Shopify Grow Plan Overview: Pricing, Features in 2026

The Shopify Grow Plan is an ideal option for small businesses aiming to upgrade their online stores. It offers access to advanced features such as unlimited products, brand assets, discount codes, fraud analysis, and financial reports, thereby boosting sales and improving the customer experience. In this article, we’ll walk you through the details of the Shopify Plan

What is Shopify Grow Plan?

The Shopify Grow Plan is one of the five main Shopify pricing plans (among Shopify Starter, Shopify Basic, Shopify Advanced, and Shopify Plus). It sits in the middle of the lineup, positioned for established online stores that are scaling up but don’t yet need the heavy infrastructure of the Advanced or Plus plans.

Starting at $105 per month, the Shopify Plan is recommended for experienced sellers with enhanced reports, ecommerce automation, and much more.

Shopify Grow plan: Quick overview

Detail	Shopify Grow Plan
Monthly price	$105/month
Annual price	$79/month (25% off, billed yearly)
Trial offer	$1/month for the first three months
Staff accounts	5
Transaction fee (Shopify Payments)	Standard credit card processing rates
Transaction fee (third-party gateway)	1.0%
Inventory locations	10
Reports	Professional-level analytics
Shopify Flow	Included
Shopify POS	Lite included (Pro is $89/month extra)
Shipping discounts	Up to 88%
International selling	Shopify Markets included
24/7 support	Chat and email

The Grow plan unlocks features that Basic doesn’t offer at all: Shopify Flow for automation, professional reports, and better credit card processing rates. For stores processing decent volume, the savings on transaction fees alone can justify the price difference.

How much does Grow Shopify Plan cost?

Before committing to the Grow Shopify plan, you can opt-in to the Shopify Free Trial to explore its features. Additionally, after the trial, you can enjoy the Shopify plan for just $1 per month for next month.

Monthly vs Annual Pricing 

Billing cycle	Price per month	Annual cost	Savings
Monthly	$105	$1,260/year	—
Annual	$79	$948/year	$312/year (25% off)

Shopify offers 25% off when you commit to annual billing. That brings the Grow plan from $105 down to $79 per month. You pay upfront for the year, so make sure you’re committed before locking in.

One thing to note: if you’re currently on the Basic plan at $39/month and considering the upgrade, the jump to $105/month is a $66 difference. That’s meaningful for small stores. But the lower transaction fees on Grow can offset that gap quickly if you’re processing enough orders. More on that below.

Grow Plan transaction fees

The Shopify Plan transaction fees can be lower for merchants who use Shopify Payments. Learn more about Shopify Payments here.

Transaction fees with Shopify Payments

With the Grow plan, you will only charge 2.6% + 30¢ per transaction without additional fees from your payment gateway providers. Additionally, the 2% transaction fee on each sale is waived if you use Shopify Payments.

Transaction fees without Shopify Payments (use a third-party payment gateway)

Using a third-party payment gateway provider instead of Shopify Payments will incur transaction fees.

Additionally, you still have to pay any transaction fees your gateway provider charges. An additional 1% fee applies to transactions made with credit cards issued outside the United States.

Hidden Costs You Should Know

The $105/month subscription gets you in the door. Here’s what you’ll likely spend on top of it:

• Apps: The average Shopify store uses about six apps. Monthly app costs typically range from $50 to $200 for a mid-size store, though it can go much higher. Some essentials like email marketing, reviews, and loyalty programs each add $10 to $50/month.
• Themes: Shopify provides 12 free themes. Premium themes from the Shopify Theme Store cost between $150 and $380 as a one-time purchase. Most growing stores eventually invest in a premium theme.
• Domain: A custom domain costs $10 to $20 per year through registrars like Namecheap, Porkbun, or Cloudflare. Shopify also sells domains directly.
• Shopify Email: The built-in Shopify Email app is free for the first 10,000 emails per month. After that, it’s $1 per 1,000 additional emails. For most Grow plan stores, the free tier is enough.
• POS Pro: The Grow plan includes Shopify POS Lite for free, but if you run a physical retail location, POS Pro costs $89/month per location. That adds up fast with multiple stores.

