Amazon Influencer Program 2020: All Thing You’ll Need To Know!
According to Wearesocial - the number of social media users has risen to 3.8 billion people all over the world. This means that social media has become more and more crucial in human life. It has changed our lives significantly in health, education, security, technology, society, and business is not an exception.
With the advance of the Internet and social media, eCommerce has become more popular than ever. It leads to the appearance of various online marketplaces like Bonanza, Vinted, eBay, Craigslists, Amazon and more. Amazon is considered the largest marketplace all over the world. With more than 350 million products sold, you can find everything there. This also means that you have to try your best to sell successfully if you are a seller. Understanding this, Amazon launched a new program, which is Amazon Influencers Program.
- What is Amazon Influencer Program?
- How does the Amazon Influencer Program work?
- What to expect when joining Amazon Influencer Program?
- How to join Amazon Influencer Program?
- Top 7 Amazon Influencers that help you sell more
What is Amazon Influencer Program?
As an extension of Amazon Associates (Affiliate) Program, Amazon Influencers Program is a helpful tool for sellers on Amazon to advertise their products. However, instead of having content creators, publishers, and bloggers recommend your products, Amazon Influencers Program gives this task to famous social networks accounts (influencers) on Youtube, Instagram, Twitter, and Facebook.
How does the Amazon Influencer Program work?
Since the Amazon Influencers Program is an extension of the Amazon Associates Program, its works are not too different from the Associate’s Program of Amazon. If you are an influencer on Amazon, you can do more things to earn money than other people. They can generate a page, get their personalized URL, and upload their recommended items to advertise various available products on Amazon. You, then, can embed this product link to your posts in your social networks account. In case you don’t want to create an Amazon shop, you can embed the URL that links directly to the sellers and tell your audience what to do. And when there is a new sale from your link, you will receive commissions.
That sounds really interesting.
Based on their requirements, Amazon will evaluate whether these social network accounts are qualified or not. No one knows exactly how many rules that Amazon set as well as what exactly they are. Nevertheless, these four following criteria will help you have a pretty clear image of it.
First of all, it is the number of your fans or followers. You have to have a large number of followers in your accounts. But this figure is flexible: Amazon is seeking different influencers in different fields and at different levels so that the necessary number of fans for each influencer will not be the same as each other.
The second point is the interaction level between you and your followers, and the number of social media you participate in. Similar to the followers’ criteria, there is no certain level for this. Instead, what Amazon wants is to see something special from you and make you commit to maintaining that.
Another thing about Amazon’s demands is content. Amazon doesn’t want an influencer with enormous amounts of followers and interaction by the joke or trash content. What they are looking for is posts with high-quality content.
And the eventual criteria is the connection between you and Amazon themselves. It is a win-win situation, so they prefer the more relevant to them, helping them sell more goods. By doing that, both influencers and Amazon get their benefit.
What to expect when joining Amazon Influencer Program?
From the beginning, the Amazon Influencers Program demonstrated its success. To maintain this, Amazon also supports influencers like the way they often do in the Associate Program. By having influencers promote their products, Amazon will make sure that the money they invest will bring them plenty of revenues. Meanwhile, influencers will receive a commission for each completed sales, which is, in some cases, approximately 10 percent of the product price.
On the other hand, this commission helps Amazon influencers have more power to maintain time and endeavor spent on social media. However, the influencers tend to promote items from multiple stores, and if they are unable to manage them well, they will lose everything. Thus, to be successful in this program, influencers and the sponsors’ products must arrange an appointment to negotiate and find the solution.
Moreover, it can be denied that thanks to the influencers program of Amazon, the way celebrities advertise goods are different from previously. Before the Amazon Influencer Program launch, their options were only circling around creating some posts on social media, writing reviews, or videoing unboxing, now they are allowed to have their store on Amazon and take advantage of their impact and power to attract potential customers.
How can influencers exploit the Amazon Influencers Program effectively?
Understanding clearly what will happen when participating in this program is the top priority for you to succeed. Amazon offers each influencer a specific URL that helps buyers remember and search for it without any obstacles. When a buyer clicks on your URL, they will automatically access your store. There, a variety of merchandise chosen by you will be displayed to them in the form of a page.
Particularly, influencers are given the ability to arrange and customize your item arrangement, depending on their desire. This is extremely helpful for you to present your talent and increase sales. You can decide which goods will be shown, where to put, and when to display them on your page. Hence, you will be able to make your store more attractive and interesting by putting your recommended products on different topics, which helps you boost sales and sell more excess inventory.
