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Instagram Product Tagging: How To Do It Right In 2021?

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Many of us think of Instagram as the most popular photo-sharing platform globally, however, it is now shoppable. If you are running an online store, you should not miss out on Instagram- a powerful marketing platform.

To get the most out of this platform, you can choose to add shoppable product tags. By using this feature, you can tag products in posts and link them to your website so users can buy your items. Now, let’s discover more about this outstanding feature that Instagram offers!

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Why should you add shoppable product tags on Instagram?

If you want to sell on Instagram, you should try your best to drive traffic from Instagram Stories (if you have more than 10,000 followers) or place a URL in your short bio, which should be updated regularly. Because the customer journey is very long, and newly created businesses must attempt to scale their sales carefully.

On Instagram, you can now build a “one-tap” shop, enabling customers to purchase your products with only one tap of their finger. More importantly, to do that, you are not required to have a big account. For example, if you run a small Etsy shop, you can still enable shoppable Instagram product tagging.

Besides, after you create nine posts with tagged products, you can also have an option to produce a “shop” feed directly on your Instagram profile. By doing that, you can create a simple display window that displays all of your items. Also, bear in mind that Instagram is planning to release a native payment system so that the customers can purchase stuff without having to leave Instagram. This outstanding feature will potentially change the way that online shoppers order things.

In a nutshell, shoppable Instagram has many advantages like shortening the customer journey, creating sales directly from Instagram, offering the sellers to display their products, and making a small online shop out of your Instagram account. The process from attention to order will involve only a few taps now! Fantastic, isn’t it?

What are Instagram’s requirements for selling online?

The Instagram/Facebook team will review your account before allowing you to tag your products. To lower the risk of being denied to sell on Instagram, you should understand the following requirements:

  • You must be on Venture, Business, or Unlimited plan and have built an online store.
  • Your products must be physical, and they should follow the commerce policies and merchant agreement of Facebook.
  • Previous establishment of Facebook Shop and getting approval from Facebook, and because Instagram uses your Shop catalog to find and tag products, then your Facebook page must not have any age or country restrictions.
  • The location of our company must fall into one of these supported countries.
  • Your Instagram account must be a business profile that is free to install and connected to a Facebook Shop catalog.
  • You must have the latest version of your Instagram app.

Once again, to know whether your business is approved to proceed the Insta-shop, ensure that your Instagram app is the latest version. You must make sure you convert your Instagram account into a business profile, become an admin on a Page or Business Manager account. Besides, a product catalog that is related to a Facebook shop is crucial. And your products must be physical, not services.

Words of wisdom from Instagram: “We’re giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”

Bear in mind that the Shopify or BigCommerce platforms allow you to establish a shop on Instagram easily.

How to enable Instagram product tagging?

After you get approval from Instagram, it’s time to enable product tagging through your Instagram account.

Discoverable product tags enable users to purchase online through posts. To set up with product tags, you can follow the simple steps. First, head to your profile. At the top of it, click the Get Started alert. If you do not notice the alert, then click on options or the gear wheel. After that, you choose Products > Continue. Then, you select a product catalog to connect to your business profile. The final step is to click Done.

If you are not given these options, then you have not been approved yet. You can try again next time.

How to tag products in Instagram posts?

Now, you have enabled Instagram product tagging. The next step is to tag products in Instagram posts. You choose a photo and add a caption, effects, and filters; then, click Tag Products from the Share screen. Click on the products in the photo you intend to tag. Type in these products’ names when they pop up in the search box and pick them. Next, click on Done> Share.

Instagram suggests your tags touch directly on the related item. Besides, you can choose to preview tagged products or save a draft.

Below are other product tagging rules and guide:

  • In your Instagram’s business profile, tag products from new and existing posts.
  • Tag 5 products per one single image post or 20 products per multi-image post.
  • You can not tag boomerangs, videos, or animated gifs.
  • Once a user clicks on a product tag, they will notice the product image, a description, its cost, and a link leading them to your website for placing an order in only several clicks.

Why would you be denied for Instagram product tagging?

Several years ago, Instagram launched the product tagging feature only to Shopify platform users in beta to test the idea and improve tech imperfections. Currently, almost any vendor offering their products on their website can implement with Instagram product tagging. Users can browse products, save the products they wish to purchase later, and place an order, all within the application.

Instagram has made a lot of progress in the field of eCommerce, and for many businesses’ denial for Instagram Shopping and product tagging hangs over them for months with no signs of stopping. The concern lies in the fact that there is nowhere to review the reason why you were denied or nowhere to ask for assistance. You can also see a default message from Instagram informing you of having been denied and to “View Instagram’s Commerce Policy or Contact Instagram to learn more.”

If you have been denied product tagging, you should read the policies of Instagram and ensure that you comply with what they do and never allow product tagging that is the first place to know the reason behind their denial.

Instagram has comprehensive help materials for almost every case that users come up with. Nevertheless, in terms of setting up Instagram Shopping, tagging your products, and selling your items on the platform, the answers are not clear-cut and noticeable; hence, a lot of users get disappointed.


In conclusion, it is very beneficial to take advantage of this Instagram Product Tagging. Now, your customers can order from you in a few simple clicks, but don’t forget to obey the rules and regulations that Instagram has. We hope you could have a better performance thanks to Product Tagging on Instagram.

Furthermore, to make money on Instagram, you have to invest in a lot of time and effort. You also have to choose the right strategy and implement it properly. To help you decide the strategy to succeed, we invite you to read our post: 6 Most Effective Strategies to Monetize Instagram.

Hopefully, you have found this article helpful. If you have any questions, please comment below and share this. Good luck with your online business!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.