7+ Best Real Estate Marketing Tools

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Sam Thomas avatar
Sam Thomas Updated: April 01, 2021

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7+ Best Real Estate Marketing Tools

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One of the best ways to speed up a real estate business is by online marketing. The Internet has provided investors with a multitude of options to enhance the way they connect with consumers and generate leads and establish the identity of their company. From social media to smartphone applications, these digital real-estate marketing platforms have become essential for many of today’s investors, increasing overall revenue and brand recognition.

Digital marketing continues to change the real estate industry for the better, which involves changing how people purchase and sell homes. According to the 2015 National Association of Home Buyers and Sellers Realtors Profile, 42 percent of all recent buyers have begun their home hunt online, with an unprecedented 92 percent using websites at some point during their search. Also, 82% of buyers said online websites were a very useful source of knowledge.

Though digital marketing tools are drumming up homebuyers and sellers’ attention, like real estate apps, they are also persuading them to take part in open houses and tours. Compared to conventional house hunting approaches, which involves viewing the exterior of a home while driving through its neighborhood, 65% of buyers last year viewed the property online before walking through it, compared to 38% who came in after driving through the neighborhood.

While working with an agent remains the number one priority when viewing and buying real estate, there is no denying that digital real estate marketing tools have become a must-have for today’s investors. In this article, I will introduce some of the best real estate marketing tools available on the market today, and hopefully, you can select from the list some tools that can help you boost your marketing efforts. Let’s jump right into it.

Why tools are important in real estate marketing

Why tools are important in real estate marketing
Why tools are important in real estate marketing

By gathering and analyzing data, marketing tools will determine where you should spend most of your time and resources. Managing your relationships with current clients and prospects will help you prevent missed opportunities. Using automation to monitor your social media presence, create content, and generate leads can save time and eventually increase sales.

There is no silver bullet, however. You will need to build a business plan. You’ve got to prepare and carry out the marketing. And you need to take into account which resources can have the greatest effect on the least amount of investment. A good place to start is to recognize which activities can be automated by technology and which will free up much of your time so that you can focus your efforts elsewhere.

Here’s a list of the essential tasks that can be automated with email marketing tools:

  • Relationship Management. Most of us don’t have any photographic memories. (And some things are worth forgetting.) You want to have consumer and prospect details (their birthday, the name of their partner, the last contact date, etc.) at your fingertips. This gives you the ability to deliver a customized experience.
  • Social Media Management. One of the most time-consuming tasks is the day-to-day management of social media. As a result, a range of resources is available for a variety of different social media activities.
  • Lead Generation. Some tools like website pop-ups and even live chat make online leads capturing a piece of cake.
  • Website Development and Management. Every real estate agent should have a well-designed and informative website, but not every agent needs to be fluent in web development languages. This is certainly something to enlist the help of software, and potentially a specialist as well.
  • Data Analytics. Data Analytics tools enable you to understand whether your marketing is working. You will save a lot of time and money when you know which campaigns are doing well and which are not.

The best real estate marketing tools in 2021

Task management

Trello

Trello
Trello

There are several moving parts for real estate teams, and as a team leader, it’s your responsibility to keep everyone in sync. Trello lets you perform tasks effectively by using a framework much like a Kanban board. Kanban is basically an easy visual way of monitoring work in progress and finding bottlenecks in a system.

Using a board structure, you will see at a glance the structure of the tasks, what the steps are for each section of the project, and what direction the job must follow. This division of tasks into separate stages is of particular importance for productivity.

Trello’s Pricing: The standard price of Trello is $10 per month paid annually. There’s a free forever kit that’s going to be perfect for navigating your way around the app.

ClickUp

ClickUp
ClickUp

Clickup is similar to Trello, but it has more functionality. They’re both fairly typical productivity apps that will keep your work organized. If you work with a team, Clickup will be a better tool for you. Online and mobile applications are intuitive and easy to use, making them a favorite for industries like real estate.

You may coordinate or delegate projects (status) on a regular basis, and these statuses are customizable. For example, you might have status cataloged as lead generation, contracted, sold, monitored, etc. There are three modes of viewing – list, box, and board. It helps process details so you don’t get overwhelmed by to-dos.

ClickUp’s Pricing: Clickup is basically a free project management program. The Business plan begins at $5 per user per month billed annually.

Outsourcing

BoxBrownie

BoxBrownie
BoxBrownie

360-degree pictures of real estate have become the trend. You can get a high resolution 360-degree camera for less than $300, this works well because people enjoy immersive content. BoxBrownie has a bunch of photography experts who help you fine-tune your 360-degree real estate images.

For real estate agents, they deliver CGI renders and photo upgrades, including virtual staging, eliminating unnecessary clutter, turning property images from day to night. BoxBrownie is recommended in this list because of its virtual staging services, enabling you to use top-notch home staging for your 360° images to make the right impression.

BoxBrownie’s Pricing: The price is per project. Standard image enhancements cost $1.6 a day to dusk enhancement cost $4 a day. Digital staging at $32 per project and complete virtual renovation at $24 to $172, depending on the complexity.

PeoplePerHour

PeoplePerHour
PeoplePerHour

You might not be able to do it all on your own, particularly if you want to retain the high quality of your marketing. With PeoplePerHour, you can post projects and get experts to work on your project quickly. Want to make or edit images, write copies, handle social media, set up email campaigns? It’s just as easy as posting a job description.

