14 Shopify Blog Examples To Inspire Your Strategy in 2024

Do you know how online stores acquire high-quality free traffic to their website? It’s the same way we’ve used to attract you to our website as you’re reading this article; the answer is blogging.

Insights-rich content is the most effective way to optimize your marketing budget while bringing you ready-to-buy visitors to your store. The reason is when you get organic traffic from your content, you can reduce your advertising budget. Also, when a business produces its industry-specific content, and we search for this kind of information on Google, we tend to be already interested in their product, and we’re finding more information about it to make a buying decision. It’s the same to your customers; if they’re searching for your content, they’re likely to get ready to make a purchase.

So, are you ready to get inspired? In this article, I’ll introduce to you 18 out of the best Shopify blogs out there who are bringing in 10,000 visits per month or more to their website, along with what you can do to imitate their success. Let’s jump right into it!

One thing worth noting is the monthly site traffic of these websites was found using SimilarWeb, and it includes traffic from all sources (including social channels) to all pages, not just the blog page.

I’m categorizing the 18 blogs into six different groups as below. Let’s walk through each of them.

Shopify Jewelry Blogs

1. MVMT watches’ Blog:

MVMT Watches has the monthly page traffic of about 1.6 million. This company is selling premium trendy watches, sunglasses, and accessories at very affordable prices. Their blogging style is quite original as well; instead of writing education content like most businesses normally do, MVMT Watches showcase their products through influencers. Their articles are about the looks and routines of their most well-known customers. You can buy the piece that the influencer is wearing right in the article!

Related Post: Using Instagram for Business: Attract Customers with Visual Content

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. His & Hers Watches [Product-Related]
2. Disruptors & Dreamers: Christian Guzman [Influencer content]
3. Shop the Look: Jojo Fletcher [Influencer content]

When should you use this blogging style?

• When you rely on the image of influencers/celebrities to sell your products
• When you’re selling a lifestyle product like watches or jewelry and you want to showcase how your product plays out in real life

2. Spirit Animal’s Blog:

Spirit Animal’s monthly web traffic is about 855,000 visits. This business is selling spirit animal jewelry and totems. Their content helps their customers choose the right kind of products for themselves. For example, when someone is looking to buy a piece of spirit animal jewelry, they might want to find out what their spirit animal is first. The business offers this list of meanings of spirit animals to help their customers with this “mission”.

What’s cool about Spirit Animal, in comparison with other businesses in this list, is they are a content-first business. In other words, content is their primary marketing tool while their products are secondary.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Spirit Animal Quiz: What is my spirit animals?: [Product-related content]
2. How to Find Your Spirit Animal? [Educational content]
3. Raven: Spirit Animal [Product-related content]

When should you use this blogging style?

• When you are in a product niche where the meaning behind the product is bigger than just the product itself, and you can acquire more traffic by producing content covering the whole niche rather than just your product

Shopify Clothing and Apparel Blogs:

3. Thirdlove’s “Unhooked” Blog:

Thirdlove has the monthly site traffic of about 1.4 million visits. This business is selling just only one thing: bras. Due to this immense focus, they have a deep understanding of their market and product, and that is reflected in their content. All of their articles are about buying bras, selecting the right kind of bras, understanding bras, loving them, so on and so forth - you get the idea.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Plunge Bras: The One Style Every Woman Needs in Her Drawer (Product-related content)
2. Sister Sizes: The Bra Secrets That Every Woman Should Know (Product-related content)
3. Ten Bra Tips We Wish Mom Had Told Us (Educational content)

When should you use this blogging style?

• When you want to raise your customers’ awareness or understanding of your product (the #1 article)
• When your product has different types and your customers need to understand the difference between each of them (for example, plunge bra, push up bra, strapless bra).
• When you have useful tips, you can share your products so that your customers can make informed decisions (article #3)

4. Ridgewallet’s Blog:

Ridgewallet has about 750,000 visits per month. This business is selling minimalistic and functional metal wallets. Their missions are to eliminate the clutter of the many items we have to carry every day, from overloaded wallets to backpacks, pocket knives and more. Their blog focuses on tips about organization and guide to the things you carry every day.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Do you need an RFID wallet? [Educational content]
2. How to stop losing your wallet, keys, and cell phone [Educational content]
3. Best Credit Cards for Travelers [Product-related content]

When should you use this blogging style?

