8+ Best Email Marketing Companies To Upgrade Your Email Strategy in 2021
When it comes to marketing, email is still one of the most reliable tools for eCommerce businesses.
It’s the best channel to drive engagement and build relationships with the audience. Email campaigns can deliver a higher ROI than any other type of marketing channel. If you can set up your email campaigns properly, the result can be extremely lucrative.
Most email marketing companies offer similar features for their software. So finding the best email marketing tool for your online business can be complex. How can you know the things that make one email platform better than others?
This article will gather all my knowledge with subscribers and email marketing tools to help you answer that question. As an email marketing app developer, I know what it takes to create successful email marketing campaigns and also which software can get the job done.
Whether you’re a beginner to email marketing or looking for a new email marketing company to elevate your strategy, this guide can help you find the best email marketing company for your business. Let’s get started!
Table of contents:
- What should you look for in a good email marketing company?
- 8+ best email marketing companies
- #1. AVADA Email Marketing - The rising star of email service providers
- #2. Constant Contact - A beginner-friendly company
- #3. HubSpot - Great for automated email marketing
- #4. SendinBlue - Excellent to grow the email list
- #5. Moosend - An AI-powered email marketing company
- #6. GetResponse - Best for lead generation
- #7. Omnisend - Fantastic for eCommerce
- #8. ConvertKit - Suitable for influencers and creators
- Find your perfect email marketing company
What should you look for in a good email marketing company?
Before diving into the list, let’s see what are the important traits of a good email marketing company.
A suitable email marketing company should have a service that enables you to create highly engaging email campaigns with an easy-to-use user interface (preferably with a drag-and-drop editor so you don’t have to learn to code).
You should also can send bulk email campaigns that can be personalized and specifically targeted without a lot of work. Also known as marketing automation, this feature lets you save time with email marketing while still sending relevant messages. Aside from that, your email marketing company should make it easy to manage the contact list, segment subscribers into groups, and track your email marketing campaigns’ performance.
Most importantly, a good email marketing service provider helps ensure that your email campaigns won’t end up in the spam folder.
Knowing that, let’s take a look at the best email marketing companies and how they can stack up against each other.
8+ Best email marketing companies
You can find hundreds of email marketing companies on the market nowadays. But you should really only consider these top performers. Below, I will highlight their top features, benefits, pricing plans, and potential drawbacks for you to consider. Let’s begin.
#1. AVADA Email Marketing - The rising star of email service providers
AVADA Email Marketing is an email marketing company designing their software specially for eCommerce businesses looking to take the best advantage of emails. Our tool offers powerful automation workflows and users can easily get started with multiple pre-built templates and sample copies for emails or SMSs.
With AVADA Email Marketing, you can connect email and SMS for automation workflows to reach your customers on multiple channels. This is incredibly powerful since most eCommerce companies are using an omnichannel approach with marketing nowadays.
Of course, we provide a user-friendly drag-and-drop email builder and templates so you can quickly and simply construct workflows for your campaigns. You also get access to forms and website pop-ups to collect email addresses. Last but not least, the tool also has built-in analytic features so you can track how your email or SMS campaigns are performing.
How about the pricing? AVADA Email Marketing has a free plan to start using and two paid plans with different features suitable for scaling. The pro plan starts at $9/month, making the tool very suitable for small businesses who want to have a tool to automate email and SMS marketing campaigns.
Here is the detailed pricing plans:
Free - $0/month - 15,000 emails, 1,000 contacts, basic features and automation flows
Pro - from $9/month - unlimited emails, 1,000+ contacts, advanced features and automation flows, email and chat support, removable brandings.
Enterprise - Custom pricing - unlimited emails, 200,000+ contacts, advanced features, priority live chat support.
With more than 60,000 merchants trusting AVADA company and outstanding customer support, you are in a good hand to elevate your email marketing campaigns. Our blog also provides in-depth email marketing knowledge to help users stay on top of email marketing trends. So give it a try since the app basically costs you nothing to start.
