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TOP 10 Shopify Wholesale Website Examples  

Last updated: December 30 2024

Written and researched by experts at Avada Learn more about our methodology

Finding inspiration for building a successful wholesale store on Shopify can be tricky, especially with so many options out there. That's why I've put together a list of the top 10 Shopify wholesale website examples to show you what's working well right now. By checking out these examples, you’ll get practical ideas on design, functionality, and strategies that can help you take your wholesale store to the next level.

Why should you choose Shopify Wholesale?

If you've ever thought about expanding into wholesale but felt unsure how to handle it smoothly, you're not alone. I want to share why I think Shopify Wholesale might be a good fit for those looking to simplify and grow their business.

What is wholesale in eCommerce?
  • Easy Setup for B2B: Shopify Wholesale makes setting up a B2B store simple. You don’t need to reinvent the wheel; it’s basically an extension of your current store, which saves a lot of hassle.
  • All in One Platform: I think one of the biggest benefits is that you don’t need multiple platforms to manage both retail and wholesale. You get to handle everything in one place, which definitely makes life easier.
  • Custom Pricing for Different Buyers: With Shopify Wholesale, you can offer custom pricing to your wholesale customers. It's great for providing different rates based on the buyer without messing with your main product prices.
  • Automated Orders and Discounts: The automation tools are a big time-saver. Instead of manually updating every order or discount, you can set automatic discounts for wholesale clients, which helps a lot when you're managing both B2B and B2C.
  • Integrates with Existing Store: It integrates right into your existing Shopify store, meaning you don’t have to manage separate logins or inventory systems. This saves you a lot of headaches, especially when dealing with inventory management.
  • Scalable for Growth: I personally think it's perfect if you’re planning to scale. As your wholesale business grows, Shopify offers features that grow with you, like more advanced tools for customer segmentation and bulk pricing options.
  • Familiar User Experience: Your wholesale clients get a user experience similar to your retail customers, which makes their shopping journey smoother. You’re not sending them to some strange or confusing platform — it’s all familiar to anyone used to online shopping.
  • Saves on Time and Effort: Honestly, it cuts down on a lot of back-and-forth since customers can log in, see their pricing, and place orders without emailing or calling you. It just makes everything run smoother.

Shopify Wholesale Store: 10 Successful Website Examples 

Without further ado, let’s discover the inspiring stories of businesses that have achieved greatness through the power of Shopify Wholesale:

1. Endy Sleep

Endy Sleep excels in the Shopify wholesale market with its dedication to customer satisfaction and high-quality products. They offer exceptional Canadian-made mattresses, bed frames, and pillows, showcasing this through a remarkable 100-day free trial. 

Their website design makes shopping easy and enjoyable. A well-organized mega menu guides customers smoothly to essential products. The site also stands out with attractive discounts, like the noticeable “15% OFF”, “Black Friday Sale,” and “PROMO” badges, effectively highlighting their special offers.

Endy Sleep

Moreover, the website’s content strategy is impressive. It features engaging visuals and convincing text that underscores the benefits of quality sleep. This combination of a user-friendly interface, visual attractiveness, and intelligent marketing establishes Endy Sleep’s Shopify wholesale site as a leading example in the online bedding market.

2. MakerGear

MakerGear is a leading manufacturer of industrial-grade 3D printers and related products. The website features a comprehensive product catalog, wholesale prices, volume discounts, a quick order form, tracking, and account management.

MakerGear

3. Au Lit Fine Linens

Since 1981, Au Lit Fine Linens, a Canadian company, has crafted high-quality bedding and bath products. Their extensive collection caters to every need, from sheets and pillowcases to duvets, towels, robes, and loungewear. 

Au Lit Fine Linens

To make it easier for businesses to purchase their products in bulk, Au Lit Fine Linens has recently launched a new Shopify wholesale website. With its user-friendly product catalog, finding the perfect items is a breeze. The streamlined ordering process further enhances the experience, ensuring a hassle-free journey from browsing to checkout. 

To sweeten the deal, businesses enjoy bulk discounts and free shipping on orders over $100, making Au Lit Fine Linens the ideal partner for your wholesale needs.

4. Floorplan

Floorplan is a leading provider of commercial flooring solutions. They offer various flooring products, including vinyl, carpet, tile, and wood. Floorplan also provides installation and maintenance services. 

