So, you’re ready to launch an online business on Shopify but not sure what to sell? This article is for you!

Choosing the right niche can make all the difference in your e-commerce success. Based on current market trends and consumer demands, we’ve identified 17 of the top-selling niches on Shopify this year. Hopefully, you’ll find a winning niche for your business.

Let’s get started!

Why are niches important for eCommerce?

• Targeted Marketing: Niches allow businesses to tailor their marketing strategies to a specific audience, resulting in more effective campaigns and higher conversion rates.
• Reduced Competition: Operating in a niche market helps reduce competition, as fewer businesses focus on the same specific audience or product range.
• Stronger Brand Identity: A niche helps you develop a clear and focused brand identity. Your messaging, visuals, and product offerings can all be tailored to appeal to your specific audience.
• Higher Profit Margins: Niches often cater to specialized audiences willing to pay a premium for unique or customized products and services.
• Increased Customer Loyalty: When you cater to a niche audience’s unique needs and preferences, you build stronger relationships with your customers. This fosters loyalty and encourages repeat purchases.

17 Best Shopify Niches And Products To Start Selling

Below are 17 of the best niches to consider, complete with insights, recommended products, and examples of successful stores.

Eco-Friendly Products

Eco-friendly products are gaining traction globally due to growing consumer awareness about environmental impact. The eco-friendly market is projected to reach $150 billion by 2025, driven by millennial and Gen Z consumers who prioritize sustainability. 

For example, over 50% of consumers globally report having become more eco-conscious post-pandemic, and 44% are willing to pay a 12% premium for sustainable products​​.

Recommended products to sell:

• Reusable water bottles and coffee cups
• Biodegradable bags
• Solar-powered chargers
• Bamboo toothbrushes and cutlery sets
• Recycled stationery and notebooks

Etee is a Shopify store specializing in plastic-free products like reusable food wraps and biodegradable dish soap. Their mission resonates with environmentally conscious shoppers, and their consistent eco-friendly branding has cultivated a loyal customer base.

Fitness and Wellness

Fitness and wellness is a booming market, with online fitness alone projected to grow to over $107 billion globally by 2032. Wearable devices, fitness apps, and digital wellness platforms are driving the shift towards convenient and tech-enabled fitness solutions. 

Additionally, North America’s online fitness market alone reached $6 billion in 2023, reflecting widespread consumer adoption of wellness-focused products and services​. 

Many fitness and wellness products, like supplements or workout programs, lend themselves well to subscription models, providing consistent revenue streams.

Recommended products to sell:

• Yoga mats and blocks
• Resistance bands
• Fitness trackers and smartwatches
• Foam rollers and recovery tools
• Protein powders and shaker bottles

Gymshark is a global leader in the fitness apparel and accessories space. Its Shopify-powered store emphasizes high-quality, stylish gym wear and innovative product launches, appealing to fitness enthusiasts worldwide. The brand’s strong social media presence and community engagement have driven its meteoric rise.

Pet Products

The global pet products market is thriving, driven by increased pet ownership and a focus on premium pet care. The U.S. alone is a key market, with over 66% of households owning pets.

Dogs and cats are still the most popular pets. However, reptiles, birds, and small mammals can also make great companions. Each type of pet has unique needs, which creates opportunities for specialized products and services.

Recommended products to sell:

• Eco-friendly pet toys
• Pet grooming kits (shampoos, brushes, clippers)
• Premium and organic pet food
• Personalized pet accessories (tags, collars)
• Pet beds and travel carriers

Wild One is a standout Shopify store offering high-quality pet products, including stylish leashes, eco-friendly toys, and travel accessories. Its minimalistic branding and focus on sustainability resonate with modern pet owners, making it a top choice in the market.

Home Office Equipment

As of 2024, over 27% of U.S. employees worked remotely, with a global trend toward hybrid models. The rise of remote work has significantly boosted demand for home office equipment.

The home office furniture market alone was valued at $3.4 billion in 2022 and is expected to grow at a CAGR of 6.8% through 2030.

Recommended products to sell:

• Ergonomic office chairs
• Adjustable standing desks
• Cable management tools
• Blue light-blocking glasses
• Desk organizers and storage solutions

Fully is a Shopify store specializing in ergonomic furniture designed for home and office use. Their focus on sustainable materials and customizable desks has made them a go-to for remote workers looking to enhance productivity and comfort.

Skincare and Beauty

The global skincare market is projected to reach $145.8 billion by 2028, driven by increasing consumer interest in self-care and natural beauty products. Millennials and Gen Z are leading the demand for eco-friendly and cruelty-free brands, with over 70% willing to pay more for sustainable beauty solutions​. 

