6 Shopify Email Marketing Templates to Inspire You

Categories: Email marketing
Sam Thomas avatar
Sam Thomas Updated: April 26, 2023


Drive 20-40% of your revenue with AVADA
avada email marketing

It is not always easy to come up with new email campaign ideas. And we understand that small E-commerce businesses don’t have that much spare time.

That’s why in this blog post, we’ll share some inspiration for your next email marketing campaign on Shopify. We’ve compiled a collection of high-converting Shopify email marketing templates for each stage of the customer lifecycle. Besides, we’ll introduce some Shopify email marketing template apps for your reference.

As an E-commerce store owner, you can’t just apply any generic email template to your campaigns. You need high-converting campaigns optimized for your online store shopping, which is exactly what our Shopify email marketing templates provide.

Let’s get going!

How to customize Shopify email marketing templates?

  • You can use the HTML code in your emails. You can also use several advanced CSS techniques that help boost the conversion rates of your emails.

  • You can also build several unique responsive layouts using a drag-and-drop builder for advanced email formatting.

  • You can add stunning images to Shopify email marketing templates. This will make your email look much more appealing and increase its chance of being opened. Remember to use images that are highly relevant to your products or brand. Not only will this make your brand look professional, but also improve your email open rates.

  • You should personalize the content in the Shopify email marketing templates to seize on marketing or conversion possibilities in transactional emails.

6 Shopify email marketing templates to inspire you

Event-based email marketing.

For those who aren’t familiar with this term, it means to market to your subscribers only at critical steps in their journey towards purchase. Event-based email marketing is figuring out and giving your audience exactly what they need and when they need it.

That’s why these targeted email campaigns are so effective. They can drive a lot of sales and significantly increase your conversions.

Below are the three most crucial automation campaigns when you run a new Shopify store.

  • The welcome series - A dedicated workflow of emails that introduces your brand and motivates new subscribers to their first purchase. This is where you define your “voice” and relationship. Your subscribers learn what you are all about and why you are special.

  • Cart abandonment series. One of the most high-converting and profitable email automation workflows you can set up. They convince your potential leads to return to your store and finish their purchase.

  • Post-purchase series. It is a lot easier to convert an existing customer than gain a new one. Your customers already like and trust you; that’s why it is important that you leverage their support and turn them into repeat customers. You can do this by creating a simple automation campaign that does this for you.

As we said, these three email series are the most important campaigns. It’s better to set up as soon as you launch your Shopify store and well before you start to advertise. If your advertising campaigns are not profitable, it is likely because you are not converting enough visitors into customers. However, these campaigns are here to make sure that no one drops through the cracks so that you can maximize your profits.

Once you have these campaigns set in place, you will be able to spend more time acquiring new customers instead of working on converting them. Your email marketing campaigns will be there to help your business grow.

In addition to these three email series, we also add some other templates that you may need for your business.

So, now, let’s explore the first template!

1. Welcome email templates

This is where you start establishing a relationship and trust with your audience. They have already shown interest in your Shopify store by sharing their contact information. Now, it is your task to welcome them and introduce yourself.

This helps you accomplish two things:

  • First, you indoctrinate subscribers into your brand and persuade them to buy from you instead of your competitors.

  • Second, it defines the communication between you and your potential customers and keeps people engaged. That means your open rates will be higher for all campaigns you send out from here on.

However, the main goal of the welcome series is to convince subscribers to make their first purchase.

Of course, you can send only one welcome email with all the necessary information. But to make it more effective, we recommend you send a welcome series of three emails. Let’s explore each welcome email template right below!

Email #1. That’s the first email of the welcome series. You should send it out immediately after a new subscriber joins your list.

Welcome email #1

This is where you try to push subscribers towards their first purchase by offering them a small incentive to buy. You don’t need to offer a discount if you don’t want to, but it is nice to give something before asking for anything in return.

