Unbounce v.s Clickfunnels Comparison: Who wins?

Categories: Comparison
Sam Thomas avatar
Sam Thomas Updated: January 30, 2021


Unbounce v.s Clickfunnels Comparison: Who wins?
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There are days when the only things business owners had to think about were the launch of a simple website and the development of a sales plan. Consumers demand a lot more from companies today. Besides having a stellar design and interface that is quick, user-friendly, and easy to navigate, business owners also need to ensure that their website has an impactful copy that is both important to their audience and adds value.

What’s more, today’s company owners will need to keep their efforts on all platforms aligned with the brand image and use the new storytelling strategies if they’re looking for results. After all, millions of companies are offering the same goods and services today with just small variations. It is imperative that you stand out from the crowd with so many choices and keep your leaders engaged in what you have to say from the awareness stage to the final stage of loyalty.

Although doing so can be difficult without external support, there is, luckily, a range of online resources and applications available that can help with the lead generation and keep the prospects in the sales funnel. As business owners already have so much to get done today, using tools and software to make funnel sales can also help free up their time, enabling them to concentrate on other areas to increase the business’s flexibility and scalability.

With sales funnels creating tools such as Clickfunnels and Unbounce, it is possible for business owners to automate different tasks and processes, making business operations more effective. This will encourage you to experiment with your business strategies and give you the results you’re trying to achieve.

In this article about Unbounce vs. Clickfunnels, I’ll explain to you everything you need to know about these tools so that you can know whether they are suitable for you or not. Let’s jump right into the details.

Table of Content:

The key difference Between Unbounce and ClickFunnels

Before we learn all the features of ClickFunnels, it is important to make the key distinction between Unbounce and ClickFunnels. If you’re wondering which choice is best for you, it’s important to understand that Unbounce is a landing page builder, while Clickfunnels is a sales funnel builder. So, what does this mean to you?

While landing pages and sales funnels have some similarities, they are different from each other in terms of the features they can provide for online businesses. A sales funnel is a collection of different pages created to walk a potential customer down a path that ultimately transforms them into a paying customer. You may provide a multitude of different sales funnels to conduct different tasks, such as selling goods, acquiring leads, and scheduling appointments.

A landing page is a page that is intended to get subscribers, leads and contact details from visitors so that they can ultimately be converted to a customer. It’s just a single page. Usually, there aren’t any additional pages with landing pages like there are with sales funnels, although there might be exceptions. Both Unbounce and ClickFunnel can be used to create landing pages, yet ClickFunnel covers a much wider range of functionality that helps you build sales funnels.

Unbounce v.s Clickfunnels


ClickFunnels is known to be an all-in-one marketing platform that provides you with the tool all you need to market your product online. Here’s an image of what their website is all about, based on Google SEO data:

This means that they have autoresponders , webinar funnels, affiliate management tools, sales funnels, etc… Do they fulfill their promise? Well, yes, no. They’re delivering it as they say, but the tools aren’t as flawless as you would like them to be.

For example, emails often don’t go correctly to all contacts of your email list, membership sites have some problems, webinars are generally better if you’re using another unique webinar platform in combination, etc… Click here to see a video of why Miles Beckler started using the ClickFunnels membership site, for example. Click here to see what people in the Warrior Forum are thinking about using the ClickFunnels webinar. Sometimes emails just didn’t get through successfully. All was set up right, but some of their contacts still wouldn’t get emails. It’s also a common theme that you’ll find some people talking about online.

On the other hand, Unbounce provides you with the ability to build a landing page, and they completely deliver on the promise:

They can give you all the tools you need to generate the best landing pages, including Dynamic Text Replacement (DTR), which can improve the quality scores of your Google/Bing ads.


Both tools are very user-friendly, but ClickFunnels is a little simpler because their user interface consists of “blocks.”

Drag and drop the elements you want in these blocks, and you can create beautiful designs. There’s no need to modify the blocks such as making them broader, narrower, and so on. You just need to drag and drop the elements into these predefined blocks, knowing that everything is evened out and looking tidy.

There are no blocks in Unbounce, and you need to make sure that the elements fit in properly wherever they should be.