Online sales account for a growing share of this market, making it an ideal niche for Shopify stores.

Recommended products to sell:

• Vegan and organic skincare products
• Anti-aging creams and serums
• Face masks and exfoliants
• Refillable beauty products
• Men’s grooming kits

Herbivore Botanicals is a Shopify store that emphasizes clean, plant-based skincare products. Their visually stunning website and commitment to transparency in ingredients make them a favorite among eco-conscious shoppers.

Smart Home Devices

The global smart home market is projected to grow from $154.4  billion in 2024  to $250.6 billion by 2029, driven by advancements in IoT (Internet of Things) technology and increased consumer interest in home automation. 

Smart devices are becoming increasingly popular as consumers seek convenience and energy efficiency​. The shift toward e-commerce in this sector makes Shopify a perfect platform for these products.

Recommended products to sell:

• Smart thermostats and temperature sensors
• Smart lighting systems
• Home security cameras and video doorbells
• Smart speakers and voice assistants
• Smart plugs and home automation hubs

August Home specializes in smart home devices, focusing on smart locks and security solutions. Their easy-to-use products, combined with strong online marketing, have made them a leading brand in the home automation industry.

Personalized Products

Personalized products are one of the fastest-growing trends in e-commerce. The global market for personalized gifts alone is expected to grow at a CAGR of 7.99% from 2023 to 2030, driven by consumers’ desire for unique, custom-made items for special occasions.

Shopify’s easy customization tools make it an ideal platform for offering these tailored goods.

Recommended products to sell:

• Customized jewelry (necklaces, bracelets, rings)
• Personalized home decor (wall art, pillows)
• Custom apparel (t-shirts, hoodies, hats)
• Engraved gifts (pens, watches, keychains)
• Custom phone cases and accessories

Personalization Mall is a Shopify store that specializes in a wide range of personalized gifts, from custom home decor to engraved jewelry. Their focus on quality and customization has made them a top choice for customers seeking unique, sentimental items.

Sustainable Fashion

The global sustainable fashion market is projected to grow from $7.8 billion in 2023 to $33.05 billion by 2030, with a CAGR of 22.9%​. Consumers, especially millennials and Gen Z, are more inclined to purchase clothing brands that emphasize sustainability, including eco-friendly materials, fair labor practices, and minimal environmental impact.

Recommended products to sell:

• Organic cotton clothing
• Upcycled fashion items
• Eco-friendly footwear
• Vegan leather accessories
• Sustainable activewear

Reformation is a popular Shopify store that focuses on sustainable, stylish women’s fashion. Known for its eco-friendly materials and ethical production processes, Reformation has built a loyal customer base by promoting both fashion-forward and environmentally responsible choices.

Outdoor and Camping Gear

The outdoor and camping gear market has been expanding rapidly, especially as more people seek to connect with nature and engage in outdoor activities.

The camping equipment market was valued at $23.3 billion in 2022 and is projected to grow to $51.8 billion by 2032, with a compound annual growth rate (CAGR) of 8.6% from 2023 to 2032. 

Recommended products to sell:

• Camping tents and shelters
• Portable cooking gear
• Hiking backpacks and gear
• Sleeping bags and camping mattresses
• Outdoor clothing and footwear

Backcountry is a successful Shopify store specializing in outdoor gear and apparel for activities like hiking, camping, and skiing. With a strong focus on premium, performance-driven products, they have become a trusted brand for outdoor adventurers.

Baby and Maternity Products

The global baby care products market is expected to reach a value of USD 498.85 billion by 2033, growing at a compound annual growth rate (CAGR) of 8.21%. It’s partly because of the rising birth rates in some regions and increased spending on premium baby care products, particularly from millennial parents.

Additionally, gift purchases for baby showers and newborn celebrations contribute to the emotional and consistent buying behavior.

Recommended products to sell:

• Organic baby clothes and blankets
• Diaper bags and changing accessories
• Maternity wear and postpartum recovery products
• Baby monitors and smart devices
• Feeding accessories (breast pumps, bottles)

TinyTots Boutique offers a curated selection of baby and maternity products that prioritize safety and style. Their dedication to quality and customer care has made them a trusted name among new and expecting parents.

Hobby and DIY Kits

The rise of online tutorials, influencer culture, and increased time spent at home has sparked an interest in DIY projects. In 2022, the global DIY crafts market was valued at $20.96 billion and is expected to grow by a CAGR of 5.17% through 2030​.

DIY kits often combine simple components packaged as a complete solution, allowing for significant markups. Customers are willing to pay for the convenience, instructions, and bundled experience.

