Shopify Email App: A Comprehensive Review In 2025
Last updated: December 30 2024
For Shopify store owners, effective email marketing can be the key to turning visitors into loyal customers, but choosing the right tool isn’t always easy. That’s why the Shopify Email App has gained attention, offering an integrated and user-friendly solution. This comprehensive review will help you understand its features, strengths, and whether it can elevate your marketing strategy.
Shopify Email App: Overview
The Shopify Email app made its debut in April 2020, offering Shopify platform users a powerful email marketing tool.
Shopify Email is an email marketing app built for commerce. It allows you to create, send, and track email campaigns directly from your Shopify admin. The app offers a drag-and-drop editor that enables you to create branded emails in minutes. You can use sales-focused templates that showcase products, prices, checkout links, and more directly from your store.
The app also provides pre-built automation templates to send emails at the correct times and segment your customer list to reach just the right customers. You can personalize your subject line, preview, and body text with customers’ names. It encourages customers to buy products directly from your emails and tracks results like click-through rates, products added to the cart, and purchases.
The Shopify Email App is free to install on the Shopify App Store and can be used with all Shopify plans. The first 10,000 emails each month are free. After that, pricing starts at $1 for the additional 1,000 emails per month. All charges are billed in USD.
Email Marketing: The Latest Statistics
Email marketing is still a powerhouse in 2024, and the numbers really back it up. For starters, there are a whopping 4.5 billion email users worldwide, and that's expected to grow to 4.8 billion by 2027. That's a massive audience! What's even more impressive is that 99% of users say they check their email every day. As someone who's always glued to my inbox, I totally get it.
But here's the kicker - email marketing isn't just popular, it's incredibly effective. Get this: for every dollar spent on email marketing, businesses are seeing an average return of $361. That's a 3600% ROI! No wonder 73% of marketers believe email marketing is crucial for their company's success. And with 89% of marketers using email as their primary channel for lead generation, it's clear that email isn't going anywhere anytime soon. In my opinion, if you're not using email marketing, you're leaving money on the table.
Why to use the Shopify Email App?
Here's why I think you should give the Shopify Email App a shot:
- It's a real money-saver. Look, I've tried a bunch of email marketing tools, and they can get pretty pricey. But with Shopify Email, you get your first 10,000 emails free each month. That's a sweet deal, especially if you're just starting out or running a smaller operation.
- It's dead simple to use. I'm not the most tech-savvy person, but I found this app super easy to figure out. The drag-and-drop editor is a lifesaver - you can whip up good-looking emails without breaking a sweat. Plus, if you're already using Shopify, it'll feel familiar right off the bat.
- It plays nice with your Shopify store. This is a big one for me. The app pulls info directly from your store, so you can easily add products to your emails. It's a huge time-saver and makes your emails look more professional.
- The segmentation is pretty solid. You can target specific customer groups, which is great for personalized marketing. I've seen my open rates go up since I started sending more targeted emails. It's not as fancy as some other tools, but it gets the job done.
- The analytics are straightforward and useful. You can see how your emails are performing without getting lost in a sea of complicated metrics. It's helped me understand what's working and what's not, so I can keep improving my email game.
Shopify Email App: Pros And Cons
Pros:
- Integrated with Shopify: Being directly integrated into Shopify means you don’t need to juggle between multiple platforms or services. This integration ensures that product listings, pricing, and other shop details can be easily incorporated into your emails.
- Customer support: Shopify provides 24/7 customer support to help you with any issues.
- Ease of Use: With drag-and-drop templates and a user-friendly interface, even those new to email marketing can create visually appealing emails.
- Cost-Effective: Shopify Email offers competitive pricing; for some plans, it might even be included at no extra charge.
- Analytics: Users can track email performance with built-in analytics, such as open rates, click-through rates, and sales generated from the emails.
- No External Integrations Needed: Because it’s built into the Shopify ecosystem, there’s no need to integrate with external email providers or sync lists manually.
- Ready-made email templates: The Shopify Email app offers ready-made templates for promoting products, sales, and news, all matching your store’s design. If you prefer customizing, there’s also a blank template available.
Cons:
- Limited Advanced Features: Unlike dedicated email marketing platforms like Mailchimp or Klaviyo, Shopify Email might lack advanced features, such as complex automation workflows.
- Template Customization: While several templates are available, the customization options might be limited compared to more specialized email marketing tools.
- Potential for Deliverability Issues: Some users might find emails sent at different times or in spam or promotions folders more frequently than with other tools.
Shopify Email App: Key Features
- Pre-Made Templates: Shopify Email offers a wide range of pre-made templates designed specifically for e-commerce. These templates cover various purposes and styles, allowing you to choose one that aligns with your brand. Plus, using a user-friendly visual email builder, you can easily tailor the layout, colors, fonts, and images within these templates.
- Personalization: Forge stronger connections with your customers by personalizing your emails. Shopify Email lets you insert customers’ names into the subject line, preview text, and body of your emails. This personal touch can significantly enhance engagement and conversion rates.
