Top 8+ Shopify Fitness Stores You Should Follow in 2024

Last updated: November 07 2024

Written and researched by experts at Avada Learn more about our methodology

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The global health and fitness industry is booming, valued at $87.2 billion and is expected to grow in the coming years. As demand for fitness products and services rises, many businesses are turning to Shopify to scale their online stores. Shopify’s powerful eCommerce tools have helped these stores attract millions of customers worldwide.

Now, let's explore the top 10 Shopify fitness stores in 2024, setting trends and leading the market.

8+ Best Fitness Shopify Stores Available This Year

There are thousands of fitness stores on Shopify, but some particular stores have grown to be dominant forces in this market. In this section, let’s take a look at the most successful fitness Shopify stores and what you can learn from them.

1. Gymshark

Founded: 2012
Location: Solihull, United Kingdom
Focus: High-performance gym wear, fitness apparel, and accessories.

Main Features:

Influencer Marketing: Gymshark works with fitness influencers on platforms like YouTube and Instagram to promote its brand to millions.
Community Engagement: With over 5 million monthly visitors, Gymshark regularly hosts fitness events that build online and offline presence.
Sustainable Products: Gymshark has committed to eco-friendly packaging and a sustainable product line.
Customer-Centric Approach: Known for fast deliveries, easy returns, and excellent customer service.

How Shopify Supports Gymshark:

Gymshark uses Shopify Plus, an enterprise-level solution, to handle its rapid international expansion and high traffic. Shopify’s advanced inventory management tools allow Gymshark to keep pace with demand, even during peak shopping events like Black Friday. Shopify also integrates seamlessly with Gymshark's influencer marketing strategy, enabling the brand to offer discounts and promotions tailored to their global community.

Key Takeaways:

Shopify Plus is ideal for businesses scaling rapidly and handling large sales volumes.
Shopify’s integration with social media helps boost influencer-driven marketing.

"Unleash your store’s true potential and follow in Gymshark’s footsteps to success! Sign up for a Shopify free trial today and get ready to scale your business, boost your conversion rates, and build customer trust."

2. Women’s Best

Founded: 2015
Location: Austria
Focus: Sports nutrition, supplements, and activewear for women.

Main Features:

Social Media Power: Women’s Best uses influencers to promote products, attracting over 2 million monthly visitors.
Nutrition Expertise: Offers health supplements like protein powders and vitamins, like Bamboo Charcoal Fiber and advanced knitting technology to ensure utmost comfort for all athletes.
Activewear Line: Complements their nutrition products with stylish activewear.
Global Reach: Ships to over 100 countries with localized websites for different regions.

How Shopify Supports Women’s Best:

Women’s Best uses Shopify’s multi-language and multi-currency features to create localized shopping experiences in over 100 countries. Shopify’s integrations with social media platforms allow the brand to track influencer campaigns and manage its massive online presence easily.

Key Takeaways:

Shopify’s localization features support international sales and marketing.
SEO and social media integrations are key for managing global brands.

3. Mava Sports

Founded: 2015
Location: Romania
Focus: High-performance sports gear, including knee sleeves, lifting belts, and gloves.

Main Features:

Ergonomic Design: Products are designed to enhance performance and prevent injuries.
Global Shipping: Mava Sports ships worldwide, making its niche products accessible.
Durability: Their gear is made with high-quality, long-lasting materials like Bamboo Charcoal Fiber and advanced knitting technology to ensure utmost comfort for all athletes, regardless of their skill level.
Positive Customer Feedback: Known for quality and comfort.

How Shopify Supports Mava Sports:

Mava Sports uses Shopify’s flexible shipping options and inventory management tools to streamline its global operations. Shopify’s platform enables Mava to offer worldwide shipping with real-time tracking, while inventory management apps ensure their products are always in stock.

Key Takeaways:

Shopify’s global shipping integrations make it easy to reach a worldwide audience.
Customer review apps are crucial for building trust and increasing sales.

4. Alo Yoga

Founded: 2007
Location: Los Angeles, USA
Focus: Yoga wear and holistic lifestyle products.