• When you want to educate your potential prospects about the benefits of your products
• When you have general lifestyle advice that is related to your products

5. Rhone’s Blog:

Rhone’s monthly traffic is around 186,000 visits. It’s selling premium activewear engineered for men. Rhone’s blog is much more well-developed than the other blogs in this list, and they name their content a “Journal For Men Who Dare To Endure”. It is like a lifestyle magazine with content made of articles about interviews with athletes, as well as fitness tips for men who are active.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. The Best Gyms In Miami [Educational content]
2. The Turkish Get-Up: A Beginner’s Guide [Educational content]
3. 4 Healthy Eating Tips from NFL Players [Educational content]

When should you use this blogging style?

• When you want to focus on developing your brand recognition than a direct content-to-sales path

Shopify Home blogs:

6. Brooklinen’s Blog:

Brooklinen has the monthly web traffic of 530,000 visits. It is selling high-quality bed and bath products at an affordable price. Their blog is a collection of articles about home-living tips, sleeping advice, wellness and how-to guides. Most of their content revolves around the topic of bedroom and bathroom, no surprise right? ;)

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Duvet, Coverlet, Duvet Cover, Quilt…What’s the Difference? [Product-related content]
2. The 8 Best Netflix + Chill Movies to Watch in Bed With Someone [Educational content]
3. 6 Tips for Hot Sleepers [Educational content]

When should you use this blogging style?

• When you want to share lifestyle tips that are relevant to your product and niche
• When you want to build up an audience who can later become customers. When people keep coming to you to find tips and knowledge to improve their life, you’re the go-to place for them when their need for the product you’re selling arises

7. Quick Zip Sheet’s Blog:

Quick Zip Sheet’s monthly web traffic is about 10,000 visits. The company is selling sheets that zip on and off with no hassle created during cleaning and changing. Although quick Zip Sheet has just launched their blog, they’re beginning to see success by landing on Page 1 on Google for some of their main keywords, such as “RV sheets” and “Bunk bed sheets”. Similar to Brooklinens, the majority of their content is about bedroom talk.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Twenty Perfect Housewarming Gifts to Make You The Favorite [Product-related content]
2. The Perfect Sheets for Bunk Beds! [Product-related content]
3. The Perfect Sheets for RV Beds! [Product-related content]

When should you use this blogging style?

• When you want to provide your customers with insights and tips about your product

Quick Zip Sheet’s blog is full of useful bedroom tips that their customers can learn from, such as:

• 5 Folding Hacks To Make Life Easier
• Avoid THe 5 Sheet Buying Mistakes That Will Keep You Up At Night
• 5 Tips For College Freshman They Don’t Tell You

Shopify Health/Food Blogs:

8. Kettle and Fire’s Blog:

Kettle and Fire has the monthly page traffic of about 700,000 visits. Their main product is premium 100% grass-fed bone broth (among others). Their content is a beautiful collection of recipes, how-to guides and health advice. They also execute sidebar opt-ins, internal links and pop-ups in their articles to drive traffic to their products.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Keto Diet Food List [Product-related content]
2. Why Is My Poop Green? [Educational content]
3. Keto Pizza With Pepperoni [Product-related content]

When should you use this blogging style?

• When you want to write highly educational content that is relevant to the products you sell
• When you want to provide your customers with tips and tricks on how to use your product effectively

9. Perfect Keto’s Blog:

Perfect Keto has the monthly website traffic of 2.2 million visits. Yes, that’s huge. The business is selling Keto diet-friendly foods. Perfect Keto can be the perfect example of what’s possible when you make use of content marketing to its maximum impact. Their content is a massive collection of food recipes, diet knowledge, nutrition knowledge, fitness knowledge, gosh, I can keep going all day. Perfect also distributes their content in many different channels such as podcasts, blogs, social media posts. Now you know the reason behind their 2.2 million monthly web traffic right?

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Keto Macro Calculator [Educational content]
2. What Are Ketones? [Educational content]
3. These Thirteen Keto Fast Food Places Make Low-Carb Easy [Product-related content]

When should you use this blogging style?

• When you want to use content as the primary strategy to drive traffic to your site
• When your niche is something you can build a huge amount of content around (Perfect Keto is in the food and diet industry which is a relatively big segment)

10. Bulletproof’s Blog:

Bulletproof has the average monthly traffic of about 1.6 million visits to their website. Bulletproof started off selling pure (ridiculously pure) coffee under its own brand name. To this day, pure coffee remains the business’s main product, but they have been expanding into protein powders, supplements and more.

Bulltetproof’s blog, similar to Perfect Keto’s, is developed on the back of great highly valuable content. The founder of Bulletproof Coffee became a massive hit when he hit the NYT Best-seller with his book, The Bulletproof Diet. Since that milestone, he has expanded into blogs, podcasts, and more.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. How to Make Bulletproof Coffee … And Make Your Morning Bulletproof [Product-related Content]
2. MCT Oil versus Coconut Oil: What Is MCT Oil Really? [Product-related content]
3. 9 Best Keto Bread Recipes That’ll Make You Forget Carbs [Educational content]

When should you use this blogging style?