- Comprehensive Reporting: Stay informed about your email campaign performance through detailed reporting. You can track essential metrics like click-through rates, products added to the cart, and actual purchases. This data empowers you to evaluate the effectiveness of your email marketing strategies and make data-driven improvements.
- Segmentation: Tailor your email campaigns to specific customer segments effortlessly. With Shopify Email, you can send branded emails to distinct groups of customers directly from your Shopify account. This segmentation feature allows you to target different demographics or customer behaviors with tailored content.
- Sales-Focused Templates: To boost your sales efforts, Shopify Email provides templates optimized for showcasing products, prices, checkout links, and more – all directly sourced from your store. These templates are designed to encourage purchases and drive revenue. You can seamlessly integrate your Shopify store with the email app, making it convenient for customers to browse and make purchases.
- Automated Campaigns: Save time and effort with automated email campaigns. Set up triggers such as abandoned cart reminders, welcome series for new subscribers, or order follow-ups. The app will send emails automatically based on these triggers.
- Mobile Responsiveness: Design emails that look great on desktop and mobile devices. With the increasing use of mobile devices, it’s crucial that your emails are mobile-responsive to reach a wider audience.
How do you set up the Shopify email app in your store?
Here are some short steps on how to set up the Shopify Email App:
- Log into your Shopify account and go to the Shopify Email app page.
- Click 'Install' and follow the prompts to install the app.
- Once installed, navigate to the Marketing section in your Shopify Admin.
- Select 'Create Campaign' and then choose 'Shopify Email'.
- Import your email lists by going to the 'Customers' section and uploading a CSV file or adding contacts manually.
- Create customer segments using filters to target specific groups.
- Choose an email marketing template from the available options, or create your own.
- Customize the template by selecting elements and modifying them in the sidebar.
- Enter your subject line, preview text, and "from" address.
- Test your email by sending it to yourself before launching the campaign.
- If you want to use a custom domain email, set up email forwarding in the 'Domains' section under Settings.
Remember, you need a paid Shopify subscription to fully use the Shopify Email app. The setup process is designed to be user-friendly, even for beginners, so don't worry if you're not tech-savvy.
Tips to maximize the usage of the Shopify Email App
Here are some practical tips to maximize your use of the Shopify Email App:
- Take advantage of the drag-and-drop editor: I've found it super easy to use, and it's a real time-saver. You can whip up professional-looking emails in no time, even if you're not a design whiz. Plus, it's kind of fun to play around with different layouts and see what works best for your brand.
- Use the pre-built automation templates: They're a godsend, especially if you're new to email marketing. I was skeptical at first, but these templates have really helped me send the right emails at the right times. It's like having a marketing assistant who never sleeps!
- Segment your customer list: This feature is gold, in my opinion. By breaking down your list into different groups, you can send more targeted emails. I've seen my open rates go up since I started doing this. It's not rocket science, but it makes a big difference.
- Make the most of the AI-generated content: The app can create email subject lines, body copy, and even suggest optimal send times. I was a bit wary of this at first, thinking it might sound robotic, but I've been pleasantly surprised. It's saved me a ton of time on copywriting, and the results have been pretty solid.
- Keep an eye on your analytics: The app tracks things like click-through rates and purchases made from your emails. I check these regularly, and it's helped me understand what's working and what's not. Don't get too obsessed with the numbers, but do use them to guide your strategy. It's like having a roadmap for your email marketing efforts.
Final Thought
This article has reviewed the Shopify Email App, showcasing its features and how it empowers businesses to manage email marketing effectively. To make the most of this app, use its templates and analytics to craft engaging campaigns that drive customer engagement and sales.
FAQs
What's the pricing for the Shopify Email App?
The Shopify Email App is free for the first 10,000 emails sent per month. After that, it's quite affordable compared to other email marketing tools, making it a cost-effective option for small to medium-sized businesses.
How user-friendly is the Shopify Email App?
Merchants praise the app for its user-friendly interface. It's designed to be intuitive and easy to use, especially for those already familiar with the Shopify platform. The drag-and-drop editor makes creating emails simple, even for beginners.
What are some key features of the Shopify Email App?
The app offers pre-made templates, segmentation capabilities, basic automation features, personalization options, and built-in analytics. It also integrates seamlessly with your Shopify store, allowing you to easily pull product information and customer data.
How does the Shopify Email App compare to other email marketing tools?
While it may not have all the advanced features of specialized email marketing platforms, many users find it more than sufficient for their needs. Some even prefer it over more complex tools like Klaviyo, citing its simplicity and integration with Shopify as major advantages.
Are there any limitations to the Shopify Email App?
The app has fewer professional email templates compared to other tools and offers basic email marketing automation. Some users have reported occasional bugs, and there's a 50KB size limit for Liquid code. It also lacks some advanced features found in more specialized email marketing platforms.