Top 30+ Lead Generation Tools for Ecommerce Stores

Updated: July 15, 2021


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When it comes to identifying the important elements of eCommerce marketing, lead generation easily ranks first. Lead generation entails more than simply attracting visitors to your website. It’s also about gathering information about them so you can** improve communication and convert casual visitors into regular consumers.**

Reaching the proper clients, attracting them to your website, persuading them to buy your product/service, converting them into leads, and nurturing those important leads for the rest of their lives. However, it will be quite difficult to achieve this goal. It’s not going to happen in a single day.

Are you unsure where to begin with the lead generation process?

The first step is to familiarize yourself with the correct set of lead creation tools that will enable you to simply contact your prospects.

The majority of B2B marketers have no notion which tools are appropriate for engaging with leads or how to use them. Furthermore, lead generation is the result of a combination of marketing methods such as email marketing, content marketing, on-page optimization, inbound marketing, and so on.

In this article, I’ve selected the top lead generation tools to assist you make the best decision. You may pick and choose whatever tools are best for your business, and you’ll be producing more leads and closing more sales in no time. Let’s get started.

Table of contents:

What to look for in a good lead generation tool

A good lead generating tool is essentially software that allows you to acquire qualified leads without having to perform a lot of coding yourself. As a result, usability is always crucial, and you should keep an eye out for integration when you need to communicate data between multiple programs (eg: exporting landing page data to Google Analytics).

Above all, you must ensure that a lead generating tool will assist you in achieving goals that you could not reach without it – or, at the very least, will assist you in achieving them faster, in larger volume, or more cost-effectively.

Pricing is always crucial, and you want to make sure you’re receiving the most features for the least amount of money. Keep in mind that software companies frequently restrict functionality or usage at certain price points. So, for example, using a tool for 100,000 leads will cost more than for 10,000, and using a tool for five team members will cost more than using one.

As a result, make sure you understand how pricing works and estimate your future expenses as your company expands.

Top 30+ lead generation tools for eCommerce stores

Modern organizations require more leads than ever before, which necessitates a myriad of tools in many categories, such as inbound, outbound, and email marketing. As a result, I’ve divided this material into the following sections:

Generating leads with email marketing tools

Email marketing is unbeatable when it comes to generating web leads. Most people welcome emails from companies they want to interact with (even cold emails if done correctly and according to the standards). As a result, email marketing software is among the most effective lead creation tools. We recommend the following email marketing services.

#1. AVADA Marketing Automation

AVADA Marketing Automation
AVADA Marketing Automation

AVADA Marketing Automation is a fantastic lead generation tool using the power of automation to convert your visitors into leads or customers.

It doesn’t matter the type of business you are operating (SaaS, eCommerce, small business, blogs, B2B, etc.) and what kind of leads you are trying to generate (potential customers, webinar signups, email subscribers, product demo requests), AVADA Marketing Automation has the right solution for you.

AVADA Marketing Automation

Here are some things that you should know about the power of AVADA Marketing Automation.

  • Email marketing automation helps you create workflows to generate leads on auto-pilot.

  • Segmentation feature lets you group recipients to send tailored messages with a better success rate.

  • Drag-and-drop email editor that is simple to use with customizable elements.

  • Many professional email templates help start sending email campaigns quickly.

  • On-site lead capture tools such as an opt-in form or spin to win.

  • Auto-sync lets you sync your store’s data with the app.

Many companies are using AVADA Marketing Automation to skyrocket their number of leads. With the perfect score of 5.0 star rating on Shopify app store, this is a multi-platform email marketing app that you don’t want to miss out on.

Pricing: AVADA Marketing Automation is free to get started with 15,000 emails per month and 1,000 contacts. The Pro plan starts at $9 per month and lets you send unlimited emails. The price goes up with the number of contacts inside your email list.

Starting for free and upgrading with less than the price of a Netflix subscription? That is a good deal for your business to get more leads.

#2. Sendinblue

Sendinblue is a comprehensive marketing automation platform that combines email and SMS marketing services. You may use their drag-and-drop builder to generate extremely engaging emails, automate workflows, and segment people.

Check out our Sendinblue review and comparison post to see the best features of the app and how it compares to AVADA Marketing Automation.

Sendinblue’s pricing starts at $27 per month for their Lite subscription and goes up to $71 per month for their Premium package, with a few alternatives in between.

#3. Drip


Drip is an email marketing solution that is ideal for bloggers, eCommerce site owners, and digital marketers. It’s a user-friendly tool with clever marketing capabilities. Drip is the greatest solution for you if you manage an e-commerce website because it helps you discover user intent and purchasing patterns.

The free Drip plan comes with 100 subscribers and unlimited email sends. Their most basic package costs $49 per month and goes up to $99 per month.

