7 Ways to Scale Your Ecommerce Business in 2022
If you’re a startup entrepreneur or eCommerce business owner, you’ve experienced what it’s like to strike a brick wall. When you only need a new perspective, a new idea, or a nudge in the correct path.
Starting a business requires a few steps. The idea comes first, followed by a well-thought-out business plan. Then, to have the money flowing into your corner, there’s a phenomenon called scaling: growing things without having to labor 24 hours a day, seven days a week.
Making wise decisions from the beginning, such as selecting a scalable eCommerce platform, can significantly impact the life of your online business. So who’s up for a challenge?
Let’s scale your company and take it to the next level together.
What Does Scaling Your eCommerce Business Mean?
The capacity to scale your eCommerce platform to meet your Business’s online development needs is called eCommerce scalability. According to a Google study, if a website takes longer than 3 seconds to load, 53% of mobile users will abandon it. Therefore, it is also critical to have an eCommerce site that can readily scale to match your web store’s growing traffic.
Customers trying to complete a purchase were diverted to the homepage and unable to check out in 2018 when Amazon’s website couldn’t handle the surge in Prime Day online traffic. This outage lasted an hour, which cost Amazon $1,000,000 per minute because it occurred during Prime Day’s peak hours.
This colossal blunder has taught us a valuable lesson, and it all boils down to scalability, scalability, scalability! Your eCommerce company will not last if it is not scalable.
What’s the Difference Between Growing and Scaling a Business?
When you expand your business, your income, market share, and the number of employees rise. Your outgoings are also increasing at the same time.
For example, suppose you have 4,000 customers and gain 8,000. In that case, you will need to engage more customer care representatives and delivery workers, among other things, to assist you in serving your new clients. Thus, as your company grows, the expense of running it will rise.
When scaling, on the other side, your income, market share, and people grow, but your expenses stay the same or grow insignificantly.
Using our previous example, you’ll be able to serve 8,000 consumers without significantly increasing your expenditures. In addition, you no longer require ten additional customer service agents because the procedure has been automated, and just two or three agents are needed.
You have one third-party logistics company where you need to recruit more delivery personnel at a fraction of the cost. You’ll be able to accomplish more with more minor as you scale.
Why Should You Scale Your Online Business?
Scaling your eCommerce business wisely is the most effective strategy to manage rapid expansion and avoid dealing with a wave of dissatisfied clients.
Every startup uses active strategies in general for the growth of their Business.
Companies use online marketing strategies such as social media, podcasts, blogging, and SEO to boost growth and recruit new customers.
Selling on Amazon, Etsy, or another online marketplace are examples of omnichannel strategies.
Email marketing — to help you expand your email collection list by allowing potential customers to opt-in to your newsletter. Email marketing is certainly not dead.
Examine the most effective marketing campaigns at your disposal. The necessity of creating a unique design remains the same, whether it’s for a social media campaign or an email marketing campaign. Consider implementing SaaS marketing email for design inspiration if you’re going email marketing camping.
Most likely, at least one of those growth strategies makes part of your business model, and you must have already noticed its efficiency. As a consequence, you’re experiencing both joy and discomfort.
When you take a strategic approach to business growth, you can always be prepared for what comes next.
Introduce new items, manage more social media accounts, and expand your content marketing with the help of freelancers, bloggers, and influencers, for example.
7 Ways to Scale Your Ecommerce Business in 2022
You have undoubtedly invested a significant amount of time and attention into developing your successful eCommerce business. However, more work is to build your eCommerce business and take it to the next level. The good news is that by employing the proper tactics and ideas, you may rapidly expand your company.
So, here are seven effective ways to go about it.
1. Improve your SEO skills
The importance of SEO cannot be overstated. Scaling your business entails more than just marketing your items through more ads on a more extensive range of channels, but you should do that as well.
It’s also about making it easy for customers to find your stuff via search engines like Google. If you want to grow your eCommerce business, you’ll need to improve your SEO strategy so that your eCommerce platform and products appear high in search engine results.
