15 Best Shopify Competitors to Consider for Small Businesses

Categories: Comparison
Updated: July 19, 2021

Share:

Drive 20-40% of your revenue with AVADA
avada email marketing

Having nearly 1.8 billion digital users online in 2018, Shopify is one of the best eCommerce platforms for all business owners in the world. The solution is regarded as the fastest-growing SaaS service for online businesses. Also, Shopify is well-known for its simplicity, convenience, and legacy. That’s why it is still the best recommendation when it comes to eCommerce platforms.

However, Shopify still has its drawbacks. What’s more, there are multiple eCommerce solutions out there designed to meet the demands of different merchants. There must be some companies that need something different from what Shopify provides. In this post, we will give you quick reviews over the 15 best Shopify competitors to consider. Let’s follow us!

Tables of content

About Shopify

About Shopify

Though Shopify is so familiar for all, we still briefly introduce this giant eCommerce solution. Launched in 2006, Shopify has become one of the most popular eCommerce platforms for online business all over the world. With Shopify, you are enabled to create and start selling via an online store. Other tasks you can do with the help of Shopify are managing products, calculation, shipping rates, multi-channel selling, etc.

What’s more, one of the advantages when choosing Shopify is that it’s a cloud-based and hosted solution. That means users don’t need to maintain the software. Additionally, Shopify is suitable for all levels of business since it offers multiple different pricing plans with relevant features. With the cheapest plan, you can still approach basic features to help you build an online store.

Why you should find an alternative for Shopify

Why you should find an alternative for Shopify

As we have said, being one of the best eCommerce platforms doesn’t mean that every business should use Shopify. It still has weaknesses and limitations, and you have to find an alternative for Shopify to meet your demands. Let’s see some common troubles coming with Shopify that make you find other solutions.

Shopify Payments

Shopify Payments is the payment gateway powered by Stripe. Multiple customers have complained to Shopify for this payment method because of the two following reasons:

  • When using Shopify Payments, you will be charged additional transaction fees of up to 2% for every transaction.
  • When using Shopify Payments, you can’t approach some features which are essential for growing a business.

Limit control over SEO

If your company depends on organic search to boost your sales, SEO will be an indispensable part. It also means you should have full control of SEO tasks instead of only some basic ones. However, when using Shopify, you cannot approach robot.txt files which are important to connect with Google. Therefore, in the long run, online merchants want other eCommerce platforms to manage SEO better.

Complex catalogs

This issue often comes with Shopify users. It is because Shopify allows you to be capped at 100 SKUs and three options for a product only. So, if you have a large catalog with multiple items in different sizes, color options, designs, types, be careful when continuing using Shopify to keep up this catalog.

Other issues

  • Not professional design of Shopify Help Center.
  • Shopify’s custom template markup language is not straightforward.
  • Some features are only offered in more expensive plans.

15 Best Shopify competitors to consider for small businesses

BigCommerce

BigCommerce

BigCommerce was designed in 2009 and has become a popular open SaaS eCommerce solution for business owners to create and manage their online stores. With the same price range, BigCommerce is famous for providing noticeable features in comparison with its rivals. Also, BigCommerce is suitable for all levels of business without any transaction fees. The support service of this platform is also great, which easily solves any technical issues for you.

Highlight features

  • Multiple out-standing features
  • Less rely on apps and plugins
  • Most suitable for B2B eCommerce
  • New plugin for WordPress sites to have more control over the content, blogging, or SEO
  • No transaction fees

Price

$29.95 – $299.95 per month

Pros and Cons

BigCommerce’s Pros BigCommerce’s Cons
No need to rely much on apps or plugins thanks to built-in features Fewer free themes
Suitable for all levels of business Fewer apps than Shopify
Ability to sell across multiple channels Complicated terminology
Easily manage products  
Many out-of-the-box features  
Up to 55 payment gateways without transaction fees  
The drag-and-drop visual editor is easy to use  
24/7 support services  

WooCommerce

WooCommerce

WooCommerce is the leading eCommerce solution for WordPress sites. If you have used WordPress before, WooCommerce turns into perfectly suitable since you can have all features from WordPress going along with some additional functionalities. If you are running a small company, WooCommerce will help you create a website to manage and grow it. What’s more, this is actually a plugin of WordPress so it’s free. You will have to pay more when getting more features using other plugins. The additional fees of WooCommerce may be a drawback. However, you can improve the SEO aspect, which is a limitation of Shopify. WooCommerce can do better than Shopify because it integrates with popular payment gateways like PayPal or Amazon Pay.