Recommended products to sell:

• DIY craft kits (knitting, pottery, painting)
• Model-building kits (cars, planes, architecture)
• Home improvement tools and accessories
• Customizable jewelry-making kits
• Gardening and plant care kits

Michaels is a prominent Shopify store specializing in arts and crafts supplies. They offer a wide variety of DIY kits, from painting and knitting to home decor projects, making it a go-to destination for hobbyists of all ages.

Tech Accessories

The global market for tech accessories, including items like phone cases, chargers, and laptop bags, is expanding rapidly. The tech accessories market is projected to reach $151.97 billion by 20278, growing at a CAGR of 7.3%​.

As technology continues to play a central role in daily life, consumers are spending more on accessories to enhance their devices.

Recommended products to sell:

• Custom phone cases
• Wireless chargers and power banks
• Laptop sleeves and bags
• Bluetooth headphones and earbuds
• Smartwatch bands and accessories

Nomad is a Shopify store that offers premium tech accessories, including leather phone cases, chargers, and laptop bags. Their focus on quality materials and sleek designs has garnered a loyal following among tech enthusiasts.

Gaming Products

In 2024, the global gaming market was estimated to generate nearly 455 billion U.S. dollars in revenue, with the mobile gaming segment accounting for approximately 98.7 billion U.S. dollars of the total. 

The rise of esports, game streaming, and online multiplayer games has increased demand for specialized gaming equipment and products, making this a lucrative niche for Shopify store owners.

Recommended products to sell:

• Gaming headsets and controllers
• Gaming keyboards and mice
• Custom gaming PCs and accessories
• Game merchandise (t-shirts, figurines)
• VR headsets and gaming chairs

Razer is a leading Shopify store offering premium gaming gear, including mice, keyboards, headsets, and gaming laptops. Their high-quality products, supported by a strong community presence and gaming culture, have made them a go-to brand for gamers worldwide.

Health Supplements

Consumers are increasingly focusing on wellness and preventative healthcare, driving demand for products like vitamins, protein powders, and herbal supplements. 

The global dietary supplements market was valued at USD 177.50 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2030. 

Most supplements are consumed regularly (e.g., daily vitamins, protein powders), leading to consistent repeat purchases and subscription opportunities.

Recommended products to sell:

• Vitamins and multivitamins
• Protein powders and nutritional shakes
• Omega-3 and fish oil supplements
• Herbal supplements (turmeric, ashwagandha)
• Weight management supplements

Vital Proteins is a successful Shopify store that specializes in collagen-based health supplements. With a focus on natural, high-quality ingredients, Vital Proteins has established itself as a leader in the health and wellness supplement market, reaching a wide customer base interested in improving their skin, joints, and overall wellness.

Kitchen Tools and Gadgets

The kitchen tools and gadgets market is thriving as consumers continue to prioritize convenience, healthy eating, and cooking at home. The global kitchenware market was valued at $30.59 billion in 2023 and is expected to grow at a CAGR of 7.3% from 2024 to 2030​. 

With the increasing popularity of cooking shows and online recipes for home-cooked meals on social media like TikTok, Facebook, and Instagram, Shopify stores are well-positioned to cater to a diverse audience seeking innovative kitchen tools and gadgets.

Recommended products to sell:

• Air fryers and multi-cookers
• Coffee makers and grinders
• Knife sets and kitchen utensils
• Smart kitchen gadgets (e.g., smart thermometers)
• Food storage solutions

Sur La Table is a Shopify store offering a wide range of premium kitchen tools and gadgets. Known for its high-quality products and expert cooking classes, Sur La Table has become a trusted brand for home cooks looking for top-notch kitchen equipment.

Jewelry

The global jewelry market was valued at $353.26 billion in 2023 with a CAGR of 4.7% from 2024 to 2030​. As consumers increasingly seek unique, customizable, and high-quality jewelry, the demand for diverse jewelry products – from fine jewelry to personalized pieces -continues to rise.

Recommended products to sell:

• Custom engagement rings and wedding bands
• Personalized necklaces and bracelets
• Fine watches
• Handmade earrings and pendants
• Sustainable or lab-grown gemstones

Blue Nile is a renowned Shopify store specializing in high-quality fine jewelry, including engagement rings, wedding bands, and custom jewelry. The brand offers customization options, and customers can personalize their pieces online, which has helped attract a global audience looking for bespoke jewelry.

Mental Wellness Products

The mental wellness industry is rapidly expanding, driven by increased awareness of mental health and the growing demand for stress relief, mindfulness, and self-care products. The global mental health apps market was valued at USD 6.25 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2030. 

With consumers prioritizing mental well-being and mindfulness practices, there is a growing market for products that help reduce stress and promote relaxation, such as meditation tools and aromatherapy products.

