Squarespace Landing Page: Pros & Cons, Templates & Examples
Squarespace is widely considered an inclusive website building platform, a number one solution for everyone looking to generate a stylish and impactful online presence and wishing to share their story with the rest of the world.
This platform lets you drag and drop your process of building up high-quality sites if they are a new fashion brand, local electrician, or commercial photographer. Although Squarespace is a website builder but not a post-click landing page platform, you will see that the brand acknowledges the importance of post-click landing pages and the power of owning a clear page to assist in converting prospects into loyal customers.
In this article, you will be shown on Squarespace Landing Page: All Things You’ll Need To Know.
Tables of contents:
- What is Squarespace landing pages?
- What are the pros and cons of using Squarespace landing pages?
- Best Squarespace landing page templates and examples for your inspiration
- How does Squarespace landing page compare to others?
What is Squarespace landing pages?
As you might not know, Squarespace landing pages are not an actual thing. This kind of page is also called cover pages.
Cover pages are landing pages, but they are known as standalone pages enabling you to inform new items, promote upcoming events, or gather information about email addresses. All you have to do is to give your cover pages some traffic directly and own multiple live pages when there are customer segments or various offers.
Cover pages or Squarespace landing pages confer some standing out things you can check right below:
Pre-styled layouts: Cover pages empower their users to change the copy, insert audio, forms, images, and many more just by choosing different on-page elements to modify the changes.
Fixed Text Blocks and Buttons: Text can stay in a fixed layout, which might seem negative, but these restrictions can make sure users with less experience do not mess up page layout in the design stage.
Several E-commerce specific selections: Squarespace provides you with three kinds of product pages, including classic, advanced, and unique ones. In detail, while the classic one is known as a specific product page, the advanced can bring about some additional features such as Quick View, Zoom, and hover options. When it comes to unique product pages, you are equipped with template-specific e-commerce features.
Cover pages give you a few marketing tools, including add-on services or Squarespace, enabling you to design and ship out email campaigns to get traffic to your site. However, note that it does not help you get your landing pages promoted as part of this service.
What are the pros and cons of using Squarespace landing pages?
Pros of using Squarespace landing pages
1. Good spread of template design
Squarespace is loaded with 67 template designs and that makes you find it easy to look for something you like. The important thing is to take a closer look at the first design, along with the layout of this template. You can see that Squarespace is providing a big combination of different segmented layouts to get all of them customized. They can have everything from the vertical scrolling single-page formats to large multi-block selections.
Besides, you can own the very simple-block format layout and a multi-block main page. You are able to find templates with different configurations of sub-pages too. Right after you set up your account, you can choose your desired layouts. Besides, you are allowed to get your design uploaded. Squarespace designs are also depending on photography, which means that you can generate your template just by swapping in your photographs. Take note that the color schemes, the typography, and the responsiveness remain aligned to offer you professional touches.
2. All-in-One platform
Squarespace brings you all the features. Everything on Squarespace is working well. There is no troubleshooting or any topics falling outside the customer support or knowledge base. Things such as site analytics are also added to this platform.
Rather than spending time on troubleshooting and researching, you can spend time on other important things, such as design, content, and promotion.
3. Speed, Security, and Imported or exported data
In addition to the all-in-one platform, another necessary thing is speed and security. Squarespace can host some sites that are developed with their own software and of course, the cost of hosting is added to the monthly price also. This kind of approach will both make sure your hosting is highly-optimized and compatible and manage all of the technical needs for hosting. They also care for the speed of your site.
When it comes to security, Squarespace also supports you with that. If anyone tries to hack your sites, this is Squarespace’s responsibility, not yours. You do not need to purchase any security software. Furthermore, they can help you maintain the backups as well as redundancy. In the case that the data center has some issues, you do not need to worry about the disappearance of your site.
Squarespace gives you bulky hosting also. They provide you with self-hosting benefits. They get a full developer platform, consisting of the capabilities to use data export if you want to leave.
4. Drag and Drop interface
Squarespace offers you drag-and-drop interface features. You can easily recognize that Squarespace is very mobile-friendly, which means that when you select any design and start working on it, you are able to rest assured that this layout is good on mobile devices.
Squarespace gives you a high level of control. That means when you use the concept of building block, you will soon realize that building your site is a matter of fitting those blocks together. If you want to get a video embedded, all you need to do is to drop it into a video block.
Another key point is the way the builder organizes or structures his site. Pages make up sites; however, there are some different kinds of pages. This can assist you in customizing in addition to the structure of your site.
5. E-Commerce friendly
E-Commerce friendly is known as one of the key features of Squarespace. Squarespace gives views of E-Commerce sites on a very different level. E-commerce sites usually provide you with various requirements, including inventory, checkout-options, customer accounts, tax, or coupon systems. This is another way of approaching compared to many other e-Commerce capable site developers who always want to strive to do. Marketing tools Squarespace is having are equipped to e-Commerce customers and it is like that is the key to concentration.
Squarespace allows you to customize your checkout process for your e-Commerce websites, which means you are able to perform lots of things to support your selling. For instance, you are able to show terms as well as conditions to customers, encourage them to subscribe to a newsletter or a service and get information collected.