#2. Constant Contact - A beginner-friendly company
Constant Contact is a fantastic email marketing company that I’d like to recommend to those who are newer to the email marketing world.
Their app has an intuitive drag-and-drop email builder - which allows users to easily create new email campaigns that look good and on-brand without any coding knowledge. You can add text, image, video, coupons, events, and polls to any message is a simple and straightforward way.
The company has some excellent pre-built and mobile-optimized mobile templates that you can customize. Then, through Constant Contact app, you can track your campaigns’ results in real-time. Everything is viewable from the open rate to the click-through rate, as well as insights for each individual subscriber.
Just like AVADA Email Marketing, Constant Contact also has automation features. You can trigger welcome email messages to welcome new subscribers and set up drip email campaigns based on the customer’s actions.
Constant Contact app offers a 60-day free trial, which is more than enough for you to decide whether to use their app or not.
For the pricing plans, Constant Contact has two plans for users to choose from - Email and Email Plus. Your pricing rate will be based on the number of subscribers on your email list. Here is the detailed breakdown:
0 to 500 Subscribers - $20 per month
501 to 2,500 Subscribers - $45 per month
2,501 to 5,000 Subscribers - $65 per month
5,001 to 10,000 Subscribers - $95 per month
Email Plus plan
0 to 500 Subscribers - $45 per month
501 to 2,500 Subscribers - $70 per month
2,501 to 5,000 Subscribers - $95 per month
5,001 to 10,000 Subscribers - $125 per month
One you pass 10,000 subscribers, the pricing plan will automatically upgrade to the Email Plus plan. This plan has more advanced features like dynamic content, automated behavioral campaigns, and email subject line A/B testing. You also get access to coupons, polls, surveys, and personalized demographic data
However, I don’t really like how Constant Contact only shows the pricing based on the number of subscribers only at the checkout page. With AVADA Email Marketing, you have a slider to know exactly how much you are paying based on the email list’s size, this is more convenient and transparent for customers.
#3. HubSpot - Great for automated email marketing
HubSpot is the king of online marketing resources, so there is a lot of expectation when it comes to their email marketing tool.
Their app allows users to quickly and easily create, personalize, optimize email campaigns without the need for a designer or developer.
Where the HubSpot email marketing software really shines is with the automated workflows. They have easily set triggers for many types of email subscribers and nurture leads into becoming customers (or other actions you want them to take). With a handy mapping tool, the app lets you visualize the workflows for greater clarity and easy optimization.
The email marketing app is just one of many tools in HubSpot’s Swiss Army Knife of app collections. It can stand alone or be combined with other offerings from HubSpot such as Marketing Hub and CRM. Your email marketing can become stronger when coupled with these products.
HubSpot also has plenty of pre-made email templates to help users out. With a drag-and-drop builder, you can create great emails with no coding or learning curve. You can easily customize your emails’ layout, add images, calls-to-action, and modify your email content and colors to match the brand.
There is also an A/B testing feature to in depth analyze your email campaigns and find the version that your audience prefers. Use the data to determine which subject lines, content, and calls-to-action can earn you more opens and sales.
The HubSpot email marketing tool is free to use with up to 2,000 emails per month and upgrade solutions start at $50/month. The number of emails for the start is a bit low, but if you’d like to explore other tools from HubSpot, it’s a great starting point.
#4. SendinBlue - Excellent to grow the email list
Sendinblue company offers a fully-automated solution for growing businesses that want to use email marketing. If you’re just beginning your online business and look for a way to grow your list (and your sales), Sendinblue is an excellent contender.
Their app offers a combination of drag-and-drop editors with automation features to optimize your email marketing campaigns. There are also a bunch of lead nurturing tools to help your company grow even more, such as:
Sign up forms: Forms placed anywhere on your website to collect user information.
Landing pages: Actionable and engaging lancing pages to collect leads for your business.
Retargeted ads: Powerful retargeted ads based on the user’s previous online interactions.