Real-World Total Cost Calculation

Let’s say you run an online store doing $10,000 per month in revenue, using Shopify Payments, with a small team of two people:

Cost	Monthly
Grow plan (annual billing)	$79
Apps (SEO, reviews, email marketing)	$80
Premium theme (amortized)	$5
Domain (amortized)	$1.25
Shopify Email (under 10K emails)	$0
Google Workspace (two users)	$15.60
Total estimated monthly cost	~$181

Add credit card processing fees (roughly 2.6% to 2.9% + 30¢ per transaction with Shopify Payments), and on $10,000 in sales, you’re looking at another ~$290 in processing fees.

Real total: roughly $471/month to run a Grow plan store doing $10K in monthly revenue. That’s about 4.7% of revenue going to platform and processing costs.

For context, most e-commerce businesses budget 3% to 5% of revenue for platform costs. The Grow plan sits at the higher end of that range for stores at $10K volume, but the percentage drops as your revenue grows.

Tips: How to check Shopify Pricing for your store location

Shopify has different prices and transaction fees for different countries and regions.

If you want to sell to a specific country, it is recommended to locate your Shopify store there. However, make sure you check Shopify pricing for that country first.

Key Features of Shopify Grow Plan

The Grow plan includes everything in Basic, plus several features that matter as your store scales. Here’s what’s worth paying attention to.

Staff Accounts (Up to Five) & Permission Management

This matters when you have a team. You can assign different permissions to each account: maybe your marketing person gets access to reports and content, your fulfillment person handles orders, and your developer works on theme customization. Nobody sees more than they need to.

For stores with two to five team members, this is one of the most practical reasons to upgrade. Sharing a single login creates security risks and makes it impossible to track who did what.

If you need more than five staff accounts, you’ll need to move to the Advanced plan, which gives you 15.

Enhanced Analytics & Professional Reports

The Grow plan unlocks professional reports. That includes detailed sales and customer reports, as well as financial summaries, that give you a clearer picture of your store’s performance.

For store owners who make decisions based on data (and you should), this is a significant upgrade. You’re no longer guessing which products to promote or which channels to invest in.

That said, if you need custom reports with advanced filtering and the ability to build your own report views, that’s an Advanced plan feature.

Shopify Flow: Advanced Automation

Shopify Flow is one of the biggest reasons to choose the Grow plan over Basic. It’s not available on Basic at all. Here are three practical examples:

1. Automatic fraud flagging: Set up a flow that tags any order over $500 from a new customer with a mismatched billing and shipping address. The order gets flagged for manual review before fulfillment. This can save you from chargebacks.

2. Inventory alerts: Create a flow that sends you a Slack message or email when any product variant drops below 10 units in stock. You reorder before you run out, not after.

3. Customer segmentation: Automatically tag customers who’ve placed three or more orders as “VIP” and trigger a loyalty email sequence.

Flow replaces work that would otherwise require paid third-party apps or manual effort. For growing stores, it’s a genuine time saver.

International Selling & Multi-Market Support

If you’re based in the US and want to sell to customers in Canada, the UK, or the EU, Shopify Markets lets you set different prices for each region, display prices in local currencies, and handle tax calculations automatically.

The Grow plan supports custom pricing by market, which means you can adjust prices for different countries based on local purchasing power or competitive dynamics. Basic doesn’t offer this level of control.

For stores that ship internationally or plan to, this feature removes a lot of the complexity around multi-currency selling.

Shipping Discounts (Up to 88%)

Shopify negotiates bulk shipping rates with major carriers, and those discounts are passed to merchants. The Grow plan gives you access to discounts of up to 88% on shipping rates through Shopify Shipping.

