27 Best FREE Marketing Tools for Small Businesses & Marketers

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27 Best FREE Marketing Tools for Small Businesses & Marketers

To every technology-driven business these days, online marketing is an indispensable approach to attract more reach and engagement. Online marketing is no longer just a means of information transmitted for promotional purposes - it’s an investment not just in the form of a certain currency. If you’re an entrepreneur, you sure understand how each dollar matters when you’re bootstrapping your business.

The good news is that there are now numerous digital marketing tools that can greatly impact your business with zero charges. These alternatives to paid and premium services are powerful enough to cover different marketing fields, from email marketing, content marketing to any forms you can think of, and help you establish and execute a complete marketing strategy for your business. Below are our top-listed free marketing tool suggestions to get your business covered.

Table of Contents

Free social media management tools

SocialOomph

Socialoomph
Socialoomph

After its founding in 2008, Socialoomph has been successful on the market. The feature list on this platform might not be versatile, but it does provide powerful post-planning and queueing functions to transcend several other rivals.

Socialoomph has more benefits than you thought. Socialoomph allows you to handle your posts as a team or a person, delegate addresses, attach partners, coordinate rights, and approve posts. Your messages are then designed to exactly the precise time and location you want – and then immediately added to where you have queued to your social network.

SumAll

SumAll
SumAll

SumAll is a comprehensive solution if you are looking for a method to track and manage your social media analytics. The platform will thoroughly examine the engagement levels of users on multiple platforms such as Facebook, Instagram, LinkedIn, or Twitter and read their insights.

SumAll administration is time-saving as it is run automatically. All you have to do is produce fresh content, then SumAll will handle the rest, including accurate post planning, post publishing to exchanging achievements, or top products. Also, you can conveniently track the sales results, advertisements, or post measurements using SumAll ‘s robust analytics. Consider setting a daily or weekly email receipt so that quick notifications on the analytics can be received, including numbers of shares, followers, retweets, responses, mentions, and many more.

Later

Later
Later

Later claims itself as a leading platform for Instagram marketing. It is without a doubt one of the most cost-efficient and useful tools for planning, scheduling, and analysis of social media content, in particular, for Instagram, Facebook, and Twitter.

Later requires you to first add an image and then later insert the relevant text content. Because Later is a visual-focused tool, its media library is a major highlight. You can add a new media before beginning your post or reuse what’s already in the storage. You can add or use a star to show any comments or marks on your listed list.

The visual calendar, drag-and-drop functions, and automation schedule will prepare posts for your Instagram for a week in just 20 minutes. You can also preview your posts on Instagram.

Followerwonk

Followerwonk
Followerwonk

Followerwonk is not a conventional resource for social media management that relies on post scheduling and publishing, but instead, it taps into the deeper insights of the client. When you want to outperform your Twitter presence with your rivals, this Twitter-focused tool is a perfect approach.

Followerwonk allows you to log in to your Twitter account, dig into Twitter bios, and make comparisons among profiles. You can directly check for the keywords relevant to your clients or even staff using the bios scan tool.

To analyze your followers, you can break out your customers by location, bio, or accounts. You can also see how many people your competitors support or how many hours they were active on Twitter. You can also see the following status of these rivals.

IFTTT

IFTTT
IFTTT

IFTTT is a digital platform that combines applications, devices, and services from various developers in order to create one or more automation concerning certain applications, devices, and services. It also offers a platform that provides details about the programming condition.

Automation is done via applets — macros that connect multiple apps for automated tasks. Using your IFTTT platform and/or ios applications (and/or IFTTT mobile apps) for allowing or disabling an applet. You can also build your own applets or alter existing ones using an easy-to-use IFTTT interface.

For instance, when you post a photo to Facebook, tweet it to your Twitter followers. This screenshot can be saved in and posted with Instagram on your Dropbox account. This is achieved with IFTTT in a single, easy step.

Free Email marketing tools

Mailchimp

MailChimp
MailChimp

MailChimp makes it simple for new businesses by offering up to 2,000 users and 12,000 monthly emails through a completely free network. You can start to develop your subscriber base using personalized emails with this tool.

