A well-crafted product page can be the difference between a browsing visitor and a paying customer. 

This comprehensive guide will equip you with the knowledge and tools to create captivating product pages on Shopify. Additionally, we’ll highlight some of the best Shopify product page templates to ignite your creativity.

Let’s get started!

What is a Shopify Product Page?

A Shopify Product Page is a dedicated space that showcases a specific product you offer. It’s where you provide detailed information, enticing visuals, and a clear call to action to encourage customers to buy.

From this page, you can create, edit, and manage the details of your product. Key elements of a Shopify Product Page, including:

• Product Title: A concise and descriptive title that accurately reflects the product.
• Product Description: Detailed information about the product’s features, benefits, and uses.
• Product Images and Videos: High-quality visuals showcasing the product from various angles.
• Pricing: Clearly displayed price and any applicable discounts.
• Variants: Options for different sizes, colors, or other variations of the product.
• Add-to-Cart Button: A prominent button that allows customers to add the product to their cart.
• Shipping Information: Details about shipping costs, delivery times, and options.
• Customer Reviews: Social proof and feedback from previous buyers.
• Related Products: Suggestions for other products that complement the current item.

Step-by-Step Guide to Create a Product Page on Shopify

Using The Shopify Theme Editor

Shopify’s theme editor provides a user-friendly interface for customizing your product pages without needing to write code. Here’s how to create and customize a product page:

Step 1: Make sure you have a product uploaded. Log in to your Shopify admin and go to Products > Click Add product.

If you don’t have an account yet, you need to sign up for the Shopify free trial to experience the platform and experiment with building your own product pages.

Step 2: Fill in your product details: Title, description, media, pricing, inventory, shipping, variants, and search engine listing preview. The information you input here will make up the content of your product page.

A clear product title, high-quality images, and a well-written description will greatly impact your sales, so make sure to invest your time in crafting them carefully.

Step 3: Now, the product page will be automatically created in your theme with all the information you included. It’s time to customize it! 

Go to Online Store > Themes, then Click Customize next to your current theme.

Step 4: In the theme editor, open the dropdown at the top and select Products page

Step 5: Your product page comes with a default layout, but you can customize it to your liking. 

The left-side menu shows all the sections you can change, add, or remove. Take some time to explore, edit, and rearrange these sections to create the perfect product page for your store.

You can start with:

• Product Information: Click on the product information section to rearrange or add blocks like descriptions, reviews, or additional images.
• Product Form: Customize the “Add to Cart” button, product options, and enable dynamic checkout buttons.
• Additional Sections: Add sections for product recommendations, text, or custom HTML blocks.

Remember to always Preview the page and click Save to apply your changes.

If you want more granular control over your product pages or need to add unique features that aren’t available in the theme editor, you can further customize your theme’s code directly. However, this requires some coding knowledge or the help of a developer.

Step 6: In your theme library, click the … button next to your current theme > Edit code.

Locate the product.liquid or product.json file in the Templates folder.

Modify the code to add custom features like scripts, third-party integrations, or personalized content. You can click here for a more detailed guide on customizing your product pages using Liquid.

Just a heads-up: Always back up your theme before making any code changes! That way, you can easily revert back if something goes wrong.

Step 7: Use the preview feature to review how your product page looks live. Once done, click Save in the theme editor.

Using Shopify Apps

There are various apps for creating and customizing product pages on the Shopify App Store. Here are a few popular ones:

• PageFly
• Shogun
• GemPages

Let’s take an example using PageFly to create a product page on Shopify.

Step 1: Install the app from the Shopify App Store by clicking the Install button and grant the app access to your store’s data.

Step 2: From the app control panel. Click Create a New Page and select Product Page to create a new page from scratch.

Step 3: Customize the page! Thanks to the app’s drag-and-drop system, you can just grab any element and drop it wherever you want on the page. 

Try to add product widgets like title, price, and description, and customize their layout to your likings, and don’t forget to toggle between desktop and mobile views to ensure responsiveness.

Step 4: Click Save and then Publish to sync your product page with your Shopify store.

Step 5: PageFly also lets you add custom CSS for even more styling options. This is great if you want to fine-tune the look of your product pages.

Plus, you can easily integrate other apps, like those for product reviews, upsells, or social proof. This helps you create a more engaging and persuasive shopping experience.

5 Shopify Product Page Templates For Your Inspiration

You got it! Now that you have a solid understanding of how to create and customize your Shopify product pages, let’s take a look at some real-world examples for inspiration. These five Shopify stores have beautifully designed product pages that showcase effective strategies and key lessons you can apply to your own store.

Master & Dynamic

Master & Dynamic creates product pages that emphasize the customer experience for their wireless headphones by blending relatable benefits with technical details. These pages are tailored for both casual and technically-minded buyers.