Recommended products to sell:

• Aromatherapy diffusers and essential oils
• Meditation cushions and accessories
• Sleep aids (weighted blankets, sleep masks)
• Journals and mindfulness planners
• Stress-relief gadgets (fidget spinners, massagers)

Calm is a leading store offering mental wellness products designed to improve sleep, reduce stress, and enhance relaxation. Their range includes calming teas, sleep aids, and guided meditation resources, helping customers incorporate wellness into their daily routines.

How To Find More Profitable Shopify Niches

Here’s how you can discover the most lucrative niches:

• Analyze market trends: Use tools like Google Trends, SEMrush, or Ahrefs to identify trending topics and emerging product categories.
• Explore social media platforms: Check platforms like TikTok, Instagram, and Pinterest for viral products or growing communities.
• Research customer pain points: Read product reviews, forums, and social media comments to identify unmet needs or problems you can solve.
• Evaluate competition: Use tools like SimilarWeb to analyze competitor traffic and product focus. Look for niches with high demand but lower competition.
• Leverage niche-specific tools: Use platforms like Niche Scraper or Ecomhunt to discover profitable Shopify niches with curated data insights.
• Examine successful stores: Study thriving Shopify stores to learn about their product offerings and niches.

What To Do Next

Now that you’ve explored some of the most profitable Shopify niches for 2025, it’s time to take the next steps toward launching your online store. Here’s a clear roadmap to help you move forward:

• Conduct Market Research: Analyze competitors, trends, and customer pain points using tools like Google Trends and social media.
• Source Quality Products: Find high-quality products that align with your niche and meet customer needs.
• Build Your Shopify Store: Choose a theme, customize it, and integrate apps to enhance functionality.
• Set Competitive Pricing: Research competitors and price your products competitively, considering discounts or bundles.
• Create Targeted Marketing Campaigns: Use social media, influencers, and content marketing to attract your niche audience.
• Focus on Customer Experience: Provide excellent service, easy returns, and fast shipping to build trust and loyalty.
• Optimize for SEO: Use niche-specific keywords and create valuable content to improve organic search rankings.
• Test and Adjust: Track performance metrics and refine strategies for continuous growth and optimization.

Bottom Line

Selecting a profitable niche is crucial for building a thriving Shopify store. The 17 Shopify niches listed here offer promising opportunities this year, balancing demand with profitability. 

Focus on understanding your target audience, delivering value, and creating a strong brand presence within your chosen niche to maximize your chances of success. Good luck!

FAQs

What makes a Shopify niche profitable?

A profitable niche has consistent demand, low competition, high margins, and the potential for repeat customers. Trends, customer engagement, and scalability also contribute to profitability.

What is the best item to sell on Shopify for new sellers?

Some examples include eco-friendly products, fitness gear, tech accessories, and beauty and skincare items. It’s essential to research trends, customer preferences, and competition to choose the right product for your store.

What is the most profitable product niche?

The most profitable product niche varies with market demand and consumer trends. However, some highly profitable niches include:

• Eco-friendly products
• Fitness and wellness items
• Skincare and beauty products
• Tech gadgets
• Home office equipment

These niches often attract dedicated customer bases willing to pay premium prices, making them great for profitability.

What is the best niche to sell in dropshipping?

In dropshipping, the best niche is one with low upfront costs and consistent demand. Some profitable dropshipping niches include:

• Fitness and wellness products
• Pet accessories
• Home Decor
• Fashion and accessories
• Tech gadgets These niches have a wide customer base and offer opportunities for differentiation through branding and product selection.

Read more: Top 12+ Shopify Dropshipping Niches For 2024 To Increase Sales 

How can new sellers differentiate themselves in a competitive niche?

Focus on a unique selling proposition (USP), such as eco-friendly products, personalization, or exceptional customer service. Offering valuable content and building a community around your niche also helps.

Which niches are the most scalable for new Shopify sellers?

Niches like home décor, fitness gear, and beauty products are highly scalable due to their broad appeal, repeat purchases, and potential for product line expansion.

What are some trending niches in 2025?

ome trending niches include sustainable and eco-friendly products, health and wellness, personalized items, pet products, and home office supplies.

Can I change my niche later if it’s not working out?

While it’s possible to change your niche, it’s generally easier to start with a well-defined focus and build your brand around it.

Can I have multiple niches in my Shopify store?

While it’s possible to have multiple niches, it’s generally recommended to start with one and expand later as your business grows.

What if I’m passionate about a niche that doesn’t seem very profitable?

You can still pursue your passion, but be prepared to invest more effort in marketing and differentiation to stand out in a less profitable niche.