#4. AWeber


AWeber is a well-known automated email marketing solution for generating leads. It has been on the market for 18 years and is the inventor of the email autoresponder. The drag-and-drop email builder, a selection of pre-designed templates, and hundreds of integrations are just a few of the highlights of this top-notch email marketing tool.

Aweber allows you to create trigger-based automated email and email follow-up sequences. You’ll be able to A/B test your emails and see deliverability and open rate statistics. You may also develop simple and quick email signup forms that you can embed on your website.

From 8 am to 8 pm, AWeber offers live chat and email assistance.


Prospect is an email marketing automation platform that focuses heavily on outbound marketing tactics. It includes an email discovery tool to assist you in creating lists for cold email marketing, as well as a verification tool to help you fine-tune your lists.

Then, either build your emails from scratch or use the platform’s collection of templates to construct and automate drip campaigns. You’ll also get comprehensive data and analytics to track the success of your campaign. This isn’t a full email marketing platform by any means, but it’s the closest thing I’ve seen to a full outbound email marketing platform.’s prices start from $19/month with a 14-day free trial. Then, you can install add-ons with extra fees for email finder and verifier, outbound, and professional services.

Generating leads with email lookup tools

You’ll occasionally need to communicate with people who aren’t on your email list. Email lookup tools are online, technologically advanced lead generation solutions with built-in algorithms that harvest email addresses from your prospects’ profiles or other sources, improving your lead generation efforts.

#6. AeroLeads


AeroLeads is one of the most popular email discovery tools for email marketing on the internet. Many marketers use it because of its ability to find real LinkedIn or Xing emails.

AeroLeads also offers a Google Chrome extension that allows you to search for sales leads on LinkedIn, AngelList, and other social media platforms. If you add those to your AeroLeads account, the tool will find their business email addresses and other contact information. Then you’re ready to begin contacting others.

AeroLeads’ pricing starts at $49 per month. You can also use their free version to get started.

#7. Woorise


Woorise is an all-in-one lead generation platform that lets you construct a wide range of interactive campaigns using a drag-and-drop builder, including giveaways and contests, landing pages, forms, surveys, quizzes, and more.

The ability to embed campaigns on any website or platform, send targeted email notifications, export data in a CSV file, create forms and quick redeem incentives, and have your campaign in any language are just a few of the important capabilities of the Woorise platform.

Woorise is free to start using with 500 entries per month and the paid plan starts at $23 per site.

#8. Voila Norbert

Voila Norbert claims to assist you in locating and validating email addresses. A CSV file can be used to search for prospects in bulk. The tool also works with a variety of CRM programs. This makes tracking your lead generation efforts a breeze.

Pricing: The app’s pricing ranges from $49 per month (for 1,000 leads) to $499 per month (for 50,000 leads), with a few alternatives in between.

A good alternative for Voila Norbert is - helping find the email address of any domain. It also has a confidence rating so users can know if the email address is legitimate or not.

Generating leads with sales tools

The purpose of using lead generation tools for businesses is to convert those leads into sales. Because existing customers are the best source of recurring business, it makes sense to deploy technologies that can both make sales and nurture your customers. Here are some tools that aid in the development of sales leads.

#9. Pipedrive


Pipedrive prides itself on being simple to use, and it is. This piece of lead creation software automates the tracking of all interactions with leads. When you check-in, you’ll be able to see all of your data in one consolidated dashboard. It also makes deciding what to do next much easier.

Pipedrive’s Essential package is $12.50 per month. The cost of their Advanced plan is $24.90 per month. The Professional package costs $49.90 per month.

#10. Salesforce

Salesforce is one of the most popular sales and lead management platforms in the world. It has features for managing sales leads, customers, sales teams, and more. It works with a variety of sales and marketing applications to help companies sell more and provide better service.

Pricing: Depending on your company’s demands, Salesforce’s pricing (for their sales tool) runs from $25 to $300 per month, with a few alternatives in between.

#11. HubSpot Sales

HubSpot Sales is part of HubSpot’s free small company tools bundle. It allows you to save time when it comes to producing new sales leads. HubSpot Sales features tools and templates for email outreach and follow-up, allowing you to communicate with potential customers more efficiently.

HubSpot Sales pricing ranges from $40 per month for the Starter plan to $400 per month for the Professional plan to $1,200 per month for the Enterprise plan (all when billed annually).

Generating leads with CRM tools

Customer relationship management (CRM) tools help users connect and keep track of prospective customers and sales leads throughout the pipeline.

#12. OnePageCRM


OnePage CRM is a sophisticated CRM that simplifies things by minimizing administrative tasks so you can focus on closing transactions. It helps you manage contacts, emails, and your sales pipeline, as well as providing automation and reporting features.

