TOP 5+ Shopify Retargeting Apps 2025: Boost Sales and Optimize Conversions

Are you looking to boost your Shopify store’s conversions and re-engage lost visitors? In this blog post, we've listed the top 5+ Shopify Retargeting Apps for 2025 that can help you optimize your ad campaigns, improve your return on ad spend (ROAS), and maximize your sales potential. Let’s get started right now!

A Quick Comparison of Shopify Retargeting Apps 

Here’s a quick overview of the best Shopify Retargeting Apps to help you choose the right tool for your store. The table below compares key features, ratings, and other details to make your decision easier: 

#	App Name	Vendor	Key Features	Rating	Action
1	Sixads	sixads	Automated ad creation, Facebook & Google ads, PPC support	4.6/5	Get App!
2	Shoelace	Shoelace	Retargeting, dynamic ad creation, email integrations	4.5/5	Get App!
3	AkoHub	Akohub	Loyalty program, VIP tiers, retargeting integration	4.8/5	Get App!
4	OptiMonk	OptiMonk	Email, SMS popups, gamification, product recommendations	4.8/5	Get App!
5	Rontar Group OU	Rontar Group OU	Ad exchange, ad display on other stores, brand awareness	4.1/5	Get App!
6	AdRoll	AdRoll	Retargeting across display, social ads, and email	4.1/5	Get App!
7	Carts Guru	Carts Guru	SMS/email marketing, automated workflows, discount management	4.3/5	Get App!

Top 7 Shopify Retargeting Apps 2025

Let's explore the Top 7 Shopify Retargeting Apps for 2025. These apps are designed to help you optimize your retargeting campaigns and maximize your store's conversion potential: 

Sixads advertising automation

• Ratings: 4.6/5.0
• Total Reviews: 3,464

Sixads is an automated advertising tool that helps Shopify merchants simplify their Facebook, Instagram, and Google Ads management. With its easy-to-use interface and PPC expert support, Sixads eliminates the guesswork from digital marketing, making it ideal for growing businesses. 

Whether you're looking to acquire new customers or retarget existing ones, Sixads’ automated campaigns ensure your ads reach the right audience at the right time.

Key Features

• Dynamic retargeting
• Personalized ad visuals & texts
• PPC expert support
• Multiple ad channels
• Performance insights
• Automated Facebook, Instagram, and Google Ads Campaign Creation

Pricing

• Essential: $29.99/month
• Pro: $44.99/month
• Premium: $89.99/month

Who is Best For

• Shopify merchants who want to automate and optimize their Facebook, Instagram, and Google Ads campaigns.
• Small to medium-sized e-commerce businesses 
• Entrepreneurs who prefer expert assistance in managing their ad campaigns.

Paid Marketing by Shoelace

• Ratings: 4.5/5.0
• Total Reviews: 407

Paid Marketing by Shoelace simplifies and enhances your store’s retargeting efforts. It helps you create personalized ad campaigns that reconnect with customers who’ve previously engaged with your site, boosting conversions and overall brand awareness. With ready-made templates, automated workflows, and detailed analytics, Shoelace streamlines the retargeting process so you can focus on growing your business.

Key Features

• In-App reporting
• Automated campaigns
• Dedicated account manager
• Prebuilt ad templates & audiences
• Dynamic review retargeting
• Paid social ads on Facebook, Instagram and more

Pricing

• Automations plan: $79/month (ad spend billed separately)
• FROM plan: $2,250/month (ad spend billed separately)
• Email FROM plan: $2,500/month (ad spend billed separately)

Who is Best For

• Store owners who want to enhance customer engagement and boost conversions through retargeting
• Businesses with consistent site traffic, repeat visitors, or frequent cart abandonments
• Merchants looking for a straightforward, time-saving solution for creating and managing retargeting ads
• Brands aiming to deliver personalized, timely advertising messages without delving into complicated marketing setups

Ako Loyalty Retargeting CRM

• Ratings: 4.8/5.0
• Total Reviews: 200+

Ako Loyalty Retargeting CRM is a versatile and comprehensive marketing solution for Shopify merchants looking to enhance customer retention, boost conversions, and optimize ad spending. The app provides loyalty programs, automated retargeting, social login, and Instagram automation, making it an all-in-one solution for merchants seeking growth.

Key Features

• Loyalty program & VIP tiers
• 1-Click social login
• Instagram automation
• AI-Powered retargeting
• CRM dashboard
• Seamless points redemption

Pricing

• Gold Plan: $29/month
• Platinum Plan: $49/month
• Advanced Plan: $199/month

Who is Best For

• Shopify merchants aiming to integrate loyalty programs
• Businesses seeking advanced AI-driven retargeting.
• Store owners looking to leverage social media (especially Instagram)

Optimonk: Popups you’ll love

• Ratings: 4.8/5.0
• Total Reviews: 904+

With a focus on email and SMS popups, Optimonk provides an intuitive drag-and-drop editor that allows businesses to create visually appealing, high-converting popups without the need for a designer. 