Highlight features

  • The ability to customize the code
  • All features from WordPress
  • WooCommerce community to help with growing online business
  • A huge feature package
  • Integrations with famous payment gateways
  • Free plugin

Price

Starts from $0 per month with additional hosting fees

Pros and Cons

WooCommerce’s Pros WooCommerce’s Cons
Free plans available, suitable for small businesses Additional fees on domain hosting, an SSL certificate, email provider, and paid extensions
Easy to use and get started No hosting
Ability to customize your codes Require technical skills or hiring a developer
Access to multiple free and paid extensions Quite complex when adding many plugins
Better control over page layouts and content elements Lower site performance
Post Purchase and 1-Click Upsells Available Only works with WordPress
Integrations with famous payment gateways such as PayPal and Amazon Pay  
24/7 support services  

Magento

Magento

Magento was launched in 2007 and acquired by Adobe in 2018. This is a noticeable name for the title “The best eCommerce platform for online merchants”. Being a part of Adobe Commerce cloud experience, its users can get all benefits of an international ecosystem of partners, developers, and business owners. The advantage of using Magento is its customizability which means you have the drag-and-drop tool and web development support to put your site together. Having multiple features, Magento supports many orders and inventory, which is suitable for all types of business. The only drawback is that it requires coding skills to have advanced customizations. However, if you don’t, you can still hire developers to handle this task for you.

Highlight features

  • An open-source solution, totally customizable
  • Access to a huge partner ecosystem
  • More than 250,000 international developers are in charge of creating additional functionality for Magento
  • SEO tasks can be done quickly
  • Many payment gateways to choose from
  • Responsiveness

Price

Free to $50,000 per year

Pros and Cons

Magento’s Pros Magento’s Cons
Advanced customization Not easy to use, requires coding skills
Multiple plugins, add-ons Expensive to complete the set up process
Access to a huge international ecosystem of partners, developers, and merchants Not suitable for novice users
Magento Commerce provides options for both a cloud-hosted solution or a self-hosted solution Users need to host the platform and go through a third-party web hosting solution
Have backend to customize everything in the online store You need to maintain and update the site.
Quick SEO functionalities  
No monthly service fees  
Responsiveness  
Multiple payment gateway options to choose from  
API for web services  

Volusion

Volusion

Volusion may be the “oldest” eCommerce solution here that was launched more than 20 years ago. Having the pricing range and customization features similar to Shopify, Volusion is much better for small and medium businesses while Shopify claims itself to be suitable for everyone. Volusion is a hosted solution, which means you don’t need to take care of the platform maintenance, secure checkout experiences, etc. When using Volusion, you will be provided multiple features like well-designed themes, page templates, customer support, inventory management tools, or built-in email marketing. What’s more, with the technical enhancements of Volusion, your online site can have a fast loading speed, responsiveness, and robust SEO tools that are limitations of Shopify.

Highlight features

  • Multiple features
  • Suitable for start-ups and small businesses
  • Technical enhancements to increase the organic traffic and customers’ shopping experience
  • Wide-range pricing plans
  • SEO tools
  • Built-in email marketing
  • Inventory management

Price

$29 – $299 per month

Pros and Cons

Volusion’s Pros Volusion’s Cons
Easy to use, suitable for small businesses No community like Shopify
No additional transaction fees Monthly bandwidth limit
Well-designed SEO tools Fewer integrations
Multiple payment gateways Weak product search feature
Payment tracking to customize invoices, packing slips, POS receipts, and more. Not include the SSL certificate
Free themes that are well designed Still requires coding skills
Unlimited product options Phone support is not for the cheap plan
Ability to monitor stock, revenue, and conversions  
Powerful sale features  
Valuable technical enhancements  
Great mobile app  

Wix

Wix

Wix is regarded as the best alternative of Shopify for small business. Firstly, it’s because Wix is a simple web builder and easy to use. Secondly, the platform has multiple helpful features like the drag-and-drop builder, built-in SEO tools, custom coupons at a more affordable price. Moreover, you can have an SSL certificate easily for free if you are using Wix. Most importantly, while Shopify only offers Shopify Payments, you have the chance to approach many key payment methods like Stripe or PayPal.