This is ideal for personal accounts and SMB accounts, as most tools and samples are free of charge. The built-in CRM is another feature available through the free account. If you’re an SMB looking for a comprehensive solution, that might be what you want. Also, it’s easy to edit on Mailchimp because the interface is clean and simple, while the edit tool kit is just as powerful. Mailchimp might be the right newsletter service for you if you favor integrations as it offers hundreds of integrations to almost every popular platform of any niches.

HubSpot Free Email Marketing

HubSpot Free Email Marketing
HubSpot Free Email Marketing

HubSpot, probably best known for its marketing automation platform, recently introduced a free email marketing tool that supports a large number of transactional email requirements within a small company.

Whether you have to send emails from lead bids, after-purchase emails, or to promote current campaigns just now, the free version of HubSpot Email Marketing can help you cover. The ease of use of HubSpot is one of the best parts of the free Email tool. This tool features a convenient drag-and-drop visual editor, and it is fitted with ready-made templates for immediate use. With Hubspot, you can have access to a powerful CRM, a form template, ads, and many other interesting features. As it was primarily a CRM, Hubspot is generous enough to enable you to store up to 1 million contacts for free. The free plan includes up to 2000 emails sent per month, with 25 static contact lists and 5 smart lists.

Sender

Sender
Sender

Sender is one of the market’s best free email commercialization platforms with deliverability capabilities. It helps you to create beautiful HTML-free newsletters. Just pick and configure a template using elements such as images, videos, and text. You can also tailor the newsletters to make an even greater effect on each user.

One of the key reasons it is included in our list is the comprehensive research function of Sender. It helps you to track who opened your emails and when they were opened and more, click on the links. It also lets you build detailed buyer profiles on the basis of your user behavior so you can develop your current email plan and skills.

Sendinblue

Sendinblue
Sendinblue

Sendinblue is a marketing communication network with email marketing resources and additional functions such as the control of customer relations and the development of the landing page. Sendinblue’s email interface features make it possible to create a superb email with over 70 design templates. Moreover, you will respond with all these models and display the results to ensure that the concept is as you want in any screen format.

After creating your newsletters, you can make manual efforts to refine and prioritize your campaigns by using features such as A/B testing and segmented recipients lists.

Omnisend

Omnisend
Omnisend

Omnisend is a complex marketing tool for e-commerce that combines all the communications channels together. Your free package only involves emails, so it is more than enough for small to medium-sized organizations to sustain their email marketing campaigns. It enables you to automate your email distribution using behavioral triggers to instantly evaluate the satisfaction of your customers.

To deliver more important email marketing posts, you can use its extensive public insights. Create enticing newsletters with time-saving features like the Product Picker, which helps you to choose all your items.

Moosend

Moosend
Moosend

Moosend is an excellent email marketing tool that allows repetitive tasks to be automated and saves you time. You can create email campaigns focused on the knowledge and/or actions of your subscribers. The advanced segmentation functionality can be utilized to deliver highly specific emails to each recipient. It improves the open rate, click rate, and ROI.

This platform delivers a comprehensive campaign success analysis so that you are completely informed of how to refine your campaigns and produce even more results. You can also combine it with some of your favorite programs to relay essential details through numerous platforms effortlessly.

Free content marketing tools

Tools to support content writing

Grammarly

Grammarly
Grammarly

The free Grammarly version is quite comprehensive. It includes the basics you need, which are more useful than the ordinary spell check you get from other text processors. It gives you a full biblical, grammar, and punctuation check scheme.

Texts are underlined red when they’re detected as errors. You can start by clicking on the parts on the right (graph, pointing, etc.) by using the Web interface. Or, to find out more, you should press on individual errors outlined.

The free version captures the most common flaws in your prose and recommends phrases you may have wanted to use. This shows, for example, mistakes in grammar and punctuation. You can also select the English translation depending on the position of the readers. The convention errors will also be illustrated. For example, when you write in Australian English, it will highlight ‘color.’

Hemingway App

Hemingway app
Hemingway app

The Hemingway app is a free resource to build and edit your content. It focuses on finding typical mistakes that minimize the prose’s quality: misleading sentence structure, overuse of bad adverbs, overpassing passive voice, and others.

