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Vivid Shopify Theme Review: Fantastic For Art & Photography Brands

Last updated: December 05 2024

Written and researched by experts at Avada Learn more about our methodology

When building a standout online presence for art and photography brands, visuals reign supreme, and you need a theme that can truly capture the essence of your creations. Vivid, a meticulously crafted theme, promises to do just that, creating a captivating gallery that showcases your artistry with elegance and impact.

In this review, let's explore what makes the Vivid Shopify theme a fantastic choice for creatives and how it can help your brand captivate potential customers and turn them into loyal fans!

Avada’s Verdict
Pros:
  • SEO-optimization.
  • Over 20 powerful sections for customization
  • Many built-in features
  • Mobile responsiveness
  • Fast loading
  • Affordable price
Cons: 
  • Limited for text-heavy content
  • Learning curve for customization
  • Basic customization option
  • Bugs with the responsive sometimes
Rating: 4.6/ 5⭐
Best For: Art galleries and photographers; Creative brands, designers, and artisans; Merchants selling luxury and premium products

A Brief Overview of the Vivid Shopify Theme

The Vivid Shopify theme is a visual masterpiece designed to showcase the beauty and artistry of your products. Its clean and modern design, coupled with its focus on visual storytelling, makes it the perfect choice for brands that want to make a statement and leave a lasting impression.

Whether you're selling stunning artwork, captivating photography, or other visually-driven products, Vivid provides the tools and features to create a truly captivating online storefront.

How Much Is The Vivid Shopify Theme?

The Vivid Shopify Theme is priced at $200 USD as a one-time purchase. This fee includes access to all of the theme’s features and styles, along with lifetime updates to keep the theme compatible with Shopify's platform changes and improvements.

Additionally, as with most premium Shopify themes, the Vivid theme offers an unlimited free trial, allowing you to install and customize the theme before you decide to publish your store and pay for the theme.

Key Features & Benefits

Easy Navigation using Sticky Header

A sticky header remains fixed at the top of the page, even as the user scrolls down. It provides constant access to important site navigation, ensuring users can easily navigate it anywhere. This feature enhances the user experience by reducing the need to scroll back to the top of the page.

Increased Conversions through Countdown Timer

This feature allows you to display a ticking timer on product pages or promotional banners, indicating that a special offer, sale, or limited-time product is about to expire. From my experience using this theme, the Countdown Timer is particularly effective for flash sales, seasonal promotions, or exclusive deals, encouraging customers to make quicker purchasing decisions.

vivid shopify theme

The Countdown Timer is a great way to create urgency and increase average order value by motivating customers to act quickly before the offer ends, ultimately helping to boost sales and improve overall conversion rates.

Product Reviews For Trust Building

Product reviews allow customers to leave feedback and ratings on purchased products. Product reviews can also improve SEO by adding fresh, user-generated content to product pages.

vivid shopify theme

Product reviews build trust and credibility, which is especially important in the fashion industry. Potential customers rely on the experiences of others to make informed buying decisions, making reviews an invaluable resource for clothing and fashion stores.

Quick Purchase With Shop the Look

From my experience, Shop the Look is especially effective for increasing average order value since it encourages customers to purchase multiple related items in one go. It’s easy to set up within the Vivid theme, allowing merchants to curate collections or styled sets directly on their home page.

The Shop the Look functionality in the Vivid theme not only enhances the user experience but also provides a powerful way to drive upsells and cross-sells, making it an invaluable tool for any brand looking to elevate its Shopify store.

Attract Attention through Color Swatches

Color swatches allow users to view products in different colors or patterns without leaving the product page. They can attract attention and make the shopping experience more interactive and visually appealing. This feature can also help reduce decision-making time by allowing users to compare options directly on the product page.

Before/After Image Slider – Good Visual Comparison

Before/after image sliders are ideal for showcasing visual transformations, such as product changes or makeovers. It’s a compelling way to engage customers and demonstrate product versatility.

vivid shopify theme

This feature is perfect for showcasing fashion transformations. Whether it’s a garment’s different color options or style variations, the before/after image slider helps customers visualize the possibilities, boosting their confidence in their purchase.

Encourages In-Person Visits with Store Locator

Store locators help customers find physical store locations based on their proximity. Users can search for nearby stores by entering their location or using geolocation.

vivid shopify theme

For fashion brands with physical stores, the store locator is essential. It helps customers find nearby locations, encouraging in-person visits and creating an omnichannel shopping experience.

