The future of online shopping is already here, so everyone should put on shades to look at the brightest days of eCommerce. Joking aside, sunglasses are actually a fantastic product to start selling since they are a timeless accessory and can go well with so many outfit styles. The beach? Sunglasses. Concert? Sunglasses. Trying to impress on the first date? Sunglasses.

At any opportunity, you can look 10x times cooler by putting on a pair of sunglasses with a rich personality. But there are still only a few sunglasses Shopify stores out there that consumers are begging for more. If you have come to this article, you must have a plan to change that situation.

Let’s see the best sunglasses Shopify store examples that are unique, badass, and full of characteristics. They can suit a wide range of fashion, from luxury to urban and even for kids. Check them out and see how you can build a sunglasses Shopify store of your own as well!

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Best sunglasses Shopify store examples

Shopify is a well-known eCommerce platform with all the necessary features for users to build a beautiful and functional online store. There are over a million users already, so you are missing out on a super-easy way to start selling online. The following sunglasses Shopify store examples look gorgeous to visit and provide a fantastic shopping experience for fashionistas looking for a pair of unique sunglasses.

Toyshades

This trendy sunglasses Shopify store doesn’t shy away from adding a little bit of color to their products. Toyshades’ website is very user friendly and easy to navigate through. Customers can pick their favorite products from various product collections, including winter shades, autumn shades, everyday eyewear, and more.

The company was founded in 2013 and relaunched in 2018 with an innovative and dynamic approach to sunglasses design. They were also featured in interviews with Shopify as a successful online store of the platform. Toyshades sold through Instagram and social media, using influencers to earn more loyal customers. They sell both online and offline, as well as being a wholesale business.

One thing that surprised me was that Toyshades doesn’t have many products. They have only about a handful of designs, yet still could make a success on the market. That is impressive, and it shows how a store with brilliant products can gain customers just by being unique.

Key takeaways:

• Trendy and affordable eyewear collections
• Modern and stylish website design
• High-quality product imagery
• Fast-loading and mobile-optimized site
• Targeted branding for fashion-conscious consumers
• Easy navigation and well-structured categories
• Limited-edition and seasonal product drops
• Multiple payment and checkout options

Retro City Sunglasses

Retro City Sunglasses is a long-time sunglasses Shopify store, starting in early 2011. They offer a wide range of sunglasses, which contain about 19 different styles for a fancy outlook that can make a statement. The glasses are bold, and so should their users be.

The company had a few rough years in the beginning with unstable sales numbers, but since they adopted the influencer marketing strategy, the revenue skyrocketed. Most of the fashion gurus that review Retro City Sunglasses’ items are makeup and fashion influencers on Instagram, Youtube, Facebook, etc.

In addition, Retro City Sunglasses is very proud of the customer service, taking responsibility for any late shipping, late replies, or broken products. This may be the reason why the store can stay profitable in the industry for so long. They also constantly refresh the design of the shade so consumers can have more options.

The website of Retro City Sunglasses is using the theme Testament by Shopify if you want to try out their look.

Key takeaways:

• Strong niche positioning
• Excellent product categorization
• Cohesive brand aesthetic

Sunday Somewhere

Sunday Somewhere stands out as a premium sunglasses Shopify store offering distinctive eyewear that blends luxury with contemporary style. Their curated collection showcases handcrafted frames with unique silhouettes and high-quality materials, appealing to fashion-forward consumers looking to sell sunglasses online with elevated design aesthetics. 

As one of the top Shopify eyewear stores in the market, Sunday Somewhere has built its reputation on bold, statement-making sunglasses that combine vintage inspiration with modern sensibilities. Their minimalist website design perfectly complements their product line, creating an immersive shopping experience that highlights the craftsmanship and attention to detail in each pair. 

For entrepreneurs seeking inspiration for their own Shopify sunglasses business, Sunday Somewhere demonstrates how a strong brand identity and commitment to quality.

Key Takeaways:

• Premium brand positioning with high-end materials and distinctive designs
• Clean, minimalist website design
• Unique product aesthetics 
• Focused product photography 
• Cohesive visual identity
• International shipping focus 

Proof Eyewear

Proof Eyewear is a sustainable eyewear brand that showcases an eco-friendly and stylish Shopify store. The site features a modern, earthy design that reflects its commitment to sustainability, using natural wood textures, clean layouts, and warm tones to enhance the brand’s identity. 