It also works with a variety of other applications, like MailChimp, Unbounce, Skype, and Google Contacts. Its pricing plans start at $13.50 per month and the enterprise plan is only $59 per month.

#13. Pardot

Pardot is a popular lead generation tool that assists you in managing and qualifying sales prospects. This guarantees that you’re always speaking with the most qualified prospects. For improved connection with your future consumers, Pardot features fine-grained segmentation and marketing automation.

Pardot’s cost ranges from $1,250 per month for the Growth plan to $2,500 per month for the Plus plan and $4,000 per month for the Advanced plan.

#14. Contactually

With Contactually, managing your Google or Office365 contacts is as simple as clicking a button. It’s simple to manage and segment contacts once they’re joined. Contactually’s AI capabilities can also help you improve workflow and plan communication.

Contactually has two pricing plans: Professional ($69/month) and Accelerator ($119/month).

Generating leads with inbound tools

To increase the traffic volumes of your website to maximize the impact of your lead generation strategy, you will need to have some inbound tools. Following are these useful tools:

#15. LinkedIn Sales Navigator

LinkedIn Sales Navigator
LinkedIn Sales Navigator

LinkedIn Sales Navigator is a strong set of search tools, improved network visibility, and customised algorithms that help users connect with the right decision-maker.

It makes finding, contacting, and staying in touch with customers, prospects, and referrals much easier. You don’t have to track your prospects manually for long periods of time. Instead, you may utilize the time saved to call your customers or give demonstrations.

LinkedIn Sales Navigator costs $64.99 per month to $103.99 per month. Larger businesses can contact their sales team for more personalized quotes.

#16. Hootsuite

Managing one social media account is time intensive enough, but having to manage many accounts is much more time consuming. Hootsuite enables you to manage all of them from a one location, gain insight into your whole social marketing strategy, and, most crucially, plan and automate your posts.

Hootsuite is rather a tool for medium to big sized companies with a focus on expanding the social media marketing effort. Its paid plan starts at $19 per month and can have up to 50 social accounts with unlimited users for the enterprise level.

#17. Quora

Quora is a question-and-answer platform where online users can ask, answer, follow, and edit questions. It’s a fantastic location to learn and share information. Many B2B organizations have begun to use Quora to promote their products as the site’s popularity has grown. Many clients are looking for authentic answers to their product-related questions.

As a result, if you search Quora for themes related to your company’s products or services, you’ll find hundreds of people asking questions to which you may respond with extensive and suitable replies. This builds customer trust in your company, resulting in more prospective leads coming your way.

Also, Quora is free to use, which means you have basically an unlimited number of leads to gain through their website.

Generating leads with forms and pop ups

In this section, we’ll look at tools for generating leads from users who are already on your website. You’ve already spent money to get these people to your site, and here are the tools that will turn them into real leads.

#18. Unbounce


When it comes to creating landing pages, Unbounce is likely the first name that springs to mind. Unbounce may not be a tool for beginners, but it does have one of the greatest drag-and-drop builders in the industry. A landing page acts as a form to collect leads will perform much better than just inserting a form into your website.

Unbounce is more than just a tool for attractive landing pages. It focuses only on landing pages that convert, which is exactly why they were created in the first place. Unbounce is perhaps the greatest all-around builder available, with features like A/B testing, AdWords integration, and visitor statistics.

Unbounce is not cheap to use, though. The pricing starts at $72 a month for 1 connected domain, but you have a 14-day free trial.

#19. WP Forms

WP Forms is a simple form builder for WordPress. WPForms makes it simple to add simple lead generation forms to your website. Survey forms, quizzes, and polls are among WPForms’ additional lead generation tools.

WP Forms’ Basic package costs $39.50, while the Plus package costs $99.50, the Pro package costs $199.50, and the Elite package costs $299.50.

#20. OptinMonster

Popups are a divisive topic in internet marketing and design, but when done effectively, they may have a good influence. Exit-intent popups are popups that only appear when a user shows indicators of leaving the page. They’re less invasive than traditional pop ups, and they allow you one last chance to convert a visitor into a lead.

Popups are simple to install on any page with OptinMonster, and you can run A/B tests to enhance performance. The pricing plans start at $9 month (normally $14) for 3,500 page views.

If you only need to use simple popups for your eCommerce site, installing AVADA Marketing Automation will give you some nice-looking pop ups to work with when running email marketing campaigns.

Generating leads with advertising tools

You’ll need some lead generation tools to advertise your products and services if you want to generate leads by promoting your business. Here are some more tools to explore, in addition to employing social ads on Facebook, LinkedIn, Twitter, and other platforms.