In addition to its retail business, Floorplan also has a Shopify wholesale website that sells its products to businesses. You can search for products by brand, type, color, and more. Each product has a detailed description and specifications and high-resolution images. You can also request a quote for a specific product or project.

Floorplan

5. Made In Cookware

Made In Cookware is a leading culinary brand that offers high-quality, chef-approved cookware designed to withstand the rigors of everyday cooking. Their commitment to exceptional craftsmanship and performance has earned them a loyal following among home cooks and professional chefs.

To cater to the needs of retailers, Made In Cookware has established a dedicated Shopify wholesale website, providing a convenient platform for businesses to purchase their products at competitive prices. The website streamlines the ordering process, making it easy for retailers to access a comprehensive selection of Made In Cookware products, like pots and pans, knives, cutting boards, bakeware, etc.

Made In Cookware

Made In Cookware also offers free shipping on all orders over $49 in the continental U.S. and ships internationally to over 200 countries.

6. BLK & Bold

BLK & Bold is a direct-to-consumer and wholesale brand that strives to awaken more than just physical senses with its coffee. As a Certified B Corporation, they donate 5% of their profits to support workforce development, reduce youth homelessness, and provide classes for urban farming or coding. 

BLK & Bold

Their Shopify wholesale website is easy to use and navigate, allowing businesses to create an account and browse the entire product catalog. Products can be filtered by category, price, and other criteria, making it effortless to find the perfect items. Once businesses have selected their desired outcomes, they can seamlessly add them to their cart and proceed to checkout. 

To sweeten the deal, BLK & Bold offers a generous 15% discount on the first one-time order, making it an attractive proposition for businesses looking to stock up on their coffee and tea supplies.

7. Taza Chocolate

Taza Chocolate, founded by Alex Whitmore and Kathleen Fulton, brings customers unique, high-quality chocolate products worldwide. They work directly with Mexican farming partners to ensure ethical practices and obtain the highest-quality cacao beans. 

Taza Chocolate

Their stone-ground dark chocolate is unlike any other on the market, with bold flavors and irresistible textures ranging from gloriously gritty to silky smooth. They were the first to establish a third-party certified Direct Trade cacao sourcing program, and all of their chocolate is Certified USDA Organic, gluten-free, non-GMO, Kosher, soy-free, dairy-free, and vegan.

Taza Chocolate’s wholesale website on Shopify offers businesses easy access to their chocolate products, including bars, discs, and treats. It’s user-friendly, has competitive pricing, quick ordering, and fast shipping throughout the contiguous US. 

8. Verve Coffee Roasters

Verve Coffee Roasters has been a trusted name in the coffee industry since 2007. With a focus on retail and wholesale operations, Verve ensures that coffee lovers everywhere can enjoy their signature brews. They source high-quality coffee beans from around the globe, carefully roasting them to perfection to bring out their unique flavors and aromas.

Verve Coffee Roasters

Verve Coffee Roasters’s Shopify wholesale website caters specifically to businesses, providing a convenient platform for ordering their coffee supplies. Companies can easily browse the extensive product catalog, filter by origin, roast level, and flavor profile, and view detailed product descriptions, pricing, and availability.

Verve also offers a unique subscription system that allows customers to customize their coffee orders and receive regular deliveries. As a bonus, Verve Coffee Roasters offers free shipping on orders over $35.

9. Tofino Soap Company

Since 2010, Tofino Soap Company has been a leader in natural home and body products. Their unique products, made with love, have found their way into many popular stores, like boutiques, spas, and even 5-star resorts.

Tofino Soap Company

To make it easier for retailers to buy their products in bulk, Tofino Soap Company has launched a Shopify wholesale website. This website is easy to use and gives retailers access to the company’s wide range of natural products, including soaps, candles, skincare, and hair care items.

With competitive pricing and great discounts, retailers can stock their shelves with top-quality products without breaking the bank. As a bonus, Tofino Soap Company’s Shopify wholesale website offers free shipping on orders over $100 within Canada.

10. Lunchskins

Lunchskins, a company started by Kirsten Quigley, an eco-warrior mom of four, is a leader in making sustainable lunch solutions. They produce high-quality, plastic-free sandwich bags in fun prints and sealable paper bags. The paper bags can be recycled and composted, while the reusable bags can be washed in the dishwasher.

