"You've done a fantastic job customising your solution to fit our business needs. You've gone above and beyond and exceeded our expectations as a partner."
Giles Davies
Head of ECommerce | The Game Collection.
Built for Shopify
The Flexible Loyalty Platform Built to Maximize Retention
Built for ambitious Shopify brands that want full control over loyalty as they grow.
Trusted by fast-growing Shopify brands
Your customer loyalty.
Your rules. Zero limitations.
One platform flexible enough to design, build, and integrate loyalty exactly how you want it – across product pages, cart, checkout, and in-store.
Drive profit with unlimited reward options
Go beyond rigid point structures. Configure every rule, every trigger, every reward to match your exact strategy.
- Choose from 15+ earning actions or create your own combinations
- Set custom point rules, multipliers, and conditions without code
- Control reward values and redemption limits on your terms
Maximize CLTV & AOV with flexible VIP tiers & membership
Design tier systems that motivate repeat purchases and maximize AOV, totally align with your customer segments and goals.
- Set flexible upgrade rules on your terms
- Deliver tier-exclusive perks and earning rates
- Drive repeat behavior through visible progress at account and checkout
Turn customers' love into the strongest sales force
Set your own reward logic. Control both sides of the referral. Scale acquisition while protecting your margins.
- Launch referral campaigns with custom rewards and unique links
- Track referrers and referees directly inside Shopify
- Block abuse with email, device, and IP verification
Stand out with your unique loyalty experience
Your brand. Your design. Your message. Customize every touchpoint so loyalty feels native – not bolted on.
- Edit widgets, banners, and popups to match your brand identity
- Control placement, timing, and messaging across 30+ touchpoints
- Build a seamless experience without writing code – or go deeper with full developer access
Native POS empowers seamless loyalty experience
Extend your program to in-store with zero friction. Same rules, same rewards, same flexibility – everywhere customers shop.
- Sync earning and redemption across online and Shopify POS
- Let staff view points and apply rewards directly at checkout
- Configure how loyalty displays and functions at each location
Limitless reports to see what matters to your retention
Build reports around the metrics you care about. See revenue, retention, and program performance – your way.
Native Shopify Integration
Connect Joy to your existing tools. Sync data where you need it. Automate workflows that match your operations.
Keep referral data in Shopify profiles
Store referral tags and notes directly in Shopify to manage rewards inside your Shopify admin
Share VIP status across your stack
Sync tiers to Shopify metafields so other apps can target the same segments
Automate loyalty actions with Shopify Flow
Trigger rewards, issue store credit, and automate actions based on loyalty events
Connect your most favourite tools
Integrate with 33+ apps and build custom connections through our API. Your loyalty data flows wherever you need it.
Built for brands that demand flexibility at scale
10K+
Businesses empowering
4.9
From 1,537+ reviews on Shopify
500M+
Assisted orders with loyalty programs
Flexible plans tailored to your growth
Essential
Growing stores focus on repeat purchases
$29/month
- 500 monthly free orders included
- Complete points & referral programs
- Dedicated loyalty page
- Shopify Flow and 30+ integrations
Most popular
Advanced
Ambitious brands want to maximize retention with personalization
$129/month
- 2,000 monthly free orders included
- VIP tier system
- Loyalty rule engine
- Redeem in cart drawer
- Loyalty account (Shopify UI)
- Shopify POS extension
Ultimate
High volume brands with custom loyalty workflows
$499/month
- 7,000 monthly free orders included
- Dynamic point expiration
- Checkout loyalty extensions
- Developer toolkit
- Headless commerce (Hydrogen)
- White-glove onboarding
- On-demand development
- Scalable loyalty solutions
Starter
For new businesses, ready to grow.
- 150 monthly free orders
- Basic points programs
- Referrals and loyalty widget
What our users are saying
"We were honestly nervous about the migration. Our customers had accumulated points and tier status over months, and we couldn't afford to lose that data or break their trust. Joy's team handled it flawlessly—nobody even noticed we switched platforms."
The Tinsel Rack team
"You've done a fantastic job customising your solution to fit our business needs. You've gone above and beyond and exceeded our expectations as a partner."
Giles Davies
Head of ECommerce | The Game Collection.
"We were honestly nervous about the migration. Our customers had accumulated points and tier status over months, and we couldn't afford to lose that data or break their trust. Joy's team handled it flawlessly—nobody even noticed we switched platforms."
The Tinsel Rack team
"What stood out was how flexible Joy is — we could shape every rule and reward around how our customers actually shop. And as we scaled, the platform kept up without us re-architecting a thing."
To Quang Vu
CIO | Levents
"The backend data dashboard is very intuitive, clearly showing the conversions and revenue it has brought us. Compared to the value it delivers, the pricing is extremely reasonable."
The Songmont team
"What stood out was how flexible Joy is — we could shape every rule and reward around how our customers actually shop. And as we scaled, the platform kept up without us re-architecting a thing."
To Quang Vu
CIO | Levents
"The backend data dashboard is very intuitive, clearly showing the conversions and revenue it has brought us. Compared to the value it delivers, the pricing is extremely reasonable."
The Songmont team
Build loyalty that scales with your brand
Flexible by design, built to scale
Shape loyalty your way today, then scale it across channels, touchpoints, and teams as you grow.
Guided by retention experts
Get strategic support to design the program you envision – not just templates you have to work around.
Built-in safeguards that you control
Set your own fraud rules, point limits, and redemption caps. Protect your program your way.