A Coming Soon page is more than just a placeholder; it’s your brand’s first impression and a powerful marketing tool. Whether you’re gearing up for a new product launch, opening a store, or teasing an exciting event, it can create buzz and introduce your brand even before it’s open.

From my experience, I will show you how to craft a compelling Shopify Coming Soon page and share some inspiring examples to help you make a great first impression.

Let’s dive in!

What Is A Shopify Coming Soon Page?

A Shopify Coming Soon page is a temporary landing page designed to inform visitors that your online store or a specific product will be launching soon.

A well-crafted Shopify coming soon page can:

• Generate curiosity and encourage visitors to return when your store is live
• Collect email addresses from interested visitors for future marketing campaigns
• Help your site get indexed by search engines, giving you a head start on driving organic traffic
• Experiment with different marketing messages or visuals and gather data on visitor engagement.

How To Create A Coming Soon Page On Shopify

There are 3 different methods you can use to create an engaging Coming Soon page on your Shopify store:

Method 1: Using Shopify’s Built-in Password Page

The built-in password page is the simplest way to create a Coming Soon page. This page lets you easily add messaging to inform and collect emails from visitors.

Here’s how to set it up

• Step 1. From your Shopify admin dashboard, go to Online Store > Preferences.

• Step 2. Scroll to the bottom of the Preferences page, and in the Password protection section, click Enable password. This action creates a basic Coming Soon page that visitors see when they access your store.

• Step 3. Add a message to inform visitors about your upcoming launch.
• Step 4. To further personalize the page, go to Online Store > Themes. In the Current Theme section, click Customize.

• Step 5. In the theme editor, open the dropdown menu at the top, and choose the Password page.

• Step 6. Use the theme editor to adjust the header, footer, and main content.

• Step 7. Add your logo to the header and social icons to the footer. Change to color scheme to your brand’s color.

• Step 8. You can also change the message and add more sections to tease the products or your brand’s image to build excitement among visitors.

• Step 9. Click Save.

Method 2: Using Shopify Coming Soon Page App

For more advanced features and customization, you can use a Shopify app specifically designed to create Coming Soon pages with templates, countdown timers, and lead capture forms. Below are some of the best Shopify coming soon apps:

PageFly Landing Page Builder 

PageFly Landing Page Builder provides an intuitive drag-and-drop editor to help you create a fully customizable, high-converting coming soon page with ease. This app supports various page types, allowing for versatility across the entire storefront.

• 100+ page templates and pre-made sections for quick setup
• CRO-focused elements like countdown timers and sales banners
• Responsive design customizable for mobile and tablet displays
• Instant loading for enhanced page performance

EComposer Landing Page Builder 

EComposer Landing Page Builder allows merchants to build visually appealing coming soon pages quickly without coding. It comes with built-in tools and integrations to maximize functionality, especially during high-traffic periods like Black Friday.

• Drag-and-drop page builder
• Over 200 page layouts and 1,000+ section templates
• Page analytics

Shogun Landing Page Builder 

Shogun Landing Page Builder offers a powerful visual page editor for various Shopify pages, including coming soon pages.

• Includes A/B testing for optimized conversion rates
• Dynamic coming soon page templates and personalized content options
• Click-through and conversion rate analytics

To use Shopify apps to create coming soon pages, you can follow these steps (I will take Pagefly as an example, the steps are basically the same for other apps).

• Step 1. Install the app.

• Step 2. Open the app, choose the password page type, and choose a template that fits your preference.

• Step 3. Edit the text, colors, and branding elements.

• Step 4. Save your changes and activate the Coming Soon page to display it as the primary page when visitors land on your store.
• Step 5. Click Save > Publish. Now, the page you just created is automatically added to your Shopify store. You can preview the page by clicking the eye icon or view analytics with the graph icon.

Method 3: Editing Your Shopify Theme

If you prefer a more hands-on approach, you can create a Coming Soon page by duplicating your theme and editing the homepage with your pre-launch information.

• Step 1. In your Shopify admin, go to Online Store > Themes.

• Step 2. Click … > Duplicate next to your live theme.

• Step 3. Click … > Customize on the duplicated theme. Edit the homepage layout to include the Coming Soon information. Add a headline, teaser images, and an email subscription form.

• Step 4. You can add a countdown timer using custom code or third-party apps to create urgency.
• Step 5. Once your Coming Soon page is ready, click Save and then Publish the duplicated theme as your live theme.

3 Creative Shopify Coming Soon Page Examples To Inspire You

Here are 3 inspiring examples of Shopify stores that have nailed their Coming Soon pages.

Fenty Beauty

Fenty Beauty’s “Coming Soon” page for the launch of a new skincare line is a great example of how to generate excitement and gather potential customers. The clean background imagery instantly communicates the brand’s focus on skincare, while the bold launch date and early access offer create urgency.

You can also see that the brand smartly collects both emails and phone numbers, ensuring they can reach their audience through multiple channels. Plus, the link to existing products keeps potential customers engaged and drives immediate sales.