So when visiting your store, buyers will see the products put in an exciting way. For example, the goods are all related to special events such as New Year or Christmas so that they will have more energy to go shopping and prepare for these occasions. Besides, the customers’ information is still similar to a typical shop with the name, price, image, status, and a short description.
How to join Amazon Influencer Program?
After reading these above paragraphs, perhaps you may find this program is so interesting, and many of you are eager to apply for this position, but not everyone knows about it. So let’s keep reading to know how to be a part of this program.
In the beta version, Amazon will directly send invitations to potential influencers and ask them to participate. But now, things are different. You, but not Amazon, are the ones to contact each other first to become an influencer. Amazon, then, will qualify your accounts to be determined whether you live up to their expectations or not. If you fail, they will tell you to come back in the future. Otherwise, you will become its influencer and can start your business on Amazon right now.
The next step is to create your store and modify it. This step is optional; you can choose to open your Amazon frontstore or not. If you don’t want to, you need to paste your promoted items on your website or social media account. Otherwise, you can choose the items you want to recommend and divide them into separate groups in your frontstore. In case you have no idea of the recommended product, type keywords, and Amazon will give you suitable options.
However, don’t forget to fill in your contact before doing anything to ensure that your customers will know to connect with you. Since each influencer has their style, own colors, and own fan, you should edit your online store similar to your social media profile. This makes your fans feel familiar with and helps you build a stable status on this platform.
Besides, you are also allowed to track your sales with ease. All the figures related to your business on Amazon will be shown clearly to you by accessing the reporting tab, including the number of transactions, commissions, fees, payment, and other information.
Each type of product will bring you a different amount of money, ranging from 1% to 10 % commissions. The lowest bounties are 1% for video consoles and video games, while the highest one is from items of private fashion brands with 10 percent.
More than that, there are two notes for you, which are:
- Send Amazon payment and tax details. You can choose your favourable payment method among deposit, Amazon gift card, and check.
- Get a compulsory amount of $US10 before approaching the funds. If you earn less than this $10, you will get all the money in the next month.
Top 7 Amazon Influencers that help you sell more
With more than 197 million buyers accessing the web per month and $75.5 billion in the first three months of 2020, Amazon is regarded as a “fertile ground” for any eCommerce merchants. Yet, this soil is never easy when you have to compete with around 2.5 million other active shops, and this number even increases each year significantly.
Seeking a cost-effective and efficient marketing strategy is the dream of any Amazon sellers. That is the reason why Amazon generates multiple marketing programs, especially Amazon Influencer Program, to support you.
There are so many influencers on Amazon, and each of them suits different types of products. Thus, your task is to find out who is hot and suitable for your items. If it seems hard, you can hire an Amazon marketing agency and they will offer you multiple options.
But, what should you do if your budget is not enough for hiring the agency?
Keep reading this article!
In the next part, we will introduce to you 7 greatest influencers on Amazon.
The first person in this roster is Tiffany Aytes who often posts reviews about products as well as the promotion on the Internet. She always checks the deals carefully before posting or sharing new things with her audience so her website is extremely famous among people who love hunting deals. Thus, if your goods belong to one of these niches (cannabidiol oil, items for babies and toys) and frequently launch discount or promotion strategies, let’s take her into consideration. There are two ways for you to connect with her which are via her website or social networks as Facebook, Pinterest, Twitter, or Instagram:
- Website: https://www.tiffanysonlinefindsanddeals.com/
- Facebook: https://www.facebook.com/tiffanysofd
- Twitter: https://twitter.com/TiffanyAytes
- Instagram: https://www.instagram.com/tiffanyaytes/
A popular influencer in terms of Education, lifestyle, fashion, and beauty on Amazon is Ashley Marquez. Besides working as a third-grade teacher in Texas, she is a creator, blogger, and Instagramer. Ashley loves teaching, and educating children is her big goal in her life. She also creates an Apple podcast channel to help other teachers in their teaching methods and class management. Consequently, she is an ideal option for education products. However, Ashley is also the top influencer for promoting merchandise related to lifestyle, fashion, and beauty.