Subject line: Welcome to our family [Please Read]! 😊

Hi {first_name}! We’re so excited to have you on board with us! 

We are {brand_name} and we believe that {brand_mission}.

We design {product_line}, including {product_A}, {product_B}, and {product_C}. All of our items are special. 

And now that you’ve joined our family, we are happy to offer you a special gift.

X% off your first purchase

Use the coupon {coupon_code} in the cart to save X% on your first purchase. Visit our store now to find your perfect product.

                                                                                    **LINK TO YOUR STORE HERE**

Email #2. You should send the second email 24 hours after the first one.

Welcome email #2

In this second welcome email, you push brand indoctrination. You can expand on your first email and explain how hard at work you really are. Actually, you don’t have to overdo it. Just think a bit about why your subscribers should trust you with their money.

You should also take a moment to invite them to reply to your message and ask any questions they might have. This second email is a soft sell. It is not pushing anything particularly hard, and that is okay because you don’t want your recipients to feel overwhelmed.

Subject line: We’ve got a message for you!

Hi {first_name}! 

Today we have a short message for you about what makes {brand_name} special. We have been in business for X years, and ever since we started, we have been perfecting our products. 

We make sure that every item gets the care it deserves and it comes out perfect. 

Come and visit our store now and find the right item for you. 

And should you have any questions, feel free to reply to this email. We always love to help you.

                                                                                      **LINK TO YOUR STORE HERE**

Email #3. However, you are a business, and you survive by selling products. That’s why you can even push harder in your third and final email of the welcome series. You should send the third email 24 hours after the second one.

Welcome email #3

Subject line: Use this tip and find your perfect item

Hi {first_name}! 

Choosing the right product is hard! That’s why we have an easy tip you can use today to make sure you never run into any problems. 

When you are looking for {product_name}, you always want to make sure that you avoid {problem}. You can do this by simply {tip}.

So easy, right?

Check out our three favorite products and use this tip to find the perfect one for yourself:

Item 1: {image_and_short description}
Item 2: {image_and_short description}
Item 3: {image_and_short description}

                                                                                      **LINK TO YOUR STORE HERE**

Your welcome series doesn’t have to end here. You can always add much more emails and build on your workflow. But pay attention to your sending frequency and email content to avoid disturbing recipients.

2. Promotional email templates

A promotional email is often sent to your email list to inform them of new or existing products/services. Promotional emails are used to spread the word about your special offers, limited-time deals, or exclusive content.

Promotional email templates

The goal of promotional emails may include:

  • Expediting the purchasing process
  • Acquiring new or repeat customers
  • Encouraging subscribers to take some action

The most important thing to do with promotional emails is define your goal. With your specific goal in mind, you can focus on the key actions you want recipients to take and create your marketing copy around them.

Every promotional email doesn’t have to be a sales pitch. It must occasionally provide something that can assist you in nurturing your relationships with them.

For example, you can follow the email template below if you want to thank customers for buying your products recently.

Subject line: X% off is waiting for you…

Hi {first_name}! 

Thank you for shopping at {brand_name}!

In appreciation of your recent order, we would like to offer you X% off on your next purchase!

Please click here {link} and use promo code {code} during your next purchase.

                                                                                   **LINK TO YOUR STORE HERE**

3. Newsletter templates

Email newsletters inform or update your recipients about the newest product/service, company news, or tips.

They are often used for various purposes and come in multiple shapes and sizes. Some Shopify newsletters are often weekly content digests, others are quarterly organization updates, others show you helpful tips, but there is actually no limit to what you can include.

Email newsletters remain an unavoidable topic because it’s a channel through which you can personalize your content. Remember not to bombard recipients with repetitive or useless messages.

Generally, brands send email newsletters to subscribers to keep them up-to-date on the latest news and updates. These emails are not about selling; they are about building customer loyalty through helpful content.

Below is an example of an email newsletters template that shows subscribers the most beautiful beaches they should visit in summer.