Main Features:

Holistic Fitness Approach: Alo Yoga focuses not just on yoga wear but also promotes mindfulness and wellness through their Alo Moves platform, offering online yoga, fitness, and meditation classes.
Celebrity Endorsements: Alo Yoga is often seen on celebrities like Kendall Jenner and Gigi Hadid, boosting its image as a premium yoga brand.
Eco-Friendly Products: Alo is committed to sustainability, using eco-friendly materials in its clothing and reducing its carbon footprint.
Physical and Digital Presence: In addition to an eCommerce platform, Alo operates brick-and-mortar yoga studios in major cities, creating a comprehensive brand experience.
Related Items and User-Generated Content: Customers can explore ‘related items’ and user-generated content below the product listings, offering social proof and influencing purchasing decisions.

How Shopify Supports Alo Yoga:

Alo Yoga uses Shopify’s omnichannel tools to create a seamless experience for online and in-store customers. Shopify’s POS (Point of Sale) integration enables a unified customer experience, allowing shoppers to buy online and pick up in-store.

Key Takeaways:

Shopify supports omnichannel retail, combining online and in-store shopping.
Shopify’s app marketplace allows for digital service offerings like fitness classes.

5. Huel

Founded: 2015
Location: United Kingdom
Focus: Nutritionally complete meal replacements and snacks.

Main Features:

Plant-Based Products: Offers 100% plant-based, nutritionally complete meals.
Sustainability: Focuses on reducing food waste and environmental impact.
Recurring Revenue Model: Subscription-based services ensure customer retention.
Global Success: Has sold over 200 million meals worldwide.

How Shopify Supports Huel:

Huel relies on Shopify’s subscription management apps to offer regular meal deliveries, creating a consistent revenue stream. Shopify’s analytics tools also enable Huel to track customer behavior and optimize marketing efforts based on real-time data.

Key Takeaways:

Shopify’s subscription apps are ideal for businesses seeking recurring revenue.
Shopify’s analytics tools help brands optimize their marketing strategies.

6. 310 Nutrition

Founded: 2012
Location: USA
Focus: Weight loss and meal replacement shakes.

Main Features:

Clean Formulas: Their products are free from artificial additives.
Customer Community: Strong online community where customers share experiences.
Subscription-Based Service: Monthly shipments of products drive consistent sales.
Extensive Product Range: Offers shakes, teas, and supplements for weight management.
User-Generated Content: 310 Nutrition’s website and campaigns leverage user-generated content extensively. They feature anecdotes, testimonials, and before-and-after images from genuine customers.

How Shopify Supports 310 Nutrition:

310 Nutrition uses Shopify’s community-building tools, such as forums and customer review apps, to foster a loyal customer base. With Shopify’s flexible subscription apps, they offer recurring orders, enhancing customer retention. Additionally, Shopify’s scalability allows 310 Nutrition to manage its extensive product catalog across multiple sales channels.

Key Takeaways:

Shopify’s community-building features improve customer loyalty.
Subscription models on Shopify boost recurring sales.

7. Altitude Sports

Founded: 1984
Location: Canada
Focus: Outdoor gear and fitness equipment.

Main Features:

Pioneering E-Commerce: Altitude-sports.com, Canada’s leading online outdoor retailer, was an early adopter of e-commerce and has grown to serve global customers.
Specialized Product Range: Known for offering hard-to-find, technical outdoor gear, including large sizes and specialized climbing equipment, often unavailable in physical stores.
Altitude-blog.com: A dedicated blog offering product reviews, outdoor tips, and adventure stories, enhancing their community engagement.
Collaborative Partnerships: Strong collaborations with brands like The North Face and Quartz Co. align them with trends and customer needs.

How Shopify Supports Altitude Sports:

Altitude Sports takes advantage of Shopify’s advanced filtering and search options, enabling customers to browse its extensive catalog easily. And Shopify’s SEO-friendly structure helps Altitude Sports rank highly in search results, driving organic traffic.

Key Takeaways:

Shopify’s advanced search tools enhance user experience for large inventories.
Use Shopify’s custom themes to highlight sustainable products.

8. Gym and Fitness

Founded: 2002
Location: Australia
Focus: Cardio, Strength, Athletic, In-Home Exercise Equipment.