You still drag and drop and position the elements on the page anywhere you want, but you’d have to spend a little more time aligning the elements and making them the perfect size. There are no “blocks” and once you add an element, you have to change it to make sure it fits everything else. But while both are very easy to learn and use, ClickFunnels page is somewhat easier to use.


Customization is the flip side of the coin for simplicity. Since ClickFunnels is so easy to use, there is also a limit to what you can do. If you won’t have the flexibility to place things wherever you want because they have to go to specific blocks. This might be a big downside for some people.

Unbounce enables you to put the elements of your design wherever you want, so you’ve got a lot more control here.

As you can see, this is easy to do. You can literally position the elements anywhere on the web. It’s easy and there’s no need for coding. Unbounce is the winner in this aspect.


ClickFunnels’s support is great, but Unbounce’s support is amazing. It often takes a few tickets back and forth with the ClickFunnels rep over the same subject before they actually admitted not to know or to be uncertain about anything and to give the ticket to a senior rep. With Unbounce, the reps usually provide very detailed support with a lot of tools and information, and if they don’t know something, they move it on to a senior team member immediately who can support you. Unbounce is the winner here, because you will feel like being a valued customer with them.


But this is going to depend on everything we’ve already talked about. Both tools have 14-day free trials, so you can try both of them to see if they’re working for you. Here’s the ClickFunnels pricing table so you can see all that will be included with the monthly cost:

It’s important to remember that some of the “all-in-one” features you may be searching for are not available on the starter package, and you need to upgrade to the $297 suite plan to get access to them. Not terrible, but a third-party autoresponder will cost you less than $50, so maybe that will be more effective than signing up for a $297 suite plan. Here’s the Unbounce pricing chart:

You can choose between monthly and annual plans for this one, but if you want a landing page builder that gives you a lot of control and customization, this will be a great choice for you. Generally speaking, I would suggest using ClickFunnels if you want to create sales funnels, and Unbounce if you want the most power over your landing pages!

Everything you need to know about Clickfunnels

Established in 2014, Clickfunnels is positioned as a platform that provides business owners with anything they might need to promote and sell online goods. In addition to helping business owners build fully functioning and fluid sales funnels, Clickfunnels also provides users with a webpage editor that allows them to customize their websites and redesign them to ensure that they can capture the customers’ attention.

This platform also makes it easier for users to advertise their products via email and Facebook marketing with effective and optimized integration. For the convenience of its users, Clickfunnels also comes complete with a shopping cart feature that can allow business owners to sell directly from their website.

One feature that is remarkable on the Clickfunnels website is that it is extremely interactive and allows business owners to find exactly what they are looking for easily. Although the needs and requirements of each business owner differ considerably, the website provides users with a number of choices, including selling goods, generating leads, and sending emails.

Once the consumer chooses the choice that best fits them, they are also promised templates that will fit best to fulfill their sales needs. Clickfunnels also has an interesting partner program that is potentially one of the best in the world. With the aid of the affiliate program, it is not only possible for users to advertise their companies in more ways than they might otherwise have done, but they can also make significant sums of money in the process.

Now that you have got a basic understanding of what Clickfunnels is and what it provides, we’re going to dive into the specifics of the platform, its functionality and features, what we like about it, and areas of improvement. There are a variety of different features and features that make Clickfunnels as widely-used as it is today. Let’s discover some of the Tool’s best features.

Clickfunnels Funnels

One of the key reasons why so many people have been raving about Clickfunnels is the range of choices it provides. This means that whether you’re experienced in using sales funnels, or have never built a sales funnel in your life, Clickfunnels will take you through the entire process, helping you understand exactly what you need to do to acquire leads and close deals.

The founder of Clickfunnels, Richard Brunson, has defined that there are as many as 22 different types of funnels that you may need for your company. Although these funnels are categorized into three main categories, including Event Funnels, Sales Funnels, and Lead Capture Funnels. There are also a few other types of funnels that you may need for your company as well. Since Clickfunnels focuses in particular on the development of sales funnels, it is possible for you to select one or more types of funnels depending on what you want to do for your business at any given time.