Facebook ads: Powerful Facebook marketing ads to collect more leads.
The SendinBlue app is available via a fantastic free plan that allows you to have unlimited contacts and send up to 300 emails each day. You have a pretty great deal here especially if you’re running a solo operation or a bootstrap startup.
Their email builder of SendinBlue is intuitive with a drag-and-drop editor allowing users to easily customize the look and feel of the emails.
There are currently four pricing plans for SendinBlue users:
Free - 0$ per month - Unlimited contacts, Up to 300 emails per day, Email template library
Lite - $25 per month - Unlimited contacts, Up to 100k emails, No daily sending limit, Remove the Sendinblue logo, A/B testing
Premium - $65 per month - Marketing automation, Up to 1M emails, Facebook ads, Retargeted ads, Landing pages
Enterprise - Customized pricing - 20+ landing pages, Customer success manager, Customized email volume, Access for 10+ users
As for most businesses, the Premium option is a good option that comes with some unique marketing features such as retargeted ads and Facebook ads. The telephone support also shows that SendinBlue is a reliable email marketing company.
#5. Moosend - An AI-powered email marketing company
Moosend email marketing company offers a solution for emails that you can take advantage of no matter if you’re just a beginner with emails or if you are a seasoned pro in the field.
From an easy drag-and-drop email builder, to an easy segmentation tool, and accurate real-time analytics, the company has all the features you need to nail some email marketing campaigns.
Our special thing about the Moosend app is their eCommerce AI. It leverages collaborative filtering and machine learning to target the audience with products they might prefer based on the similar customers’ shopping habits.
You’ll also be able to cross sell based on your customers’ shopping habits, and keep track of how often they buy your products so you can promote the products the customers need when they need it even before they ask again. This has a lot of potential to help out newer eCommerce businesses looking to level up the targeting game.
Moosend does have personalization features for users to create unique emails for targeted customers, but they have only about 40 responsive themes to choose from. Of course, the themes are all customizable and good looking.
Here is a breakdown of Moosend’s pricing plans:
Free - $0/month - Unlimited emails, Reporting and analytics, Signup and subscription forms, No credit card required
Pro - $8/month - Transactional emails, Landing pages, Phone support, 5 team members
Enterprise - Custom pricing - Dedicated account manager, Custom reporting, Service-level agreement, On-boarding and migration 10 team members
Recently, Moosend just announced that they are going to be acquired by Sitecore, so I’m not really sure what the future of Moosend as an email marketing company is going to be like. However, I’m sure this is a step toward providing better digital services for Moosend.
#6. GetResponse - Best for lead generation
GetResponse advertises themselves as more than a basic email marketing company. They offer an all-in-one email marketing solution that specializes in automation.
With tools and features such as autoresponders, landing page builders, audience segmentation, automated emails, advanced analytics, and even software to host webinars, you’ll be able to generate many leads, put them in the right email workflows, and turn them into repeating customers.
One standout tool that the GetResponse company offers is the Autofunnel function. Users can use it to create sales, leads, webinars, funnels, and more with full automation.
The Autofunnels include emails, landing pages, marketing automation, Facebook ads, exit popups, and eCommerce integration. Depending on your marketing goals, you can choose how to set the funnel up. GetResponse also provides all the tools users need to grow the subscriber list and monetize contacts.
Once a subscriber enters the funnel, everything is fully automated by the app. It’s the perfect and convenient way to guide customers through your conversion process using multiple digital touchpoints.
For GetResponse pricing plans, let’s take a closer look:
Basic - Starting at $15 per month - Unlimited landing pages, Unlimited lead funnels, Autoresponder emails, 1 sales funnel
Plus - Starting at $49 per month - CRM software, Automation builder with 5 workflows, Webinars with up to 100 attendees, 5 sales funnels
Professional - Starting at $99 per month - Unlimited sales funnels, Unlimited webinar funnels, Automation builder and unlimited workflows, Paid webinars with up to 300 attendees
Max(for enterprises) - Custom pricing - Dedicated IP, Consulting services for email campaigns, Transactional emails, Webinars with up to 500 attendees, Dedicated account manager
All plans come with 180 landing page templates, 220 email templates, 700 form templates, 150 integrations, 40 autofunnel templates, and 24/7 live chat support. You can get a discount on each plan if you sign up for an annual or two-year contract. Also, GetResponse offers a free trial for users for 30 days.