#21. AdEspresso


AdEspresso from Hootsuite is a Facebook, Instagram, and Google ad optimization tool. With only a few clicks, you can design and test different ad types. You can also run ads with different audiences and track which ones are the most effective using in-depth analytics.

AdEspresso provides a 14-day free trial. When invoiced annually, they cost $59 per month after that.

#22. Google Ads

When consumers search for related topics, the Google Ads service displays ads in front of them. This makes the adverts more relevant and enhances the likelihood of searchers visiting your website or calling your company. Setting up campaigns is free, which is a nice benefit. Only when people click on your ad do you have to pay for it.

Pricing: Google Ads allows you to choose your own budget and is still a cost-effective solution.

#23. Facebook Ads

As the largest social media platform in the world, Facebook Ads is a powerful tool to reach millions of people and generate leads for your business. More than that, you can run Facebook and Instagram ads on one dashboard, making your social media ads more manageable.

Like Google Ads, Facebook ads let you choose your own budget and are cost-effective for that matter.

Generating leads with communication tools

Communication tools let you grab the attention of website visitors or social media followers and can end up winning them as customers. These next lead generation tools will allow you to get in touch with potential customers and answer their questions for the best customer experience.

#24. Acquire

Acquire is a live chat application that allows you to respond to consumer questions in real time. You may automate a component of the chat process with a lead bot, allowing you to qualify and convert leads faster. Paid plans begin at $90 per user per month.

#25. CallPage

Want to boost the amount of sales calls coming in from your website, shorten the time it takes for leads to respond, and improve customer service? CallPage’s callback automation technology, which connects you with potential prospects in seconds, can help you get there.

Install the CallPage widget on your site, and visitors may click to phone and be connected to your team immediately.

CallPage is free to use with up to 15 leads per month. The paid plans then start at $119 per month for up to 150 leads and $284 per month for up to 400 leads.

#26. Intercom

Intercom is a modern messaging service that helps you fully engage with visitors. As well as being one of the best communication tools for generating leads, Intercom can also help with customer onboarding and support.

Intercom’s Essential subscription is $87 per month and their Pro plan costs $153 per month. You may get a price quote for their Premium plan by contacting them directly.

Generating leads with other tools

Let’s complete our list with other excellent lead generation tools that I can’t quite find a category for yet. But rest assured that they are incredibly useful for you to gain more leads.

#27. AVADA Boost Sales

AVADA Boost Sales
AVADA Boost Sales

AVADA Boost Sales is specifically designed to increase your sales and number of leads by notifying visitors about real customer activities such as reviews, purchases, sign up, add-to-cart, view pages, etc., with live popups. You can build more trust and create FOMO to motivate visitors to take action.

You can also use the app to add a countdown timer, trust badges, live chat, a sticky add-to-cart to turn visitors into leads easily.

Best of all, the app is free to use with a 5 star rating on the Shopify App Store.

#28. Calendly


Calendar tools are a great way to generate leads by scheduling meetings without going through a lot of back and forth between clients to find a time that works. Calendly makes it easy for both sides to schedule meetings, request demos, arrange sales calls, and so on.

With the tool, you simply set the times your team is available and prospects can choose times that work best for them. You can also add a Calendly link to your company email’s signature, letting recipients proactively set the meeting.

Calendly is free to start using with the paid plans starting at $8 per month. Every plan allows unlimited meetings so even the free plan is a pretty good deal.

#29. Zapier

The reason is clear if you’re asking why Zapier is on a list of lead generation tools. Zapier is included in the list since it allows you to link multiple company services, including some of the lead generation software. When you receive an email, for example, it might be instantly saved to Dropbox and then a Slack alert created.

With Zapier, you can smooth the lead generation process and teamwork to move buyers down the funnel better.

Zapier has a free plan for every user with 100 tasks/month. From there, you only need to pay $19.99/month for the Starter plan with 750 tasks per month. The pricing plans keep getting wider for a small team or even a big company.

#30. Vyper

Vyper is a program that allows you to create viral contests. While it’s easier said than done to make a contest go viral, Vyper allows contestants to gain more entries by completing additional actions such as filling out a form on your website, following your social accounts, or introducing a friend. You may control how many bonus entries each participant receives, increasing the likelihood that your contest will be shared.

Vyper plans start at $149 per month for up to 30k leads per month. If you are looking for a way to generate leads quickly and have something to give away, Viper is a good tool to use.

Final words

And that is my list of top 30+ lead generation tools to grow your list of customers and increase the conversion rate. I hope you found the list useful, and note that you don’t have to use all the tools to generate leads, you just need the tools that are right for you.

If you notice any other good lead generation tools that I’ve missed, feel free to share them with me in the comments. Thanks for reading!

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