What You Can “Steal”:

• Use a clean, brand-relevant background image.
• Highlight the launch date prominently.
• Offer early access to create exclusivity.
• Collect both emails and phone numbers.
• Use bold, action-driven CTAs.
• Add social media links to grow your following.
• Include a link to existing products for immediate engagement.

Asphalte

Another Shopify brand with an excellent coming soon page is Asphalte. From the get-go, the bold and clear headline draws attention to the product launch: The Tweed Jacket, paired with a countdown timer that leaves no room for ambiguity.

What I really love here is that they’ve added an incentive: Sign up to get an hour head start on the preorder. Now that’s clever—you’re not just asking for an email; you’re offering early access, a privilege that makes people feel special.

What You Can “Steal”:

• Create urgency through countdown timers
• Give customers early access or perks for signing up.
• Simple and bold CTAs. Use direct language that tells your audience exactly what to do next.
• Minimalist design with a product focus. Keep your audience’s eyes on the prize—your product

Suprise

The Surprise Coming Soon page nails a minimalistic and purposeful design while keeping its audience hooked. The page stands out with its clean layout, and the “Agenda” section sets clear expectations on what customers are going to get. 

What makes this page a winner in my eyes is the simple email capture form inside the product blog, which doesn’t overwhelm or distract, but it gets the job done efficiently.

What You Can “Steal”:

• Clear launch details in a simple format.
• Incentivize email sign-ups with discounts.

Essential Elements of a Successful Coming Soon Page

Here are the essential elements of a successful Coming Soon page:

• Compelling Headline: Grab attention with a clear and enticing headline that communicates what’s coming.
• Brief Description: Provide a summary of what visitors can expect, highlighting the value or unique features of your upcoming launch.
• Email Sign-Up Form: Include a prominent sign-up form for visitors to subscribe for updates, creating a list of interested customers.
• Countdown Timer: Incorporate a countdown timer to build anticipation and create urgency for the launch.
• Social Media Links: Add icons to your social media profiles to encourage visitors to follow you for updates and engage with your brand.
• Visual Elements: Use eye-catching visuals, such as images or videos, that align with your brand identity and generate excitement.
• Branding: Ensure the page reflects your brand’s style, colors, and logos to create familiarity and trust.
• Engagement Options: Provide social sharing buttons to encourage visitors to share the page with their networks.
• Contact Information: Include a way for visitors to contact you with questions or inquiries, fostering a connection with potential customers.

Tips For Crafting The Best Shopify Coming Soon Page

Here are six tips for crafting the best Shopify Coming Soon page:

• Keep It Simple: Aim for a clean, uncluttered design that allows key elements to stand out. Avoid excessive text and graphics that could distract visitors. Use ample white space to guide the eye and enhance readability, ensuring that visitors can quickly grasp the essential information.
• Create a Strong Value Proposition: Clearly articulate what makes your upcoming product or service unique and valuable. Use persuasive language to highlight benefits, such as solving a problem or fulfilling a need. A compelling value proposition not only generates excitement but also helps visitors understand why they should care about your launch.
• Use High-Quality Visuals: Invest in professional, high-quality images or graphics that reflect your brand identity and showcase your upcoming product. Visual elements should evoke curiosity and excitement. Consider using a teaser video to provide a sneak peek, as this can engage visitors more effectively than static images alone.
• Promote on Social Media: Use your social media platforms to drive traffic to your Coming Soon page. Share engaging posts that highlight your launch and encourage followers to visit your page. Use relevant hashtags and consider creating a dedicated campaign to increase visibility and excitement around your upcoming launch.

Bottom Line

A well-designed Shopify Coming Soon page can do more than just tell visitors to “check back soon”- it can be a powerful tool for brand engagement and lead generation. Now you know how to create it with your Shopify store! Use the examples and tips from this guide to create a Coming Soon page that not only informs but excites and connects with your audience before launch day.

FAQs

How long should my Coming Soon page be active before the launch?

It’s generally recommended to activate your Coming Soon page at least two to four weeks before your launch date. This gives you ample time to build anticipation and capture email leads.

Can I use a Coming Soon page for a product launch instead of a full-store launch?

Absolutely! A Coming Soon page is effective for both full-store launches and specific product releases. It can help you generate excitement and leads for any upcoming offering.

Should I include a countdown timer on my Coming Soon page?

While a countdown timer isn’t mandatory, including one can significantly enhance the sense of urgency and excitement among your visitors. A countdown timer visually conveys the time remaining until your launch, encouraging visitors to return to your page to check for updates. This feature can create a feeling of anticipation and drive more engagement, making it a valuable addition to your Coming Soon page.

What type of content should I include in the description section?

In the description section, briefly overview what’s coming, highlight key features or benefits, and create excitement. Use persuasive language that resonates with your target audience.

Can I offer incentives for email sign-ups on my Coming Soon page?

Yes, offering incentives can be a highly effective strategy for increasing email sign-ups. Consider providing exclusive perks such as early access to your products, special discounts, or freebies for those who subscribe. Communicate these incentives on your Coming Soon page, as they can motivate visitors to share their email addresses and engage with your brand from the outset.