Newsletter templates

4. Holiday email templates

The shopping season typically begins on Black Friday and continues till the end of the year, providing a remarkable income opportunity for online retailers.

You may believe that seasonal email marketing only consists of promoting your Christmas sale email. While that’s effective, you can do more with holidays and make more sales. And the best part is that you don’t need to wait until Christmas to do it.

AVADA’s Shopify email templates make it easy to quickly complete your email marketing tasks. Their customizable templates for significant holidays, such as Black Friday, Halloween, St. Patrick’s Day, Thanksgiving, and Christmas, save your time and make you stand out in any inbox.

Holiday email templates

5. Abandoned cart email templates

The cart abandonment series prevents potential customers from abandoning their purchases. This will be the most profitable campaign you will set up. People that abandon their cart have already shown a significant level of interest in your products; that is why it’s vital not to let them slip through the cracks.

This is where you double down efforts and convince them to finish their purchase. The emails are short and straightforward, with one goal in mind - bring people back to your store to complete their purchase.

Email #1: You will want to send the first email of the series 30 minutes after they abandon the cart.

Abandoned cart email #1

Subject line: Your cart is waving!

Hi {first_name}! 

This is a friendly reminder that we’ve reserved these items in your cart. 

All of {product_name} are available only in limited quantities. That is why we can only reserve your items for a short while. 

Come and complete your purchase now.

Item 1: {image_and_price}
Item 2: {image_and_price}
Item 3: {image_and_price}

                                                                                     **COMPLETE YOUR PURCHASE**

Email #2: The second email of the workflow is sent 24 hours after the first one.

Abandoned cart email #2

Subject line: Your shopping cart is expiring

Hi {first_name}! 

Your shopping cart is expiring.

We are still holding on to your reserved products. But your shopping cart will expire very soon. 

Do you know that you can return your products up to X days after the original date of purchase?

We’ve got you covered.

So come and complete your purchase now. 

Item 1: {image_and_price}
Item 2: {image_and_price}
Item 3: {image_and_price}

                                                                                    **COMPLETE YOUR PURCHASE**

Email #3. The third and last one of the abandonment workflow is sent another 24 hours after the second one.

Abandoned cart email #3

Subject line: Last me help you to make your decision no brainer

Hi {first_name}! 

This is your **last chance** to finish your purchase. 

All of our products come in limited stock. So hurry and complete your purchase while we are holding on to your items.

Come and complete your purchase now. 

Item 1: {image_and_price}
Item 2: {image_and_price}
Item 3: {image_and_price}

                                                                                     **COMPLETE YOUR PURCHASE**

You might notice that none of these emails include a discount, but that doesn’t mean it is not possible. You can include a discount in the last email if you’d like.

6. Post-purchase email templates

Okay, so customers just bought from you. That doesn’t mean your work ends here. This is where you can solidify their fantastic experience, turn them into repeat customers, and use their reviews to bring in new ones.

The best way is to ask them to leave a review and, in exchange, offer them a discount coupon. By doing so, you can get extra social proof and turn them into your repeat customers. Reviews are an essential part of any Shopify store, as most visitors will read reviews before committing to purchase.

Now, let’s look at the three emails you can use to gain reviews and convert existing customers again.

Email #1. The timing of this email actually depends on when you are absolutely sure that your customer has already received products. Generally, you can send this one week after their purchase.

Post-purchase email #1

Subject line: Do you like it?

Hi {first_name}! 

Do you like your {product_name}?

Leave a review and help other customers decide if they should get one for themselves. 

As thanks, we offer X% off on your next purchase in exchange for your honest opinion. 

We can’t wait to hear your feedback!

And if you have any questions, please let us know by replying directly to this email. We are always more than happy to help! ❤️

Email #2. The second email should be sent a week after the first. If the recipient has already left a review, you don’t need to send any other emails, of course.

Post-purchase email #2

Subject line: Here’s a message for you…

Hi {first_name}! 