For example, if you want to establish a relationship with your customer and make them feel appreciated, the only thing you’ll probably need is a Squeeze Funnel. This form of funnel simply gathers the contact information of your customers, such as their name or email address, and can be used to give them a few words of thanks after they have made a purchase.

On the other hand, if you are trying to improve sales of an expensive product or service, you should generally go for a more intricate form of the sales funnel, such as the 2-Step TripWire Funnel. What this basically does is to put the customer’s attention to a low-priced product or service, and then inspire customers to select higher-priced products or services. This can be achieved in a variety of different ways, from one-click upselling to the correct sort of order form.

As always, you have the ability to play around with your funnels as much as you want, which is why so many business owners enjoy Clickfunnels. In addition, both free and paid plans are available in all categories. This means that you’re not going to have to be tech-savvy or have the skills of a professional graphic designer to get the perfect sales funnel for your company.

As seen in the image above, ClickFunnels enables users to choose both the type of sales funnels and the target they have in mind. After that, users will be given choices for a sales funnel that will fit best for their individual needs and preferences.

The best part of the method of creating a funnel is that it’s incredibly simple and straightforward. Users will complete the entire process from start to finish in just six easy steps. When users have chosen the type of sales funnels they are interested in, they need to pick a template. Since every business is different, users also have the option of tweaking each page of the funnel to match it with their own imagination and needs.

Users need to connect their products of choice to the funnel and set up all the integrations to ensure that they do not have to face any problems along the way. When this is achieved, users simply have to set a domain name and save their sales funnel and start using it to achieve their goals and objectives. Even though the whole process is incredibly simple, adding a funnel to your account can take as much as 10 seconds every single time. Although this is nothing more than an annoyance and does not affect the functionality of the on-board efficiency itself, this is definitely one area that developers need to focus on.

Clickfunnels Editor

If you’re trying to customize your sales funnels just the way you’d like them, the Clickfunnels editor all you need. Users can drag and drop the elements, play with the rows and columns of the template, and move the objects around on the design.

In order to add to the design and make it more efficient, users also have the ability to change and modify text elements in-line. Since there are a number of different components to the sales funnel, all the editor options are logically organized together to prevent users from wasting their time looking for the right one.

Moreover, the editor is highly intuitive and can easily be used to build a sales funnel that meets all your requirements. One of the best aspects of the Clickfunnels editor is that no coding is needed. This means that even though you’ve never written a line of code in your life, you’ll be able to build a perfect funnel that is both beautiful to look at and as usable as you’ve always wanted it to be.

Clickfunnels Component Selection

As a business owner, you’re typically trying to make your sales funnels as efficient as possible. Luckily, Clickfunnels allows users to choose from a plethora of options to make their sales funnels work in every way.

Since you probably want to do more with your funnel than just include simple headlines and input forms, Clickfunnels enables you to include polls, Facebook feedback, and blocks of frequently asked questions in your sales funnels to make sure that your funnels add as much value as possible.

What’s more, because every sales funnel has a different purpose of use, you also have the chance to offer your sales funnel the added punch with elements that are unique to specific types of funnels. From this, it is clear that Clickfunnels is certainly a great tool and gives tremendous value to business owners who are searching for very specific results. With that said, there are certain aspects that need improvement.

There are limits to the number of funnels that users can create while using Clickfunnels. The cheapest Clickfunnel plan enables users to build up to 20 funnels. While this may be enough for many users who are involved in building funnels for their own website, this may not be the case for users who are freelancing or working with many clients at the same time.

In addition, there are also limits on the number of visitors you can visit with the aid of Clickfunnels. Again, the cheapest Clickfunnels package allows users to get up to 20,000 visitors on their website, which is definitely not enough for large companies. If users want to develop more funnels, create more sites, or draw more traffic, they will have no choice but to turn to the more costly alternative.

Another issue for many is that, because Clickfunnels has a huge number of features, some people can be confused – or even overwhelmed – by the dashboard and all that’s available on it. While the possibilities for building sales enclosures are virtually infinite with Clickfunnels, the interface can be a big turnaround for certain types of people.

Clickfunnels Pricing

There are three different pricing plans available with Clickfunnels. The cheaper package is priced at $97 a month and allows users to build up to 20 100-page funnels. The maximum number of monthly visitors permitted for this version is 20,000.