Highlight features

  • Useful drag-and-drop builder
  • Affordable price
  • Integrations with many leading payment gateways
  • Get an SSL certificate for free
  • Very simple to use
  • Built-in SEO implementation tools
  • Cart abandonment
  • Social media advertising
  • Custom coupons

Price

$23 – $500 per month

Pros and Cons

Wix’s pros Wix’s cons
Ability to connect with a product supplier platform for sourcing inventory to sell Limited to a maximum of 50GB except for the Enterprise plan
The drag-and-drop builder to create and manage an online store Apple Pay and Amazon Payments are not supported
Easy to use No support service via Live Chat
Built-in SEO and design tools Searching via the app store is difficult since Wix provides multiple different website options.
Features for small businesses like abandoned cart recovery, a free custom domain name, automatic backups, etc. Fewer advanced features
Get support for 6 options per product Get no alert emails of when stock levels are low
Wix Help Center is helpful and easy to get answers Can’t switch template
Affordable price  
Get an SSL certificate easily  
Valuable technical enhancements  
Great mobile app  

Squarespace

Squarespace

Squarespace helps its users especially in creating online website. Having the same style as Shopify, Squarespace is easier to use and more suitable for small businesses. When coming to Squarespace, you will have the chance to approach its drag-and-drop tool that is convenient to build up a good-looking website as you wish. Also, the platform offers the feature to sell via multiple channels, which is to increase the sales better. The eCommerce platform has an affordable price range going along with a free trial for those who want to check all the features before paying a penny.

Highlight features

  • No transaction fees
  • Good-looking designs
  • Easy to use
  • Suitable for handling products in bulk
  • Ability to sell across many channels

Price

$18 – $40 per month.

Pros and Cons

Squarespace’s Pros Squarespace’s Cons
Easy to use, requires no technical skills Fewer plugins in extensions store than Shopify
Suitable for small and less complicated online businesses Only able to use PayPal, Stripe, and Apple Pay
No transaction fees Limited support
Allow you to upload products in bulk and track them with email alerts  
Good-looking template designs  
Sell unlimited products on all plans  
Multi-channel selling  
A free trial is available  
Get an SSL certificate easily  
Valuable technical enhancements  
Great mobile app  

Ecwid

Ecwid

Ecwid is a perfect alternative for the newbies looking for a platform to launch for free. If you have a website already and don’t want to build a new one from the beginning, look at Ecwid to add functionalities to it since Ecwid plugs into your existing CMS. Similar to WooCommerce, there are not many features like other eCommerce competitors on Ecwid. However, its feature set is enough for you to start a website and grow it up. A free trial is available for you to check all its features from multi-channel sales, advanced inventory management control to SEO monitoring, shipping management, or the ability to sell digital files.

Highlight features

  • Easy to use
  • Affordable price
  • There is no limit on the product options to sell
  • Ability to get multiple credit cards and payment method
  • A feature set with all essential functionality

Price

A free plan is available. Paid plans are $15/month to $99/month.

Pros and Cons

Ecwid’s Pros Ecwid’s Cons
Easy to use, need no technical skills Not suitable for mid-sized and large businesses
Available free plan, affordable paid plans Basic design tools
Ability to add a shop to your existing site Limited free templates
Suitable for start-ups and small businesses  
A robust suite of marketing capabilities to get exposure  
Ability to accept multiple credit cards and payment methods  
Unlimited products to sell  
A free trial is available  
Get an SSL certificate easily  
Valuable technical enhancements  
Great mobile app  

Shift4Shop

Shift4Shop

Shift4Shop is a fully-hosted eCommerce service which is a new branding name of 3dCart. Undergoing many changes, the platform still keeps its advantage of having multiple advanced features. What’s more, when coming to Shift4Shop, users have to chance to subscribe to the platform for free if they use the in-house payment processor of the platform. Shift4Shop is regarded as “the handy Shopify” since it’s easier to use, suitable for small businesses but goes along with both built-in and separate integrations. This is really an alternative to Shopify you should consider if you are still a start-up or small business.

Highlight features

  • Unlimited products, variants, and categories
  • SEO tools
  • Multi-channel sales
  • Mobile-ready themes
  • Upsell and cross-sell features
  • Simple page checkout

Price

From free to $299 per month.