#7. Omnisend - Fantastic for eCommerce
Omnisend offers an easy-to-use email marketing software that’s built with eCommerce sites in mind. They offer multiple cool features such as automated email and SMS in order to convert prospects into customers.
With their app, you can combine text messages, email marketing, web browser push notifications, and Facebook ad retargeting to ensure your connection with as many customers as possible.
The app has segmented campaigns for all channels, so you can target exactly the customer group you want to promote your product or services. You also have pre-built automations for actions of customers such as cart abandonment, along with new subscribing.
Omnisend’s library of themes has drag-and-drop templates for users to create gorgeous, on-brand emails as simple as kid drawings. The annual pricing plans are based on how many contacts an user has, with details below:
Free - $0 - 15,000 emails per month, Signup forms, boxes, and pop ups, Analytic reports
Standard - $16 per month - 15,000 emails per month, Signup forms, boxes, and pop ups, Email campaigns, Audience segmentation, SMS campaigns and automation
Pro - $99 per month - 15,000 emails per month, $80 SMS credits per month, Web push notifications, Google Customer Match, Facebook custom audiences, Advanced reporting
Enterprise - Custom pricing - Email campaigns, Unlimited emails, Free SMS credits, Dedicated account manager, All the above features from other plans
All the pricing above are based on a contact list with 500 subscribers. If your list has more people, Omnisend’s pricing will go up. With only 15,000 emails per month until the Enterprise level, Ominisend shows that the company focuses more on small and medium businesses with a not too big email list.
#8. ConvertKit - Suitable for influencers and creators
ConvertKit is a perfect choice for all types of creators, including influencers, bloggers, musicians, artists, video producers, and more. Their company focuses on making a platform to engage with your audience and nurture them with landing pages, membership sites, and eCommerce features.
You’ll be able to generate leads out of casual visitors on your blogs, YouTube videos, Facebook pages, social media accounts, and more. For users who want to create automated email campaigns at an affordable price, ConvertKit is a top option for you to consider.
However, instead of creating multiple lists of contacts, ConvertKit has only one list for all of your subscribers. But you’ll still can tag them manually for segmentation or use auto tags to group them based on their behavior and improve the personalization aspect of your email campaigns. Creators with many audiences would love this feature.
ConvertKit is excellent for sending quick email campaigns with clean formatting. There are no distracting elements or complex designs here. For the pricing, much like other email marketing companies on the list, ConvertKit charges based on the number of subscribers:
Free - $0/month - 1,000 subscribers, Unlimited forms and landing pages, Send email broadcasts, Sell subscriptions and digital products
Creator - From $29/month - All features from the Free plan, Free migration from another tool, Automated funnels & sequences
Creator Pro - From $59/month - All features from the Creator plan, Automated funnels & sequences, Newsletter referral system, Facebook custom audiences, Advanced reporting
The pricing plans above are based on an email list of 1,000 subscribers. If your list is bigger than that, the price of using ConvertKit will go up. For support, ConvertKit’s live chat and email are available 12 hours a day from Monday to Friday, with limited support on weekends and nights.
Find your perfect email marketing company
The best available email marketing company is going to be unique to you. A million dollar eCommerce business is going to have very different needs compared to a humble blogger selling merchs to their fans. Depending on what you are looking for with emails, you can select the suitable email marketing company with relevant services and pricing.
But, since you are here, why not check out AVADA Email Marketing? We are a rising star in the email marketing field with more than 60,000 businesses trusting in our products and services. With 24/7 live chat support, we’re confident that we can give you the best email marketing option. Chat for more information!