create a high-converting Shopify store with Avada apps

It is critical to have an internet store. Unlike a traditional business, your online store must persuade buyers that it is the best location for them. The way you set up your business is equally important in converting a visitor into a customer.

Employing the top Shopify applications in your e-commerce site will therefore assist you in taking your store from basic to bada. Incorporating applications into your shop may help you boost sales, enhance customer service, and improve the overall consumer experience. Fortunately, Shopify’s massive app store has thousands of apps to help you expand your business.

You don’t need to go any further if you’re still questioning how to set up a Shopify site or what you should do for a high-converting Shopify store. Avada can assist you with all of that quickly and effortlessly!

Avada Commerce

With over 8 years in e-commerce, we have serviced over 70 thousand satisfied consumers, with over 6 million app downloads. We provide a variety of Shopify apps from which to develop your high-converting store, including:

  • Avada SEO Suite - The all-in-one app that increases your page speed instantly to help you save thousands of dollars and hours.
  • Avada Email Marketing & SMS - An outstanding solution to help you follow up and convert customers via omnichannel.
  • Avada Trust Badges Sale Pop‑up - The app that helps display real-time sales notifications to create a sense of urgency and social proof as well as a countdown timer to create a sense of urgency.
  • Avada EU GDPR Cookie Consent - The app helps to collect customers’ consent of using personal data, fully complying with the law.
  • Avada: Size Chart, Size Guide - The app helps customers have a clear view of which size suits them, reducing the return rate for your Shopify store.
  • Avada Upsell Cross Sell Bundle - The app offers attractive upsell and cross-sell popups that help you boost sales and maximize the average value of orders.
  • Avada WhatsApp, Chat, FAQ Page - The app provides a smart, instant, and helpful FAQs popup for customers to track their orders and find popular questions, and offer resolutions to clients’ common and urgent problems 24/7.
  • Avada: Invoice Order Printer - The app helps merchants automatically create, send and manage professional invoices and documents.
  • Joy: Rewards, Loyalty Program - The app helps convert your buyers into loyal customers effortlessly by automatic points earning.

So, what makes Avada stand out from the crowd of Shopify app providers?

  • We provide apps that fulfill Shopify’s high standards for quality and trust: We adhere to the conditions of the Shopify Partner Program Agreement while designing our applications, and each of our apps has also satisfied Shopify’s stringent set of standards. What’s more, we prioritize keeping our customers’ stores quick, therefore we work on our app so that it doesn’t slow down your app or create a cumbersome experience for you. We constantly strive to ensure that integrating Avada applications improve your business rather than slows it down.
  • We take pleasure in providing excellent customer service: Whether you’re a first-time Shopify merchant or a seasoned veteran seeking to take your company to the next phase of growth, our team is ready to support you each step of the way. We’re always prepared to address your inquiries and give you the information you need to flourish in the highly competitive world of e-commerce, from technical support to strategic advice.
  • We provide a cost-effective and customizable pricing plan: Our app is reasonably priced, making it an appealing solution for retailers looking to enhance their e-commerce operations. Our software delivers outstanding value for retailers of all sizes and budgets, with multiple price options that meet your needs.

Final thought

Shopify is well-positioned to sustain its supremacy and assist the success of numerous businesses globally as the e-commerce market evolves and grows. Simply said, Shopify is designed for online sales. It offers several success stories of firms who have made a fortune with an e-Commerce shop created on its platform.

Avada assists entrepreneurs and company owners in building more successful online operations. And we tailor our services to your company’s goals, skillfully developing every component of your website and marketing initiatives to boost traffic, attention, and income.

We are excited to join you and assist you in growing your Shopify business!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.