The app offers over 20 ready-made templates for various use cases, including cart recovery, free shipping bars, product recommendations, and gamified popups. With built-in personalization, A/B testing, and detailed analytics, Optimonk empowers merchants to optimize their popup campaigns for maximum impact.

Key Features

• Email & SMS popups
• Gamification
• Product recommendation popups
• Drag-and-Drop editor
• A/B testing & analytics
• Unique discount codes

Pricing

• Free Plan: $0
• Essential Plan: $39/month or $390/year
• Growth Plan: $99/month or $990/year
• Premium Plan: $249/month or $2,490/year

Who is Best For

• E-commerce stores
• Email and SMS marketers
• Merchants focused on cart recovery
• Brands seeking gamification
• Small to Medium-Sized businesses

Rontar Ad Exchange: Free Ads

• Ratings: 4.1/5.0
• Total Reviews: 282+

Rontar Ad Exchange offers a unique approach to driving traffic and increasing orders for your Shopify store. Store owners can easily place their ads on partner stores, and in return, their ads will be displayed on your site.

This reciprocal arrangement makes it a great solution for new stores looking to increase visibility and attract visitors without hefty advertising budgets. 

Key Features

• Ad exchange
• Easy setup
• Customizable ad design
• No need for upfront budget
• Win-Win model

Pricing

• Free Plan: Available 
• Basic: $29/ month

Who is Best For

• New store owners
• Small businesses
• Stores seeking brand awareness

AdRoll Marketing & Advertising

Ratings: 4.1/5.0
Total Reviews: 499+

AdRoll helps Shopify merchants recover lost sales and reconnect with past visitors. It uses powerful technology to personalize ads and reach customers across different platforms like social media and email.

With AdRoll, you can easily create targeted ad campaigns from one central dashboard. This saves you time and effort while maximizing your return on investment. If you're looking to streamline your advertising and boost sales through retargeting, AdRoll is the ideal solution.

Key Features

• Retargeting across display ads, social media (TikTok, Meta, Pinterest), and email
• Dynamic display ads
• Automated campaigns
• Comprehensive reporting
• AdRoll rewards program

Pricing

• Free to Install
• Minimum Ad Spend: $5/day required for running ad campaigns.

Who is Best For

• Growing shopify stores
• Merchants seeking multi-channel campaigns

Carts Guru

• Ratings: 4.3/5.0
• Total Reviews: 117+

With Carts Guru, you can create personalized workflows that respond to customer behavior across multiple platforms—email, SMS, or on-site funnels. The app helps reduce cart abandonment, re-engage previous customers, and grow your contact database using targeted messaging. 

Key Features

• Over 60 customer segmentation
• Pre-built templates
• Discount management
• Funnel & widget builder
• Multichannel communication across email, SMS, and on-site funnels

Pricing

• Free Plan: Free to install

Who is Best For

• Small to medium-sized businesses 
• Stores looking to reduce cart abandonment and re-engage previous customers 
• Shopify merchants in need of a multichannel marketing solution

How To Choose the Best Shopify Retargeting Apps 

Below are the essential considerations when selecting the right tool to boost your conversions and sales: 

• Identify Your Business Needs: Consider whether you need basic retargeting or advanced features like multi-channel advertising, dynamic product ads, or email/SMS marketing integrations.
• Ease of Use: Choose an app with an intuitive user interface and seamless integration with Shopify. A simple, drag-and-drop setup can save time.
• Customizability: Look for apps that offer customizable ads and campaigns to align with your brand’s tone and aesthetic.
• Support and Customer Service: Opt for an app with reliable customer support, including live chat, email support, or a knowledge base.
• Performance Tracking and Analytics: Select an app that provides comprehensive tracking, analytics, and insights to monitor campaign performance and ROI.
• Integration with Other Tools: Check if the app integrates with popular Shopify apps like email marketing, Google Ads, or social media platforms (Instagram, Facebook).
• Reputation and Reviews: Always check user reviews and ratings for real-world insights into the app’s effectiveness and reliability.

Bottom Line

Choosing the best Shopify Retargeting Apps depends on your business’s specific goals, budget, and marketing strategy. So, you need to assess each app based on ease of use, pricing plans, customer support, and integration capabilities to find the right fit for your brand.

Best Shopify Retargeting Apps: FAQs

What are Shopify retargeting apps used for?

Shopify retargeting apps help businesses re-engage visitors who have shown interest in their products but didn’t complete a purchase. They show targeted ads on social media, email, or other platforms to bring those visitors back and increase conversions.

Do I need a large budget for retargeting ads?

Not necessarily. Many Shopify Retargeting Apps offer budget-friendly plans, with some apps providing free plans for small stores. However, for maximum impact, it's recommended to have a minimum ad spend.

Can I integrate these apps with other marketing tools?

Yes, most Shopify Retargeting Apps integrate with popular marketing tools like Google Ads, Facebook, Klaviyo, and Mailchimp to provide a seamless experience across your campaigns.

How do I measure the success of my retargeting campaigns?

Look for apps that offer detailed analytics and performance tracking, including conversion rates, click-through rates (CTR), and return on ad spend (ROAS), to assess the effectiveness of your retargeting campaigns.