10 Best Shopify Marketing Automation Apps

Marketing automation is a lifesaver for e-commerce businesses. It lets you automate repetitive tasks, personalize customer interactions, and boost sales without constantly being hands-on. Shopify has a ton of apps that can help you with this.

I've tried many, and in this guide, I'll share the top 10 Shopify marketing automation apps that I think are the best in 2024. Let's find the perfect ones to supercharge your marketing efforts!

Comparison Table

#	App Name	Vendor	Pricing	Rating	Action
1	EcomSend Pop Ups & Email Popups	Channelwill	Free	5.0/5.0	Get App!
2	PushOwl & Brevo Email/Push/SMS	PushOwl powered by Brevo	$19 - $79/month Free plan available	5.0/5.0	Get App!
3	Yotpo Email Marketing & SMS	Yotpo - Email & SMS	$19 - $199/month Free plan available	4.9/5.0	Get App!
4	AfterShip Email Marketing & SMS	AfterShip	$11 - $179/month Free plan available 7-day free trial	4.9/5.0	Get App!
5	Avada Email Marketing	Avada	$16 - $47/month Free plan available	4.9/5.0	Get App!
6	Seguno Email Marketing	Seguno	$35/month Free plan available 10-day free trial	4.8/5.0	Get App!
7	Flowio Email Marketing, Pop Up	Flowio	$9/month Free plan available	4.8/5.0	Get App!
8	Sendvio Email Marketing & SMS	Sendvio	$16/month Free plan available	4.8/5.0	Get App!
9	Omnisend Email Marketing & SMS	Omnisend	$16 - $59/month Free plan available	4.7/5.0	Get App!
10	Privy Pop Ups Email & SMS	Privy Operations	$12 - $45/month 15-day free trial	4.6/5.0	Get App!

Top 10 Marketing Automation Apps In the Shopify App Store

Here’s an overview of the top 10 marketing automation apps in the Shopify App Store:

EcomSend Pop Ups & Email Popups

The EcomSend Pop Ups & Email Popups app helps merchants grow their email and SMS marketing lists with customizable popups designed to boost sales. Whether through opt-in, exit intent, or gamification-based popups, EcomSend enables you to increase conversions and retain potential customers. With no coding required and seamless Shopify integration, this tool is ideal for automating your marketing efforts and capturing more leads.

Highlight Features:

• Opt-in popups to grow email and SMS lists
• Exit intent popups to retain visitors
• Gamification popups to boost engagement
• Fully customizable popup designs
• Integration with Klaviyo, Mailchimp, SMSBump, Privy
• 24/7 support

Rating: 5.0/5
Pricing: Free

PushOwl & Brevo Email/Push/SMS 

PushOwl & Brevo Email/Push/SMS offers a comprehensive suite of email marketing, web push notifications, and SMS tools designed specifically for Shopify stores. With its seamless automation features, you can boost sales by sending personalized, well-timed notifications. The app excels in cart recovery with abandoned cart reminders, price drop alerts, and back-in-stock notifications, making it an all-in-one solution for marketing automation.

Highlight Features:

• Email marketing and automation optimized for Shopify
• Personalized web push notifications
• Abandoned cart recovery and price-drop alerts
• SMS campaigns with advanced segmentation
• Analytics, A/B testing, and automation tools
• Integration with Klaviyo, Brevo, Loox, and more

Rating: 5.0/5
Pricing: Free plan available. Paid plans range from $19 - $79 per month. 7-day free trial.

Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS offers an all-in-one email and SMS marketing solution designed to help brands grow their subscriber base and engage customers with effective campaigns. 

With a drag-and-drop email editor, 300+ templates, and automated workflows, merchants can create personalized marketing flows that run on autopilot, helping to drive sales and build long-term relationships. 

Highlight Features:

• 300+ email templates and Canva integration
• Automated email and SMS flows for cart recovery, welcome messages, etc.
• A/B testing and audience segmentation
• Pay-as-you-send pricing for emails and SMS
• AI-powered audience building and recommendations
• 24/7 support

Rating: 4.9/5
Pricing: Free plan available. Plans from $19 - $199 per month.

AfterShip Email Marketing & SMS

AfterShip Email Marketing & SMS provides a powerful all-in-one marketing platform that combines email and SMS marketing with advanced tools to maximize customer engagement and sales. 

This app helps merchants create personalized, automated workflows based on customer behavior, with AI-powered recommendations and interactive elements like spin wheels and countdown timers. Its user-friendly, no-code platform empowers brands to drive conversions with minimal effort.

Highlight Features:

• Automated email and SMS flows based on customer behavior
• Pre-built templates for emails, SMS, and popups
• A/B testing and performance tracking in one dashboard
• AI-powered product recommendations and countdown timers
• Built-in CRM for personalized segmentation
• Integration with Klaviyo, AfterShip, and Automizely

Rating: 4.9/5
Pricing: Free plan available. Plans from $11 - $179 per month. 7-day free trial.