The Platinum plan allows users to build an unlimited number of funnels and websites, and there are no limits on the number of monthly visitors permitted. This bundle is priced at $297 per month. TwoCommaClubX is the top-tiered $2497/month package that offers additional user access, payment gateways, and domains.

Read more:

Everything you need to know about Unbounce

Unbounce is an eCommerce tool that allows users to build landing pages, pop-ups, and sticky bars that help them approach prospects in a more compelling manner. While there is a lot that can be done with Unbounce, the majority of people prefer to use the tool for their ability to design unique landing pages. The following will introduce to you what you need to know about Unbounce and what it enables you to do.

Unbounce Templates

Like any great app, Unbounce provides users with a wide range of templates they can select from. Since different businesses need different types of landing pages, Unbounce categorizes its templates based closely on the industries for which they have been designed for.

Although there are over one hundred choices available for users to choose from, each of the pre-designed landing pages has been optimized for conversion, allowing users the chance to easily add them to their websites and see the results they need. The reason the landing pages are able to produce such great results is that the team behind Unbounce has been through thousands of landing page samples to see what works and what doesn’t work.

When they were able to determine which components work for which sectors, they were able to generate templates that could work for a variety of clients. If you are not happy with the options available with Unbounce, you can also purchase a template for your landing page. Since most of these templates usually cost less than $20, you won’t have to spend a fortune on the event where the pre-designed templates don’t work for you. In addition, with Unbounce, you also have the option of building your own custom landing page from scratch.

Unbounce Editor

Just because Unbounce has pre-designed templates, that doesn’t mean you can’t design your own. Similar to Clickfunnels, Unbounce features a drag-and-drop editor that helps its users to create the landing page of their dreams. In order to ensure that the landing page is flawless in any way, the editor shows you the landing page as it would look to your customers so that you can make changes as needed.

This removes all guesswork and allows users to create landing pages that are highly effective. Apart from the many features that you can choose from when using Unbounce, you also have a chance to choose from over 800 different fonts for your landing page. The best thing about the editor is that you don’t have to be too tech-savvy or write countless lines of code to get the results you’re looking for; all you need to do is drag and drop everything.

A/B Testing

Feel like your landing page is going to work better if you move a block of text to life and move the picture to the right? With Unbounce, you’re not going to have to make these guesses. The tool provides an A/B testing feature that helps users to find out how successful their landing pages are with target audiences. This way, you can do away with guesswork and start using actionable knowledge to build stellar and successful landing pages.

In addition to being a highly useful tool for designing and optimizing desktop landing pages, Unbounce can also be used to build mobile landing pages. What’s more, Unbounce can be incorporated with a range of tools and applications such as MailChimp, Facebook, Salesforce, and Kissmetrics, giving you the ability to make the most of your marketing efforts.

Unbounce Pricing

Unbounce provides 4 pricing packages that you can choose from:

  • The Launch package is just $80, which allows for 500 conversions and 20,000 visitors.
  • The Optimize plan is $120 a month for 1,000 conversions and 30,000 visitors.
  • The Accelerate package is $200 a month for 2,000 conversions and up to 40,000 visitors per month.
  • The Scale plan is for $300 a month, providing 3,000 conversions and 50,000 visitors.

All plans include unlimited landing pages, pop-ups, and sticky bars. You also get a free 14-day trial, no matter which package you choose.

Read more:

Final Words

You can’t go wrong with either Unbounce or ClickFunnels, to be honest. They are leaders in their respective areas and deliver a plethora of additional tech resources that can help you strengthen your eCommerce business. It’s all about what you really need as a company and the kind of business you’re doing. If you’re a brand new company that’s just having their website presence and goods online, Unbounce will be better suited to you because it’s much easier to use.

If you are a seasoned marketer or a company with an adequate budget to hire a marketing department that can be innovative with ads and marketing, ClickFunnels is the ultimate choice. It provides a lot more in terms of being able to manage complicated and longer-form marketing settings that require several steps before a customer makes a purchase. Before you choose which tool to use, you should decide what your company really needs. I hope this article has given you valuable information about Unbounce and Clickfunnels. Please feel free to leave comments below for a further discussion on this topic.

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