Lunchskins

Their Shopify wholesale website is a great place for retailers to find their products. The website is easy to use, has a wide variety of products, and reasonable prices.

How to start your Shopify Wholesale business

Launching a successful Shopify wholesale business requires careful planning and strategic implementation. Here’s a comprehensive guide to help you navigate the process:

Decide the sold items 

The first step in your Shopify wholesale journey involves selecting the right products to sell. This decision should align with your area of expertise and resonate with your intended audience. 

Begin by conducting thorough market research to identify products that are in demand in the wholesale space. Assess current market trends to understand what products are popular and why. It’s also crucial to consider your product’s unique selling points – what makes it stand out from the competition? Remember, the goal is to offer products that attract and retain wholesale buyers.

Create a B2B eCommerce site

Once you have your product lineup, the next step is to establish a dedicated B2B eCommerce storefront on Shopify. Consider setting up a separate, wholesale-focused site if you already operate a retail store. This approach allows you to customize the shopping experience specifically for your wholesale clientele. 

Key features of a successful B2B Shopify site include exclusive access to wholesale pricing, options for bulk orders, and efficient account management functionalities. Your site should cater to the unique needs of wholesale buyers, such as placing large orders, accessing volume discounts, and managing repeat purchases with ease.

Create a B2B eCommerce site

Set up the price

To maintain both competitiveness and profitability, it’s essential to thoroughly analyze your product costs, encompassing manufacturing, shipping, and overhead expenses. Ensure that your pricing strategy aligns with your desired profit margins. Consider adopting a tiered pricing system that discounts bulk orders, incentivizing larger purchases. Such a strategy encourages substantial orders and helps build long-term customer relationships by offering more excellent value for their investment.

Accept payments for wholesale orders

In a B2B environment, having a secure and efficient payment process is essential. You need to integrate payment gateways that support the nuances of B2B transactions. Offer a range of payment methods to accommodate the preferences of various wholesale customers. Popular options include PayPal, Stripe, and Shopify Payments, each offering different fee structures and features. Ensure that these payment gateways are reliable and capable of handling large transactions typical in wholesale dealings.

Sell your wholesale products

Once your Shopify Wholesale store is fully set up, the next step is to market and sell your products actively. Here are some effective strategies for connecting with potential wholesale customers:

Use direct-to-consumer (D2C) websites

Your D2C website can also attract potential wholesale buyers. Enhancing your online presence through effective D2C marketing can increase your visibility, making it more likely for distributors to discover and reach out to you for wholesale opportunities.

Use direct-to-consumer (D2C) websites

Engage in wholesale marketplaces

Wholesale marketplaces attract many retailers seeking to order products in bulk. Participating in these marketplaces can boost brand recognition and acquire new customers. You can also research suitable marketplaces that align with your industry and integrate smoothly with your Shopify store.

Participate in trade shows and expositions

Trade shows are great for networking with retailers, wholesalers, and other industry players. They cater to various categories and offer a prime opportunity to showcase your products. 

Remember that participating in trade shows can be a substantial investment, considering the costs for travel, booth setup, and other related expenses.

Collaborate with retailers for mutual growth:

Nurture a smaller, loyal customer base in wholesale. Focus on building long-term relationships with retailers. Strategies like exclusive launches and limited-time promotions can be effective and help boost sales.

Personal outreach for building partnerships

Build fruitful wholesale relationships through personal outreach. Reach out to potential retail partners via social media, phone, or email. Don’t hesitate to initiate a conversation if you identify a brand that aligns well with yours. 

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5 Best Shopify apps for Wholesale

I’ve noticed that managing wholesale on Shopify can be a bit challenging if you don’t have the right apps. So, I’m going to go over five of the best Shopify apps that can help streamline the wholesale process and make things run smoothly.

1. Wholesale Pricing Discount B2B

Wholesale Pricing Discount B2B is a top-tier Shopify app designed to streamline and enhance your wholesale operations. It offers a range of user-friendly and powerful features that make it a complete B2B wholesale solution.

Wholesale Pricing Discount B2B

Features

  • Tailored Pricing: Set specific discounts or prices for select customers.
  • Volume and Tiered Discounts: Implement volume-based discounts and tiered pricing structures.
  • Bulk Import/Export: Easily import and export individual variant prices and volume discounts.
  • Customizable Wholesale Signup Form: Create a personalized wholesale signup form for your customers.
  • Net Payment Terms: Offer net payment terms to eligible wholesale customers.