Pros and Cons

Shift4Shop’s Pros Shift4Shop’s Cons
No transaction fee Inconsistent customer service
Multiple payment gateways support Revenue limits
More advanced features Themes are dated
Unlimited product listings Issues with upgrading
Generous free plan  
Scalability  
Quick loading time  
In-house web design service  
Suitable for small businesses  
No need to work out the back-end  
Ability to combine with the sales and marketing strategies  

PrestaShop

PrestaShop

PrestaShop is like WooCommerce, which means it benefits from an active and committed developer community. The most noticeable thing about this platform is that it’s free to download. Though you will have to spend money on hosting and additional plugins, in general, it’s quite affordable. That’s why PrestaShop is more suitable for small businesses than Shopify. Coming to this open-source platform, you will be provided with multiple themes, great customer relationship management tools, and sales statistic tracking. You won’t receive as many features as other paid platforms, but with 25 languages support, multiple currencies, international sales, unlimited products, no transaction fees, and so on, what can you expect more from a free solution?

Highlight features

  • Unlimited products
  • International sales
  • Multi-channel selling
  • 25 languages and multiple currencies support
  • SEO tools
  • Customer relationship management
  • Abandoned cart notifications and details

Price

Free to download.

Pros and Cons

PrestaShop’s Pros PrestaShop’s Cons
Free to download Fewer free themes
Self-hosted Not easy to use
No transaction fees Fewer features than Shopify
International sales (multiple languages, multiple currencies) Expensive customer support
All essential eCommerce features Need to set up your own security, hosting, and compliance requirements
High customizability  
Many integrations  
Good support materials  
A powerful user community  
No need to work out the back-end  
Ability to combine with the sales and marketing strategies  

Big Cartel

Big Cartel

Big Cartel is an ideal option for you to consider if you are creative entrepreneurs, small businesses, or just needing an affordable plan. At a low price, users of Big Cartel will be offered a set of essential features. What’s more, a free plan is available for those who sell fewer than five products. The platform is designed to suit the needs of those who are artists, fashion enthusiasts, or unique small stores. Coming to this platform, you are free to customize your online site’s look and feel. In this way, your customers are more likely to buy products from you.

Highlight features

  • Customizable themes
  • A selection of tools on the back-end
  • Sell online and in-person
  • Real-time stats
  • Offer discounts and run promos
  • Sales tax autopilot
  • Customizable domain

Price

Free to $19.99 per month

Pros and Cons

Big Cartel’s Pros Big Cartel’s Cons
A free plan is available to sell up to 5 products Limited features
Suitable for creative entrepreneurs or unique small businesses Requires coding knowledge and skills
The onboarding process is easy to follow Limited advanced templates
Ability to customize the look and feel of the store  
Check-in on your store in real-time on any device  
Offers discounts and run promotions  

Weebly

Weebly

Weebly is regarded as the best alternative of Shopify for small businesses. That’s understandable since it includes two needed advantages for small stores: a low price and a good set of features. The cost of Weebly is even cheaper than the Basic plan of Shopify. Being affordable as that, Weebly brings about more than what you expect. You have the chance to customize the fonts, themes, backgrounds, etc. Also, with the effective drag-and-drop website builder and a free trial available, you can play around when creating your own store. Anyway, the features of Weebly cannot be as comprehensive as these of Shopify. However, they are all easy to use and require no technical knowledge. For small businesses, Weebly is more than enough.

Highlight features

  • Customizable options
  • Drag-and-drop builder
  • Fully integrated shopping cart & secure checkout
  • Inventory tracking
  • Powerful filtered product search
  • Modern templates and storefronts

Price

Free to $26 per month

Pros and Cons

Weebly’s Pros Weebly’s Cons
An affordable price Limited design freedom
Easy to use, requires no coding or technical skills The inventory management tool is not suitable to keep track of large inventories
Handy extra functionalities Can’t sell across multiple channels
Useful drag-and-drop builders Features are not as comprehensive as Shopify
Very suitable for small businesses  
Essential eCommerce features  

Salesforce Commerce Cloud

Salesforce Commerce Cloud

Salesforce Commerce Cloud is another eCommerce platform with multiple features. With this platform, you are enabled to sell products via digital channels and don’t need to care about servers, security, and customization. Being a cloud-based solution, Salesforce Commerce Cloud is suitable for both B2C and B2B businesses. When it comes to pricing, it seems to be more expensive than Shopify. Although the platform does offer a free trial, the average price an SMB earning $800,000 per year has to pay is about $2,000/month.

Highlight features

  • Product management
  • Multiple payment methods
  • Customer segmentation
  • In-store extensions
  • Real-time Dashboards & Reports
  • Content management

Price

A free trial is available. For Salesforce B2B and B2C commerce, call the vendor for the price.