PeoplePerHour’s Pricing: PeoplePerHour Freelancers are bidding on campaigns. Prices are calculated either by project or hourly stand-alone cost.

Email marketing

AVADA Email Marketing

AVADA Email Marketing
AVADA Email Marketing

AVADA Email Marketing is very intuitive and the drag-and-drop builder helps you to set up automated workflows in minutes. You don’t even need to start designing your email from scratch. You’ll get a responsive, pre-built template library that can be tailored to your brand or purpose of use.

If you create your own template or use pre-existing templates, you can customize your recipient’s names, birthdays, etc. Email marketing automation by AVADA Email Marketing can help you save time, increase participation, and drive more people to open-house events or realtor’s expo. Automation features in AVADA Email Marketing lets you generate a series of emails that are sent to subscribers when a certain time, operation, or event is activated.

Automation features in AVADA Email Marketing
Automation features in AVADA Email Marketing

List-management features of AVADA Email Marketing are a popular feature. You can segment contacts through custom fields (which are contact fields that include additional contact information, e.g. location, interests, etc.). Custom fields and tags can be added or deleted by automation.

AVADA Email Marketing’s Pricing: You can get AVADA Email Marketing on the Shopify app store completely free of charge.

Contacts management

Pipeliner CRM

Pipeliner CRM
Pipeliner CRM

Pipeliner CRM is specifically developed for real estate sales. As such, there are built-in sales management functions. This is perfect if you’re heading a real estate team, a group or a brokerage. On top of that, it’s very visual, making it easy to anticipate and work towards targeted customers. Moving opportunities between stages is a breeze – you simply drag and drop prospects from one stage to the next. Pipeliner CRM is on this list because it is one of the least expensive, highly usable CRMs out there.

Pipeliner CRM’s pricing: You can start a free 14-day trial or a simple plan starting at $25/m billed annually.

Contactually

Contactually
Contactually

Owned by Compass, Contactually CRM is specifically developed for real estate agents. It has an amazing referral function that allows you to stay in contact with customers and encourage their referrals. You can set up your customer database, email drips, and arrange your everyday efforts according to your daily goals in the app.

Contactually’s pricing: There’s a free trial of 14 days. You can also start with its Professional plan for $69 a month, or upgrade to the Accelerator at $119/month.

Live chat communication

Structurely

Structurely
Structurely

Live chat can promote 40% morel mobile communications. AISA Holmes is a digital real estate assistant who can actively initiate conversations with leads from Facebook, website or other channels.

The chatbot is programmed to respond humanly to the lead questions within 1 to 2 minutes. One of the benefits of Structurely is that it follows unresponsive leads for up to 12 months. This ensures that follow-ups are comprehensive and automated. Structurally states that it typically takes 6-8 contacts to close a contract.

Structurely’s pricing: This is the most expensive real estate marketing tool on this list; it starts at $179/mo for 50 monthly leads.

Chatfuel

Chatfuel
Chatfuel

If you don’t have a budget for an AI bot platform like AISA Holmes, and want a non-technical bot creator to communicate with your prospects, Chatfuel is a great choice. Each lead that communicates with can be re-engaged, i.e. you can broadcast, schedule or send messages to them instantly or as a follow-up sequence. This is great when it comes to reminding prospects of new business listings.

Chatfuel’s pricing: There is a free bot plan with basic features. But the free plan is limited to 1,000 subscribers. Premium price starts at $15/month for a full featured bot.

Visual marketing

Canva

Canva
Canva

Canva does almost everything: photo editing, banner designs, postcards, newsletters, presentations, brochures, social media graphics, social media images and video editing. You can have high-quality professional-looking graphics in minutes without any professional design training. Canva is on this list because it is arguably the most user-friendly graphics design tool out there and great for real estate marketing.

Canva’s price: Canva is free to use. Canva Pro (ideal for brands) costs $9.95/m a year and $12.95/m per month. While the free package includes 8,000+ templates, the pro package comes with 60,000+ templates. You can also set up a brand kit (important for establishing a consistent visual identity).

Magisto

Magisto
Magisto

Magisto is one of the top 10 video apps in 2021. This is one of the most intuitive and affordable real estate tools on this list. It makes a lot of sense, of course, to recruit talented video producers to place your listing in the best light. But if you need a quality video easily without the need for complicated editing and expensive hiring, use Magisto. It lets you add graphics, fun effects and your own branding to create beautiful stories.

Magisto’s pricing: Magisto starts at $5 a month charged annually. For further editing features and models, the Professional kit is available at $10/m (charged annually).

Social media marketing

Buffer

 Buffer ALT_TITLE
Buffer

Most top realtors have a social media presence. Yet social media marketing doesn’t have to be time consuming. With Buffer, you can connect to your website and share snippets from your articles. You can also schedule updates on all of your social media sites and publish them at the best possible time for optimum exposure.

Buffer’s pricing: There’s a free trial of 14 days. You can also get started with eight social media accounts at $15/month. The starter plan allows for 100 scheduled posts every month.

Final Words

That’s it! I hope you’ve found a bunch of useful marketing tools for your real estate business from this article. Please feel free to leave comments below for further recommendations. :-)

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