The exact discount depends on the carrier and service level, but in practice, most Grow plan merchants see meaningful savings compared to retail shipping rates. This is especially helpful for stores that ship physical products at volume.

You can also set up calculated shipping rates at checkout, so customers see real carrier rates rather than flat-rate guesses. This reduces cart abandonment from shipping sticker shock.

Shopify POS: What’s Included vs What Costs Extra

Every Grow plan includes Shopify POS Lite at no extra cost. POS Lite covers the basics: accepting payments in person, tracking inventory across online and physical channels, and issuing receipts.

If you run a dedicated retail store with employees, you’ll likely need POS Pro. That costs $89/month per location and adds features like staff management, advanced inventory reporting, and in-store analytics.

Here’s the honest take: POS Lite is fine for pop-up shops, markets, and occasional in-person sales. But if retail is a core part of your business, POS Pro is a high extra cost that you need to budget for.

Shopify Plan comparison

Shopify Basic Plan vs Grow Plan

This is the most common comparison. Should you stay on Basic ($39/month) or upgrade to Grow ($105/month)?

Feature	Basic ($39/mo)	Grow ($105/mo)
Staff accounts	1	5
Reports	Basic	Professional
Shopify Flow	❌	✅
Third-party gateway fee	2.0%	1.0%
Inventory locations	10	10
Shipping discounts	Up to 77%	Up to 88%
Custom pricing by market	❌	✅
POS Lite	✅	✅

When to upgrade from Basic to Grow:

• You have more than one person managing the store. Sharing a single login is a security risk.
• You process over $6,600/month through a third-party payment gateway. The 1% fee difference saves you more than the $66/month plan difference.
• You need automation. Shopify Flow alone can replace $30 to $100/month in app costs for tasks like tagging, inventory alerts, and customer segmentation.
• You sell internationally and need custom pricing by market.

When to stay on Basic:

• You’re a solo founder running everything yourself. One staff account is enough.
• Your monthly revenue is under $5,000. The savings from lower transaction fees won’t offset the higher subscription.
• You don’t need detailed reports or automation yet.

Shopify Plan vs Shopify Advanced Plan

The Advanced plan costs $399/month, nearly four times more than Grow. Here’s what that extra money buys.

Feature	Grow ($105/mo)	Advanced ($399/mo)
Staff accounts	5	15
Reports	Professional	Custom report builder
Shopify Flow	✅	✅
Third-party gateway fee	1.0%	0.6%
Shipping discounts	Up to 88%	Up to 88%
Duties & import taxes	Estimation	Calculation with collection
Third-party calculated shipping	❌	✅

When to upgrade from Grow to Advanced:

• You have more than five team members who need separate accounts.
• You process high volume (over $73,500/month) and the 0.4% transaction fee difference adds up to more than the $294/month plan difference. At that volume through a third-party gateway, Advanced pays for itself.
• You need custom reports with advanced filtering. Professional reports are good, but if you’re running a data-driven operation, the custom report builder is worth it.
• You sell internationally and need to calculate and collect duties at checkout, not just estimate them.

When to stay on Grow:

• Your team is five people or fewer.
• Revenue is under $70,000/month. The fee savings don’t justify the $294/month price jump.
• Professional reports meet your needs (they do for most stores).

Most stores don’t need Advanced. The Grow plan covers the needs of businesses generating up to roughly $70,000/month. Beyond that, run the numbers on transaction fees and see if the upgrade pays for itself.

Shopify Grow Plan vs Competitors

How does the Grow plan stack up against similar tiers on competing ecommerce platforms?