Pricing

  • Basic plan: $24.99/month
  • Professional plan: $44.99/month
  • Enterprise plan: $49.99/month
  • Global plan: $64.99/month

2. WSH Order Form & ReOrder

WSH Order Form & ReOrder transforms the ordering process into a breeze for your valued customers. With this app, you can effortlessly create a single-page order form on your Shopify store, enabling retail and B2B customers to add multiple items to their carts with minimal clicks. By simplifying bulk order processing, you can boost your online store’s revenue and provide customers with a seamless and enjoyable shopping experience.

WSH Order Form & ReOrder

Features

  • Effortless reordering: Repeat or reorder products in just a few clicks
  • Customizable order form: Tailor the order form to match your brand and preferences
  • Language and color customization: Translate text, adjust colors, and display inventory, barcodes, SKUs, and product sorting options
  • Order form or matrix display: Choose between an order form or matrix display on each product page
  • Visitor and customer management: Control who can access and utilize the order form

Pricing

  • Free
  • Basic plan: $15.99/month
  • Professional plan: $19.99/month
  • Enterprise plan: $24.99/month

3. Wholesale Lock Manager: B2B

The Wholesale Lock Manager: B2B app protects your wholesale business, safeguarding your store’s content from unauthorized access. You can lock or hide products, collections, prices, or specific pages with a few clicks, ensuring that sensitive information remains confidential. 

Wholesale Lock Manager: B2B

Features

  • Content concealment: Create locks to hide products, collections, or the entire store from prying eyes
  • Tagged content visibility: Display products and collections based on designated customer tags
  • Non-logged-in price protection: Hide product prices from non-logged-in visitors, maintaining exclusivity for registered customers
  • Secret link sharing: Share hidden page URLs with select customers via secure links
  • Password-protected access: Implement password protection for specific pages, adding an extra layer of security

Pricing:

  • Free
  • Lock Manager: $9.99/month

4. B2B Wholesale Club

B2B Wholesale Club seamlessly integrates wholesale functionality and customized pricing into your Shopify store, transforming it into a B2B powerhouse. This app caters to every aspect of your wholesale business, including net payment terms, quick order forms, custom pricing, order minimums, volume discounts, quantity breaks, product visibility, and more.

B2B Wholesale Club

Features

  • Tag-based discounts: Create discounts linked to specific customer tags for personalized pricing
  • Group-specific discounts: Establish discounts tailored to different customer groups, maximizing flexibility
  • Volume discounts and order minimums: Implement volume-based discounts and order minimums to incentivize larger purchases
  • Custom prices and product visibility: Exercise granular control over pricing and product visibility, catering to your wholesale strategy
  • Net terms and quick order forms: Facilitate net payment terms and provide quick order forms for streamlined transactions

Pricing

  • Free dev plan
  • Basic plan: $39/month
  • Professional plan: $69/month
  • Premium plan: $99/month

5. Wholesale Pricing Now: B2B

Wholesale Pricing Now: B2B is an easy-to-use app that allows you to set up tiered pricing and discount groups for your products without any coding required. You can even create embedded tiered pricing tables on your product pages. This app also lets you display upsell offers to wholesale customers and provide wholesale discounts on specific products, collections, or your entire store.

Wholesale Pricing Now: B2B

Features

  • Override shipping and tax charges: You can override shipping and tax charges for wholesale customers.
  • Net 15/30 terms: You can specify net 15/30 payment terms for B2B customers.
  • Add multiple items to the cart on a single page: Wholesale customers can add multiple items to the cart on a single page, and the app will automatically apply any discounts.
  • Multiple wholesale discount groups: You can create and assign multiple wholesale discount groups to different customers.
  • Tiered and custom pricing: You can offer your products tiered and custom pricing.

Pricing

  • Free
  • Shopify Basic plan: $14.95/month
  • Shopify Standard plan: $24.95/month
  • Shopify Advanced plan: $39.95/month

Bottom Line 

We’ve looked at 10 outstanding Shopify wholesale websites that demonstrate different approaches to successful wholesale selling. Use these examples as a guide to improve your own store, focusing on the features that best fit your target customers and brand style.

Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.