The Hemingway program has two modes: write and edit. It is easy to turn between them via the sidebar toggle. The writing mode has a sleek interface and is built to be discreet. Formatting buttons at the top of the page allow highlight your text, insert headings, add a block quota or list, and create links. Much of Hemingway’s features lie in the editing mode. Hemingway analyzes your work and outlines several possible problems, as well as an overview of your readability level, expected reading time, and length. Mousing these examples will remind you of the mistake type, but only a few forms of errors propose corrections.

ProWritingAid

ProWritingAid is a free online editing service that will boost your writing experience. It not only proposes changes in style and allows you to choose the best word but the web application also lets you search them all at one time, to allow you to conveniently and efficiently read your social media messages.

Upon login, just click on the top of the page button on Editing Tool and follow more guidance of ProWritingAid. ProWritingAid loads the errors for one second and then detects them. Just move the document and correct (or ignore) any flagged item. This approach is an effective way to edit several social media messages concurrently and ProWritingAid also integrates with Google Documents, Open Workplace, Word, and Scrivener to help proofread better.

Tools for content creation

Influence&CO’s Knowledge Management Template

Influence&CO’s Knowledge Management Template
Influence&CO’s Knowledge Management Template

You focus on feedback from your team’s topic experts when producing content. Through practice, I can assure you that there are busy people and I can bet that most of them aren’t accomplished authors who are experts in a narrative, grammar, and spelling. This is where the Knowledge Management Template tool comes in handy. This lets you quickly store and coordinate your team members’ professional ideas in one location so that the marketing department can use them to improve content development.

HubSpot’s Blog Ideas Generator

HubSpot’s Blog Ideas Generator
HubSpot’s Blog Ideas Generator

HubSpot’s Blog Ideas Generator will offer great support if you have blog posts but are not confident if you have a confident angle or description to get your ideas going. Just insert a few keywords your blog focuses on, and the Blog Ideas Generator generates titles and suggestions for you worth a week. It does not offer the last title of your blog post, but it does make you learn about interesting new ways of discussing subjects you have already covered.

Evernote

Evernote
Evernote

Evernote is one of the most common note-taking and information management applications. The tool is also used to compile research and interview reports, write blog posts, archive documents, and store relevant details for you to use quickly.

The best thing is that all your devices are coordinated with Evernote. All you have to do is to take out your phone, open EverNote and either pick your idea, record your idea with an audio-related recording or just make a photo while you think about the next major campaign idea.

Evernote also provides a range of free add-ons that make it easy for you to download stuff such as their Chrome Evernote Web Clipper, which allows you to upload on-line text, links, and photos through your Evernote account with a single button.

Tools to optimize your website content

Advanced Marketing Institute Headline Analyzer

Advanced Marketing Institute Headline Analyzer
Advanced Marketing Institute Headline Analyzer

Make sure to make your followers feel emotional by skimming the relentless barrage of news for advertisements and blog entries. The Advanced Marketing Institute Headline Analyzer gives all the titles an emotional marketing value (EMV). It scored to make you better test your headline more frequently.

The results indicate the EMV, and you can also see what kind of appeal the users get from the word. The outcome will display the title (e.g. spiritual) of the article, which will give you an indication of how the viewers will look at the article.

Headline Analyzer by CoSchedule

Headline Analyzer by CoSchedule
Headline Analyzer by CoSchedule

Only 60% of people who click on an article read the title. This makes the titles both the first and perhaps the only opportunity for you to get readers to continue reading - it is completely worth investing some extra couple of minutes to generate a good one.

You can definitely do this with the free CoSchedule Headline Analyzer app. It measures your headline output and measures your ability to control shareholdings, traffic, and SEO. Its power helps to improve those aspects of your title in my view. It reports on the perceived emotions and relationships developed of words, for example. It will also show you how the search results will show as well.

Free SEO marketing tools

Google Analytics

Google Analytics
Google Analytics

Google Analytics is a free resource in which every marketer would be able to make decisions in nearly any field of the campaign with fantastic insights.

You will gain a thorough view of your traffic by monitoring and measuring metrics like where it came from, where it was on your pages, what it meant in your content and where it came from.

To inform your plan, you can also collect accurate usage details such as profiles and apps. For businesses of any type and scale, it is the most economical analytics forum to support their traffic management activities. In addition to keeping track of almost all clicks on your website, Google Analytics also gives you several keywords insights for the terms users use to land on your pages.