What they have on their product page

• A variety of high-quality images, including close-ups and lifestyle shots.
• Relatable and benefit-focused product descriptions.
• Comprehensive technical specs for more detailed customer needs.
• Comparison feature with similar products.
• Anchor links for easy navigation to different sections.
• A large, easy-to-use Add to Cart button.
• Carousel of complementary products for cross-selling.

Lessons Learned:

• Balance technical details and benefits to appeal to a wider audience.
• Use anchor links to improve the browsing experience.
• High-quality images and lifestyle shots can increase product desirability.

Figs

Figs presents dynamic product pages for its healthcare apparel, incorporating medical terminology and energizing multimedia content to connect with healthcare professionals.

What they have on their product page

• Animated GIF for 360-degree product view.
• Autoplay video with product development footage.
• Product descriptions framed in medical terms.
• Wide selection of colors and sizes, including custom embroidery.
• Cross-selling section encouraging shoppers to complete their uniform.
• “Shop more” buttons to direct users to similar products.

Lessons Learned:

• Use themed copywriting to align with your target audience.
• Dynamic media elements like GIFs and videos create an engaging experience.
• Cross-selling opportunities help increase cart value.

Kit and Ace

Kit and Ace uses minimal design to emphasize its promotions without overwhelming customers. The subtle approach nudges customers to explore further while maintaining a premium brand image.

What they have on their product page

• Discount incentive hinted above the Buy button.
• High-contrast, bold display of discounted prices.
• Scrolling header banner to encourage browsing.
• Popout discount offer for first-time customers.

Lessons Learned:

• Subtle promotion cues can entice customers to explore more.
• Minimalist design doesn’t have to compromise on driving sales.
• Incentives placed strategically can nudge users further down the funnel.

Love Hair

Love Hair’s product pages leverage the power of social proof, incorporating influencer testimonials and customer reviews to build trust and increase conversions.

What they have on their product page

• Influencer video testimonials and product demonstrations.
• Multiple payment options, including Shop Pay.
• Customer testimonial quote displayed prominently.
• FAQ section addressing common customer concerns.
• Searchable customer reviews with star ratings.
• Persistent sidebar with key information and Add to Cart button.

Lessons Learned:

• Social proof is a powerful tool for building trust.
• FAQ sections help reduce customer hesitation and answer common concerns.
• Persistent cart features make checkout more accessible.

Dr. Squatch

Dr. Squatch designs product pages to encourage bundling and multiple purchases, offering discounts for increased spending and subscriptions to entice long-term customers.

What they have on their product page

• One-click buttons to increase product quantity.
• “Build your bundle” feature offering discounts and gifts.
• Subscription option for repeat deliveries with discounts.
• Clear and direct call to action with add-to-cart options.

Lessons Learned:

• Encourage bundling to increase average order value.
• Subscription incentives can promote long-term customer retention.
• Simple, accessible design ensures ease of use for all customers.

Bottom Line

By following the steps outlined in this guide and utilizing the best templates, you can build a high-converting product page for your Shopify store that showcases your offerings and attracts customers.

FAQs

Are there specific templates for product pages on Shopify?

Yes, Shopify offers various product page templates through its theme library. When choosing a theme, look for one with customizable product page layouts. Many themes allow you to adjust the arrangement of images, descriptions, and additional features. Additionally, you can find apps that provide specialized templates designed to enhance the appearance and functionality of your product pages.

How can I add product images and videos?

In the product editor, you’ll see an option to add images and media. Click on “Add image” to upload photos from your device. For videos, click “Add media” and upload video files or embed links from platforms like YouTube or Vimeo. Ensure the images are high-resolution to attract customers and consider including videos that demonstrate the product in use, as this can significantly boost conversion rates.

Can I edit my product page after it’s published?

Yes, you can edit your product page at any time. Go back to the “Products” section in your Shopify admin, select the product you want to edit, and make the necessary changes. This includes updating descriptions, images, prices, and variants. Once you’ve made your changes, click “Save,” and the updates will reflect on your live site immediately. Regularly reviewing and updating your product pages can help maintain relevance and improve performance.

Can I use apps to improve my Shopify product pages?

Absolutely! Shopify’s App Store offers various apps designed to enhance product pages. You can find apps for adding customer reviews, product recommendations, live chat support, upselling features, and more. These tools can help increase engagement, improve user experience, and ultimately boost conversions. When selecting apps, consider your specific needs and ensure they integrate well with your current theme.

How can I optimize my product page for SEO?

To optimize your product page for SEO:

• Use Descriptive Titles: Include relevant keywords in the product title without making it sound unnatural.
• Craft Unique Descriptions: Write unique, keyword-rich descriptions for each product.
• Optimize Images: Use descriptive file names and alt text for images to improve visibility in search engines.
• Internal Linking: Link to related products or collections within your site to enhance user navigation and SEO.

Mobile Optimization: Ensure your product page is mobile-friendly, as a significant portion of users shop on mobile devices.