You should optimize page performance, create strong internal links, and compress your images and codes to improve your SEO. If you aren’t familiar with the most acceptable SEO tactics, hiring an expert to assist you may be worthwhile.
2. Planning, and more planning
It would be best if you planned for the expansion of your eCommerce business. The first stage is to assess your company’s strengths and shortcomings, search for possibilities to increase your reach, and define goals before taking action.
Setting impossible goals, on the other hand, is pointless. Instead, your goals should be data-driven. So, spend some time examining your eCommerce business competitions, finding areas where you can make changes to help you attain your objectives, and then creating a step-by-step strategy outlining the steps you’ll take to get there.
3. Identify tasks to automate
To grow your eCommerce business, you’ll need to improve the efficiency of your operations and free up more time to focus on marketing and new product launches. Using automation software is one of the most effective ways to accomplish this.
You not only save time and energy when you identify the finest solutions to automate tedious processes like bookkeeping, updating inventory levels, and the order fulfillment cycle. Additionally, you improve client happiness, eCommerce analytics efficiency, and overall outcomes, allowing you to scale your organization quickly.
Automation deals with tasks like updating inventory, product synchronization, sending tracking updates, and shipping orders. For example, automate and integrate your eCommerce business with websites like Shopify, making your operations more effective and accurate. Automation tools could be pricey, but the benefits they give make them well worth the investment.
4. Identify trends and create a buzz
It will take time to grow your company. However, if you devote a significant amount of time and effort to creating a buzz around your brand and products, you will see faster results. You can notice viral trends early if you keep a watch on the latest podcast trends or latest social media fads, for example, and match your products or marketing content accordingly.
Look for ways to pique the public’s interest and develop exciting material centered around the latest fad. The trick to remaining ahead of the game is to increase your social media activity. Increasing the amount of social media networks you use is a good idea. Boost the frequency of your content postings and improve the quality of your existing material to make it even more enjoyable.
To improve customer engagement, connect with your followers. You can quickly build a buzz and develop your eCommerce business if you put work into improving your social media profile and detecting the latest trends.
5. Monitor your analytics
Monitoring your company’s analytics gives you a clear picture of how quickly it is growing.
When trying to scale, the first statistic you’ll want to look at is sales performance.
Is it healthy to look at the trends? How quickly are your sales increasing? What do you think is the cause of your expansion?
Because it shows the health of your organization, having a high sales performance is a critical sign of your scalability. If your indicators are good and increasing, you may be confident that expansion is on the horizon.
Are the majority of your customers online or offline when it comes to eCommerce conversion? What are they doing with their money? These questions are vital to understanding the nature of the selective online community.
Product performance: What are your best-selling items? Is it possible for you to increase your product line?
Lifetime Value: Cost per Acquisition (LTV: CAC) — Recognize your marketing potential. Is your client acquisition expense justified?
Having direct access to your data will help you make a more powerful presentation to investors and feel more confident about investing in new technology.
6. Invest in technology
You’ll need technology to assist your business as it grows.
Some businesses begin with an eCommerce platform that provides the essentials. Then they hit a brick wall. Due to this, small business owners are frequently left perplexed about what to do with their internet platform.
Do they strive to get by with little help? Or do they switch to a platform that allows them to scale the business more effectively?
The latter option is the better one. But what if there existed an eCommerce platform that could prevent this problem from occurring in the first place?
BigCommerce is an eCommerce platform that can grow with your Business. We’ll help you manage your store from the comfort of your bedroom, too, when you have a workforce of 100 people and beyond. BigCommerce can power your store while supporting your growth with easy-to-upgrade plans and superior out-of-the-box capabilities.
7. Don’t forget about your website
It is crucial to not forget about your website, not even for a second, whether you’re utilizing Amazon or your own. For many of your customers, it’s their first point of contact, and first impressions are far more crucial online than in person.
You won’t be able to detect whether something is wrong based on their body language, and you’ll only have a few minutes to fix it. So instead, they’ll click away and go to another website.