Grow Plan vs WooCommerce

WooCommerce is free and open-source, but “free” is misleading. You need to pay for hosting, security, a domain, an SSL certificate, and premium plugins. A fair comparison looks like this:

Cost	Shopify Grow	WooCommerce (self-hosted)
Platform/hosting	$105/month	$15 to $50/month (hosting)
Payment processing	Shopify Payments included	Stripe/PayPal ($0, but 2.9% + 30¢)
SSL certificate	✅ Included	$0 to $100/year (depends on host)
Themes	Free + $150 to $380 premium	Free + $50 to $100 premium
Essential plugins/apps	$50 to $200/month	$50 to $300/month
Maintenance & updates	Shopify handles it	You handle it (or pay a developer)

WooCommerce gives you more control over your store. You own the code, pick your hosting, and customize without limits. But that flexibility comes with responsibility. You’re handling updates, security patches, backups, and plugin compatibility yourself.

Shopify Grow is the better choice if you want a managed platform where things just work. WooCommerce makes sense if you have developer resources and want complete control over your tech stack.

Grow Plan vs BigCommerce Standard/Plus

BigCommerce Standard costs $39/month, and BigCommerce Plus costs $105/month. The Shopify Grow plan at $105 matches BigCommerce Plus in price, so the comparison is direct.

Feature	Shopify Grow ($105)	BigCommerce Standard ($39)	BigCommerce Plus ($105)
Transaction fees	1.0% (third-party)	0%	0%
Staff accounts	5	Unlimited	Unlimited
Built-in features	Good + App Store	More built-in	More built-in
App ecosystem	8,000+ apps	~1,200 apps	~1,200 apps
Ease of use	Easier	Steeper learning curve	Steeper learning curve

BigCommerce includes more features out of the box (like product reviews and price lists) without requiring paid apps. It also charges zero transaction fees on any gateway, which is a genuine advantage.

But Shopify’s app ecosystem is much larger, its themes are generally more polished, and most merchants find it easier to use. Shopify Flow also gives you automation capabilities that BigCommerce Standard lacks.

If transaction fees and built-in features matter most, BigCommerce is worth considering. If app selection, ease of use, and community support matter more, Shopify Grow wins.

Who Should Choose Shopify Grow Plan?

The Grow plan fits a specific type of store owner. You’re past the startup phase, generating consistent revenue, and starting to build a team.

Specifically, the Grow plan makes sense if you:

• Generate $5,000 to $50,000 per month in revenue
• Have two to five people working on the store
• Need professional analytics to make inventory, marketing, and pricing decisions
• Want automation (Shopify Flow) to reduce manual work
• Sell internationally or plan to expand to multiple markets
• Process enough volume that lower transaction rates save you money

If your store sells physical products and you’re looking for a mid-tier ecommerce platform with room to grow, this is it.

NOT Ideal For

• Solo founders are just getting started. If you’re the only person running the store and revenue is under $5,000/month, the Basic plan at $39/month gives you everything you need. Upgrade when your business demands it, not before.
• Very low volume or hobby stores. If you sell a handful of products and e-commerce isn’t your primary business, even Basic might be more than you need. Consider Shopify Starter at $5/month.
• Enterprise or high-volume operations. If you’re doing $100,000+ per month, have more than five team members, or need custom checkout experiences, look at Shopify Advanced ($399/month) or Shopify Plus (starting at $2,300/month). The Grow plan’s limits will hold you back.

Pros and Cons of Shopify Grow Plan

Pros	Cons
$105/month is fair for a mid-tier ecommerce plan with automation	$66/month more than Basic, which is enough for many small stores
Five staff accounts with permission management	Not enough for larger teams (Advanced offers 15)
Shopify Flow automation included	Flow has a learning curve for non-technical users
Professional reports and analytics	No custom report builder (Advanced only)
1.0% third-party gateway fee (vs 2.0% on Basic)	Still charges a fee if you don’t use Shopify Payments
Up to 88% shipping discounts	POS Pro costs $89/month extra per location
Shopify Markets for international selling	Duties/tax calculation (not just estimation) requires Advanced
$1/month trial for three months	Annual billing ($79/mo) required for the best price
10 inventory locations	Same limit as Basic

Shopify Grow Plan: FAQs