• When you want to establish as an authority figure in your niche using your knowledge
• When your niche is something you can build a huge amount of content around (Bulletproof is in the diet and fitness industry which is a relatively big segment)

11. Huel’s Blog:

Huel has the average monthly web traffic of about 918,000 visits. What Huel is selling is a nutritionally-complete food that contains all the carbs, proteins and fats you need. It’s kind of protein powder, but is more complete with carbs and fats.

Huel doesn’t really have a true blog, but what it has is a single page of about 30 highly valuable insightful articles. It’s like a FAQ page but on super steroids… Customers can find anything they need to know about nutrition related to Huel powders.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. The Twenty-Six Essential Vitamins & Minerals — Deficiencies and Toxicity [Product-related content]
2. Comparison To Soylent [Product-related content]
3. Guide to Sucralose [Product-related content]

When should you use this blogging style?

• When you prefer fewer but high-quality articles
• When you want to take advantage of a page-based blog instead of a feed-style blog, this approach gives you more time to focus on the quality of every piece of your content as well as link building, while not forcing yourself to produce too much content.

12. Gaiam’s Blog:

Gaiam has the average monthly traffic of about 1.4 million visits. The company is selling Yogi equipment and apparel. Their blog is not something really unique, but quite ordinary actually. It simply provides valuable advice on meditation, Yoga and wellness tips.

Unlike food or supplements, yoga equipment is not something too complicated, so businesses in this niche don’t really have much to exploit out of the product itself. Yoga as a lifestyle, however, has a lot to write about, so the lifestyle built around Yoga is a gold mine for companies to exploit.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. 10 Ways to Detoxify Your Body [Educational content]
2. Meditation 101: Techniques, Benefits, & a Beginner’s How-To [Product-related content]
3. 5 Ways to Live an Authentic Life [Educational content]

When should you use this blogging style?

• When you want to build content around a specific niche as a whole, not just product-related content
• When you want to build up an audience who can eventually become customers. Those who are interested in yoga are very likely to buy Yoga equipment at some point in their lives

Shopify Tech blogs:

13. Ledge’s Blog:

Ledge has the monthly traffic of about 118,000 visits to their website. The company is selling hardware wallets; wallets for cryptocurrency. Their blog is, as you might guess, is primarily about cryptocurrency, and you will find news and software updates rather than general advice in their blog. They drive traffic from social media more than for search engines.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Upcoming Bitcoin Cash Fork: What Does This Mean For You? [Educational content]
2. Announcing the new Ledger Wallet desktop & mobile applications [Product-related content]
3. New firmware update 1.4.1 now available for the Nano S [Product-related content]

When should you use this blogging style?

• When you are in a news-related niche where there are frequent updates

14. Misthub’s Vape Blog:

Misthub’s Vape has the monthly website traffic of about 677,000 visits. The company is selling vape pens and juices. Their blog is mostly made of posts about vape tutorials and guides. Tutorials and how-to guides are the most widely-used types of content to compete for ranking on Google because when people search on Google, they tend to look for this kind of content to solve their problems. By showing potential customers how to solve their problem using your product, you will have a much better chance of converting them into buying customers.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. What are Nicotine Salts? Beginner’s Guide to Salt E-Liquid [Product-related content]
2. Tutorial: Guide to Temperature Control Vaping [Product-related content]
3. Tutorial: NiChrome versus Ni-200 versus Titanium versus Kanthal versus Stainless Steel Vape Wire [Product-related content]

When should you use this blogging style?

• When you sell high-tech products and can rank with tutorial-style posts and how-to guides

15. Breazy’s Blog:

Breazy’s blog has the monthly page traffic of about 795,000 visits. This is another vape pen and juice store. Their blog is not really as popular as Misthub’s, yet they’re getting there. Breazy uses a magazine-style format for their blog, which is a mixed bag of how-to guides, general knowledge, insightful breakdowns, so on and so forth about the topic of electronic cigarettes.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. How To Charge Your Vuse E-Cigarette [Product-related content]
2. The Danger Of Chasin’ The Nicotine Buzz By Vaping [Educational content]
3. What Makes a Great Brick & Mortar Vape Shop? [Product-related content]

When should you use this blogging style?