Thanks for your recent order. 

We would appreciate it if you help other customers and us out by leaving a review of your purchase. 

As thanks, we offer X% off on your next purchase in exchange for your honest opinion. 

Looking forward to hearing from you soon!

In case you have any questions, please reply directly to this email and let us know!

We always love to help! ❤️

Email #3. If they still don’t leave a review, you can send another email one week later. The third and final email of the workflow is a little bit longer.

Post-purchase email #3

Subject line: Help us out, let us know what you think

Hi {first_name}! 

We just wanted to know your experience with your new {product_name} and see how you like it. 

Could you take a few minutes to leave a review about your experience, please?

Reviews help us improve our {product_name} and help other customers when they are deciding whether they should try one for themselves. 

If you have any questions or if you have encountered any problems, please let us know by replying directly to this email. 

And if you love the {product_name}, don’t forget to leave a positive review. 

As thanks, we offer X% off on your next purchase in exchange for your honest opinion. 

Thank you! ❤️

3 best Shopify email marketing template apps

If you’re a busy entrepreneur running your Shopify store and searching for the best email marketing template apps, this section is for you!

We’ll introduce 3 best Shopify email marketing template apps, which help you easily edit and customize email marketing templates to match your store’s design. Let’s explore!

1. AVADA Marketing Automation

AVADA Marketing Automation is an all-in-one marketing solution for E-commerce stores. With multiple channels such as email marketing, SMS marketing, and push notifications, AVADA Marketing Automation is a trustworthy choice for anyone who wants to expand their customer base and increase sales.

AVADA Marketing Automation

The app consists of all the features you need to skyrocket Shopify marketing:

  • 100+ pre-built responsive email templates
  • Drag-and-drop builder
  • Automation workflows
  • Robust email segmentation
  • An in-built library for stock images
  • A/B testing, Yes/No split condition, and multiple splits
  • Real-time reports
  • Different pop-ups and forms to capture emails

Don’t worry if you don’t know how to start; the AVADA support team is always willing to help you! The platform offers a free plan and a 14-day trial, so you should test it out today!


2. OrderlyEmails

OrderlyEmails focuses on email marketing templates that can help you sell more. All your email templates for your Shopify store are designed to help you with what you need.


Every aspect of email templates, from text to image, is entirely customized. You can even design email templates with little experience. Additionally, you don’t need to worry about the language, as more than 18 languages can be used to translate any text in your emails.

Some key features of OrderlyEmails include:

  • Easy to customize email templates
  • Customized layouts
  • Product recommendations
  • Engagement tracking

3. Klaviyo

Klaviyo is a simple, easy-to-use, and drag-and-drop email builder that can help you create professional Shopify email marketing templates.


You can set up beautiful email templates with drag-and-drop simplicity with the platform. You can also choose from different colors, fonts, graphics to customize your email to match your brand’s style.

Some key features of Klaviyo include:

  • Email templates
  • Different versions for different devices
  • Eye-catching layouts and themes


The bottom line

Every original idea is actually a fusion of several sources of inspiration. Therefore, feel free to use these Shopify email marketing templates as inspiration to create valuable emails for your own campaigns.

Certainly, not all brands act in the same way. To choose the best Shopify email marketing templates for your business, you may need to try out a few other apps on the market. We recommend you try their free plans and check reviews on Shopify before committing to buy.

Recommend for you
Image Description
SMS, Email Marketing Automation

Top rated Marketing automation for Shopify stores

Learn more
Image Description
SEO Suite

Auto-optimize website elements and structure in one-click

Learn more
Boost Sales [Free]

Boost sales: Sales Pop, Trust badges, Countdown timer, more

Learn more
Image Description
Photo Reviews [Free]

Use photo reviews to boost sales

Learn more


Stay in the know

Get special offers on the latest news from AVADA.

40k subscribers has been joined!

Earn $10 in reward now!

go up