Website protection and content management of your web pages are vital, keeping them free of grammatical errors, full of lovely, high-resolution photos, functional and user-friendly, and up to date with all current deals.
Benefits of Scaling Your eCommerce Business
When you choose the correct scalable eCommerce solution, you can reach your long-term goals. You will also provide a positive user experience, the capacity to dig deeper into website metrics, general business growth, and a greater focus on overall eCommerce SEO.
- User experience
The user’s experience is one of the most significant aspects of eCommerce and the company in general. Therefore, it is critical to delivering an outstanding consumer experience that makes them want more when using an eCommerce platform.
Not only will this help you attract new consumers, but it will also help keep the ones you already have. In reality, one of the essential functions of customer relationship management software in eCommerce is better understanding the benefits of a great user experience and employing strategies proven to help with this.
Ensure your company doesn’t turn into an email spammer or that your affiliates don’t do the same, as this can harm the consumer. Use the SPF checker to find out which email servers are authorized to send emails on your behalf.
- Website metrics
Access to more in-depth reports on your website’s performance is another advantage of adopting a scalable eCommerce platform. It’s vital to keep track of your eCommerce metrics since it allows you to see a link between your actions and your outcomes. Analyzing and comprehending the metrics stated below is beneficial because it will enable you as a business owner to know what elements of your company are performing well and what areas require development, such as learning how to respond to unfavorable customer evaluations.
- Integrations with other processes
Integrating eCommerce platforms with other processes, platforms, and goods is a relatively straightforward process that significantly impacts your current solution. The following methods, platforms, and products are included, but not limited to:
- Communication platforms.
- Accounting software.
- Inventory management.
- Human resource (HR) programs.
It’s critical to use various solutions as your company grows to keep track of internal growth. Using this method in conjunction with a scalable eCommerce platform can help you remain on top of market trends, fulfill orders, meet supply demands, and accomplish more.
- Business growth
A successful business will naturally expand as long as it can handle higher traffic and sales while maintaining efficiency. This can be accomplished by putting in place the appropriate scalable eCommerce solution. Of course, it requires effort, time, and determination to face and overcome e-problems, commerce, but it’s well worth it.
Keep in mind that every eCommerce solution is created equal before deciding on one. When looking for one to use, think about what you need to grow and prosper. This includes determining if you want the easiest-to-navigate eCommerce solution or one that prioritizes a high level of active customer service. A scalable eCommerce solution is accessible for any business purpose, whether selling online courses or any other valuable product.
What do you need to do to reach full eCommerce scalability?
True eCommerce scalability, especially during peak buying season, must satisfy the following boxes:
High order volume reliability: Contrary to popular opinion, a scalable system isn’t always reliable. Your system’s ability to expand without fundamentally changing does not imply that it will do so gracefully. When the workload increases, a dependable system will not break or stop working.
Peak traffic: When your web store has many visits, you can increase performance vertically by adding more hardware or horizontally by adding more servers.
Load balancing: Your web store must do load balancing to make the best use of your servers and provide a dependable, fast experience for your customers while shopping on your site.
Lazy loading is another excellent approach to increase the performance of your web business. This technology slows down the loading of images (both content and product images) on extended web pages.
Uptime: A dependable web business requires a reliable hosting solution that will never let you down.
Various stores and brands: A scalable eCommerce platform allows you to manage multiple stores and brands from a single location.
There are numerous opportunities to make your eCommerce store a success. However, to maximize your Business’s utmost potential in the rising eCommerce market, you’ll need a lot of time, perseverance, and dedication.
Data analysis, shop inspections, and research are all strategies that can lead to a high ROI and long-term, sustainable growth. However, it would be best if you planned for continued expansion in the future.
Find out what’s working well, where you might improve, and where you might be able to expand. Then, as you go, qualify your growth efforts and make sure you have the resources to do it.
Author bio: Georgi Mamajanyan - Georgi is a result driven SEO specialist with passion for automation and neuromarketing. With the help of Off-site SEO custom scripts we make sure we get the best for our clients.
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