• When you sell high-tech products and can rank with tutorial-style posts and how-to guides

Shopify Specialty Blog:

16. Goulet Pen’s Blog:

Goulet Pen has the average monthly traffic of about 202,000 visits to their website. Their product is fountain pens and ink. With this kinda simple product, their blog is made of posts that explain the use and purpose of fountain pens, share their customers’ drawings, and provides Q&A videos.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. Top 10 Wet and Dry Inks [Product-related content]
2. 12 Bullet Journal Layouts to Help Organize Your Year [Product-related content]
3. 12 Artists and How They Use Fountain Pens [Educational content]

When should you use this blogging style?

• When you want to build up a community around your niche and product
• When you want to share your unique perspective about your industry

17. Prettylitter’s Blog:

Prettylitter’s blog has the average monthly traffic of around 324,000 visits to their website. The company is selling cat litter that’s odorless, clean and safe for your precious furbaby. Prettylitter produces content around cats, such as how to take care of your cats, how to detect it when your cats get ill, the benefits of having a cat, and pretty much everything that is cats-related. Does any have Taylor Swift’s phone number? Gotta let her know!!

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. What’s the Deal With Cats and UTIs? [Product-related content]
2. Best Tips For Adopting a New Cat [Educational content]
3. How to Clean Your Cat’s Ears [Educational content]

When should you use this blogging style?

• When you want to use niche-specific content to rank for industry-related keywords
• When you sell a product that solves a problem, you can provide general insights and guides on using your product to solve that problem

18. The Wandering RV’s Blog:

The Wandering RV has the average monthly traffic of about 110,000 visits to their website. The company is selling RVs (Recreational Vehicles) and travel-related apparel. The Wandering VR started as a blog about the RV lifestyle and then grew into one of the leading authorities on RVing. They produce content on how to live an RV lifestyle, what RV accessories are must-have, RV reviews, and so on.

Here are their top three articles ranked by monthly search traffic or the number of shares:

1. 13 Best Small Travel Trailers & Campers Under 5,000 Pounds [Educational content]
2. 20 Camping Experts Reveal The Best Hiking & Camping Gear [Product-related content]
3. Best RV Rental Companies [Product-related content]

When should you use this blogging style?

• When your number-one focus is on SEO and driving organic traffic
• When you want to make extra income through affiliate partnerships, not just through selling your products

Five Principles For Your Content Strategy:

1. Value:

This is kind of obvious when it comes to content marketing, but your content must offer some sort of value to your users. We all have access to lots of things these days, but the one this that everybody is lacking is time, so if your content is not offering value, no one is going to spend their precious time consuming it.

The term “value” is quite vast and general though, because there are lots of ways you can offer value to your audience. If I have to define what is considered “value”, I’d say “Value is what makes your customers’ lives better by helping them solve their problems.” For example, if you’re reading this article, your problem might be not knowing how to execute your content strategy, so I’m trying to provide you with a solution; that is examples of successful blogs that can give you an idea of what a blog can be like.

In your blog, you can offer value by giving practical tips, tutorials, and how-to guides that help your customers do things they otherwise wouldn’t be able to do. On top of that, you can also offer your audience some level of entertainment by making them laugh or connecting with them emotionally with stories. The punchline is if you want someone to spend time on your content, you’ll need to make sure that they will walk away with something more than they came in with.

2. Consistency:

If you want your customers to recognize your brand or remember you, you need to be consistent with the way you’re presenting your brand with your content. That means, if you’re selling fitness apparel, build your content around fitness only, don’t write about fashion if you will just because you find that an interesting topic.

Also, you’re providing value consistently, make sure that every single piece of your content has valuable insights that your readers can take with them. Don’t just blog for the sake of producing content; if you have not got anything worth writing about, don’t write. This means you should publish at regular, consistent intervals, but the intervals should not be too short that you don’t have time to collect valuable insights for your content.

Once you’ve established your consistency, don’t break, or your readers won’t know what to expect from you. They might stop following your content if suddenly they realize that the quality of your content is dropping as they no longer see value in it.

3. Visibility:

Develop valuable content and people will naturally come to you is nothing but a misconception. There are a bazillion other businesses that are competing for a spot on the first page of Google’s search results, so if you don’t spend your efforts on making your content visible (through SEO or paid ads), you won’t be able to reap the benefits of having high-quality content.

4. Depth:

Your content will also need to provide some sort of meaningful depth to your customers. Similar to “Value”, depth is kind of a broad term, and the depth of your content will need to be dependent on the type of content you’re producing.

For example, if you’re producing a research article, you might need to talk about the topic from different perspectives and provide sources of evidence to back up your discussion. A how-to guide, on the other hand, will simply require more images and detailed instructions so that the reader can quickly follow and achieve what they need to get done. Surface-level, generic content won’t be able to cut through the noise of today’s highly competitive content market.