Cons of using Squarespace landing pages
Although Squarespace landing pages have lots of advantages, it also confers to some disadvantages. There exist several complaints on Squarespace as well. And here are they:
One of the most important parts of Squarespace landing pages’ disadvantages is pricing. Everything you are implementing has to be suitable for your budgets, your goals, and your specific targets. Compared to some of Squarespace’s direct competitors, it turns out to be more expensive. The main problem is Squarespace’s pricing versus for non-inclusive solutions. Their own plans are restricted to single sites. Weebly’s plans are much cheaper than Squaresplace’s one for the same value.
2. Advanced marketing tools
If you tend to build up your website, people will not need to be showing up. It means you have to market your work actively. There remain multiple advertising and marketing channels and some are even better. Squarespace has all of the basics, including share buttons, or ak, and other advanced ones, such as URL re-direct options. In general, there are many marketing features that are not actually there or ask for workarounds.
3. Apps and Extensions
Take note that unlike Shopify, Apple, or Wix, there is actually no regulated ecosystem for these quality extensions as well as apps to be integrated into Squarespace. You can see that any kinds of features that are not rolled out have to get rolled out by Squarespace. And this can be considered as one of the huge disadvantages if you would like seamless integration for typical functionalities.
Unlike some other site builders, Squarespace will not accept Code Injection but have developer toolsets. Hence, if the third party features do not get possible, you need to use developers to get it integrated, which can remove the main aim of making use of inclusive drag and drop site builders.
Best Squarespace landing page templates and examples for your inspiration
In this part, you will be shown some best Squarespace landing page templates and examples for your reference.
Nueva is known as a landing page template that is suitable for service businesses. With Nueva, it helps you emphasize the large image introduction with special typography parallax scrolling effects, being equipped with testimonials and a powerful emphasis on booking appointments. This kind of template provides you with booking features, along with a Commerce checkout selection.
For any newcomer, Royce is known as a slick landing page template to assist you in announcing events and collecting RSVPs.
Royce’s strength is to have a big image of introduction with an amazing subtle parallax scrolling effect for event details, food, or drink menu highlights, along with the RSVP form that you should not miss out on.
Sofia is known as an amazing resume-style landing page template with a perfect quantity of whitespace. When it comes to Sofia, it can start with a greeting and a lovely stunning big picture of you. Sofia is loaded with sections for work experience, services, testimonials, or contact form and embedded Instagram feeds to help you include your personality.
Blend, a landing page template, is suitable for the location, coffee shops, or restaurants. This Blend’s design can be used as a location-based landing page. This platform helps you with an introduction slideshow, opening hours, location details, parallax scrolling elements, menu, newsletter sign up box, an extra pop-up gallery, and a pop-up inquiry form.
For those who do not know, Clay is a landing page template that is perfect for getting your items sold.
Like other templates, Clay provides you with a big image in a multi-image gallery switcher, full eCommerce checkout functionality, and item specifications. If you want to make a product-focused landing page, you must build up a product page like your home page.
How does Squarespace landing page compare to others?
When it comes to Wix, it provides you with many landing page templates used for various needs. This kind of template works on the same premise as Squarespace; however, it offers your customers some highly-customizable templates. While you might feel some of these elements sloppy, everything about Squarespace might be curated as well as intentional. With Wix, you might suffer from one issue that is the page speed, which is a little slow.
Likewise, Shopify intends to make the process of generating a site simply so that you can start to run your business without any difficulties. Then, Shopify is manufactured for e-Commerce, while Squarespace is much more general. Like Squarespace, Shopify’s templates are rigid regarding personalization.
Those limitations can make sure that your websites are more professional and successfully stops the poor designs. By the way, Shopify’s landing page game is another thing to compare to Squarespace. In detail, Shopify is known as one platform that is designed to support people to sell their items, which relies on some elements such as high-converting landing pages.
Regarding customization, WordPress is opposite Squarespace. What users can do to WordPress is to generate a custom landing page just by pasting in HTML from text files or insert a plug-in to a website that cares everything for them. In some cases, you can search for landing page builders with a WordPress plug-in such as Divi or Leadpages.
When it comes to Magento, it does not go with landing page builders or templates that are out of the box; however, it offers you an add-on which is called Amasty in Magento marketplaces costing an additional cost of USD 69 per month. This template is known as open-source and becomes customizable. They enable you to get items filtered related to specific pages by SKU, prices, and attribute sets.
Moreover, you can generate landing pages based on the search results, then optimizing tags, pages, and URLs for SEO. Online retailers who already have the skill of development can use Amasty’s perfectly matching features for small companies and those who have fewer inventories.
Drift Conversational Landing Pages
Drift Conversational Landing Pages lets its users get their page customized without making use of any codes. But, your landing pages will become very different than the default ones. Rather than static forms, Drift Conversational Landing Pages’ users can gather insights and provide support by adding some chats. You can also get your conversation personalized for visitors; hence, you do not need to generate unlimited versions of a similar landing page to help buyers get connected.
In brief, Squarespace is the best tool suitable for small online boutiques and restaurants and for those who can give some professional services like writers, musicians, artists, freelance writers, or law firms. No matter Squarespace is the very right tool for you, you had better note some critical factors like what type of business you are running, your purposes, and how much customization you need.
We hope that with our ultimate instruction on Squarespace Landing Page: All Things You’ll Need To Know, you can have a better understanding of the Squarespace landing page. If you have any questions, don’t hesitate to contact us to receive our assistance.