- Amazon: https://www.amazon.com/shop/influencer-ad78d6b3
- Website: https://www.teachcreatemotivate.com/
- Gmail: https://www.teachcreatemotivate.com/signup/
- Facebook: https://www.facebook.com/teachcreatemotivate?_rdr
- Instagram: https://www.instagram.com/teachcreatemotivate/
Before working as a full-time influencer on Amazon, Jamye Hunter used to work in the Army National Guard in the United States. Hence, she had lots of valuable experience in terms of military ex-U.S and created a blog to share knowledge and give the advice to help people live healthier. Then, she became a top influencer in military and fitness coaching. So, if your niche is military and fitness, Jamye is a perfect option.
- Amazon: https://www.amazon.com/shop/jamyecakes29
- Website: https://jamyesjourney.com/
- Facebook: https://www.facebook.com/Jamyecakes
- Instagram: https://www.instagram.com/Jamyes_journey
- Youtube: https://www.youtube.com/channel/UC7EsKe2B26HWBJnyRokezRA?view_as=subscriber
- Pinterest: https://www.pinterest.com/jamyesjourney
Makoccino is a powerful Amazon influencer in the art supplies field. She owns a Youtube channel with more than 1.75 million followers. Her videos are mainly about instructing viewers to paint or sketching and motivate them to express themselves freely. As a result, Makoccino became one of the best influencer marketing art supplies on Amazon. Besides Amazon, she also promotes many items from other websites in her video description on Youtube. You can connect her via these following links:
- Amazon: https://www.amazon.com/shop/makoccino
- Youtube: https://youtube.com/channel/UCEYTvzdLrD1bx1NTOO4nwpA
- Facebook: https://facebook.com/makoccino
- Instagram: https://instagram.com/makoccinos
- Twitter: https://twitter.com/makoccinos
Possessing a Youtube channel with not too many followers (13.6 thousand followers) but Justin Braun is always regarded as the top priority for advertising construction tools and off-road supplies. The reason for it is that his videos’ topics refer to his road journey or adventures so that his followers are the collection of potential customers for shops selling things related to construction and off-road vehicles. Moreover, the ways Justin promotes the items are quite smart: instead of adding information about the promoted products in the video description, he often adds them in the middle of the videos. Thus, his fans will believe him and buy the products from the brand he promotes
- Amazon: https://www.amazon.com/shop/OvertimeGarage
- Facebook: https://www.facebook.com/overtimegarage
- Instagram: https://www.instagram.com/justintbraun
- Youtube: https://www.youtube.com/channel/UC-A8leuy1imfAiTkp8dA3ug?view_as=subscriber
Famous in the field of kids & babies and food, Nicole Sposato-Torres is another influencer we would like to introduce to you. In fact, she is not only a mom of two kids but also an official Amazon product tester. With this condition, her concentration is mostly focused on foods and useful items for kids, so her social media accounts are full of posts about this topic. Her reviews are really helpful and trusted by plenty of parents so much that they are introduced on numerous popular review websites such as Viewpoint.com. If you want to have further information about her, visit her website and social network accounts:
- Amazon: https://www.amazon.com/shop/nicoles_lounge
- Twitter: http://www.twitter.com/nicoles_lounge
Chelsae Sweet is a specialist in making and decorating cakes. She expresses her love for cakes by creating her own website and Youtube channel where she posts multiple pictures and videos of her cakes. In addition, she also appeared in a variety of newspapers and TV shows like The Wall Street Journal, Bloomberg, amNewYork, Business Insider, Ben and Pickler show, and Home & Family, etc. Thus, she greatly impacts this field and becomes the potential influencers of plentiful FMCG brands. She also has her own Amazon shop, which sells tools and extraordinary ingredients for baking. If you want to have further information about her, access these following links:
- Amazon: https://www.amazon.com/shop/influencer-9e6f056e
- Website: https://chelsweets.com/
- Facebook: https://www.facebook.com/chelsweets
- Instagram: https://www.instagram.com/chelsweets
- Twitter: https://twitter.com/chelsweetsnyc
- Youtube: https://www.youtube.com/c/ChelsweetsBakery
- Pinterest: http://www.https/www.pinterest.com/chelsweets
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Overall, it is inevitable that the Amazon Influencers Program is a helpful program for Amazon, sellers, and influencers to reach the final goals: EARN MONEY. Merchants can sell more products; influencers can earn money from their fame and influence, and Amazon - the marketplace - of course, will gain much more money when the rate of sales increases rapidly. And we hope that after reading this post, you guys will explicitly understand the Influencers Program and get to know several top influencers on Amazon. If you have any questions and comments, please feel free to leave your feedback below.
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