With an intuitive navigation structure, high-quality lifestyle imagery, and well-organized product collections, the store creates a seamless shopping experience for customers looking for unique, handcrafted sunglasses. The emphasis on social impact and sustainability is evident throughout the site, with dedicated sections highlighting their mission, materials, and community initiatives. 

Overall, Proof Eyewear’s Shopify store serves as an excellent example of how purpose-driven brands can use thoughtful design and storytelling to engage customers and drive sales.

Key Takeaways:

• Sustainability-Focused Design – Uses natural wood textures, earthy colors, and eco-conscious messaging.
• Seamless Shopping Experience – Clean navigation, well-structured product categories, and easy checkout process.
• High-Quality Visuals – Professional lifestyle imagery enhances brand storytelling and product appeal.
• Mission-Driven Brand Storytelling – Dedicated sections highlight sustainability efforts, materials, and social impact.
• Engaging UX & Mobile Optimization – Responsive design ensures a smooth experience across all devices.

Panda Sunglasses

Panda Sunglasses is on the way to change the social and environmental impact of eyewear. Established in 2012, the company offers a diverse range of stylish, lightweight, and durable sunglasses that cater to environmentally conscious consumers. Each pair features FSC-certified bamboo frames and polarized lenses, providing both aesthetic appeal and eye protection. 

Beyond their commitment to sustainability, Panda Sunglasses partners with Optometry Giving Sight, ensuring that every purchase contributes to providing eye care to those in need. Their Shopify-powered online store offers a seamless shopping experience, complemented by free global shipping, a 60-day return policy, and a complimentary handcrafted bamboo case with each purchase.

Key Takeaways:

• Uses FSC-certified bamboo frames and polarized lenses for an environmentally conscious product.
• Partners with Optometry Giving Sight, donating to global eye care programs with every purchase.
• Shopify-powered store ensures smooth navigation and an easy checkout process.
• Enhances accessibility and customer satisfaction worldwide.
• Flexible Return Policy with 60-day return option, increasing trust and confidence in purchases.
• Includes a complimentary handcrafted bamboo case with each order, adding value to the purchase.

SH Wood Shop

SH Wood is a premium eyewear brand that stands out with its handcrafted wooden sunglasses and optical frames. The Shopify store perfectly reflects the brand’s artisanal craftsmanship, using a sleek, nature-inspired design that emphasizes high-quality materials and innovation. With bold visuals, immersive product storytelling, and an intuitive layout, the site creates a seamless shopping experience that highlights both style and sustainability.

Featuring detailed product descriptions, engaging videos, and a smooth browsing experience, Shwood’s Shopify store is a prime example of how brands can use design to reinforce their identity while offering an effortless customer journey. 

Key Takeaways:

• Artisanal craftsmanship
• Sleek, nature-inspired design
• Bold visuals and high-quality imagery
• Immersive product storytelling
• Detailed product descriptions
• Engaging video content
• Intuitive navigation and layout
• Emphasis on sustainability and innovation
• Strong brand identity and reinforcement

How to build a sunglasses Shopify store

To sell sunglasses online, you need more than simply stocking products to sell. You will need to find a supplier or can self produce quality eyewear. You need to see what is trending on the market. And most importantly, you need to market your business effectively and help people discover to buy shades from you.

In this section, let’s see how you can build your successful sunglasses store using Shopify:

Step 1. Find Your Niche

Before launching your sunglasses ecommerce startup, identify a specific market segment to target. Some questions to help you define the unique selling points of your sunglasses are:

• Who is your target market (age, gender, style, etc.)?
• Which style can you call your sunglasses?
• How much can you charge buyers for your sunglasses? (Price is a unique selling point too)
• How can your products make the world better?
• Why should consumers buy your sunglasses?

Focusing on a niche helps you differentiate your store and attract your ideal customers. Analyze current eyewear market trends to identify growing segments with less competition.

Step 2. Source Quality Products

Whether you’re manufacturing your own designs or working with suppliers, product quality is essential. Options include:

• Dropshipping Sunglasses Shopify Store: A Low-Risk Start Consider a dropshipping model to test the market without inventory costs—perfect for beginners. Shopify apps/tools like Oberlo or Spocket can connect you with reliable suppliers to drop-ship sunglasses via Shopify with minimal upfront investment.
• Wholesale purchasing: Buy in bulk from manufacturers for better profit margins.
• Custom manufacturing: Create unique designs that can’t be found elsewhere.