LookBooks for Product Pairing

LookBooks are visual collections that showcase curated outfits or product combinations. LookBooks are often used for seasonal trends, fashion inspiration, or creating a lifestyle brand image.

vivid shopify theme

Fashion retailers can use lookbooks to inspire customers with curated outfit ideas. These visually appealing collections can help shoppers envision how different pieces can be styled together, increasing the likelihood of multiple-item purchases.

Shopify Vivid theme: 4 Stunning Presets

The Shopify Vivid theme captivates with its harmonious color combination, making it a distinctive choice for exceptional eCommerce websites. Its user-friendly blocks make it effortless for store owners to add images, products, and videos, simplifying the design process.

Presets are pre-designed styles available within a theme that offer different visual options. The Vivid Shopify theme offers a total of four presets/styles. Each preset combines design and emotion to match various brand vibes and narratives. Here is a brief description of each of the four presets of the Vivid Shopify theme:

1. Ruby:

This preset is designed to showcase your products in a bold and vibrant way.

vivid shopify theme

2. Beachly:

This preset is perfect for stores that sell beachwear or other summer-related products.

vivid shopify theme

3. Healthy:

This preset is designed for stores that sell health and wellness products.

vivid shopify theme

4. Decora:

This is ideal for stores that sell home decor or other interior design products.

vivid shopify theme

Shopify Vivid Theme: User Experience & Feedback

Customers have shared generally positive experiences with the Vivid Shopify Theme, with 93% of them praising its ease of use, speed, and responsive design. However, some users mentioned that while the theme’s functionality met their expectations, they hoped for quicker responses from the support team.

Overall, users find the Vivid theme visually appealing and feature-rich, with a support team that is mostly responsive and helpful.

Read more: Abode Shopify Theme Review

How to Customize This Shopify Theme

To customize the Vivid Shopify theme, follow these steps:

  • Step 1: To get started, visit the Shopify theme market. From there, you can search for the Vivid theme. If you want to try it out, click on “Try theme” for a trial. If you’re ready to make it permanent, click on “Buy theme” and make sure to follow the payment prompts carefully.
vivid shopify theme
  • Step 2: In your Shopify admin dashboard, navigate to “Online Store” and select “Themes.” Choose the “Vivid” theme from the available options. During the trial process, you can either buy it or customize it.
vivid shopify theme
  • Step 3: Once you’ve selected the “Customize” option, you can change colors, fonts, layouts, and additional features such as image galleries, slideshows, and collection lists.
vivid shopify theme
  • Step 4: When you’re done with the design changes, click the save button to finalize the process. It’s important to note that if you decide to publish your store using the Vivid theme, you’ll need to purchase it for $200. Keep this in mind as you proceed.
vivid shopify theme

Detailing Customization Options

  • The theme offers the rare feature of Infinite scroll, which allows seamless scrolling through content.
  • The theme supports full-width media for optimal product display.
  • Product listings are enhanced with high-resolution images, hover effects, color swatches, and badges.
  • There are ample opportunities for promotional media, including banners, in-menu promotions, and tiles.
  • The modern footer design neatly displays critical store information.
  • It showcases vibrant, high-resolution imagery and videos with its full-width header.
  • A comprehensive menu includes mega menus, announcement bars, logos, and more.
  • Extensive galleries have various hover transitions, such as rollovers, image hotspots, and slideshows.
  • Multiple sections are available to highlight featured items, collections, and blogs.

Special Features & Add-ons

The Vivid Shopify theme comes with special features such as mega menus, color swatches, custom product badges, quick view, and more, which can help propel your brand toward success with a store built for conversion.

Shopify Vivid Theme Real-life Example: Queenbeauty

Queenbeauty is an online store that uses the Vivid Shopify theme. The theme is designed to provide a visually impactful and user-friendly customer experience. Using website design and the Vivid theme’s features, Queenbeauty can stand out from other online stores in the beauty industry.

vivid shopify theme

FAQs

You can display up to 50 products per page on your collection pages with Vivid. You can also enable infinite scrolling or pagination to allow your customers to view more products.
You can upload up to 250 images per product with Vivid. You can also enable Zoom or Lightbox features to allow your customers to view larger images of your products.
Vivid supports all languages that Shopify supports. You can translate your store into any language you want with Shopify’s built-in language editor or third-party apps.

You can update your theme to the latest version by following these steps:

  • 1. Go to the Shopify Theme Store and log in with your Shopify account.
  • 2. Find Vivid in your purchased themes list and click on it.
  • 3. Click on the Update button to download the latest version of the theme.
  • 4. Go to your Shopify admin dashboard and click Online Store > Themes.
  • 5. Click on the Upload theme and select the downloaded theme file from your computer.
  • 6. Click on Publish as my shop’s theme to activate the updated theme.
Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.