5. Evolution:

Today, businesses are constantly faced with the fast evolution of technology, changing demographics trends, and fierce competition from the market. If you want your content to be able to survive in this harsh environment, you’ll need to be ready to adapt when things change.

Sticking to just one strategy is definitely a sure way to get beaten by your competition; instead, you’d better experiment with new tactics, new technologies so that you can provide the most value to your customers and get your content to them at the same time. If a tactic or an approach is not working, get rid of it and find a new one. What works today might no longer work tomorrow, so this is a constant work in progress; you will have to keep moving, keep evolving alongside changes, and that will probably never end.

Please keep in mind that these five principles are not the ultimate how-tos that will help you dominate the content segment in your niche; they are just the basics, the backbone of your content strategy. As you keep working and growing, you’ll acquire more experience, find out other factors that you need to integrate into your progress to make it more efficient.

Finally, no one’s ever going to be successful just with these general 101 principles, and you will need to modify them to your own personal tastes, your specific audience, and your specific goals in the content marketing area.

Some of the principles you might favor, some you’re wondering if they’re going to work, some you might ignore completely, I don’t know, it depends on you to adapt the core principles to the nature of your business. The punchline is to treat these principles and the above example of successful blogs as a starter kit and work to generate your own unique content marketing strategy.

Tips for creating a highly desired blog:

Today a lot of Ecommerce websites are struggling with their blogging. After all, just publishing a few posts a month is not enough to consistently attract traffic to your website. Look, we all as consumers are constantly browsing the Internet to find information that can solve our problems, so if your content can help your target audience solve their problems, you’re less likely to chase them, and they will be more likely to chase you.

Here are a few tips that might come in handy when you’re seeking to develop a highly-desired blog.

1. What you should do:

• Bring value. Your blog should provide content that your target audience wants to read. The types of content that bring value are entertaining content, educational content, or news. So, entertain your audience, educate them, share news, or do a combination of all three. Just remember that your content is not about you; it needs to be about your customers, their wants, and needs.
• Have clear goals. What do you want to achieve from your blogging? Traffic alone? Brand Recognition? Sales? Ideally, your goal should be all of them. What you should do is focusing on bringing your readers to your blog via search engines and social media advertisements, then building up a relationship with them and then eventually encouraging them to buy.
• Build upon your brand. Blogs can be used to not only aid your branding but to help establish it. Blogging gives you a voice in your industry and makes your brand stand out. Here’s a rule of thumb: those who provide the most value win every time. Period.
• Be consistent. If you can only produce one piece of content a month, that’s okay. Just be sure that you’re making time to reach that once-a-month mark consistently.
• Focus on keywords. Create content to target keywords that your audience is likely to search for when making buying decisions about your products, especially when there is a need to get educated first.
• Interact with your audience. Ask your audience for their questions related to your products so that you can direct new content and establish relationships with your audience early on. Try to understand not only your audience but also what motivates them, and then create content with that in mind. That’s how you create content that resonates.
• Show proof. To increase credibility among your readers, you should include social proof and social shares by placing sharing buttons on each post. It feels more trustworthy when you’re reading a blog with 5,000 likes and 3,000 shares, right?
• Establish your authority. Go deep into your content when answering your customer questions. At the same time, you should anticipate further questions, and make sure that you’ll be the only resource your audience needs for a solution.

2. What you blog should not do:

• Don’t sound like an over-hyped sales pitch. When readers land on your site, they have already seen your products. If they need more information on what you sell, they’ll go to your product pages, not your blog. So don’t make sales pitches, don’t brag about your products in your blog section. Entertaining content, educational content, or news; those are what you should focus on for your blog.
• Don’t display product photos alone. It doesn’t matter how beautiful your products are; you should not just have blog posts showing nothing but your product photography. Even in the industry of photography where images are the obvious focus, bloggers will often complement their photos with written storytelling to create context and establish an emotional connection.
• Look random and disorganized. Diversity in your content can help you attract many types of readers, but it should all stay under the umbrella where your products and customer’s needs come to overlap. Every piece of content you produce should feel connected to your brand and organized into categories that your audience can easily understand what each of them is about.

Final Words

A great blog page has a ton of potential and can be the backbone if you want to build a well-known brand, increase customer loyalty and grow sales in this information age. With that being said, it can only yield its incredible power when implemented correctly and consistently.

The Ecommerce blogs we’ve just walked through are from many different industries, targeting different audiences, and as a result, each of them is using different approaches that work well for them. What you should do is don’t just copy anyone completely, but craft your own content strategy based on your target audience and industry. As long as you put your customers first, you will eventually find your own approach.