Home > Resources > AVADA Marketing Automation - Product Updates in May, 2021

AVADA Marketing Automation - Product Updates in May, 2021

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
avada email marketing

It has been a month since our last announcement of AVADA Marketing Automation updates. May has been an amazing month for us because AVADA has many more amazing features that were released.

So in this article, we would love to announce new feature updates in May, 2021. Let’s jump right into the details!

Install App Free

PageFly Integration

PageFly is the top 1 page builder for Shopify eCommerce with enless design options and smooth customer experiences. In this update version, AVADA would be very happy to integrate with PageFly. In particular, you can use AVADA Inline form to collect subscribers right on PageFly tool.

PageFly Integration
AVADA inline form
PageFly Integration
PageFly Integration

Learn more here.

Automation workflows

Add custom event for automation workflow

Beside common events such as Welcome subscribers, Abandoned carts, Order transactions, Cross-sell, Upsell; now developers can push any custom trigger to send follow up email in AVADA.

custom event
Custom Event

Review submit email: integrated with AVADA Photo Reviews

If you want to send a follow up email after your customers submit a review to say thank you to them and ask for further photo reviews for example, now it is possible in AVADA. You can integrate AVADA Photo Reviews app with Marketing Automation and let them work together.

integrated with AVADA Photo Reviews
Integrated with AVADA Photo Reviews

More automation presets

A new transformation for our automation workflow presets is released in this version. Our users now can easily select their automation presets by event categories.

More automation presets
More automation presets

Add Multiple Splits for automation workflow

Advanced automation now is easier in AVADA with Multiple Splits. Admins can device your contacts into different flows matching multiple conditions.

Multiple Splits
Multiple Splits

SMS sending

Allow buying custom sender phone number

If you want to use your own business sender for SMS sending, now you can easily pick a sender in AVADA.

buy custom sender phone number
Buy custom sender phone number

Allow auto replying SMS

Your contacts who received SMS marketing now can reply to your text message with the key words to opt-in and opt out SMS channel. AVADA add this function to make sure your SMS sending is TCPA/CTIA compliant.

auto reply SMS
Auto reply SMS

Improve coupon UI/UX

You can generate random coupon codes in AVADA that will be saved on your Shopify automatically. It is time saving and a really easy to use interface because we design the Coupon Creating Page that is user-friendly for Shopify merchants.

If you are on other platforms like Magento, you can also quickly import your codes via CSV, Text box to use in AVADA.

Improve coupon UI/UX
Improve coupon UI/UX

Manage contacts

Email validator

AVADA has a manual email validation tool to help your shop filter the invalid emails before sending out anything. This tool helps you to protect your sending reputation and improve email results.

Campaign verification

Similar purpose, AVADA developed the automated campaign verification system to check if your shop sending a sample to 1000 first email results in good rates. Learn more here.

Email editor

New editor blocks

You will find many more blocks to design your email in this version.

New editor blocks
New editor blocks

Transaction Blocks with order info, shipping info

For some automation workflows like Abandoned Cart, Order confirmation, ect., you can add more transactional information like Order information, Shipping Information to the email.

Transaction Blocks
Transaction Blocks

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.