Google PageSpeed Insights

Google PageSpeed Insights
Google PageSpeed Insights

The web speed is not only a predictor of ranking but also influences the site’s user interface (UX). Slow-loading pages will avoid conversions and harm rankings, so it’s a perfect way to keep up with Google’s free Page Speed Insights app.

To grasp the PageSpeed score on your website and learn how to boost it by fixing highlighted issues, you can use the Google PageSpeed Insights tool. Also if you are not technological enough, you can see the main areas that impact the site’s efficiency, such as image load time or server issues, as well as the areas that work well. Just insert a URL, and this tool will check the loading times and performance for the web and mobile devices and find ways to improve (and pick you up for what you’re doing).

Google Search Console

Google Search Console
Google Search Console

With Google Search Console, you will get reports about the organic success of your website and any recorded problems such as manual action violation notices. Each SEO with Google’s strong ranking will know this. You can use Google Search Console for other reasons such as understanding the efficiency of SEO on your website by clicking on a single keyword point, reviewing links, submission of site maps, getting visibility into backlinks and internal connections, etc.

Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Google’s Keyword Planner belongs to the Adword PPC platform. The tool is ideal for organic search, but it can be used to locate keywords for paid campaigns as well.

It can be used for online and has been available for over two decades. The greatest advantage of using Google Keyword Planner is that the data is extremely accurate.

Keyword Planner - as its name suggests - has one main job of planning keywords. No traffic monitoring, backlink breakdowns, or database updates are available. Also, the user interface is clean, allowing you to read the data easily. In the top right-hand corner, you can set various times and even import CSV data with all keywords.

Yoast SEO

Yoast SEO
Yoast SEO

Yoast SEO is a free WordPress plugin that makes it faster and more accessible to customize the website for beginners. Yoast SEO offers you absolute control over the enhancement of those keywords on your blog. The built-in functionality also makes complicated activities much simpler, such as the inclusion of structured code blocks for how-to and FAQs.

The tool gives you a range of tips for must-fix issues and enhancement after you have entered the target keyword for a tab, and tells you what you have already correctly optimized. It uses a basic traffic light scheme, which illustrates that page by page changes should be carried out, and it is an ideal way to track the individual elements of your attempt to maximize onsite.

Ahrefs Backlink Checker
Ahrefs Backlink Checker

Ahrefs provides one of the most powerful backlink checkers with the best backlink database in the industry. The free edition of the Ahrefs’ Backlink Checker reveals the top 100 backlinks to any website or URL along with the number of backlinks and referring domains, domain rating, and URL rating, where appropriate. With this tool, you can also track the growth/decline of backlink profiles, get details about a certain backlink profile or outbound link, see the estimated organic traffic to each linking page or referring domain, or see the most-linked to pages.

SEO Web Page Analyzer

SEO Web Page Analyzer
SEO Web Page Analyzer

With SEO Web Page Analyzer, you can get a full analysis of your website. SEO Web Page Analyzer conducts comprehensive analyzes on the website to spot issues including incomplete picture alt identifiers, structural errors, and website bloat.

Other tools

HubSpot’s Make My Persona

HubSpot’s Make My Persona
HubSpot’s Make My Persona

Develop insights into your customer – take care of their wants, expectations, expectations, interests, and conducts – within your mind. The free HubSpot’s Make My Persona platform will allow digital marketers to build fully-fledged, well-defined individuals.

HubSpot’s Make My Persona tool lets you fill out a prepared question form instantly and conveniently. After you complete the project you will get a Word Doc with a visual appeal, highlighting the main features of your target user. First, assign your persona a specific name to the target audience. After that, choose a suitable image that fits the demographics and strengths of your persona and answer a set of detailed questions addressing everything from the function and importance of your user to his or her drives and vital everyday needs. When the process is complete, just wait and get the persona for free!

Final Words

Marketing has become an indispensable part of every business plan. And for today’s marketing trend, digital marketing is now considered an investment rather than just a fixed cost. However, pouring your wallet out to afford marketing tools might not be the best option to guarantee success - the available free tools in the market are just as powerful under proper implementation and usage.

Instead of relying on premium features for optimization, businesses should take advantage of free marketing tools to cut down costs while managing to remain effective. We hope that our suggested list of 36 free marketing tools above will help you cover to plan an appropriate marketing plan and strategy for your business. Good luck!

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