Pros and Cons

Salesforce Commerce Cloud’s Pros Salesforce Commerce Cloud’s Cons
Multiple features Expensive
Suitable for both B2B and B2C companies Inconsistencies in the user interface
Quick and easy implementation  
Continuous innovation  
Good customer support  
Well-designed UI  
Advanced design tools  

Square Online

Square Online

Quite similar to Weebly, Square Online is an alternative for Shopify if you are looking for a cheap solution with all needed features that are easy to use. When using Square Online, you have to use the platform’s order fulfillment and point of sales solutions. However, you will have the chance to approach its unique themes and customization options. What’s more, if you are selling both online and in-person products, Square Online must be a perfect solution since it offers a wide range of tools for in-person sales. When compared with Weebly, this platform gives you less design freedom but offers noticeable sale features. That’s why Square Online is regarded as the best value of money when it comes to choosing an eCommerce platform.

Highlight features

  • Square POS
  • Online and in-person sales
  • Local delivery
  • Sales coupons
  • Inventory management
  • SEO tools
  • SSL certificate
  • Automatic tax calculation
  • Email marketing tools

Price

Free to $72 per month

Pros and Cons

Square Online’s Pros Square Online’s Cons
A free plan is available Less design freedom
Ideal if you sell both online and in-person Templates are not flexible
Superior sales features A few small kinks to iron out
User friendly  
User dashboard and website editor  
Essential eCommerce features  

Zoey

Zoey

Zoey is a cloud-based platform that focuses on B2B businesses. This will be a great alternative for Shopify if you don’t want to pay transaction fees and want more built-in features for your business. What’s more, Zoey is usable with attractive templates and a well-designed UI. The only drawback of this platform is its cost, which is not really suitable for all types of businesses.

Highlight features

  • SEO tools
  • Custom shipping and payments by customer group
  • The drag-and-drop builder
  • Abandoned cart reporting
  • Built-in blogging
  • Real-time reports and shipping rates
  • International sales

Price

$299/month to $699/month

Pros and Cons

Zoey’s Pros Zoey’s Cons
No transaction fees Not affordable
More advanced features Poor customer support
Focus on B2B or Wholesale businesses Not suitable for direct-to-customer sales
Attractive templates  
SEO tools  
Well-designed UI  
Advanced design tools  

PinnacleCart

PinnacleCart

PinnacleCart was launched in 2003, being a great alternative for Shopify. It has powerful marketing features, especially SEO tools which are limitations of Shopify. Being a SaaS eCommerce platform, Pinnacle brings about a wide range of features, so you don’t need to add more, although the platform doesn’t offer as many extensions as its rivals. What’s more, you can use the platform while bringing it to another web host. Also, you have the chance to buy a licensed copy of the software to use on your own server. However, the price of this platform is a little higher than Shopify.

Highlight features

  • Unlimited product images
  • Extensive SEO tools
  • Multi-channel selling
  • One-page checkout
  • Inventory tracking
  • Filtered search

Price

$79.95 to $199.95 per month

Pros and Cons

PinnacleCart’s Pros PinnacleCart’s Cons
Freely choose whether to host on PinnacleCart or host yourself More expensive than other platforms
Extensive SEO features You are responsible for managing upgrades
Unlimited products and categories Fewer integrations
A huge feature set Fewer themes
Excellent UI designs Limited customer support
Scalability No POS integration
No transaction fees Moderate learning curve

Conclusion

Choosing your eCommerce platform is the very first step in building up a website and starting selling online. In order to spend money on the right one, you need to research much before it about the platform and yourself also. Whether it is suitable or not depends on your demands, skills, and budget.

Shopify is one of the best eCommerce solutions nowadays, but it doesn’t mean you must invest money in it. Especially when you are running a small business, it’s essential to find an alternative to solve all limitations of Shopify. Hopefully, via the quick reviews of the best 15 Shopify competitors, you can know more about which one or which type of eCommerce platform you should choose.

If you have any questions or want us to review any other platform, please leave a comment below. Share this post with your friends if you find it interesting, and remember to visit us for more.

Thank you, wish you can find your best eCommerce platform!

Recommend for you
Image Description
SMS, Email Marketing Automation

Top rated Marketing automation for Shopify stores

Learn more
Image Description
SEO Suite

Auto-optimize website elements and structure in one-click.

Learn more
proofo
Boost Sales [Free]

Boost sales: Sales Pop, Trust badges, Countdown timer, more

Learn more
Image Description
Photo Reviews [Free]

Use photo reviews to boost sales

Learn more

Subscribe

Stay in the know

Get special offers on the latest news from AVADA.

40k subscribers has been joined!

Earn $10 in reward now!

comment
iphone
go up