Avada Email Marketing

Avada Email Marketing provides a comprehensive omnichannel solution for merchants looking to convert leads and build lasting customer relationships. 

With features like smart mail, automation workflows, mass mailing, and sales popups, you can effectively target your audience and drive results. Its features include smart email marketing templates, popups, and advanced reports, making it easy to capture leads and recover abandoned carts for increased sales.

Highlight Features:

• Omnichannel automation: Email, SMS, push notifications, WhatsApp
• Pre-built email templates and newsletter campaigns
• Popups for lead capture, including Spin-to-Win
• Segmentation and personalization tools
• Advanced reports and campaign tracking
• Integration with MailChimp, Facebook Ads, Google Ads

Rating: 4.9/5
Pricing: Free plan available. Plans from $16 - $47 per month.

Seguno Email Marketing

Seguno Email Marketing is designed exclusively for Shopify, allowing merchants to manage email marketing directly within the Shopify admin. This app simplifies the process, enabling businesses to create, automate, and track email campaigns efficiently. 

With features like embedded Canva for design, back-in-stock alerts, and a pre-built automation series, Seguno helps shop owners maximize their email marketing efforts without leaving Shopify.

Highlight Features:

• Built-in Shopify integration for easy email campaign management
• Pre-built automation series and back-in-stock alerts
• 200+ newsletter templates and Canva design integration
• Triggered automation for abandoned carts, welcome emails, and more
• Detailed reporting, targeting, and segmentation tools

Rating: 4.8/5
Pricing: Free plan available. Paid plans from $35 per month. 10-day free trial.

Flowio Email Marketing, Pop Up

Flowio Email Marketing, Pop Up is a comprehensive Shopify marketing automation tool designed to enhance sales through omnichannel engagement while reducing the workload for merchants. 

This powerful app combines essential marketing tools like pop-ups, email, SMS, and live chat, automating workflows to create a seamless customer experience

Highlights:

• High-converting pop-up templates for email capture
• Personalized email/SMS campaigns with beautiful templates
• Automated messaging based on customer interactions
• Contact list management and segmentation
• Live chat support for real-time customer engagement

Rating: 4.8/5

Pricing: Free plan available. Paid plan is priced at $9/month.

Sendvio Email Marketing & SMS

Sendvio Email Marketing & SMS is designed specifically for Shopify merchants, allowing them to craft powerful email and SMS campaigns without leaving the Shopify dashboard. 

This app integrates advanced editors and provides a rich library of pre-built automation, on-site widgets, email templates, popups, and transactional SMS. With just a few clicks, you can boost sales, engage customers post-purchase, re-engage inactive subscribers, and nurture your audience.

Highlights:

• Fully customizable email and SMS template designs
• Back-in-stock and restock alerts
• Automated abandoned cart recovery
• Premium app blocks and on-site widgets
• Multilingual support (English, Spanish, French)

Rating: 4.8/5

Pricing: Free plan available. Paid plans range from $16 to $32/month.

Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS is a powerful Shopify marketing automation app designed to help Shopify merchants maximize their sales potential through email and SMS campaigns. 

With a user-friendly interface, it allows users to create engaging marketing campaigns that resonate with their audience. The app supports various campaign types, from abandoned cart reminders to promotional newsletters, making it an essential tool for any e-commerce business.

Highlighted Features:

• Email marketing automation (newsletters, welcome emails)
• Sales reporting and abandoned cart recovery
• Product reviews and social proof integration
• Customizable popups for lead generation
• 24/7 email & live chat support

Rating: 4.7/5 

Pricing: Free plan available. Paid plans are priced from $16 to $59/month.

Privy Pop Ups Email & SMS  

Privy Pop Ups Email & SMS is an all-in-one e-commerce platform that helps Shopify merchants enhance their sales through effective popups, email, and SMS marketing. 

With its intuitive drag-and-drop email editor, even those without technical skills can design eye-catching newsletters and automated marketing campaigns. Privy empowers businesses to grow their email and SMS contact lists while improving website conversion rates.

Highlighted Features:

• Easy-to-use drag-and-drop email editor with pre-built templates
• SMS marketing integration for after-signup and cart-saver texts
• Various popup display options for lead generation
• Automated email & SMS marketing workflows
• Email & chat support included

Rating: 4.6/5

Pricing: From $12/month. 15-day free trial.

Read more detail: Privy Shopify App Review | Best Shopify App for Pop Ups, Email, & SMS

Bottom Line

When selecting the best Shopify marketing automation app for your store, consider your specific marketing goals, budget, and target audience. Some apps might focus on email marketing, while others specialize in SMS, social media, or other channels.