Main Features:

Comprehensive Equipment Range: Offers various fitness equipment, including treadmills, weights, and yoga accessories. They cater to various fitness needs, providing cardio, strength, athletic, and in-home exercise equipment options.
Global Distribution: Although based in Australia, Gym and Fitness ships internationally.
Expert Knowledge: Provides detailed product information and fitness tips to help customers make informed decisions.
Strong Customer Support: Known for warranties, product guarantees, and free shipping on select items.

How Shopify Supports Gym and Fitness:

Gym and Fitness uses Shopify’s customizable checkout and shipping tools to manage global orders. Shopify’s integration with third-party apps allows Gym and Fitness to offer real-time shipping rates, ensuring transparency with international customers. Moreover, the platform’s robust inventory management system supports its large equipment catalog, making it easy to handle high-demand items efficiently.

Key Takeaways:

Use Shopify’s real-time shipping rate tools for transparency and trust with international customers.
Shopify’s robust inventory management is essential for stores offering many fitness products.

9. Kinobody

Founded: 2014
Location: USA
Focus: Fitness, diet, and lifestyle products.

Main Features:

Digital Presence: Kinobody's success is largely driven by a strong online presence, particularly on YouTube and Instagram.
Minimalist Fitness Philosophy: Focuses on minimalist workouts designed to achieve a lean, “Hollywood physique.”
High-Quality Supplements: Their product line includes supplements like KINO Collagen Protein for muscle recovery.
Loyal Community: Builds an engaged community, offering success stories and transformation photos to promote brand credibility.

How Shopify Supports Kinobody:

Kinobody uses Shopify’s content management tools to build a visually compelling online store that integrates video content, customer testimonials, and transformation stories. Shopify’s marketing automation tools help Kinobody run email campaigns to keep its community engaged. The store’s use of Shopify’s SEO features ensures it ranks highly in searches related to fitness and supplements.

Key Takeaways:

Content-driven brands benefit from Shopify’s seamless integration with media tools (e.g., videos, testimonials).
Shopify’s SEO tools help fitness brands rank highly on search engines and grow organically.

10. Splits59

Founded: 2008
Location: Los Angeles, USA
Focus: High-performance activewear for women.

Main Features:

Sustainability Commitment: Splits59 uses eco-friendly materials for its apparel and actively reduces its carbon footprint.
Stylish and Functional: Their clothing line blends high-fashion designs with performance-driven activewear.
Eco-Friendly Collections: Known for creating clothing capsules from repurposed materials.
Celebrity Endorsements: Frequently seen on influencers and athletes, boosting brand visibility.

How Shopify Supports Splits59:

Splits59 takes advantage of Shopify’s customizable store design to highlight their stylish yet functional activewear, creating a premium online shopping experience. Shopify’s sustainability-focused tools, such as showcasing eco-friendly certifications, resonate with Splits59’s eco-conscious audience. Moreover, Shopify’s social media integration allows them to leverage influencer marketing seamlessly, driving traffic and sales.

Key Takeaways:

Use Shopify’s customizable themes to create a high-end shopping experience.
Shopify’s social media integrations are crucial for influencer-driven brands.

Step-by-step to build a Shopify store for fitness products

Step 1. Choose Your Niche

The “fitness industry” covers many sub-categories, making it hard to address all areas, especially for independent entrepreneurs. Instead, focus on finding the right niche. Here’s a simple guide for Shopify store owners to determine:

Identify a key problem.
Study the fitness market locally and globally.
Align with your strengths and passions (e.g., clothing line or virtual fitness services).
Research customer demand and shopping trends.

Common digital fitness segments include fitness apparel, gym programs, yoga classes, healthy recipes/supplements, and equipment.

Sign up: Create an account on Shopify and pick a plan that fits your business size and goals.
Choose a domain name: Select a unique, memorable name that reflects your niche. Ideally, it should include fitness-related keywords.
Pick a theme: Choose the Shopify theme with a clean design, optimized for mobile devices, and fast loading speed. This will improve user experience and allow you to customize the Shopify store flexibly.

Step 3. Add Products and Create Collections

After choosing the Shopify theme and plan, the next step is to add product listings and create collections.

When adding product listings to your Shopify store, you should choose high-quality fitness images or videos showing product angles and usage, ensuring they attract customers. Moreover, write clear, compelling product descriptions that highlight key features, benefits, and fitness goals. Use SEO-friendly keywords related to the fitness industry.