Step 3: Setting up your sunglasses Shopify store

The process of creating a sunglasses Shopify store is pretty straightforward since Shopify made it easy for anyone to set up a professional online store. But, first, you have to sign up for a Shopify account. There is a 3-day free trial for you to try all the features, and three pricing plans will guarantee you have what you need when your business scales. My recommendation is to go with the lowest plan – $29 per month.

After that, you have a dashboard to create the frontend of your website and manage all the backends in one place. To start designing your storefront, you can pick a premade theme from the Shopify Theme Store. There are 240 templates that are fully customizable to bring out the uniqueness of your business.

For example, the theme above is District – Coast, and you can buy it for your store at only $180. It has a responsive layout that is packed with cool features like collection gallery, Instagram integration, popup message, promotional banner, stock photos, social media icons, SEO optimization for Shopify, and more.

Lastly, you will need to take a look at the settings for your own preference. To have your store function smoothly and provide a good shopping experience, you will need to set up contact information, shipping, checkout methods, reviews, and a domain name. For the domain, pick one that suits your brand and target customers. And, yes, you don’t need the word ‘sunglasses’ in your store’s name.

Step 4. Implement SEO Optimization Strategies

To rank sunglasses Shopify sites effectively, focus on these SEO optimization tactics. 

• Researching and using relevant keywords throughout your site
• Creating informative blog content about sunglasses trends and care
• Optimizing page load speeds
• Building a logical site structure
• Obtaining backlinks from reputable fashion and lifestyle sites

Effective SEO practices will help your sunglasses Shopify store appear in search results when potential customers are looking to buy.

Boom, your sunglasses Shopify store is ready to launch!

Step 5: Set Up Marketing and Sales Channels

After deciding on what to sell and creating your sunglasses Shopify store, you need to find buyers. Understanding how you market your eyewear is just as important as how you create it. Here are the essentials to advertise your sunglasses business:

• Social media pages: Social media is a great way to introduce your products and connect with consumers. You can also interact with other businesses in the industry to create collaboration projects. Some social media services to try are Twitter, Instagram, Facebook, and more.
• Social media advertising: Besides gaining followers, social media advertising platforms also let you reach millions of potential customers. You can decide on how much you spend and which group of buyers to target. The built-in analytics will help you track ad activity and test different versions of your ads.
• PPC (Pay Per Click) Advertising: Google search depends on keywords, so make sure you have a good list of keywords before you start using PPC advertising. If done right, you can easily see potential buyers visiting your product pages every day. Then, it is your chance to convert them.
• Email marketing: There is no more cost-efficient marketing tool than email marketing, letting you build a long-term relationship with customers while offering them personalized messages. You can have emails for promotion, customer service, blog posts, and more. If you want to try setting up automated email campaigns with beautiful templates, try AVADA Email!

Step 6: Build a Blog for Organic Traffic

Speaking of blog posts, you want to show people reasons to buy from you rather than other businesses. And in today’s digital world, content is king. Start building value in your brand by creating sunglasses-related blog articles that position you as a leader in the sunglasses industry.

Your blog content can be about current design trends, advice on choosing sunglasses based on face shape, pictures of satisfied customers posing with products they bought from you, or any news in the sunglasses industry. These blog articles will be helpful to generate more web traffic by sharing through social media or including them in your email marketing newsletters.

When you have a system for your blog posts, they will turn into your organic traffic machine and cost you only a little.

Step 7: Keep Improving Your Customer Service

Lastly, with all the traffic, you need good customer service to keep customers coming back to your store. A satisfied customer will keep your brand in mind, not just as for products but also the enjoyment of shopping with your business. To keep improving your customer service, take time to create a culture among employees and ask for feedback once in a while.

A good tool to ask for customer feedback is through email marketing, and you already know the tool to use. A good strategy is to send a feedback survey about a month after the purchase. You can set up this type of automated emails based on your buyer’s activities.

Last advice

Selling online has never been more comfortable with Shopify being the ultimate eCommerce platform, so why not selling sunglasses – a must-have item for any fashionista out there. By taking inspiration from the best sunglasses Shopify store examples in this article, you can create your unique line of shades and attract many customers.

Ready to put on some shades and enjoy the outdoors? I know we all miss it. Good luck on starting your sunglasses Shopify store, and feel free to share your thoughts in the comments!

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