Group related products into collections (e.g., strength training equipment, yoga accessories, or fitness apparel). This helps shoppers easily find what they need.

Step 4. Set Up Inventory and Shipping Options

Inventory management: Use Shopify’s built-in tools to track stock levels. If you offer multiple SKUs, consider integrating them with inventory management apps.
Shipping policies: Define your shipping zones and rates. Offer free shipping thresholds or discounts to incentivize larger orders.

Step 5. Set Up Payment Gateways

Shopify supports multiple payment methods like credit cards, PayPal, Google Pay, and Apple Pay. So, set up your preferred payment gateways to make the checkout process seamless and build customer trust.

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Step 6. Optimize for Mobile

With many shoppers using mobile devices, ensure that your Shopify store is fully optimized for mobile responsiveness. Test the user experience on mobile devices to ensure smooth navigation, quick load times, and a simple checkout process.

Step 7. Install Key Shopify Apps

The important step you should take is to apply the Shopify app store to improve your store’s functionality and customer experience.

Image customization: Implement Avada SEO Speed Image Optimize, BOOSTER SEO & IMAGE OPTIMIZER to auto-optimize, compress images, and adjust SEO to improve drive traffic.
Customer reviews: Use apps like Yotpo or Loox to showcase reviews and testimonials, which help build trust and social proof.
Email marketing: Integrate apps like Avada Email Marketing, Omnisend Email Marketing & SMS, or Yotpo Email Marketing & SMS to manage email campaigns, promote special offers, and retain customers with targeted messaging.
Abandoned cart recovery: Shopify offers built-in functionality, but apps like Privy or Recart can enhance recovery rates.

Step 8. Create a Marketing Strategy

Social media marketing: Promote your store on platforms like Instagram, TikTok, and YouTube, where fitness enthusiasts are highly active. Collaborate with fitness influencers to reach a wider audience.
Google Ads and SEO: Invest in search engine optimization (SEO) to improve your Google ranking. Use Google Ads to target specific keywords related to your products (e.g., "best yoga mats," "home workout equipment," etc.).
Email marketing campaigns: Build an email list to notify customers of promotions, new product launches, and fitness tips.

Step 9. Set Up Analytics and Tracking

Google Analytics: Integrate Google Analytics to track visitor behavior, conversion rates, and traffic sources. Monitor your Shopify dashboard for detailed insights into sales, traffic, and product performance.
Facebook Pixel: Use this tool to track and optimize conversions from Facebook ads based on real-time data.

Step 10. Test, Launch, and Refine

Testing: Before launching, conduct a thorough review of your website, testing for user experience, checkout processes, and mobile optimization. Make sure everything runs smoothly.
Soft launch: Do a soft launch by promoting to a small group (e.g., family, friends, or early customers) to gather feedback. Use this data to make final tweaks.
Launch: After refining the site, officially launch your store. Promote your launch through email campaigns, social media, and fitness influencers.

In Conclusion

I hope you find this post helpful in discovering some of the top Shopify fitness stores to follow in 2024. These stores inspire with their innovative products, designs, and marketing strategies, setting the trends for growing a successful fitness brand online. Whether you're looking for ideas or motivation, these Shopify fitness websites offer great insights into building a thriving store.

FAQs

Why are Shopify stores popular in the fitness industry?

Shopify provides an easy-to-use platform with various tools tailored for eCommerce, allowing fitness brands to build scalable online stores. Its integration with third-party apps, customizable themes, and secure checkout process makes it ideal for businesses selling fitness products.

How do Shopify fitness stores enhance customer engagement?

Many Shopify fitness stores build customer engagement through social media, influencer partnerships, and community-driven content. Features like reward programs, customer testimonials, and social proof help foster a sense of belonging among customers.

What role does SEO play in the success of Shopify fitness stores?

SEO is crucial for driving organic traffic to Shopify fitness stores. By optimizing product descriptions, blog content, and page titles with relevant fitness-related keywords, these stores can improve visibility on search engines and attract more potential customers.

How do Shopify fitness stores implement sustainability practices?

Many fitness stores on Shopify focus on sustainability by offering eco-friendly products, using recycled materials, and reducing their carbon footprint. This aligns with the growing demand for sustainable and ethically sourced fitness products.

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Sam Nguyen

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.